FORUM ON NEXT GENERATION STANDARDIZATION
(Colombo, Sri Lanka, 7-10 April 2009)
Multimedia Service Delivery on
Next Generation Networks
Pradeep De Almeida,
Group Chief Technology Officer
Dialog Telekom PLC
Colombo, Sri Lanka, 7-10 April 2009
Contents
Current multimedia service delivery landscape
Service delivery challenges on legacy networks
Why NGN?
Access, Transport, Network and Application layer
development for delivery of NGN services
NGN implementation challenges
Looking into the future…….
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Current Service Delivery Landscape
Developments in access
network technology
e.g. mobile – HSPA,
HSPA+, WiMAX, LTE high
bandwidth transport
Telco Operators Bit pipe providers
Expanding competitive
landscape
Increased competition
Internet based services
Colombo, Sri Lanka, 7-10 April 2009
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Service delivery challenges on legacy
networks
Service deployment time (Time To Market) – competitive edge
High Capex and Opex on new services – vertical silos
Application 1
Application 2
Application 3
Management
Management
Management
Service
Capability
Service
Capability
Service
Capability
Integration
Integration
Integration
Vertical Silos in service deployment
Deployment of advanced & Value Added Services
Strategic differentiation from internet based services
Quality of Service (Operator VOIP vs. Skype)
Security
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Why NGN?
ITU definition - A Next Generation Network is a,
packet-based network able to provide telecommunication services
able to make use of multiple broadband access technologies
QoS-enabled transport technologies, and
in which service-related functions are independent from
underlying transport related technologies
New revenue through NGN services
Flexible service deployment across multiple platforms
Reduction of Capex and Opex
Modular, scalable and flexible platforms
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NGN – layered Architecture
Generic layered architecture of NGNs
NGN Layer
Application Layer
Network Layer
Transport Layer
Access Layer
Development towards Multimedia
Service Delivery
Converged Service Delivery - Service
Delivery Platforms (SDP), Fixed Mobile
Convergence (FMC)
Common Service Control – IP Multimedia
Subsystem (IMS)
All IP Transport
QoS enabled high bandwidth access
technologies – mobile WiMAX, LTE
Access network evolution
Developments in mobile access technologies
Evolved HSPA/HSPA+ enhancement (MIMO and 64 QAM
modulation  42 Mbps on single 5 MHz carrier)
Evolved Packet System (EPS) – QoS and Bearer concepts
OFDM based technology - UTRAN Long Term Evolution (LTE),
mobile WiMAX
Increase in per
user data rates
Mobile
Broadband
Increase
consumption of
multimedia
services
Access network evolution
Development of fixed access technologies
Developments in ADSL and VDSL technology
Deployment of FTTx networks (FTTU - Fiber to the user)
More user data
rates than
wireless
technology
Increase in
per user
data rates
Colombo, Sri Lanka, 7-10 April 2009
Ability to
offer high
data rate
services
NGN and
triple play
offers
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Transport Technology Evolution
Transport layer evolving from ATM / FR to IP
Increasing intelligence in the transport layer
Enhanced security
QoS guarantee and enforcement capabilities
Flow based charging of differentiated services
Deep packet inspection capabilities
Service aware bandwidth management
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Transport Technology Evolution
Inter-operator connectivity evolving toward all IP transport
IPX (GSMA initiative) – End to end QoS guarantee allows
carrier grade services on IP networks
Source: GSMA
Increase in significance of Session Border Controllers
(SBCs) – Provides security, topology hiding and
interworking between signalling protocols
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Core Network Evolution
IP Multimedia Subsystem
Access agnostic core network
Standardized environment for operators to manage IP
Multimedia communication sessions – e.g. Voice, Messaging,
Sharing
Based on Session Initiation Protocol (SIP)
Approach to cost effective transition towards service centric world
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Converged IMS Vision
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Service Delivery Evolution
Service Delivery Platform (SDP)
Enterprise & Web Applications
Merging of Telekom, IT and
Media industries
Gap
Telecom Networks
Emergence of new services &
consumer behavioure
Colombo, Sri Lanka, 7-10 April 2009
GAP between Services and
Telecom Networks
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Service Delivery Platform (SDP)
SDP – A framework for service
deployment
Enterprise & Web Applications
Service Delivery Platform
Telecom Networks
Seeks to simplify service
provision and management 
Reduce CAPEX and OPEX
Bridges the gap between
network and services
No standard reference model 
Custom solution for an operator
Delivery of triple and quad play
solutions
Complements IP Multimedia
Subsystem (IMS)
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Service Delivery Platform (SDP)
Sample SDP deployment
Core Network
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Fixed Mobile Convergence (FMC)
Fixed Mobile Convergence (FMC) – Seamless mobility
between mobile and access networks
FMC is a key driver for IMS
IMS
High Bandwidth
Mobile Networks
Voice over IP
Fixed Mobile
Convergence
High Bandwidth
Fixed Networks
“One number” concept – A single number for fixed,
mobile and soft phones
Hosted IP PBX services – call groups, call hunting……..
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Fixed Mobile Convergence (FMC)
Probable path to FMC
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Converged Services
Multimedia
services any time any where
What’s
in it for consumers……………..?
independent of access technology !
Instant
Messaging
Location
Services
Content
Sharing
Interactive
Gaming
Push to X
Services
Video
Sharing
Presence
Next
Generation
Networks
Multimedia
Experience
Seamless Mobility
Security &
Personalization
NGN implementation challenges
Availability of end user devices
SIP supported mobile handsets
Complexity of new services
E.g. SMS vs. MMS
Suitable regulatory framework
Fixed mobile convergence
NGN technology – must generate ROI
Business models for new services
Colombo, Sri Lanka, 7-10 April 2009
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Looking into the future……….
Telcos are becoming ‘bit pipe’ providers
War of the worlds – Telco world vs. Internet
world
New services as strategic differentiator
Legacy service delivery – inefficient and
expensive
Next Generation Networks
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THANK YOU!
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