UMTS
Opportunities and Applications
Dariusz Kobryn
Siemens Sp. Z o.o.
1
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
New possibilities of UMTS come from ...
High bandwidth
FDD, TDD
High throughput, high data rate
Up to 2Mb/s
More information, faster access to network
Better visualization
More attractive „look and feel”
More secure transmission
...
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Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
… and together with market’s demands ...
% of business respondents
willing to use each of the services
(multiple response possible)
Internet/intranet access (n=108)
95%
Location dependent services
Personal organizer
Online banking
74%
72%
68%
Mini newspaper
Internet access (mob. phone)
Video telephony
61%
55%
52%
Video conferencing (n=108)
Booking and reservation
Online shopping
No need at all
0%
47%
45%
31%
3%
10%
20%
30%
40%
50% 60%
70%
80%
90% 100%
N=500
© Siemens AG 2001 / ICM CA M
3
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
… and together with market’s demands ...
% of residential respondents willing to use
each of the services
(multiple response possible)
Location dependant services
Online banking
82%
74%
Booking and reservation
Multimedia messaging
Video telephony
70%
67%
65%
Internet access
Entertainment
57%
48%
Lotterie and betting
42%
35%
Online shopping
Interactive games
No need at all
35%
5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
N=500
© Siemens AG 2001 / ICM CA M
4
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications.
Information
• Internet services
• Location services
?!
UMTS Applications
Portfolio
5
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Information
• Internet services - Internet Web pages browsing by Mobile Devices
• Location services - Finder (where is the nearest …?), Tourist Giude (what is
happening now...?)
• News
• Multimedia detail information
Text
Images
Video
6
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications.
Information
• Internet services
• Location services
?!
Communication
•
•
•
•
•
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instant messaging
unified messaging
multimedia messaging
picture messaging
video messaging
UMTS Applications
Portfolio
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Communication
Advanced data & information sent to and from different devices
• instant messaging
• unified messaging
• multimedia messaging
• picture messaging
• video messaging
text + image + speech + audio + video
8
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications.
Information
• Internet services
• Location services
?!
Communication
•
•
•
•
•
instant messaging
unified messaging
multimedia messaging
picture messaging
video messaging
UMTS Applications
Portfolio
Commerce
• banking
• trading
• B2B
9
$
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Commerce
• banking
• trading
• B2B
Transfer of money
Checking of an account
Money deposit
Your Shares
m-Shopping
more ...
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Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications.
Information
• Internet services
• Location services
?!
Personalization
• portal
Communication
•
•
•
•
•
instant messaging
unified messaging
multimedia messaging
picture messaging
video messaging
UMTS Applications
Portfolio
Commerce
• banking
• trading
• B2B
11
$
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Personalization
• Mobile Portal
Siemens Precision
Search
12
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications.
Information
• Internet services
• Location services
?!
Personalization
• portal
Communication
•
•
•
•
•
instant messaging
unified messaging
multimedia messaging
picture messaging
video messaging
Entertainment
UMTS Applications
Portfolio
Commerce
• banking
• trading
• B2B
13
$
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
•
•
•
•
games
downloads
music
movies
Entertainment
•
•
•
•
•
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games
downloads
music
movies
animated chat
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications.
Information
• Internet services
• Location services
?!
Personalization
• portal
Communication
•
•
•
•
•
instant messaging
unified messaging
multimedia messaging
picture messaging
video messaging
Entertainment
UMTS Applications
Portfolio
• games
• downloads
• music
Commerce
• banking
• trading
• B2B
15
$
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
others
• video surveillance
• video conference
... others
• Video surveillance
• Video conference
Video Authoring and
Encoding Machine
Video Mass Storage
Video Streaming Server
Video Selection Application
Video Streaming Client
Video Selection Client
U
MSC
16
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications.
Information
• Internet services
• Location services
?!
Personalization
• portal
Communication
•
•
•
•
•
instant messaging
unified messaging
multimedia messaging
picture messaging
video messaging
Entertainment
UMTS Applications
Portfolio
• games
• downloads
• music
Commerce
• banking
• trading
• B2B
17
$
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
others
• video surveillance
• video conference
UMTS - Applications and Content are the Main
Challenges and Opportunities
Telecommunication Value Chain
traditional
Network
Network
Equipment
Equipment
traditional
New!
Network
Network
Operation
Operation
Middleware
Middleware
Applications
Applications
Content
Content
Terminal
Terminal
Equipment
Equipment
Service
Service
provision
provision
Application Value Chain
Requirement
Requirement
assessment
assessment
Application
Application
design
design
Application
Application
prototyping
prototyping
ImplemenImplementation
tation
Content Value Chain
Content
Content
creation
creation
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Content
Content
management
management
Content
Content
publishing/
publishing/
provision
provision
Context
Context
establishment
establishment
(Portal)
(Portal)
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Application
Application
provision
provision
Growth opportunities for
UMTS players appear
with new applications and
content business
Who will profit from new appearing possibilities?
End User
Others
Banks, m-Shops, CAs, Companies
Applications & Content
Providers
Network Operator
Transmission, Application - aggregation and hosting
Equipment Vendors
Network infrastructure, Applications
19
Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Thank you for attention !
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Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001