Back to the Future: UW’s Space Science Center Innovative Video Applications in Meteorology Terry Kelly Chairman and CEO Weather Central, LLC BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 1 Terry Kelly • B.S. Meteorology, UW Madison 1971 • Department of Meteorology 1973-1975 • SSEC 1973-1977 • TV Meteorologist 1974-1986 (AMS Seal of Approval) • Founded Weather Central in 1974 • Founded ColorGraphics Weather Systems in 1979 • AMS Award for Outstanding Service 1990 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 2 Not Without U.W.! • Academic appointment 1973 • University/Industry Research Grant: Develop Applied Program • IVAM Project Meteorologist BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 3 What’s an IVAM? • “Innovative Video Applications in Meteorology” • Funded by NOAA 1974-1977 • Verner Suomi, P.I. • Terry Kelly, Project Meteorologist BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 4 Ambitious Goals • Make ground-breaking satellite imagery available to markets worldwide • Develop a production system for television weather: – 30 FPS, NTSC standards, full color, automatic updates • National Distribution of “NowCasting” BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 5 “NowCasting” • Detailed, accurate weather for 0 to 12 hours • Address specific needs of farmers, pilots, fishermen, agriculture, the public . . . • Real time updates using McIDAS • Severe weather alerting BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 6 “McIDAS” • Man-Computer Interactive Data Access system • Dr. Richard T. Daly, J.T. Young and other pioneers • First animated satellite images • PDP-11 based BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 7 Kelly’s Role – 1974-1977 • Conceive, develop, document prototype weather segments for the public and industry • Include “futures” such as animation, color transitions, transparency, text crawls • 1978: First McIDAS-generated weathercast: 6PM in Washington, DC BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 8 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 9 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 10 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 11 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 12 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 13 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 14 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 15 1990 Weathercaster’s Presentation • Video - A brief history of electronic weather presentation BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 16 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 17 Weather Central / UW Partnership: Into the 21st Century • Weather Central “SuperMicrocast” 10 KM overlapping World Grid • Dr. Greg Tripoli and team: key modeling science • Weather Central: key developments in severe weather prediction, worldwide applications • Next: worldwide model downscaled through 1 KM land use/vegetation and topographic models BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 18 Temperature at 20 kms BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 19 Temperature at 1 km BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 20 McIDAS Breakthroughs in 1976-1978 • “AA Command” – allowed “earth navigation” coordinates using visible reference points • Mapping and Overlays – first “frame buffer”; also allowed text and overlays of “Service A” and “604” data • “WINDCO” – measurement of cloud direction and speed using “looped” satellite images. • Archiving and Retrieval on • “Sounder” Group – (Bill Smith, Paul Menzel, Hank Revercomb) – Next Level remote sensing – “CAT SCANS” of atmosphere BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 21