Strategic Transformation of ChinaTelecom and Its BSS/OSS

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Strategic Transformation
of ChinaTelecom and Its BSS/OSS
Requirements
•Kong Lingping
Chief Engineer
Network Operations & Maintenance Department
China Telecom
[email protected]
5/21/2006
Content
• Business transformation in China Telecom
• New challenges for BSS/OSS
• BSS/OSS upgrading roadmap
• Summaries
5/21/2006
Telecommunications Landscape
Triple-play
ISPs
LLU
VOIP
access
BIT
sale
Broadband
voice
voice
Competitive
operator
broadband
Other
operators
mobile
Competition
Evolution
Break-up
Monopolization
Heterogeneity
Substitution
Broadban
d mobile
Wi Fi
Wi
Max
Full
Competition
5/21/2006
resale
strive for
industry topend
Progressive Strategic Transformation
Consumer Contents and
Applications
Enterprise Applications
and Solutions
(Games, VOD, family
informatization)
(IP VPN、System
Integration, IT
Outsourcing)
Wireline
Broadband
Network
Fixed
Wireless
Network
Mobile
Network
Fixed
Telephone
Mobile
Handsets
PC
PDA
TV
Home
Appliances
Convergence of multi-networks, multi-terminals & multi-businesses
5/21/2006
Extension of value chain
Communication Services (Voice, Data, Media….)
Philosophy of Transformation
foundation
Support
•Organization
and HR
Product
5/21/2006
Key Actions of Transformation(1)
• Product and Service Transformation :
– Fully leverage existing resources to consolidate
traditional fixed line business
– Increase contribution of non-voice business,
Strengthen development of Internet access & VAS
– Expand integrated information service, Enrich
video communication business
– Explore “Triple-play” and “Fixed-Mobile
Convergence”
5/21/2006
Expanding Integrated Information Services
Everyday life and infotainment
Information Communication & Technology
Information
Release
Communication
Assistant
Sector-specific
Application
Information
Application
Industry Directory
Search
Enquiry &
Forward Services
Communication
Application
Services
Support
Enhance customers’ “stickiness” to consolidate traditional business
Generate new revenue sources
Pave the way for providing seamless information and communication
services in future
5/21/2006
Key Actions of Transformation(2)
• Network and technology transformation :
– Intelligent upgrading of wireline network with a softswitch
solution that provides a single platform to deliver the IPbased multimedia services as well as all the necessary
telephony services from the circuit-switched world
– Introduce ASON on backbone and MSTP/RPR in access level
– Extend FTTB; apply ADSL2+ and VDSL2 on last-mile
– Initiate aggressive NGN migration
5/21/2006
Key Actions of Transformation(3)
• Organization and HR transformation :
– Reinforce corporate governance and internal controls
– Reallocate manpower among front-line, back-end and
administrative area to 6:3:1 proportion
– Recruit employees with mature new skills such as marketing,
mobile, ICT, internet etc. and also strengthen on job training
for personal knowledge upgrading
– Seek a change from function-oriented to process-oriented
organization
– Implement precision management among all business
operations
5/21/2006
Content
• Business transformation in China Telecom
• New challenges for BSS/OSS
• BSS/OSS upgrading roadmap
• Summaries
5/21/2006
New Challenges for BSS
Customer
retention
Revenue
enhancement
Operation
efficiency
improvement
Unified
Unified customer
customer contact
contact
Requirements
Requirements
For
For
BSS
BSS
Unified
Unified Billing
Billing process
process
Revenue
Revenue assurance
assurance
Complete
Complete customer
customer consumption
consumption behavior
behavior analyze
analyze
5/21/2006
New Challenges for OSS
Customer
retention
Revenue
augmentation
Operation
efficiency
improvement
Integrated
Integrated and
and fast
fast fulfillment
fulfillment
Requirements
Requirements
For
For
OSS
OSS
SLA-based
SLA-based assurance
assurance
Low
Low cost
cost and
and high
high quality
qualityof
of maintenance
maintenance
Work-flow
Work-flow control
control and
and support
support for
for new
new technology
technology
5/21/2006
BSS/OSS Progressive Requirements
BSS/OSS
requirements
Accelerate
BSS
construction
Comprehensive/In
tegrate/accurate
network inventory
management
Improve customer
experience
•Provide
diversified and
customized
services
Implement
common data
platform
3G service
delivering
support
Allocate resource
based on customer’s
need
Unified subscriber
information
•Provide
integrated
experience for
customer
Enrich VAS over
fixed-line
Support multiservice fulfillment
and flexible
charging process
Optimize resource
allocation, improve
efficiency of resource
usage
Utilize historical
customer data to
promote VAS
applications and
prediction
FMC support
Reinforce broadband
access and internet
applications
Converge with
legacy network,
provide bundling
services
Multi-resource
integrate effectively
Support internet
connection service
FMC support
Formulate ICT
service
Support common
service ,
outsource
Managed service
support
Analyze value of
ICT service
Explore mobile
service
Service
combination and
bundling
Expand Inventory
system to include new
resource
Market policy
decision making
support
Business transformation
5/21/2006
Content
• Business transformation in China Telecom
• New challenges for BSS/OSS
• BSS/OSS upgrading roadmap
• Summaries
5/21/2006
Introduction of CTG-MBOSS
CTG-MBOSS is IT framework of China Telecom.
