E S S EX C O U NT Y C OMMUNITY H EALTH I MPROVEMENT P LAN DECEMBER 2006 ESSEX COUNTY, NEW JERSEY T ABLE OF C ONTENTS Overview and Vision Statement…………………………….……………………….1 Community Profile: The Healthy of Essex County………….………………………3 Community Input………………………………………………………………........7 Forces of Change……………………………………………………..………….....16 Public Health Priority Issues Issue #1: Cardiovascular Disease…………………………………..………..19 Issue #2: Diabetes……………………………………………………..…......24 Issue #3: Mental Health……………………………………………………...28 Issue #4: Childhood Lead Exposure…………………………………………36 Issue #5: Obesity…………………………………………………………….40 Summary and Recommendations……………………………………..………........44 Data Sources……………………………………………………………………......47 OVERVIEW AND VISION Essex County’s municipal health officers have worked over the past year and a half to conduct and complete this Community Health Improvement Plan (CHIP). The process included in depth discussions among the local health officers about their observations of health needs based on their day to day work in communities, interviews with key policy makers in the municipalities and surveying Essex County residents to find out about their health needs and concerns. This report presents the findings from each of the CHIP components as well as recommendations for addressing unmet and growing health needs in the county. Trends That Impact Essex County Nationally, access to healthcare and rising rates of obesity, disparities in health among ethnic and economic groups, and the rising cost of healthcare are significant concerns. Fortysix million Americans have no insurance and employers are balking at the rising costs of providing insurance to their employees. An aging population that will have increasing health problems and healthcare needs is another critical issue that has led policy makers, healthcare providers, public health advocates and the general public to a historic level of worry about how to meet the health needs of the population. Growing Medicare and Medicaid costs are one of the major economic concerns both nationally and at the State level and as fewer employers continue to provide insurance to retirees or to provide insurance at all, these public insurance programs will have to absorb higher numbers of people. States like New Jersey, which is facing a significant deficit, must come up with both short and long-term strategies for meeting the health needs of the population effectively and efficiently. Most of the major causes of death in the United States and in Essex County can be prevented or alleviated by individual behavior change. Much is known about the best ways to help people to adopt and maintain a healthy lifestyle and there are significant opportunities to implement best practice interventions in Essex County. For example, ensuring that the food provided in schools is healthy and low-fat, requiring physical education classes throughout the week, and ensuring adequate recess time can alleviate childhood obesity. In addition, all communities must have access to fresh fruits and vegetables at a reasonable cost in order to compete with the significant marketing dollars and sophistication of the fast food industry. In addition, television watching has an independent effect on obesity (e.g. separate 1 CHIP from the snacking and lack of exercise that TV watching implies) and TV turnoff programs sponsored by schools, faith communities and government and social service could also make a contribution to preventing/reducing obesity among children. Shared Concerns Among Stakeholders The health issues identified by health officers, residents and policy makers overlapped considerably and suggest that support exists for focusing resources and attention on the major causes of mortality in Essex County—heart disease, cancer and stroke. Given the preventable nature of the main health problems, health education campaigns based on validated theories of behavior change coupled with environmental changes such as ensuring access to parks and opportunities for community exercise should help to improve health and well-being in Essex County. Many community based organizations and governmental entities seek to improve health in Essex County and these alliances ought to be mined for opportunities to leverage and improve health-related programs and services. Vision Statement The vision of the Essex County Governmental Public Health Partnership is to: improve, protect and promote physical and mental health of Essex County. Through a collaboration of local health departments, community-based partners, community stakeholders and other committed entities we are dedicated to prevent disease, injury and disability as well as eliminate health disparities for residents of ethnically diverse Essex County. Through a strengthened public health infrastructure via these partnerships as well as through resource sharing, we endeavor to ultimately create communityhealth ownership for all, through implementation of our Community Health Improvement Plan (CHIP). 