FORUM ON NEXT GENERATION STANDARDIZATION
(Colombo, Sri Lanka, 7-10 April 2009)
Gearing up to Launch
Manoj Barara,
General Manager, Sales Engineering
UTStarcom
Colombo, Sri Lanka, 7-10 April 2009
Significance of NGN
More and more Video traffic
Increased P2P communications
Bi-directional Video communication
networks
Colombo, Sri Lanka, 7-10 April 2009
2
Potential Businesses from NGN
Video calling
Video Yellow pages
Video shopping
Video SNS
Community TV watching
High speed games – more realistic
Colombo, Sri Lanka, 7-10 April 2009
3
Target Audiences for the Biz
Residential customers
Video calls
Video SNS
B2C
Video Yellow pages
Games
C2C
Video SNS, Video Blogging
Community TV watching
Colombo, Sri Lanka, 7-10 April 2009
4
Competition
Mobile networks offering Video
Web based SNS
Web based direct selling sites like
eBay, Rediff, Indiatimes
Video sharing sites.
Colombo, Sri Lanka, 7-10 April 2009
5
Cost of Implementation
Huge infrastructure upgrade required
Network readiness to support NGN
BW increase for bandwidth hungry
applications
Response time sensitive applications
like games
Colombo, Sri Lanka, 7-10 April 2009
6
Regulatory Uncertainties
Telecom regulator Vs. Broadcast
regulator e.g. IPTV
Uncertainty over the use of advanced
NGN applications
Concerns on
Theft,
Pilferage
Misuse
Rights management
Colombo, Sri Lanka, 7-10 April 2009
7
Asia Pacific trends
Region and culture specific
applications
Uniform experience on 3 screens:
Mobile
PC
TV
Who is first
Standards developing in parallel.
Colombo, Sri Lanka, 7-10 April 2009
8
Changing marketplace
Tune up your network for the Video
rather than data:
Time sensitive
Bandwidth hogging.
If you don’t do it, someone else will
launch it
Cater to your region specific
customer needs
Colombo, Sri Lanka, 7-10 April 2009
9
Examples from India
Operators offering IPTV services on
their upgraded networks using:
PIM SM
PIM DM
IGMP v3 PIM SSM
Launch of vanilla IPTV services also
gaining numbers
New applications and UI gain lot of
initial traction
Colombo, Sri Lanka, 7-10 April 2009
10