Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Training and Development Activities: A Case Study of a Hospital in Thailand Dr. Sakun Boon-itt, Broad Field of Research: Operations Management, Healthcare Management 1. Introduction Nowadays, the increasing demand for healthcare services underscores the major challenges facing Thailand’s healthcare system. A shortage of skilled staffs and the inefficient use of human resources have resulted in rising health expenditures and a low quality of healthcare service. As a result, Thai healthcare systems are suffering from a shortage of skilled hospital staffs and therefore require more training and development programs, particularly in hospital management. As long as poor management exists, any funding or other attempts to improve the healthcare system will simply be wasted (Tabish, 1998; Olsson et al., 2007). As a result, Human Resource Development - which concerns the development and training of people to improve organizational performance and achieve objectives in the most effective and efficient ways possible - is now recognized as critical to business success. In light of this reality, Wagner et al. (2000) suggest that more insight is required into human resource training and development in the healthcare context outside Western Europe and the U.S. Franco and Almeida (2011) also state that training and development strategy is considered as a critical factor for healthcare organizational survival due to the rapid technological advances and highly competitive markets. Therefore, this study aims to answer the question by focusing on the training and development process in Thailand in order to improve organizational performance in Thai hospitals. Hospitals in Thailand have also acknowledged the needs of skilled hospital staffs by increasing attention to training and development practices (MOPH, 2009). However, many training and development activities have been carried out ineffectively, leading to the waste of the resource in terms of time and money. For instance, some staffs are not effective because they are assigned to inappropriate positions. Hence, one way to reduce this ineffective performance is to improve the training and development process to determine how to implement appropriate training programs in the hospitals. As suggested by Adema and Timmer (2011), it is important to develop a framework to assess the educational environment in healthcare context. Consequently, this research is expected to provide a better understanding of a framework related to human resource training and development in Thai hospital, and to reveal the problems/practices that arise in human resource training and development activities. _______________________________________ Dr. Sakun Boon-itt, Thammasat Business School, Thailand, Email: sboonitt@tu.ac.th 1 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Based on the above explanation, this study has established two research objectives. Firstly, this study assesses the current situation of training and development practices/activities in the selected Thai hospital. Second, this study provides in-depth knowledge of the development of training practices and activities, including their implementation in the hospital, especially in the emerging countries such as Thailand. In summary, this study will provide more insight and understanding into the current effectiveness of training and development activities in the selected Thai hospital. On the practical side, this study will present the specific problems that can arise as well as recommendations for a more effective implementation of training and development programs and includes suggestions for further research in hospital management. 2. Literature Review 2.1 Training and development There are several definitions of training and development which mostly emphasize a series of organized activities that are conducted within a specific time and designed to produce behavior change (Nadler and Nadler, 1998; Wright et.al, 1996; and Stone, 1998). According to French (1996), in the organizational context, training can be defined as the organizationally directed experiences that are designed to further the learning of behaviors that will contribute to organizational goals. Noe (2002) identifies training as planned programs designed to improve performance at the individual, group, and/or organizational levels. Improved performance in this context could imply measurable changes in knowledge, skills, attitudes, and/or social behavior. In short, training and development are both concerned with changing employee behavior and job performance in order to help further both the goals of the organization and the individual’s goals (Stone, 1998). Based on the definitions described in the previous section, Nadler and Nadler (1998) and DeSimone and Harris (1998) suggest that training and development are perceived as two main areas in human resource development (HRD), which mostly focus on the improvement of the knowledge, skills and abilities of employees in the organization. In fact, training and development all refer to a similar process, aiming to enable people to acquire new knowledge, to learn new skills and to perform in a new way. However, there is still some confusion concerning the differences between these two concepts. Breadwell and Holden (1994) suggest that both concepts are different in terms of their focus, scopes, time frame and purpose. Table 1 summarizes the differences between employee training and development. -Insert Table 1Training usually emphasizes immediate improvements in job performance via the procurement of specific skills. In other words, training typically focuses on providing employees with specific skills or helping them correct deficiencies in their performance. On the other hand, development aims to prepare the employee for further job responsibilities through the acquisition of present job performance, but the 2 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 benefits may extend throughout an employee’s entire career and help prepare him/her for future promotions (Stone, 1998). It could be said that training is an expense whereas development is an investment (Nadler and Madler, 1998; Noe, 2002). In light of this reality, the distinction between training (current job) and development (future job) is often unclear and primary using simultaneously. Training and development are important activities in all organizations. In fact, newly hired employees need to be trained to perform their jobs. At the same time, existing employees need to acquire new skills and knowledge (Stone, 1998). More specifically, changes in technology and organizational re-structuring mean that people and organizations are continually faced with situations that require new learning (Blanchard and Thacker, 1998). Currently, obsolescence, which refers to a reduction in effectiveness due to a lack of knowledge and skill, is the main reason for the growing demand for training and development. Therefore, training is important to organizations that are incorporating new technologies. Prager (2003) identifies three goals for training programs including: (1) increase the employee’s understanding and knowledge; (2) improve employee skills; and (3) help create optimal performance within the organization’s culture. In addition, companies can use training to gain a competitive advantage (Noe, 1998). According to Daniels (2003), investment in training is related to an increased return on investment and productivity. The number indicates that employers spent around 1 percent of the