2 COMMUNITY PROFILE THE HEALTH OF ESSEX COUNTY Number of people living in Essex County in 2005: 791, 057 Essex County New Jersey Children (017 years) 27% 25% Adults (1864 years) 62% 62% Older adults (65 years and above) 11% 13% Age People in Essex County are slightly younger than the New Jersey average 1 1 3 CHIP Race/Ethnicity Compared to New Jersey as a whole, more people in Essex County are of African American race/ethnicity New Jersey Major Causes Of Death Essex County Heart disease, cancer, stroke, diabetes, and chronic lower respiratory disease (CLRD) caused the most deaths. The death rates for most causes were higher in Essex County than in New Jersey All Causes Heart disease Cancer Stroke Diabetes CLRD Essex County New Jersey No. of Death deaths rate (per 100,00 people)* 6.885 883.6 1.853 238.1 1.536 200.2 339 43.4 292 37.9 219 28.6 Death rate (per 100,00 people)* 791.7 232.2 191.2 41.6 26.7 31.2 Essex County compared to New Jersey as a whole Higher Lower by by 12% 3% 5% 4% 42% 8% * Age-adjusted 4 CHIP Municipality Deaths due to the Major Causes Municipalities within Essex County are similar in causes of death and larger municipalities, as expected, have higher numbers of deaths from each cause. Number of Deaths Municipality Name Belleville Twp Bloomfield Twp Caldwell Boro Twp Fairfield Twp Cedar Grove Twp East Orange City Essex Fells Twp Glen Ridge Boro Twp Irvington Twp Livingston Twp Maplewood Twp Milburn Twp Montclair Twp North Caldwell Boro Nutley Orange City Roseland Boro South Orange Village Twp Verona Twp West Caldwell Twp West Orange Twp Balance of county Heart Disease 96 141 17 11 49 205 4 44 Cancer Stroke Diabetes CLRD 81 95 19 13 37 157 3 19 17 18 3 2 7 30 1 7 11 10 1 3 6 29 0 6 7 18 2 2 8 26 0 4 102 54 50 30 69 7 99 45 40 36 83 12 24 14 9 6 13 0 23 1 6 2 11 1 5 5 5 5 7 0 75 77 3 25 77 60 11 23 12 16 3 2 6 22 0 1 13 8 0 3 53 39 188 9 31 32 105 7 10 8 39 1 4 6 17 2 7 6 20 1 5 CHIP Highest Mortality Rates Out of all the New Jersey counties, Essex County has the highest death rate (247.8) for residents aged 25-44 years Out of all the New Jersey counties, Essex county has the highest death rate (17.3) due to resident homicide, which is more than three times the statewide rate. Of the eight counties with data sufficient to calculate reliable age-adjusted firearm-related death rates, Essex County has the highest rate (14.2), which is nearly three times the statewide rate. 6 COMMUNITY INPUT HOW RESIDENTS PERCEIVE HEALTH IN ESSEX COUNTY Introduction The Essex County Health Commission conducted a written and online survey to find out about the perceived health needs and concerns of Essex County residents. The survey inquired about residents’ perceptions of community health problems, solicited opinions on factors that contribute to the health of the community, and collected information on individuals’ personal health needs. The survey was completed by 111 residents. Despite the study’s small sample size and low generalizability, the results present useful information about community health concerns. Furthermore, the health concerns identified by the residents complement what the county- and municipalitylevel mortality data show are the major causes of death. About the Residents The survey includes respondants from 19 out of 21 municipalities, but the majority of respondents reside in Livingston, Irvington, and Maplewood. More women than men responded to the survey. Most of the respondents’ households include only one or two people. 