Insights into Arab
consumers broadcast
and online
consumption habits
Jawad Abbassi
Founder, General Manager
Joint ITU - AICTO Workshop on
“Interoperability of IPTV in the
Arab region” - Dubai
September 20,21 2011
Outline
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The TV landscape in the region
The Internet landscape
Consumption patterns
Smartphone findings in Jordan & UAE
Continuous growth in Free-To-Air
satellite TV channels
53 channels
added
600
540
474
500
370
400
300
263
200
200
100
487
290
205
155
100
0
Jan-04 Jul-05 Nov-05 Apr-06 Oct-06 Jan-07 Aug-07 Mar-09 Apr-10 Apr-11
Note: The satellite systems included in the analysis are Arabsat, Nilesat and Noorsat
Source: Arab Advisors Group’s Satellite TV in the Arab World 2010, and Arab Advisors Group
Consolidation at last in the Pay TV
market: OSN with most channels.
Consolidation of Pay TV providers
140
Number of Pay TV channels
120
100
Al Jazeera+
2
ART
36
ART
24
80
60
Al Jazeera+
15
Showtime
42
40
20
AL Jazeera+
15
OSN
82
OSN
80
September 2010
February 2011
Orbit
47
0
November 2007
Source: Pay TV providers
Most of the Arab countries have
competitive Internet markets
Internet regulatory framework
2005
1 country
(6%)
5
countries
(28%)
2011
12
countries
(67%)
4
countries
(21%)
14
countries
(74%)
1 country
(5%)
Competitive
Duopoly
Source: Arab Advisors Group, May 2011
Monopoly
Four more operators deployed 3G networks
in the Arab World since December
2009
May 2011
December 2009
29
33
20
23
Operators that offer 3G/3.5G services
Operators that do not offer 3G/3.5G services
Source: Arab Advisors Group’s 3G/3.5G Cellular Services in the Arab World and operators
15 Arab countries have commercially
launched WiMAX networks by May 2011
Operational, 79%
Algeria
Bahrain
Iraq
Jordan
Kuwait
Licensed but not
operational, 5%
Qatar
Lebanon
Libya
Mauritania
Syria
Egypt
Morocco
Oman
Palestine
Saudi Arabia
Sudan
Tunisia
UAE
Yemen
Source: Arab Advisors Group, May 2011
Not licensed, 16%
Fixed broadband Internet: UAE, Bahrain and
Qatar lead the broadband adoption in the
Arab World
Fixed Broadband lines % of total population
30.5%
2.3%
1.5%
1.5%
Palestine
Oman
Morocco
Egypt
Kuwait
Jordan
2.5%
4.2%
6.1%
Saudi Arabia
Mexico
Turkey
7.5%
9.4%
10.1%
Slovak Republic
Source: Arab Advisors Group and OECD
12.0%
Bahrain
UAE
Hungary
Italy
Japan
United States
United Kingdom
France
Norway
Korea
Denmark
Netherlands
Note:
-The figures are for end of June 2010.
Qatar
0%
8.1%
5%
12.8%
10%
Poland
15%
13.1%
16.0%
20%
18.7%
21.3%
27.1%
26.3%
2
31.4%
34.2%
25%
3
30%
1
35%
34.4%
37.3%
37.8%
40%
Expectedly, almost everybody in the
Arab World watches TV..