payroll on training in 1998, and increased this to 3 percent by year 2000 (Chance, 1998). In fact, training influences competitiveness because it helps organizations deal with competitive challenges and a turbulent business environment (Martochio and Baldwin, 1997; Blanchard and Thacker, 1998). In terms of employee commitment Grau-Gumbau et al. (2002) suggest that training can also increase the level of commitment. Once employees are trained, their performance improves. According to Martocehio and Baldwin (1997), training is moving from a primary focus on teaching employees specific skills to a boarder focus on creating and sharing knowledge. The role of training an be shown as follows: Focus on teaching skills and knowledge: Basically, training is viewed as a means to teach employees specific skills and behaviors. This role of training will continue into the future. This view of training suggests that business conditions are predictable and can be controlled by the company, and the company can control and predict the knowledge and skills that employees will need in the future. Link training to business needs: For the time being, as the competitive challenges indicate that unpredictability in the external environment in which companies operate is likely to continue. This means that because problems cannot be predicted in advance, training needs to be delivered on an as-needed basis to help employees deal with specific business problems as they occur. Use training to create and share knowledge: Many organizations believe that the key to gaining a competitive advantage is to develop intellectual capital, which includes (1) cognitive knowledge (know what), (2) advance skills (know how), (3) system understanding and creativity (know why), and (4) self-motivated creativity (care why). Normally, training and development programs focus their resources on cognitive and advanced skills. However, the core concept of training requires employees to 3 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 understand the process and the interrelationships between functions as well as motivating them to be innovative and to deliver high quality service. To summarize variety of definitions of training and underline training needs in organization, training can be realized as an effective tool (1) to acquire skills, knowledge and attitude, (2) of job-related, (3) for learning, and (4) to change behavior. The training needs exist when specific job tasks or behaviors are not important and an employee’s proficiency in them is low. Training needs assessment aims at uncovering an employee’s true training needs and weeding out training wants. Training needs happen when: (1) new workers are hired, (2) a worker is promoted or transferred, (3) new jobs are created, (4) existing jobs are to be performed in new ways, or (5) existing jobs are being done in deficient ways. Training needs could be either perceived (felt) needs or real (analyzed) needs (Desimone, 1998). For organization effectiveness, it is the job of human resources or training managers and top managers to make the perceived needs identical to the real needs. Real needs represent the gaps between “what should be” and “what is”. Those gaps are identified through objective analysis, which is mostly theoretical. In practice, however, management training needs can be only diagnosed by people’s perception, which is subjective and usually has some points different from the real needs. Where the perceived needs match the real needs is called management training demands. In this case, the training program will provide the right answer to the organization problem and have its full value. In the context of the healthcare industry, several studies have shown the importance of training and development programs. For example, Ironside and Seifert (1999) cited a study that shows the relationship between training and its benefits for the healthcare industry in terms of enabling employees to understand working processes. In the same way, Tablish (1998) points out that there is a need to introduce professional training and development in hospital management in order to control hospital expenditure and increase work performance. In a survey of doctors in Finland, Kumpusalo et al. (2003) also indicated that doctors in leading positions were aware of the need for managerial and leadership skills training. Moreover, Hallam (2004) stated that healthcare organizations could provide customer service strength, which could increase sales and profits because of the development in training and development programs. Training and development process As mentioned, effective training can increase organizational performance. However, poor or inappropriate training can also be a source of frustration for everyone involved. To maximize the benefits of training, managers must closely monitor the training process, which is composed of four phases: (1) assessment of training needs, (2) planning of training activities, (3) implementation plans, and (4) monitoring and evaluation. Figure 2. illustrates the training and development process. -Insert Figure 1- 4 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Training needs assessment This assessment refers to the process needed to determine if training is necessary. Several researchers have defined needs assessment as comprising of these three different levels: the needs of the organization, task or operation, and of the individual. Noe (2002) adds one more process, which is the indication of the causes and outcomes resulting from the needs assessment. According to Noe (2002), the process of assessing training needs are detailed as follows: Organization analysis: This strategy focuses on identifying where training is needed within the organization as well as what conditions will occur as a result (DeSimone and Harris, 1998). This process involves determining the appropriateness of training given the company’s business strategy and resources such as the budget, time, and knowledge available for training activities (Anthony, 1999). Moreover, this analysis includes an identification of problems that an organization is facing and where these problems are located (Breadwell and Holden, 1994). It is important to note that training needs are considered to be a part of overall human resource planning (Noe, 2002). Noe (2002) also points out that the key success factors for organization analysis are a positive attitude among peers and managers about participation in training activities in which managers and peers have to provide information to trainees about how they can more effectively apply the acquired knowledge and skills to their jobs. Task or operation analysis: Task or operation analysis requires a careful examination of the work to be performed after training. It involves the following issues: (1) A systematic collection of information that describes how work is done, including standards of work performance. (2) Descriptions of how tasks are to be performed in order to meet these standards; and (3) The degree of competency necessary for effective task performance. In conducting a task analysis, two main factors need to be determined, namely importance and proficiency (Noe, 2002). Basically, importance refers to the relevance of specific tasks and behaviors, including the physical and mental abilities required to perform a particular job and the frequency with which they are performed. In addition, proficiency is the employee’s competence in performing these tasks. This can be determined from job descriptions, performance appraisals and by