7 CHIP Community in which the Respondents Reside Belleville Bloomfield Cedar Grove East Orange Essex Falls Fairfield Irvington Livingston Maplewood Millburn Montclair North Caldwell Nutley Orange Roseland South Orange Verona West Caldwell West Orange Number of respondents Percentage 1 1 3 3 1 1 7 6 1 1 5 5 18 16 22 20 13 12 1 1 4 4 2 2 9 8 3 3 3 3 3 3 7 6 4 4 4 4 Gender Number of Respondents Percentage Male Female No Response 35 56 20 31 51 18 8 CHIP Number of People in Household Number of Respondents Percentage 1 2 3 4 5 6 No response 15 23 4 9 9 1 50 14 21 4 8 8 1 45 The annual household income is distributed across the five income quintiles, and the majority of respondents have obtained a college degree. Most respondents are employed full-time; the main reason for not working among unemployed residents was retirement. Neither the majority of respondents nor their family members need social services benefits. Annual Household Income Less than $25,999 $26,000 to $49,999 $50,000 to $75,999 $76,000 to $99,999 Over $100,000 No response Number of Respondents Percentage 16 14 26 23 24 22 14 13 19 17 12 11 Highest Educational Level Completed Number of Respondents Percentage Less than High School graduate High School Diploma or GED College Degree Masters Degree or Higher Other No Response 7 6 22 20 45 31 2 4 41 28 2 4 9 CHIP Employment Status Not employed Self-employed Employed Part-time Employed full time No response Number of Respondents Percentage 38 34 5 5 20 18 43 39 5 5 Main Reason for Unemployment Number of Respondents Percentage 2 2 Sick or disabled Unable to find work 1 1 33 30 Taking care of family 2 2 Need job/vocational training 1 1 Retired Other No response 8 7 64 58 Within the past year, what type of social services benefits did you or anyone in your family need? None Food stamps NJ FamilyCare General Assistance Housing Assistance Subsidized child care Medicaid Adult Protective Services DYFS Other Number of people 79 4 6 2 2 1 3 1 1 3 10 CHIP For fun, recreation, and/or physical activity, most respondents frequently go to parks, shopping malls, and churches. This information will be helpful when planning community health interventions and identifying venues that might be effective in delivering health education materials and improving access to and screening by health professionals. In your community, where do you most often go for fun, recreation, and/or physical activity? Parks Shopping Malls Church Movie theaters Senior Center Library Swimming pools Health/fitness clubs Live theaters/dance performances/concerts Sports fields Social club/service club Dance halls Place for Yoga, Pilates, Tai Chi, etc. Number of people 51 43 36 34 28 26 21 21 12 12 11 4 4 Opinions on Community Health Most residents identified the follow factors as important for a health community: (1) Access to health care, (2) Low crime and a safe neighborhood, and (3) Good place to raise children. The majority also believes that the most important health problems in the community are obesity/nutrition, cancer, and hypertension. This understanding of the burden of heart disease and cancer mirrors two of the major causes of death according to mortality data. When rating their community’s health, most residents believe that their community is healthy in general as well as a healthy, safe place to grow up or raise children. 11 CHIP What do you think are the three most important “health problems” in your community? Obesity/Nutrition Cancer Hypertension Gang-related activity/violence Diabetes Cardiovascular (heart disease) Mental Health issues STDs Tobacco use Lack of access to healthcare Motor vehicle accidents/injuries Respiratory issues Homelessness Childhood lead/lead prevention Domestic violence Indoor air quality (mold/asbestos) Child abuse Teenage pregnancy Homicide Suicide Number of people 61 35 23 22 22 20 16 16 16 13 13 9 6 5 5 4 4 4 4 2 How would you rate your community as a health community to live in? Very unhealthy Unhealthy Somewhat Healthy Healthy Very health No response Number of Respondents Percentage 2 2 11 10 34 31 45 41 14 13 5 5 12 CHIP How would you rate your community as a safe place to grow up or raise children? Very unhealthy Unhealthy Somewhat Healthy Healthy Very health No response Number of Respondents Percentage 2 2 14 13 31 28 38 34 20 18 6 5 Opinions on Personal Health and Health Needs When rating their own health, most residents believe that they are healthy. However, a significant proportion of residents or family members of the residents are struggling with high blood pressure/hypertension, arthritis or other joint diseases, and diabetes. As for mental health, most residents or family members of the residents did not report needing any mental health services in the past year. How would you rate your own personal health? Very unhealthy Unhealthy Somewhat Healthy Healthy Very health No response Number of Respondents Percentage 1 1 3 3 37 33 53 48 14 13 3 3 13 CHIP What chronic illnesses have you or anyone in your immediate family