Proceedings of Business and Social Sciences Research Conference 10 - 11 December 2015, Ambassador Hotel, Bangkok, Thailand, ISBN: 978-1-922069-90-0 Urban and Social Amenity Preferences among Creative Immigrant Workers: A Case Study of Bengali-Indian Professional Workers in the Kansas City Metropolitan Area, USA Anirban Mukherjee This qualitative research examines the relationship between urban amenities and the employment preferences of creative Indian workers using personal interviews conducted with Indian professional workers and their families working and residing in the Kansas City (KC) Metropolitan Area, USA.In addressing the debate of whether creative workers follow jobs or jobs follow creative workers, the findings reveal that the decision of Indian creative workers to locate in the Kansas City metropolitan areawas primarily influenced bythe availability of job opportunities and had little to do with available amenities. In other words, Indian creative workers prioritized job security, satisfaction, and better income over the availability of urban amenities. Additionally, Indian creative workers did not always migrate to KC voluntarily; some moved when they faced job lay-offs. However, once located in the KC metropolitan area, local amenities became very important in influencing the decision of these workers to remain there (i.e., creative worker retention). Thus, the presence of local amenitiescentral to the lifestyles of American professional workers was more important to Indian professional workers than the availability of ethnic Indian amenitiessuchas Indian grocery stores, restaurants, temples, and the screening of Bollywood movies in local theaters. It was also found that “social”amenities (e.g. participation in ethnic Indian associations and formation of networks with other Indian workers residing in the city) are crucial to the retention of Indian professional workers rather than amenities offered through the market.Interestingly, elderly professionals (those aged above 55 years) attributed their reluctance to move from KC to their familiarity with the city’s physical environment and layout and the potential loss of social relationships that they have developed over time. Keywords: Migration, Indian Creative Workers, Urban amenities, Ethnic amenities, Social networks. Name of Track: Sociology _______________________________________________________________ Dr. Anirban Mukherjee, Dept. of Sciences and Humanities, National Institute of Technology, Uttarakhand, Govt. Polytechnic-Temporary Campus, Srinagar, Garhwal-246174, India, Email: anirban.jnu2004@gmail.com