conducting either interviews or surveys. Individual analysis: At this level, training needs can be defined in terms of the differences between the desired employee performance and the actual performance. In other words, this level of analysis includes evaluating an individual’s need for training as well as determining the appropriate form of training. Training and development activities There are various ways to determine the objectives for a training program (Read and Kleiner, 1996). For example, in a large organization, all of the activities described will probably be used at one time or another. However, the use of specific methods will depend on the objectives of the training, the abilities of the trainer to be trained, the 5 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 number of trainees, the job level and other factors such as the time and money involved (Noe, 2002). In practical terms, the training unit needs to keep the objective of the training clearly in mind and recommend the activities that will best attain the desired results. Breadwell and Holden (1994) categorize training activities into two main groups: on-the-job methods and off-the job methods. Noe (2002) also suggests looking at the level of trainee involvement in the training process and the interaction between trainee and trainer during the training program. These activities include presentation, hands-on activity, and group building methods. More specifically, these activities could be divided into the following sub-activities: on-the-job training, coaching, lecture, conference and discussion, and self-study. On-the-job training (OJT): On-the-job training (OJT) refers to new or inexperienced employees learning through observing how their peers and managers perform the job and the attempt to imitate their behavior. In terms of benefits, OJT can be useful for training newly hired employees, upgrading the skills of existing employees when new technologies or techniques are introduced, cross-training employees within a department or work unit, and orienting transferred employees to their new jobs (Noe, 2002).From the organization’s perspective, OTJ is an attractive activity because it needs less investment in time and money (Chruden, 1960). From the employee’s point of view, OJT can increase employee motivation since it is clear to him/her that he/she is acquiring knowledge needed to perform their jobs (Noe, 2002). However, there is also a potential pitfall in this activity if OJT is unstructured and the supervisor focuses on production rather than on learning how to perform the job in the most efficient manner. Without a well-structured OJT, poorly trained employees are at risk of providing an inconsistent quality of service. In other words, informal OJT can increase the rate of errors, lower productivity, and decrease training efficiency. Coaching: Coaching, which is considered to be the best on-the-job training, is defined as a performance-improvement technique. Read and Kleiner (1996) define coaching as a mutual conversation between a manager and an employee that follows a predicable process and leads to supervisor performance, commitment to sustained improvement and a positive relationship. Moreover, DeSimone and Harris (1998) define coaching as a process used to encourage employees to accept responsibility for their performance, enable them to achieve and sustain superior performance, and treat them as partners who are working toward a mutual organizational goal. Coaching involves either the individual’s immediate supervisor or a mentor. The mentor usually acts as a guide, counselor, and interested party in helping his or her subordinates perform their job more effectively and in developing a comprehensive career plan for each one. Coaching requires time and effort. Thus, the trainer must allow sufficient time for the trainee to develop the new behavior. Job rotation: Job rotation is the training activity that is usually used for training managerial and technical employees (DeSimone and Harris, 1998). Movement from one position to another one provides managers with exposure to a member of a different job function and a broad grasp of the overall purpose of an organization as well as the flexibility in making the assignment. In addition, trained replacements are available to assume positions that become vacant. However, the disadvantage of this activity is that a trainee always feels temporary without a personal commitment to become involved in working and accomplishing much. 6 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Lectures and conference: Lectures and conferences involve the oral presentation of information by an expert on a specific subject to a group of trainees. Many organizations use lectures and conferences as methods for delivering training in many types of skills. In fact, most training programs, including OJT, use lectures and conferences as a part of their overall approaches. Lectures and conferences could be held on-site or at facilities away from the firm. Independent self-study: The most frequent kinds of self-study activities are reading books and professional magazines, taking special courses through a local university and attending professional meetings. For highly motivated individuals, independent study and special training are excellent ways to increase job knowledge and skills. Although most employees do not have the motivation to undertake a special study program as an ongoing form of personal development, they can be motivated to do so if there are adequate opportunities for promotion and pay increases (Breadwell and Holden, 1994). Audio-Visual techniques: Such methods, which can involve overhead projectors and video presentations, are receiving greater attention as ways to train employees. This approach has been used to improve communication skills, interview skills, customerservice skills and to illustrate how procedures should be followed (Breardwell and Holden, 1994). The use of audio-visual training techniques has a number of advantages. Firstly, the trainer can review, slow down, or speed up the lesson, leading to the flexibility of a customized lesson. Secondly, trainees can be exposed to equipment, problems, and events that cannot be easily demonstrated. Trainees are also provided with consistent instruction and the interests and goals of a particular trainer do not affect program content. Finally, video trainees allow them to see and hear their own performances without the interpretation of the trainer. As a result, trainees cannot attribute poor performance to the bias of external evaluators (Noe, 2002). However, there are some problems in this activity, which result from the creative approach used. These problems can include too much content for the trainee to learn, which can make it difficult for the trainee to understand the critical points. Simulation: This activity is a training method that represents a real-life situation, in which the trainee’s decisions result in outcomes that reflect what would happen if he/she were on the job (Noe, 2002). Normally, simulations are used to teach process skills as well as management or interpersonal skills. Case studies: A case study describes how employees or an organization dealt with a difficult situation. Trainees are required to analyze and critique the actions taken, including making suggestions for the appropriate action or for what might have been done differently (Noe, 2002). Evaluation of training and development When money is spent on employee training and development, there are some expectations of an immediate return, such as the employee’s ability to perform the current job better. However, there is no clear consensus within the training community on how to determine the value of training. Certainly, the credibility of the 7 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 training community can be greatly enhanced by showing how the organization benefits from training programs. There are four different ways to evaluate the performance of a training program. Each one focuses on a different aspect of the training program, such as the reaction of the participants to the training program, the degree of learning that took place, the behavior changes among the participants, and the impact of the program on the organization through cost savings, actual profits, increased sales, the turnover rate, increased production and the degree of absenteeism. 