been living with? High blood pressure/hypertension Diabetes Arthritis or other joint disease Vision/hearing impairments Cancer Heart Disease Respiratory/Lung Mental/behavioral health issues Hepatitis Substance abuse HIV/AIDS Number of people 54 31 35 29 27 26 15 8 1 1 1 Within the past year, what type of mental health services did you or anyone in your family need? None Emergency/Crisis Care Hospitalization Counseling/Therapy Day Program Number of people 69 10 10 10 2 14 CHIP Access to Health A great majority of the respondents are able to get health care and pay for health care through health insurance. Within the past year, were you able to get needed health care? No Yes Not needed No response Number of Respondents Percentage 3 3 80 72 9 8 19 17 How do you pay for your healthcare? Health Insurance Medicare Medicare Supplemental Insurance No Insurance (self-pay, cash) NJ KidCare or FamilyCare Medicaid Charity Care Veteran’s benefits (VA) Number of people 83 31 13 6 3 3 2 2 15 FORCES OF CHANGE Essex County’s health status will be affected by many larger trends over the next few years—shifting population demographics, economic and employment upturns or downturns, and policy decisions at the federal, state and local level that impact public insurance and healthcare. While Essex County is ranked as the 148th wealthiest county in the United States with a median household income of $44,944, this average masks significant differences in socio-economic well-being between municipalities and between various demographic groups. Local leaders are particularly concerned about specific, concrete challenges to the health of Essex Community municipalities such as the cost of insuring municipal employees, providing transportation services to health appointments and increasing rates of uninsured residents. program for those age 65 and over, and Medicaid, the public insurance program for those that are low-income or disabled, place significant strains on federal and state budgets. New Jersey has a lower percentage of the population on Medicaid than the US overall: 8.2% of New Jersey residents receive Medicaid compared to 14.1% of US residents. However, Medicaid spending per enrollee is higher in New Jersey than the US average meaning that any increase in the number of people receiving Medicaid costs New Jersey more than other States. See Table 1 below. Nationwide, 46 million people have no health insurance. As New Jersey Governor John Corzine observed: “At the compounded rate we’re going at, the country would spend about a quarter of its resources on health care in a decade.” (New York Times, December 19, 2006,B5) Medicare, the public insurance TABLE 1: New Jersey and US Per Enrolee Medicaid Expenditures, FY 2005 New Jersey US Adults $1,749 $1,467 Children $2,345 $1,872 Blind $16,456 $12,265 Elderly $14,893 $10,799 Other Source: Kaiser Family Foundation, available at www.kff.org 16 CHIP Private insurance is generally linked to employment and instability in particular sectors or downturns in the overall economy can lead to layoffs that jeopardize people’s healthcare coverage. In New Jersey, 62.5% of residents receive insurance via their employer compared to an average of 53.4% nationwide. Essex County includes a number of families supported through TANF (Temporary Assistance to Needy Families), the federal program that replaced traditional welfare a decade ago, and some families that have reached the 5-year limit for TANF benefits may not apply separate for healthcare, erroneously believing that their eligibility for Medicaid ended with their TANF assistance. Essex County is also home to a large number of undocumented workers that may not be eligible for any type of private or public health insurance coverage and therefore end up having to use emergency rooms for health problems as they have no ability to pay for ongoing healthcare and may even overlook health issues initially because of an inability to pay for care. The cost of private insurance outpaces inflation annually and municipalities with significant numbers of public employees face the challenge of trying to balance budgets while continuing to pay for healthcare for their employees. In New Jersey, several teacher contracts are currently in dispute over differences in what teachers’ unions and municipalities are willing and able to pay toward healthcare coverage. Some Communities Face Greater Challenges Essex County is made up of municipalities with extremely variable socio-economic statuses. Communities