Global Standards Collaboration (GSC) 14
DOCUMENT #:
GSC14-PLEN-022
FOR:
Presentation
SOURCE:
CCSA
AGENDA ITEM:
Opening Plenary 6.9
CONTACT(S):
Wang.xuemin@huawei.com
Business visions behind NGSON
CCSA-Huawei Technologies Co.,Ltd
Geneva, 13-16 July 2009
Page 1
NGSON
Fostering
worldwide interoperability
Table of Contents
Business Dilemmas
Visions & Solutions
Key technologies
Conclusion
Geneva, 13-16 July 2009
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NGSON
Fostering
worldwide interoperability
Problem of network operators
More and more enriched services and
content on the Telecom networks are
forcing the bandwidth requirements to
grow exponentially, the cost of
operators to great increase.
 Even though more subscribers
attracted by enriched services, the
annually decreasing ARPU is causing
operators’ margins to erode.

Geneva, 13-16 July 2009
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Business dilemmas behind


Bandwidth requirement exploding

ARPU decreased, revenue eroded

Internet services – good QoE

Minor income with heavy burden

Voice is still major income source

Challenged by VoIP with zero price

Data services increasing dramatically

Price competition will come soon

Major income from advertisement

No such thing called ARPU

Internet services are popular

All users are behind masks, hard to
Network operators

Service & content
providers

locate target customers proactively
Vertical industries
& companies



End users

Internet portal becomes necessity
How about mission critical business?

Sometimes QoS is a problem

It’s dangerous if you are exposed

Becoming spam, but still hard to find
I love Internet !!!
Services and Advertisements are
everywhere


out critical services in time

Limited services, not attractive at all

Too stiff, not adaptive
Telecom services are stable
Geneva, 13-16 July 2009
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NGSON
Fostering
worldwide interoperability
Table of Contents
Business Dilemmas
Visions & Solutions
Key technologies
Conclusion
Geneva, 13-16 July 2009
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NGSON
Fostering
worldwide interoperability
Visions
ARPU decreased, revenue eroded

Minor income with heavy burden

Challenged by VoIP with zero price
mitigation of price competition;

Network

operators

Price competition will come soon

Service &

content providers
Vertical

Vision-1

No such thing called ARPU
All users are behind masks, hard

to locate target customers
industries &
proactively
How about mission critical
companies
business?
Sometimes QoS is a problem
Increasing customer Loyalty,
Optimizing resources

Vision-2

High accuracy advertisements:

AdvertiService
Vision-3

Telecom level support

It’s dangerous if you are exposed

End users

Becoming spam, but still hard to

Vision-4
find out critical services in time
Limited services, not attractive at

all
Too stiff, not adaptive
provision
Geneva, 13-16 July 2009
Customer-centric service

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Fostering
worldwide interoperability
Solutions
Solution-1

Vision-1

Network
Increasing customer Loyalty,


operators
mitigation of price competition;
Optimizing resources

Service &

content providers
Vertical
industries &
companies

A service overlay network run by

network operators, with context
aware, dynamically adaptive and
self-organizing capabilities
Vision-2

Solution-2

High accuracy advertisements:

AdvertiService
interaction

Customer-centric service
Solution-3

Vision-3

QoS/bandwidth/latency
Telecom level support
guaranteed & privacy protected on


valuable services
End users

Vision-4

Solution-4

Customer-centric service

provision
context aware

Geneva, 13-16 July 2009
User, service, network & device
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The NGSON PAR vs. the Solutions
PAR Request Date: 14-Feb-2008
PAR Approval Date: 27-Mar-2008
PAR Expiration Date: 31-Dec-2012
Project Number: P1903
2.1 Title: Standard for a Next Generation Service Overlay Network
Solution-1
Solution-4
5.2 Scope: This standard describes a framework
of Internet Protocol(IP)-based service overlay networks and
specifies context-aware, (e.g., such as required Quality of Service(QoS) level, type of service such as real-time vs.
Solution-3
Vision-3
data, nature of data stream such as I-frame vs. B-frame, and type of terminal such as TV monitor vs. Personal Digital
Assistant) dynamically adaptive (e.g., using locally derived information to discover, organize, and maintain traffic
flows in the network within a local area network), and self-organizing networking capabilities (e.g., developing
network structures based on the needs of the customers and the capabilities of existing network structures),
including advanced routing and forwarding schemes, and that are independent of underlying transport networks.
Solution-2
Vision-2
5.4 Purpose: The purpose of this standard is to
5.5 Need for the Project: The amount of services and
enable network operators, service/content
applications and their interaction are increasing at an
providers, and end-users to provide and consume
exponential rate. This standard is needed to provide a
collaborative services by the deployment of context-
better, more efficient way of providing these services and
aware, dynamically adaptive, and self-organizing
applications by means of context-aware, dynamically
networking capabilities.
adaptive, and self-organizing networking capabilities.
Geneva, 13-16 July 2009
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But, the NGSON is NOT …