TV viewership
97%
96%
96%
95%
95%
95%
95%
Saudi Arabia
Tunisia
94%
UAE
Jordan
Note: Percentages were calculated from the total Internet users in the UAE, Jordan and Saudi Arabia and the
total respondents in Tunisia
Source: Arab Advisors Group survey reports; UAE Media Survey of Internet Users 2009, Jordan
Media Survey of Internet Users 2010, Saudi Arabia Media Survey of Internet Users 2011, Tunisia
Media Survey 2010
… and a majority change their TV
viewing habits during Ramadan
Changing TV viewing habits in Ramadan
81%
80%
78%
62%
60%
40%
20%
0%
Jordan
Saudia Arabia
UAE
Note: Percentages were calculated from the total Internet users who watch TV in the UAE, Jordan and Saudi
Arabia
Source: Arab Advisors Group survey reports; UAE Media Survey of Internet Users 2009, Jordan
Media Survey of Internet Users 2010, Saudi Arabia Media Survey of Internet Users 2011
The majority of Internet users in Saudi
Arabia, Egypt and Jordan reported having
an ADSL connection at home
100%
94.5%
84.2%
80%
78.9%
60%
40%
20%
0%
KSA
Jordan
Egypt
Note: Percentages are calculated from the total respondents who have Internet access at home
Source: Arab Advisors Group’s Saudi Arabia Internet users and ecommerce survey 2011, Jordan Internet users and
ecommerce survey 2010, Arab Advisors Group’s Egypt Internet users and ecommerce survey 2010
46.8% of Internet users in Saudi Arabia
with an ADSL connection at home, reported
having an Internet speed of 4 Mbps
50%
46.8%
40%
30%
20%
11.9%
10%
10.6% 10.3%
7.5%
5.8%
0.70%
0.3%
0.3%
0.3%
10 Mbps
16 Mbps
20 Mbps
2.4%
Other
speeds
3.0%
0%
128 Kbps
8 Mbps
I don't
know
2 Mbps
256 Kbps
1 Mbps
512 Kbps
4 Mbps
Note: Percentages are calculated from the total respondents who have an ADSL connection at home
Source: Arab Advisors Group’s Saudi Arabia Internet users and ecommerce survey 2011
40.5% of Internet users in Jordan with an
ADSL connection at home reported having an
Internet speed of 1 Mbps or above
50%
47.4%
40%
32.1%
30%
20%
8.4%
10%
4.2%
3.9%
3.0%
1.0%
0%
Other
speeds
I don't
know
256 Kbps
128 Kbps
2 Mbps
1 Mbps
512 Kbps
Note: Percentages are calculated from the total respondents who have an ADSL connection at home.
Source: Arab Advisors Group’s Jordan Internet users and ecommerce survey 2010
Tuning into radio stations online is
not widespread
Radio listening offline
60%
40%
Radio listening online
54%
49%
40%
17%
20%
9%
9%
10%
10%
0%
Saudi Arabia
UAE
Egypt
Jordan
Note: Percentages are calculated from the total respondents
Source: Arab Advisors Group’s Survey of Internet Use and Online Advertising Consumption and Effectiveness in
Egypt, Survey of Internet Use and Online Advertising Consumption and Effectiveness in Jordan, Survey of
Internet Use and Online Advertising Consumption and Effectiveness in Saudi Arabia and the UAE.
A minority of people watch TV online
TV viewing offline
80%
TV viewing online
76%
75%
74%
58%
60%
40%
20%
6%
6%
4%
5%
0%
Saudi Arabia
UAE
Egypt
Jordan
Note: Percentages are calculated from the total sample sizes of 355 for Saudi Arabia, 300 for UAE, 555 for Jordan and
3,348 for Egypt.
Source: Arab Advisors Group’s Survey of Internet Use and Online Advertising Consumption and Effectiveness in
Egypt, Survey of Internet Use and Online Advertising Consumption and Effectiveness in Jordan, Survey of
Internet Use and Online Advertising Consumption and Effectiveness in Saudi Arabia and the UAE.
High levels of piracy rates: Self
reported findings!