such as Irvington and East Orange (median household income $32,346), with greater percentages of low income residents, face different challenges that wealthy communities such as Millburn (median household income $130,848) or Livingston (median household income $98,869)—although, ultimately, all communities, and the State as a whole, will pay for health problems either through higher taxes for public services for people that are ill or disabled or through loss of revenue from people that are unable to work and contribute to the tax base. CHIP Irvington, NJ, illustrates some of the challenges faced by lower-income communities in Essex County. Irvington has the highest per capita public transportation utilization in the State (buses) indicating a low proportion of residents that own private automobiles Irvington General Hospital closed a year ago due to financial insolvency, and along with that obvious reduction in service, the associated ambulance service was terminated (the township acquired another ambulance service). Residents now face greater challenges in getting to hospitals and even to routine medical appointments that are hospital-based. Mayor Wayne Smith comments: “The fact is that Medicaid and Medicare don’t pay the full rate for ambulance service as it is, never mind people that need ambulance services that are uninsured. The State Department of Health is beginning to look at this issue state-wide but communities like Irvington are already having trouble making sure that people have both healthcare and transportation to and from that healthcare.” Providing recreational opportunities to ensure physical activity and ensuring supervised after-school and Summer care for children and teens is another area that is more challenging for municipalities whose residents may not be able to pay for expensive childcare and camp. Approximately 10 years ago, the State provided a grant that enables to Township to open the pool to residents at low cost. In neighboring Maplewood, where the per capital income is higher, residents pay about $200 per family for use of the pool in the 15 17 CHIP summer which actually generates income for the Township. Mayor Wayne Smith summed up the broader challenge of helping residents that face disproportionate challenges: “We need to find a way to help families weave together a social fabric that can support them effectively through a variety of life challenges.” Other healthcare related challenges facing New Jersey include: In 2007, New Jersey will be one of 17 States that faces reduced federal financing for, the public insurance program for lowincome children. A new analysis by the Center for Budget and Policy Priorities notes that New Jersey will face a $174,079,000 shortfall under the new federal guidelines for disbursing SCHIP funds. States facing reduced contributions from the federal government will either need to reduce the number of children in the program, reduces the services made available to those children, or raise taxes/shift funding from other programs to cover the gap. An aging population has both a need for additional healthcare and social support services and contributes less to the tax base. The State of New Jersey currently faces a $4 billion deficit and some policymakers want to examine healthcare for all public employees as one potential place to save money for the State. 16 18 P U B L I C H E A L T H P R I O R I T Y I S S U E S ISSUE ONE: C ARDIOVASCULAR D ISEASE Introduction In Essex County, the Health Officers responsible for public health in 22 municipalities came together in August 2004 and created the Essex Governmental Public Health Partnership (GPHP). The GPHP will assist local public health efforts by building upon and enhancing existing public health capacity, and act as a resource to local public health in their efforts to meet the objectives of the Public Health Practice Standards. Caldwell, and West Orange. At the June 2005 GPHP meeting, the Health Officers, together with other public health staff, identified their top five health-related priorities. Cardiovascular disease was identified as a top priority by ten municipalities, including: Bloomfield, Essex Fells, Irvington, Livingston, Maplewood, Millburn, North Caldwell, Orange, West Figure 1: Leading causes of death in New Jersey, 2002 Cardiovascular disease (CVD) is the leading cause of death in the United States (U.S.) for both men and women among all racial and ethnic subgroups.1 Cardiovascular disease is also the