The NGSON is NOT expected to solve all problems by itself,
but a fulcrum for network operators to solve some critical
problems by means of:

Interconnection of large number of existing & emerging services and
enablers;

Combination of advantages from both Telecom networks and Internet;

Protection & utilization of user information already exists;

Optimization of network resources in a smart way.
Geneva, 13-16 July 2009
Page 9
NGSON
Fostering
worldwide interoperability
Table of Contents
Business Dilemmas
Visions & Solutions
Key technologies
Conclusion
Geneva, 13-16 July 2009
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Fostering
worldwide interoperability
Service layer evolution
1st gen.: Traditional Silo architecture
PPS
SMS
PPS
800
WWW
2nd gen.: Centralized SDP solution
PPS
FTP
VPN
CTD TravelAgent UC
CTD TravelAgent
VAS
WWW / FTP / Travel
/ Bank / Securities...
SCP
PLMN
PSTN
Presence SM
SDP
INTER/INTRANET
CC
Charge
SDP
PLMN
CC
INTER/INTRANET
PSTN
Next Generation Service Overlay Network
Next gen.: Loosely coupled service
network architecture
• Interconnect a large number of existing /
emerging services / enablers
• Enhance reusability of services / enablers
worldwide
• Cost-efficient creation of services
• Harmonize service / network operators,
service providers worldwide …
Geneva, 13-16 July 2009
Service Network
PPS VPN
CTD TravelAgent UC
CTD TravelAgent
Download / Travel / Bank / Securities...
SCP
SDP
SDP
PLMN
(GSM/CDMA/IMS…)
Presence
SM
CC
SDP
Charge
CC
PSTN
(softSwitch...)
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Fostering
worldwide interoperability
INTER/INTRA-NET
Service router-centric Architecture
Service Overlay Network
Service virtualization and interaction
Context-aware service routing
Service router-centric Architecture
Service charging
Service & resource addressing
Self-organized networking
Mobile
…
Geneva, 13-16 July 2009
Optical
…
xDSL
Transport Network
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worldwide interoperability
Technical requirements

General functions
1.
2.
3.
4.
5.
6.

Addressing
Identifier
Standard interfaces and protocols
(2)
User privacy (2)
Interworking (2)
Mobility
Service related functions
1.
2.
3.
4.
5.
6.
7.
8.
–
Network related functions
1.
2.
3.
4.
5.
6.
Support of network routing
Self-organization (3)
Adaptiveness
Identity
Resource virtualization (2)
Resource scheduling
9.
10.
11.
12.
13.
14.
15.
16.
17.
–
OAM related functions
1.
2.
3.
4.
5.
6.
Manageability
FCAPS
Service management
Lifecycle management (2)
Inter-provider service
Open environment
Geneva, 13-16 July 2009
18.
19.
20.
21.
22.
23.
Dynamic service routing (2)
Service routing (2)
QoS (3)
Registration
Registration and discovery
Registration / de-registration (4)
Service discovery (4)
Directory (2)
Negotiation
Service composition (5)
Billing of composite services
Charging and billing
Seamless mobility support
Context awareness (9)
Self-organizing (5)
Adaptiveness
Dynamic auto-configuration
Security (3)
Authentication (3)
Service brokering
Service coordination (3)
Service collaboration
Virtualization
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NGSON
Fostering
worldwide interoperability
Table of Contents
Business Dilemmas
Visions & Solutions
Key technologies
Conclusion
Geneva, 13-16 July 2009
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NGSON
Fostering
worldwide interoperability
Conclusion

For almost all players in ICT, there are some bothering dilemmas existing.

IEEE NGSON is trying to solve these dilemmas through a service-overlaynetwork run by network operators, with context aware, dynamically adaptive
and self-organizing capabilities.

Under this scheme, large number of existing & emerging services and enablers
will be interconnected, Telecom & Internet advantages will be combined,
protection and utilization of user information will be balanced, and the network
resources will be optimized in a smart way.

The RD (requirement document) is going to be frozen soon, NGSON WG is
willing to cooperate with ITU-T and other related SDOs. Your support and
participate are appreciated.
Geneva, 13-16 July 2009
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worldwide interoperability
Where to find NGSON

Email exploder for people interested:


For question (Chair of NGSON WG: Rick Townsend):


stds-P1903@ieee.org
ricktownsend@comcast.net
Website:

http://grouper.ieee.org/groups/ngson
Geneva, 13-16 July 2009
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Thank you!
Geneva, 13-16 July 2009
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worldwide interoperability