DOCUMENT #: GSC13-PLEN-39 FOR: Presentation

Alliance for Telecommunications Industry Solutions
Plenary; 6.9
Tim Jeffries, ATIS VP Technology and Business
Development, [email protected]
ATIS Green Initiative
Submission Date:
July 1, 2008
ATIS Green Initiative
• ATIS has been actively pursuing the topic of Green and its
consideration by the communications, information and
entertainment industry.
• To meet the needs of its members, ATIS will be taking a practical,
market-driven and business-oriented approach to Green.
• ATIS’ initial areas of focus include:
– sharing lessons learned and other information about Green initiatives
and programs across ATIS’ member companies;
– collectively working towards industry-wide operational policies,
technical standards or performance benchmarks to consistently
“quantify” conformity to, or levels of, being Green; and
– applying consensus-driven industry-based parameters, criteria and
guidelines, when possible, ahead of government-driven mandates or
The State of Green
• Equipment vendors and operators have been concerned with
reducing energy consumption, heat generation, and the equipment
footprint for years, in an effort to increase operational efficiencies
and reduce cost.
• Industry is taking steps and/or have actions underway in many
Green-related areas.
– Areas of importance: network efficiencies, data centers, and
– Areas of interest: recycling, corporate ops, equipment supply-chains,
and alternative (Green/renewable) energy.
• Green work within ATIS’ committees is currently concentrated in
the Network Interface, Power, and Protection Committee (NIPP).
– Telecom Energy Efficiencies
– Restriction of the use of certain hazardous substances in electronic
equipment (RoHS).
Strategic Direction
• Provide a platform for discussion among stakeholders to share
lessons learned, best practices and (existing or impending)
• Develop appropriate mechanisms and tools to assist industry in
advancing or implementing Green programs/initiatives (e.g.,
• Develop (voluntary) industry-driven, market-oriented
benchmarks, requirements/criteria and performance metrics to
measure Green efficiencies and improvement.
• Raise awareness of Green via educational seminars and
• The term Green is too freely used without being clearly defined
leading to misconceptions, misuse and/or “greenwashing.”
• Most, if not all, companies are regularly addressing external
inquiries on their internal Green programs/initiatives such as
stakeholder expectations.
• The industry is currently in a state of having to react to
parameters, criteria and guidelines based on or driven by
government mandates.
• There are no industry-wide operational policies, technical
standards or performance matrices to consistently “quantify”
conformity to, or levels of, being “Green.”
Next Steps/Actions
Define the meaning of Green and the Greening process
Consider Green initiatives in discrete areas such as product
development, corporate operations and service offerings, and
their usefulness in attaining broader corporate goals such as
greater network efficiencies, utilization of alternative energy
sources, and compliance to regulatory/policy mandates.
Initiate consideration of Green areas where greater efficiencies
can be driven within the industry, as well as industry’s role in
driving Green efficiencies into other industry sectors such as
transportation, education, financial, health, etc.
Identify existing and/or pending government-driven criteria and
requirements affecting industry, industry-driven technical
standards activities and operations practices, and existing Green
programs/initiatives to identify areas where industry can
proactively engage in dialogue to advance industry initiatives.
Supplemental Slides
ATIS Work on Green
• Reducing power consumption of telecom equipment by increased
energy efficiency
• A new subcommittee (NIPP-TEE) was established in NIPP to produce a
document or suite of documents that may be used by Service Providers
to assess the true energy needs of telecom equipment at time of
purchase such as:
Energy use as a function of traffic
Energy use as a function of environmental conditions
Cooling Requirements
Suitability of a product for use with renewable energy sources
Improvements in environmental footprint through Life Cycle Assessments
Energy Using Products horizontal implementing measures
Standby and off-mode definitions
Standby and off-mode losses
• Reducing power consumption for DSL modems
– Related work in the NIPP is investigating methods to reduce power
consumption for DSL modems at both the network and customer ends of the
– Collaboration with the DSL Forum and ITU-T Q4/15 is expected.
ATIS Work on Green
• Restricting the use of certain hazardous materials in telecom
• The ATIS NIPP launched a working group in 2006 (NIPP-NPP PbFree Working Group) to address hazardous waste reduction.
– RoHS-Compliant Standard for Structural Metals, Bus Bars and
Fasteners (ATIS-PP-0600009.2007) was completed in 2007,
providing the physical technical requirements for telecommunications
equipment systems and assemblies intended for installation in
network equipment buildings and electronic equipment enclosures as
well as the design and construction of mechanical hardware, cable
assemblies and printed wiring boards.
– Additional work on reducing the use of lead-free solder in
telecommunications equipment has been launched. Three documents
are currently planned to address the following testing areas:
• Pb-Free Acceptance Criteria for Modules
• Pb-Free Acceptance Criteria for Pb-Free Assemblies
• Accelerated Pb-Free Robustness Check