Proceedings of 13th Asian Business Research Conference
26 - 27 December, 2015, BIAM Foundation, Dhaka, Bangladesh,
ISBN: 978-1-922069-93-1
Doing Business in Morocco: International Perspectives
Sara Hussein, James Ondracek, M. Saeed and Andy Bertsch
The goal of this paper is to understand the Moroccan market for retailing
iPhones. Morocco has shown a commitment to progressively improving
its business climate by making many institutional reforms that make it
more lucrative for businesses to invest in Morocco. Unlike the past,
Moroccans now have disposable income in hand, and are able to indulge
a little bit more on luxurious items. Moreover, Morocco has a prime
location in Africa, a stable political system, attractive business
environment, a young population eager to adopt new technology, and an
influx of rich investors; all reasons that make selling iPhones a worthwhile
business. Understanding whether Moroccans will be interested in buying
the iPhone for the suggested retail price, considering the competition, is
a central part of the feasibility analysis.
Key words: Business Climate, Cultural Analysis, Economic Analysis, Market
Analysis, Logistics, Channels of Distribution, A Case for the iPhones
___________________________________________________________________
Sara Hussein, James Ondracek, M. Saeed*, & Andy Bertsch, Minot State University, North Dakota,
USA.*saeed@minotstateu.edu