Proceedings of 10th Annual London Business Research Conference
10 - 11 August 2015, Imperial College, London, UK, ISBN: 978-1-922069-81-8
The Influence of e-Commitment and e-Trust towards e-Loyalty
among Internet Banking Users: A PLS Modelling Approach
Norhidayah Ali*, Nor Azila Mohd Noor** and Rosli Mahmood***
The objective of this study is to foresee the influence of e-commitment and etrust towards e-loyalty among the internet banking users in Malaysia. The
collection procedure used in this study was probability sampling. The data
were distributed using questionnaires whereby the internet banking users
were randomly chosen by intercepting the banking customers. The analysis
applied was Partial Least Square (PLS) using SmartPLS software version 3.
The reasons of using PLS are it is generally used in marketing and social
science research and it is helpful in reducing problems such as
multicollinearity. There are a total of 100 completed and usable
questionnaires. The study concluded that both e-commitment and e-trust
have significant influence towards e-loyalty.
Keywords: e- commitment, e-trust, e-loyalty, internet banking
* Norhidayah Ali, Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Kedah, Malaysia &
Phd Candidate, Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Kedah, Malaysia
Email: norhidayah74@yahoo.com, norhidayah@kedah.uitm.edu.my
** Prof. Madya Dr. Nor Azila Mohd Noor, Othman Yeop Abdullah Graduate School of Business, Universiti Utara
Malaysia, Kedah, Malaysia Email: azila@uum.edu.my
*** Prof Dr. Rosli Mahmood, School of Business Management, College of Business, Universiti Utara Malaysia,
Kedah, Malaysia Email: rosli@uum.edu.my