Proceedings of 11th Asian Business Research Conference
26-27 December, 2014, BIAM Foundation, Dhaka, Bangladesh, ISBN: 978-1-922069-68-9
Social Networking Sites at Work- Policy Recommendations
From Employee Perspective
Tabassum Siddique and Nazneen Fatema
Social networking sites in Bangladesh have recently taken the place of real life social
networks and communication. The cheap availability of Internet through the computer,
Laptop and some other handheld devices provided by most of the modern private
organizations, are giving its employees a privilege of getting easy access to their
personal and professional social networking sites at home and at work. These are
basically a kind of investment made by the company for the purpose of enhancing the
productivity of its employees. However, employees’ use of social networking sites
while they are on job raises certain ethical concerns and responsibilities that should be
considered with utmost priority.
The study attempts to disclose the activities and impact of using social networking
sites at workplace by the employees with regard to social, cultural, political and
economic aspects. The ethical issues and policies of using the social networking sites
at workplace are also explored from the employees’ perspective. As an organizational
success stems from a coordinated effort by the employer and employee, the present
study will help the employers to introduce a reasonably fair guidance that will be
understood and acceptable by both parties. The study used a sample of 170
employees working at different organizations in Dhaka city. Proper guidance,
educating and training employees about the security issues for the organization,
allowing employees time based access, etc. are some of the major recommendations
made by this paper that can work in favor of the company without limiting the
employee freedom.
Name of the Track: Management
Keywords: Social networking sites, Social media
__________________________________________________________________
Tabassum Siddique, Assistant Professor (Marketing), Department of Business Administration,
International Islamic University, Chittagong Bangladesh, Email: tabs_06@hotmail.com
Nazneen Fatema, Assistant Professor (Finance), Department of Business Administration, International
Islamic University, Chittagong Bangladesh, Email: nazneen.fatema@yahoo.com