3. Research methodology Most of the methodological concerns in this study are discussed in order to seek appropriateness in selecting research approaches. The literature reveals that there is no explicit framework to explain how training and development practices are implemented in Thai hospital. Empirical evidences related to this specific topic are also lacking. Therefore, this study adopts an exploratory approach. A case study design is chosen to capture context-rich data and to ensure the validity and reliability of the research 3.1 A case study approach: Multiple case studies According to Yin (1994), the case study approach aims to investigate “a contemporary phenomenon within its real life context, especially when the boundaries between phenomenon and context are not clearly evident”. There are two main reasons to use case study approach in this study. Firstly, the “how” and “what” research questions are examined on the grounds that the researcher has a little control over a set of phenomenon (Yin, 1994). Secondly, the gap between what is espoused and what is enacted in training and development implemented represents a lack of connection between the context and the phenomenon (Gratton et al., 1999). Based on the methodological approach as a case study used in this study, a common goal behind case study research is to consider what can be learnt from the case, rather than simply considering the extent of generalization (Stake, 1995). Eisenhardt (1991) supports this statement by pointing out that the concern in case study research is not whether multiple cases are better than single case. Rather, the appropriate number of cases depends on how much is known and how much new information is likely to be learnt from the case. Given to the constraints of time, multiple cases with multiple units of analysis used in this study is a suitable approach under these three following reasons. 1. The insights of the phenomenon to be investigated are revealing. Evidence from the literature shows that the in-depth issues of training and development in Thai hospital is under-researched. Therefore, the deeper understanding of the implementation process in this issue is essential. 2. A case study is unique in context (Thai hospital) and contributes to theory or framework development through a number of units departments within a hospital. 8 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 3. Since the research objective in this study is to explore the guidelines or recommendations of training and development process in Thai hospital, the single case selected has enough significant quality that represents an interesting research object to be studied (Pettigrew, 1990). 3.2 Case selection and access According to the motivation to examine the depth knowledge of training and development process in Thai hospital, a single case is selected. Based on the company profile reviewed, a number of case candidates, with a focus on human resource development policies, are collected to identify the most suitable fieldwork study. Among the few organization candidates, Hospital A, a pseudonym, one of the notfor- profit middle size hospital in Thailand, has been selected as the successful case candidate for two main reasons. Firstly, it is a hospital that has implemented training and development programs, and placed a high value on human resource development. In addition, through the study of Hospital A with multiple units, it enables the author to empirically examine the practices and implementation process of training and development programs in terms of how the training and development processes have formulated, and put into practices in a wider organization context. As a result, the connections across the multiple units that cut across the hospital (top management to department unit) can be investigated perceptions of hospital staff toward training and development issues. Secondly, the author is able to gain access to the hospital which is facilitated by the director of the hospital. It is important to note that gaining access to the site and receiving the permission to conduct research are critical issues in doing research, especially on the case study research. In order to receiving official support, the author needs to send a research proposal, interview protocol, and questionnaire to a team of hospital management. In summary, Hospital A is selected due to the characteristics that meet the objective of this study. 3.3 Data collection method Primary data will collect by sending questionnaires to key informants in Thai hospitals in order to assess the current training and development practices. In addition, to observe real situation in business, Semi-structured interview through case study will be used. Open questions were mainly employed to encourage respondents talk openly about their opinions concerning to related topics of training and development in general in the hospital context. The method of semi-structured interview is selected for two reasons: firstly, enabling the interviewer to gain communicative validation, and secondly, following some divergent themes emerging from interviewers (mason, 2002). In this study, multiple views of the interviewees tend to give rise to follow-up questions for exploring more information. 4. Results 4.1 Role of Personnel and Training department in training programs. Either the Department of Personnel and Training or the relevant department was expected to conduct training programs at least twice a year. However in practice, the 9 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Department of Personnel and Training rarely conducted training programs and about 82% of respondents said they were trained by their own departments. In other words, the Department of Personnel and Training did not play an important role in training activities. The only training activities carried out by the Department of Personnel and Training was orientation meetings for new employees. In these meetings, the new employees were handled with their respective recruitment document followed by a short self introduction instead of being provided with sufficient and necessary information. The new employees also did not receive any special assistance from the Department of Personnel and Training. 