Corporate Informationalisation Strategic Aims
Information Sharing
Effective Supporting
Function and Technique
Framework
Methodology
Methodology
philosophy
Manageme
nt and
Operations
Structure
MSS
BSS
Value Creating
IT Control Framework
IT Organization
OSS
Business
Processes
EDA
Information
Data
Infrustructure
Applications
IT construction and
maintenance
CTG-MBOSS Specifications
5/21/2006
Roadmap of CTG-MBOSS
Chance
detecting
Service
convergence
Service
supporting
IT value improve:
•Total solution
•Consultancy
•Outsourcing
•Fast response
•Unified front-end
database
•Comprehensive
inventory
database
•Single account,
single bill
•Service
convergence
•Active service
Information
Sharing
Effective
Supporting
2006
•Dynamic
applications of
resource
Methodology
Methodology
2007
Value
Creating
2008
5/21/2006
2009
2010
BSS/OSS Core Projects Planned
BSS/OSS
supporting
demand
Focus on
customer
experience
Accelerate
BSS
construction
Comprehens
ive/Integrate/
accurate
network
inventory
management
Implement
common data
platform
3G service
delivering
support
Deploy ICT
service
core project
planned
BSS
•CRM
system
•Billing system
• 3G
•Service
fulfillment
system
OSS
•SQM
system for
key account
customers
•Service
assurance
system
•Automatic
fulfillment
system
•Integrated
network
inventory
management
system
•Enterprise
data
architecture
(EDA)
5/21/2006
OMC;
• 3G
NMC;
•Supporting
3G services
in current
BSS/OSS
•Managed
Services
supporting
system
Case of CRM
Marketing
Marketing campaign
Management
Integrated customer service
Market program
management
Customer interface management
Sale
Sale document
management
Buniness opportunity
managent
Sale activity
management
Team management
Front end changing
Customer SLA
/
management
Query and service
requiring
Problem and fault accepted and tracked
Sale campaign
management
Customer
Management Customer information
Partnership
management
Partnership relationship
management
Partnership
Service support
Order accepted and
tracked
Partnership
Settlement management
management
Product
management Product lifecycle
management
Customer assessment
management
Product configuration
and catalog management
Common Support
Workflow management
System monitor
Log management
Policy management
Knowledge base
authentication
Configuration
Abnormity
management
Report framework
Phase II Function
Phase III Function
Legend
Phase I Function
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•This is a
typical case
implemented
in Zhe jiang
province.
•It shows the
way of
evolution : it
will need
three phases
to realize
whole
functions.
Case of EDA
5/21/2006
Case of SQM for Key Account Customer
•SQM system for key account customer
•terminal
•terminal
•Management
systems on
•customer
customer
客户内网网管
applications. side
•Management systems
on customer side
•Management Systems
综合告警系统
客户内网网管
on CT side
•Step 1
Step 1
•Step 2
Step 2
•Step 3
Step 3
Step 1:include CPE devices
Step 2:include intranet of enterprise customer
Step 3:include applications of enterprise customer
5/21/2006
•Customer intranet
•N•e
•e•w•s
•N•e•w•s
•l
•E•-•m•a•i•l
•Local network
•M•e•d•i
a
•i••a
•Local network
•S•t•r•e•a•m•i•n•g
•Customer intranet
•CPE
•W•e
•e•b
•CPE
•B•a•s•e•d
•backbone
•P
•V•o•I•P
•N•e•w•s
•N•e•w•s
•N•w
•e•w
•V•I•o
•I••P
P
•s •V•o
•N•e
•s•s
••P
P
•E
•-•m
•-•m
•m
•a•i•a
•l•i•l
•E•-•m
•-
•W
•e•b
•W
•e•b
•B
•a
•s
•e•d
•e
•d
•B•a
•s
•e
•S
•S
r•e
•a•m
•i
•n
•n•g
•S•t
••t
r••e•a
•m
•i•n
•n
•g
•e•i•d
a
•i••a
•M•M
•e•d
••a
a•i
•N•e•w•s
•s
•Customer applications
Content
• Business transformation in China Telecom
• New challenges for BSS/OSS
• BSS/OSS upgrading roadmap
• Summaries
5/21/2006
Summaries
• Business transformation is a long-term task for CT.
• IT support systems are critical to the success of
business transformation.
• Implementation of BSS/OSS is the assurance of
transformation.
• CT is looking forward to sharing experience with other
operators and finding solutions from market products.
5/21/2006
5/21/2006
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