ITU Workshop on
“Service Delivery Platforms (SDP) for
Telecommunication Ecosystems: from today’s
realities to requirements and
challenges of the future”
(Geneva, Switzerland, 17 October 2011 )
SDP Value Add in a Cloud Web 2.0
World
Eric G Troup
CTO, WW Communications & Media Industry
Microsoft Corporation
Focus of this Presentation
The needs of the Breadth Service
Developer
The needs of the Communications
Service Provider
Microsoft’s Interest
2
The Business Problem
Time-to-market is
increasingly becoming
the main differentiator,
however internal
innovation slow and
Innovation on the “web”
expensive with little re-
bypassing telco
use
Difficult to manage the
Effort to create telco
hybrid cloud
development
communities and APIs
having limited success
Complex monetization
models
3
Limitations of Current Telecom SDPs
Cost and complexity of
establishing business
relationships
Lack of standardized
management support –
the hidden cost
Development
environments too domain
specific
Few and rigid business
APIs too telco centric
models
Lack of governance,
Richness of API feature
set very limited
tooling and 3rd party
composition limits organic
innovation
4
New Requirements
Expose more and richer
capabilities from network,
OSS/BSS and the
Enable multiple flexible
Provide an environment
business models
where cloud developers
(“Business Model as a Service”)
can mash-up, make
improvements and add to
cloud(s)
the library
Provide structured
Define and expose a
capability to expose
services across many
developer communities
standard set of
Expose the tools to
management functions
enable end to end
management over the
hybrid cloud
5
Key Areas of Focus by Telcos
• Enabling a Richer Developer Experience
• Common Tools
• Richer Application Sets
• Effective usage of 3G, 4G/LTE network services
for enhanced user experience.
• Managing end-to-end across:
• Service Layer
• Cloud Resource Layer
• Network Infrastructure Layer
BSS/OSS/SDP
as a Service
(SaaS)
• Enabling Telco 3G, 4G/LTE capabilities to be
combined with Applications for competitive
advantage.
6
Microsoft is a Global Service Provider
Service Delivery via Partners is a Core Strategy
7
Simplified View of the Goal
One Framework for CSP, IT/Enterprise, and Cloud
Telco 2.0
Consistent Development Environment Developers
(MSDN)
Attractive to Broad Developer Ecosystem
Service Broker, Lifecycle Management, Governance, SOA Best Practices,
Middleware, Web Services Exposure of underlying components
Real-time Orchestration
(fine grained control)
Coarse grained Exposure
Web 2.0
Developer
Real-time Orchestration
(fine grained control)
Coarse grained Exposure
Real-time Orchestration
(fine grained control)
Coarse grained Exposure
IT Pro
Developer
Fine-grained Cloud
Application & Resource
Controls
(Charging, Policy, etc.)
Fine-grained IT
Application & Resource
Controls
(Charging, Policy, etc.)
Gateways and Exposure
Gateways and Exposure
Global Cloud
Network
IT / Enterprise
Network
BSS
&
OSS
Fine-grained Network
Application & Resource
Controls
(Charging, Policy, etc.)
Network
SDP
Developer
Network Gateways and
Exposure
Communications
Network
8
The Use Case of
“End-to-End Service Management”
Management
Interfaces
Great Developer
Experience!
End-to-End
Visibility
B2B Interfaces
Service Orders and Provisioning
Management
System(s)
Management
System(s)
Trouble Tickets / FM / PM / QoS / SLA
(BSS/OSS)
(BSS/OSS)
Charging / Billing / Settlement
Cloud/Service
Operator
LYNC
Xbox
Live
Application
Cloud
Virtualized
Resources
Microsoft
Network
Virtualized
Resources
Service
Delivery
Broker
Key Functions
• Developer Support
Tools
• Service Lifecycle
Management &
Metadata
• Wizards for SOA
Best Practice
• Catalog Functions
• Runtime Operations
Functional
Interfaces
Telecom
Operator
MPLS Bandwidth
CRM
Manager
Application
Network
Logical
Resources
Network
Physical
Resources
Great
Customer
Experience
9
Microsoft Network / CDN
Internet Backbone
Operator Core Network
Access Network
10