4.2 Contents of the training programs According to the survey, most of the new employees had received only informal training. After completing the orientation with the Department of Personnel and Training, the employees were sent to their respective departments. The main priority for training focused on professional skills, which represented 32% of training content. The second priority focused on management skills, representing 30% of training content, followed by language and informatics skills both of which contributed 19% of the training content. The content of the training and development programs in hospital A is shown in Figure 2. -Figure 2: Contents of Training program in Hospital A- Hospital A still does not offer a clear and comprehensive job description for each position. Due to various historical reasons; a job analysis has never been done before. Therefore, the content of the training programs was just, to some extent, limited to simply equipping the employees with very general information about the job that they were expected to perform. This is why most of the respondents said that the employees normally feel workload. One of the administrative employees commented: “Most of the new employees are confused about their own tasks and those of others because there is no clear job description for each individual and they just do their work as a routine, but when there is anything new, they will ignore it. Unsurprisingly, those jobs will then be added to someone else’s workload” Apart from that, many employees seemed to be disappointed with the training activities. According to Figure 3, most of the employees were not very satisfied with the training and development program: only 10% were completely satisfied and 3% of the respondents were unsatisfied. The following comment made by one administrative staff member who worked in the marketing department summed it up in this way: “In the past, we were trained in unneeded skills, and now things are better. Our supervisor takes part in determining our training needs and setting up the training, however I think we still want our needs to be assessed systematically” 10 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 -Figure 4.3: Employee satisfaction with training and development programs- 4.3 Training for middle and high-level employees The in-depth interviews with the five department heads revealed that the training program is mostly designed for low-level employees. Training is rare for mid-level and high-level staff at Hospital A, especially for management such as the president and vice president and this could lead to inefficient management later. Two department heads commented: “The training needs for managers are partly assessed by the personnel and training department so that we (as managers) seem to lose our focus in terms of strategic planning. In other words, the hospital seems to focus too much on lower level workers and not enough on management. ” 4.4 Training for reassigned employees In addition, the training is mainly aimed at new staffs who have never worked anywhere else. The employees who were relocated or who had been reassigned from either one department or shift to another had no chance to participate in the training activities. As in the case of the middle and high-level employees mentioned above, these employees are also expected to adjust themselves to a new context as well as to new colleagues and this oversight can negatively affect employee performance. One of the nurses who used to work in the OPD and who now work on ward commented: “I was reassigned to a ward last year, but I have not received any training for my new task. The reassigned staff members have to learn how to do their new jobs on their own.” The survey also showed that Hospital A’s training programs emphasized one-way communication. Hence, the employees did not have the opportunity to discuss issues of interest or ask questions that were of concern to them. 58% of the respondents said that the training needs were based on Hospital A’s strategic needs at the expense of employee needs. One of the administrative employees addressed the issue in this way: “The training programs seem to be policy oriented, rather than employee oriented because they are mainly aimed at serving the hospital’s policy” - Figure 4: The percentage of the training needs based- The training program was criticized for focusing too much on paper work and for being too short. For example, a training program generally lasted no longer than one day. Moreover, there was a lack of follow-up. Unfortunately, the Personnel and 11 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Training Department head and employees who were responsible for training did not have enough time to implement an effective training program because they were also responsible for the payroll and staff recruitment, which consumed most of their working time. The Personnel and Training department head said: “I do recognize the importance of training our staffs but at the same time we have other things to do that take priority. That’s why there is only a limited amount of time available for the training programs. Moreover, our hospital spends much of its budget on construction which means that projects that are not considered to be directly related to increased profits are given less priority.” There is also no budget allocation for implementing training programs, which explains why staffs at the Personnel and Training department lacked an awareness of the importance of training programs. Training was considered to be a sub-activity that was not worth an investment of either time or money. This attitude was shared by many department heads as well as by employees within the personnel department. Hospital A does not have an employee handbook, which could help employees better understand their organization and offer job performance guidelines. The use of tools such as handbooks, tape recorders or videotaped recordings in training activities was not familiar to the head of the Personnel and Training department or to the department’s employees. The in-depth interviews with the five department heads and their staff also showed that this approach had not occurred to any of them either. 4.3 Training and Development programs purpose As a professional organization, Hospital A’s medical staff, such as doctors, dentists, nurses and pharmacists have to continually update their knowledge and skills. Administrative staff members involved in customer service also need to be trained in order to maximize their human resource potential to ensure customer satisfaction. Faced with this reality, Hospital A is developing a human resource strategy to create a comprehensive foundation for training and development programs. Meanwhile, several training courses have been held in the past few years that aimed to provide Hospital A’s employees with the needed knowledge and skills for their career development. According to the survey, the most important purpose of training and development is to improve the performance of employees (39%). This high percentage showed that both management and employees at Hospital A paid much attention to their job performance and skills development. Training for the purpose of preparing an organization to adapt to changes in the external environment was given second priority, accounting for 32% of respondents in the survey. Only about one third of respondents believed that training would allow employees to acquire professional skills and further education or lead to a promotion, represented by 18% and 11% of respondents respectively. Figure 5 shows how respondents at Hospital A rated the purpose of training programs. 