How respondents get Pay TV channels
Legal subscription
Dream Box
100%
85%
80%
60%
40%
58%
56%
55%
37%
34%
20%
20%
5%
0%
Saudi Arabia
Jordan
Tunisia
UAE
Note: Percentages were calculated from the total Internet users who watch TV in the UAE, Jordan and Saudi Arabia and the total
respondents who watch TV in Tunisia
Source: Arab Advisors Group survey reports; UAE Media Survey of Internet Users 2009, Jordan Media Survey of
Internet Users 2010, Saudi Arabia Media Survey of Internet Users 2011, Tunisia Media Survey 2010
However, OSN terminated the illegal use of Dream Box…
40% of adult Internet users in KSA use the
Internet for e-banking and 19% use it for
shopping online
110%
100%
95.9%
90.0%
90%
80%
73.1%
66.6%
70%
56.4%
60%
50%
39.9%
40%
32.3%
30%
29.0%
19.1%
20%
15.6%
10%
3.5%
0%
Other
Personal
website
Online
shopping
Chatting
Debate/Foru
ms
Online
banking
Collecting
information
and research
Video/audio
streaming
Downloading
files
Browsing the
Internet in
general
Email
Note: Percentages are calculated from the total respondents
Source: Arab Advisors Group’s Saudi Arabia Internet users and ecommerce survey 2011
Almost all of Internet users in Egypt use
the Internet for e-mails
110%
100%
98.1%
87.1%
90%
82.8%
80%
78.4%
70%
64.0%
60%
55.4%
54.4%
50%
40%
33.4%
30%
20.4%
20%
7.8%
10%
0%
Source: Arab Advisors Group’s Egypt Internet users and ecommerce survey 2010
Other
Blogs
Debate/Foru
ms
Video/audio
streaming
Internet
Chatting
social
websites
Downloading
files
Browsing the
Internet in
general
Collecting
information &
research
Email
Note: Percentages are calculated from the total respondents
Smart-phones constituted 42% of total
cellular handsets in Jordan and 44% in the
UAE
Smartphones % in Jordan
Smartphones % in the UAE
Sm artphones
41.60%
Regular
phones
58.40%
Regular
phones
56.30%
Sm artphones
43.70%
Note: Percentages are calculated from the total cellular handsets
Source: Arab Advisors Group’s Jordan Smartphone Survey 2011, UAE Smartphone Survey 2011
Social media use has become a primary
channel for online social interaction
% of Internet users who use social media
to interact with others online
80%
66.1%
70%
60%
59.3%
54.6%
50%
40%
30%
20%
10%
0%
KSA
Jordan
Egypt
Note: Percentages are calculated from the total sample size of KSA, Jordan and Egypt.
Source: Arab Advisors Group’s Saudi Arabia Internet users and e-commerce Survey 2011, Jordan Internet users
and e-commerce Survey 2010, Egypt Internet users and e-commerce Survey 2010
Reading newspapers online is more
common than watching TV and listening
to radio online
Reading newspapers offline
Reading newspapers online
80%
61%
60%
48%
53%
50%
51%
51%
44%
40%
34%
20%
0%
Saudi Arabia
UAE
Egypt
Jordan
Note: Percentages are calculated from the total sample sizes of 355 for Saudi Arabia, 300 for UAE, 555 for Jordan and
3,348 for Egypt.
Source: Arab Advisors Group’s Survey of Internet Use and Online Advertising Consumption and Effectiveness in
Egypt, Survey of Internet Use and Online Advertising Consumption and Effectiveness in Jordan, Survey of
Internet Use and Online Advertising Consumption and Effectiveness in Saudi Arabia and the UAE.
More than half of the Internet users in Saudi
Arabia and Jordan play online games
70%
65.3%
60%
52.1%
50%
39.7%
40%
30%
20%
10%
0%
KSA
Jordan
Egypt
Note: Percentages are calculated from the total respondents
Source: Arab Advisors Group’s Saudi Arabia Internet users and ecommerce survey 2011, Jordan Internet
users and ecommerce survey 2010, Arab Advisors Group’s Egypt Internet users and ecommerce survey 2010
The majority who play online games in Saudi
Arabia, Jordan and Egypt play free games
98%
96.6%
96%
94%
92%
90%
88%
87.1%
87.0%
86%
84%
82%
KSA
Jordan
Egypt
Note: Percentages are calculated from the total respondents who play online games
Source: Arab Advisors Group’s Saudi Arabia Internet users and ecommerce survey 2011, Jordan Internet
users and ecommerce survey 2010, Arab Advisors Group’s Egypt Internet users and ecommerce survey 2010
Arab Advisors Group
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