12 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 -Figure 5: Purposes of training programs at Hospital A- 4.4 Training needs assessment (TNA) Training needs assessment is critical for ensuring the success of training and development. Regrettably, TNA has not been systematically carried out until now at Hospital A. TNA is carried out annually to facilitate the design of a short-term training plan and the procedure to implement TNA is quite simple. As required by the Department of Personnel and Training, other departments submit their training needs. Based on these training needs and other factors such as the training budget, the Department of Personnel and Training draws up an annual training plan. The matter that, the TNA is not researched with appropriate consultation with individual concerned but the departmentally level only. Most respondents said they had never been officially asked about their training needs. TNA has not been implemented methodically at Hospital A due to various reasons that are discussed in more detail below. Firstly, although the roles and responsibilities of Hospital A’s departments have been defined, they have not been defined clearly enough, leading to the lack of a clear job description for each position. This oversight has created many difficulties in recruitment and staff management because the required professional skills for each employee are not explicit. As a result, employees are not sure about their responsibilities or about the skills they are expected to have. This makes it very difficult to carry out an effective TNA. Secondly, the personnel department employees, who are in charge of training and development, have not been invited to participate in any training courses on human resource activities. They have neither participated in human resource management planning in general, nor in the implementation of TNA in particular. Usually the personnel employees come from other departments or they may be new recruits who have no background in human resource management training and may hold degrees in other subjects. The in-depth interview with the personnel employees showed that they have never been provided with any TNA training. In particular, Hospital A’s personnel staffs have never been taught about the following specific TNA concepts: Objectives, signification and requirements of the TNA Classified target groups to be included in the TNA Approaches and tools for data gathering TNA procedures Time frame and implementing plan This is why they knew nothing about TNA, let alone how to apply it methodically and systematically. This is also one of the main reasons for the ineffectiveness of TNA at Hospital A. 13 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Personnel and Training employees did say however, that they expected to be trained about TNA concepts soon. “We have to join the TNA training course in order to be able to implement the training needs assessment and explain it to the department heads.” Thirdly, the culture of the specialized organization is the other important cause of training needs assessment’s effectiveness in hospital A. As a professional organization, Hospital A recruits specialized staffs such as doctors, dentists, pharmacists and nurses, from the public universities in Thailand. Therefore training and development are less emphasis compared to other kinds of organizations. In addition, the high rate of turnover in Hospital A also discourages the training and development program. 4.5 Training and Development planning As mentioned above, human resource planning (HR planning) has not been paid due attention. There has been no HR planning at all so far at Hospital A. The strengths, weaknesses, opportunities and threats analysis (SWOT Analysis), which facilitates the drawing up of a comprehensive HR plan, still needs to be carried out. Due to Hospital A’s ineffective TNA, the hospital does not have a feasible training and development plan. Most of the survey’s respondents said that the training and development plan seems to be quite “subjective”. That means the current training and development plan in Hospital A is still, to some extent, not participatory. The training and development programs mainly rely on the opinions of management or personnel department staff. This is another result of the failure to carry out an effective TNA. Some training courses have been ineffective and inconvenient, resulting in a waste of money and human resources. For example, training needs for employees were assessed through their department heads, not through a survey conducted with concerned individuals. That is why when the professional skills training courses were organized, many employees did not attend because they did not have enough time to arrange to take time away from their work. In addition, many employees could not choose to take part in a training course that interested them. -Figure 6: The causes of the ineffective training programs- From Figure 6, it can be seen that the training location was the main barrier for the employees (41%), and 29% of the respondents said that the cause of the ineffective training program was the inappropriate training content. The other 18% of respondents criticized the insufficient amount of time allotted for the training. Last but not least, 6% blamed a lack of good training equipment and another 6% said the training evaluation was inadequate. 14 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 There was also a poor dissemination of information. Employees were not informed about either the long term or the annual training and development plans. Many respondents said they were informed about a training course just weeks before it began. This is why many employees could not attend. One nurse said: “I have worked here for almost two years but I have never been through any training programs that completely match with my training needs. And I hardly ever leave my work and my patients to attend the training courses” Hospital A’s training and development programs seem to be quite passive. The annual training plan makes no mention of the planned number of trainees joining in long-term professional skills training courses each year. Training at the master’s or doctoral levels, especially for courses abroad, depends mainly on scholarships offered by either donors or other outside resources. Even the personnel employees do not know how many employees can be sent abroad for training each year. These are all examples of a passive approach to training and development. Moreover, Hospital A has emphasized on personal relationship, which leads to unfair decision making. Many employees also complained that in some cases, overseas training was offered only to employees who had worked at the hospital for a long time, as a form of a reward. This could explain the very limited quota for overseas training opportunities. However, in the last few years, many more scholarships have been made available for external training. All qualified department employees at Hospital A are now considered as candidates, which has led to a gradual increase in competition. There are also now more training opportunities for new as well as younger employees, which have improved employee satisfaction. However, the length of time an employee has worked at the hospital is still a factor when applying for training abroad, which is the seniority culture in Thailand. This is why there are many young employees, especially in departments where many employees joined at the same time or where many employees had not yet experienced any training abroad and as a result had to wait a long time to take their turn. This “queue” status should no longer be an issue however, as HR policies change. In another development, regulations that encourage employees to upgrade their knowledge by themselves have not been promulgated in Hospital A. Getting a highlevel professional education and experiencing many training courses are not considered as a priority when promotions or salary rises are considered. Even if someone is a doctor or has a Master’s degree, the salary still increases automatically every two or three years. This is why many employees are not motivated to take part in training and development programs. Three doctors raised this concern: “Training abroad is very competitive because there are only a few scholarships for this kind of training and so many doctors are trying to get that, especially the new graduates.” 15 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Additionally, when the trained employees return to work this also presents a problem, which requires more attention from management as well as from Personnel and Training staff. Many opinions point to a gap between training and development programs regarding the reassignment of the newly trained and returning employee. The in-depth interview with some department heads revealed that the skills training did not match with the trained position. That fact is caused mainly by the lack of a training and development strategy, as mentioned above. This also leads to a waste of financial and human resources. 4.6 Training methods The results from the survey indicated that on-the-job training is the training method that is most frequently used at Hospital A (80.6% of respondents). The reason might be that this method is relatively inexpensive yet is an effective hands-on method. New employees at Hospital A usually have to be trained through this method since there is a big gap between the theoretical knowledge they learned in school and the practical requirements of the job. The second highest training method was the self-learning method (approximately 77%). It also appeared to be the preferred method of most respondents since it allows Hospital A’s employees to acquire more knowledge and skills while at the same time allowing them to fulfill their duties without interrupting their work. -Figure 7: Training methods at Hospital AThe coaching method was represented by 36.1% of the survey’s respondents. Like on-the-job training, this method seems to be quite effective for Hospital A’s employees to correct their performance mistakes. Apart from the training courses on foreign languages and informatics provided by Hospital A, many employees are selfequipped these skills. Additionally, with the aim that acquiring more knowledge in specific field such as obtaining bachelor in nursing, service, language and etc, the officials are also participating in the in-service training class held by the universities. This kind of training method accounts for 40.3% of total respondents. In this training method, the employees have to pay for the training themselves. Hospital does not take it in consideration. The other training methods at Hospital A included distance learning, job rotation, case study and simulation, which combined to represent only 15% of the total. However, due to the limitation of equipment, distance learning has not expanded much. It is very difficult to implement training by job rotation. In many cases, it has disadvantages. It usually requires a certain amount of orientation time to familiarize the new employees to a new situation. It also makes employees of temporary on their job, and then leads to less commitment to their jobs. Because of many reasons at both the employee and management levels - especially for psychological reasons - there have been very few recent job rotation cases. The case study and simulation approaches are rarely used at Hospital A since they require too many resources. 16 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 5. Discussion and conclusion This research identifies the problems regarding the training and development activities at Hospital A and explored these activities through interviews with several heads of departments, personnel employees, doctors, nurses and administrative employees, and through questionnaires which focused on training and development. After analyzing the data, the general conclusion regarding Hospital A’s training and development activities is that the training and development programs have not been implemented systematically. In addition, there is still no comprehensive human resource development strategy in place to provide a foundation for a training and development plan. As far as human resource development is concerned, recommendations are given for implementing training and development programs more effectively, for improving the skills of Hospital A employees in particular as well as for improving Hospital A’s overall performance. 5.1 Training and development As we can see, training and development is not considered to be as important as it might be. Hospital A does not consider training and development a priority and instead forces its staff to either learn independently or to simply maintain regular routines. The training is mainly one-way communication between employees and management, hence the employees do not have the chance to discuss their concerns or offer comments. Therefore, in order to make training programs more effective for the employees, the following recommendations should be followed: Training should be paid more attention to by management of Hospital A, especially the top management. Without the management level understanding and support, the training and development cannot be implemented effectively. The role of Department of Personnel and Training in carrying out training activities should be strengthened. Personnel and Training employees should take part in providing more assistance to each department in training needs assessment, training planning and also in the facilitation of the training activities. A well-planned training should be conducted comprehensively for all employees. A training plan is needed for each department and more specifically, for each employee. Training should be implemented for all kinds of employees, both the graduates as well as relocated/appointed employees. Employee handbook should be designed and provided. Apart from that, the videotape or tape recorder can help to clarify Hospital A’s staff responsibilities and functions and should be distributed to all employees. 17 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 5.2 Training needs assessment (TNA) A systematic and practical TNA should be implemented at Hospital A twice a year, by sending questionnaires to all employees concerned in order to find out the real training demands of the employees. It is clear to see that a precise, comprehensive and bottom-up training and development needs assessment is crucial for setting up a training and development plan in the short-term as well as a long-term training and development strategy. Such a comprehensive TNA would be a foundation for planning an objective, participatory approach, which would take a trainee-oriented culture approach to planning the training and development and strategy, avoiding the waste of financial and human resources. In order to do that, a comprehensive job description for every job position in this hospital should be clear with the explicit delineation of roles and responsibilities for both individual and departments. This would provide a base from which the training planner at Hospital A would draw up a specific training and development strategy with the aim of meeting both present and future requirements and encouraging staff to make the most of their career opportunities. Additionally, an appropriate budget to implement TNA should be planned as a part of the training budget to facilitate this essential step. 5.3 Training and development planning Based on a practical TNA, an effective short-term training and development plan and a long-term training and development strategy should be drawn up to fill the current gap between management and front-line employees. This training and development plan/strategy must be comprehensive, objective and appropriate and it must address both the whole organization’s performance as well as that of staff. In addition, the annual training and development plan should be specific and active, avoiding a dependency on external factors. The training and development plan/strategy should be related to the human resource development strategy, aimed at applying and enhancing employee skills. The right usage of trained employees to maximize their knowledge and skills is the best way to motivate potential employees. Moreover, in compliance with the training and development planning/strategy, specific regulations should encourage employees to attend training and development activities provided by Hospital A and should also encourage independent learning opportunities. 5.5 Training methods Hospital A applied on-the-job training methods, which are inexpensive for most employees. However, with the changes of the global economy as well as challenges of modernization, the other training methods should be applied. For management, 18 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 methods such as simulation and the case study, which facilitate management skills, should be used. Additionally, training courses on management skills such as motivating, leadership, decision making and coaching should be paid due attention and organized. When implementing the training and development strategy and the short-term training plan a wide range of training methods should be considered. These would include training methods such as on-the-job training, self-learning, and distance learning to encourage employees to upgrade not only their knowledge and professional skills but also to improve their social understanding and ability to use foreign languages. In addition, modern forms of training such as information resources, seminars, conferences and visiting consultants should all be paid due attention in training and development activities. The role of the Department of Personnel and Training in organizing such training methods should also be strengthened through close cooperation with other hospital departments. To choose the appropriate training method for Hospital A’s employees, the first step is to identify the trainees. Then, the next step is to consider the extent to which the method facilitates learning and transfer of training, the cost related to development and the use of the methods as well as their effectiveness. Once again, the necessity of a practical and comprehensive TNA cannot be denied. 5.6 Training monitoring and evaluation The evaluation of training and development programs should be implemented as soon as possible at Hospital A. Through evaluation sheets received from both trainees and lecturers, personnel staff will be able to evaluate the effectiveness of training courses and development programs. And then, the most feasible and appropriate training courses and training and development plan can then be drawn up. 5.7 Enhancing personnel department staff capabilities In order to implement a comprehensive and practical TNA, planning an appropriate training and development strategy for both the long and short term involves focusing on the individual human being. Since personnel department staff members are the front-line workers in this context, they should be the first to receive the kind of training that will set the tone and example for others to follow, especially since these are the people who will be responsible for motivating everyone else. The training courses on human resource development should include both general issues as well as specific training issues such as TNA implementation, training and development planning and training evaluation. These should be offered to personnel staffs to upgrade their skills since they should also be responsible for their implementation. Once the personnel staff is systematically trained in this way, this should guarantee the effective implementation of training and development programs at Hospital A. Personnel department staff should also be encouraged to anticipate training and development needs by actively calling for training opportunities, especially by promoting scholarships for overseas training offered by government agencies or external sources such as foreign donors. 19 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 5.8 Support from top management for training and development activities The support from top management is essential for Hospital A to implement an effective training and development strategy. The support should be expressed in terms of a willingness to allow subordinates to take part in training courses, either in the long-term or short-term, by allocating a sufficient training budget, cooperating with related agencies as well as foreign donors to create more scholarships, issuing regulations to encourage employee participation in training and development programs and offering chances for promotion for educated employees. Apart from that, an appropriate and updated Human Resource Information System (HRIS) should be established with the aim of strengthening human resource management. A comprehensive HRIS will provide useful information about the employee training process by providing a training record for personnel staff and training planners to refer to when drafting effective programs. Last, but not least, the training budget should be submitted on time and according to required procedures in order to get the support from top-level management. 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Training Focus Scope Current job Job Time Immediate frame Purpose Fix current skill deficiency and prepare for current job Development Current and future job Workgroup and organization Long term Prepare for future work demand and changes and produce a flexible workforce for the organization in the future Table 1 Comparison between training and development Figure 1: The training and development process (Adapted from Noe, 2002) Training Needs Assessment Monitor and Evaluation Planning of Training Activities Plan Implementation 22 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Figure 2: Contents of Training program in Hospital A 19% 32% Professional Skills Language Skills Management Skills Informatics skills 30% 19% Figure 3: Employee satisfaction with training and development programs 3% 10% Completely Partly Not at all 87% 23 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Figure 4: The percentage of the training needs based 0% 42% 58% The demand of employees Strategy of the Hospital Other Figure 5: Purposes of training programs at Hospital A Improved employee's performance 32% 39% Achieved promotion Acquired further education 18% 11% Improved hospital competitiveness 24 Proceedings of 3rd Asia-Pacific Business Research Conference 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1 Figure 6: The causes of the ineffective training programs Content not appropriate Period of time unsuitable 29% 41% Lack of good training equipment 6% Lack of training evaluation 18% 6% Inappropriate allocation of training course Figure 7: Training methods at Hospital A 90 80.6 80 76.4 70 % 60 50 36.1 40 40.3 30 15.3 20 10 0 On-the-job training Self-learning Coaching In-service Others 25