number one killer in New Jersey and Essex County accounting for approximately 30% of all deaths in 2002 (Figure 1 & 2). Figure 2: Leading causes of death in in Essex County, 2002 19 CARDIOVASCULAR DISEASE A Problem for the Elderly, Men, and Specific Ethnic Groups As one ages, the incidence of developing CVD dramatically increases. Thus, the aging of the population will certainly result in an increased incidence of coronary heart disease, heart failure, and stroke.6 Additionally, there is significantly higher prevalence of CVD risk factors in minority populations. For example, the rate of hypertension (41%) in African Americans and Hispanics (independent of gender or educational status) and obesity (47%) in African American women make these groups particularly vulnerable to CVD. These risk factor profiles translate into significantly higher rates of stroke in African Americans and heart failure in African Americans and Hispanics compared with Caucasians. In Essex County, the trend toward an aging and a more ethnically diverse population places a greater percentage of Essex County’s residents at risk for CVD. A Problem for Middle-Aged Adults The impact of CVD, while affecting the elderly the most, is also a growing problem for middle-aged adults. Coronary heart disease, as a result of myocardial infarctions (heart attack) and angina pectoris (chest pain), is the leading cause of premature, permanent disability among working adults.7 Approximately 54.8% of Essex County residents aged 18-64 years do not meet moderate physical activity recommendations. The relative risk of CVD associated with physical inactivity ranges from 1.5-2.4, comparable to high cholesterol, hypertension or cigarette smoking. A Problem for the Male Population CVD disproportionately affects males and racial or ethnic subgroups. Although about half of all heart disease deaths occur among men and half among women, over 70 percent of premature (before age 65 years) heart disease deaths occur among men. Behavioral Risks Based on the New Jersey Behavioral Risk Factor Survey (BRFS) Survey for Essex County (Appendix B), the following behavioral risks for Cardiovascular Disease were identified: Poor nutrition: Only 28.9 percent of the population had fruit and vegetable intake of 5 or more times per day. Rates were highest among Caucasians and African Americans (30.3%), and lowest among Hispanics (21.4%). Overweight/obesity: An estimated 60.6 percent of the population is either overweight (36.1%) or obese (24.5%). Hispanics were more likely to be overweight in comparison to other racial/ethnic subgroups, while African Americans were the most likely to be obese. Males were more likely to be overweight or obese in comparison to females. Physical inactivity: Almost onethird of the population (27.7%) had no physical activity or exercise in the past 30 days (Table 4). Hispanics (38.9%), African Americans (34.3%), and Asians (32.4%) were more likely than Caucasians (19.7%) not to exercise. Additionally, approximately 56.9% of respondents did not meet moderate physical activity recommendations. Cigarette smoking: About 17.1 percent of the population currently smokes cigarettes, which is roughly similar among all racial/ethnic subgroups. Cholesterol testing: Approximately 80.3 percent of the population has had a 20 CARDIOVASCULAR DISEASE cholesterol screening in the previous 5 years. In addition to the above risk factors, hypertension affects one-fifth to one-third of the adult population in Essex County if national rates hold true. Uncontrolled hypertension is a major cause of stroke. Stroke is the third leading cause of death in the U.S., New Jersey, and Essex County. In sum, recent findings from the New Jersey BRFS demonstrate that a majority of Essex County residents are either overweight or obese, one-third engage in no physical activity, two-thirds do not eat a healthy diet, and about 20 percent either smoke or have hypertension. The risk for cardiovascular-related morbidity and mortality is greatly increased in the presence of multiple risk factors. With a growing elderly population, the burden of CVD will further increase unless effective preventive measures are developed. Need for More Physical Activity, Medical Advice on Weight Loss, and Smoking Cessation The burden of CVD is tremendous, but the missed opportunity is that it is often preventable. Although the risk of disease increases with advancing age, poor health is not an inevitable consequence of aging. The epidemics of diabetes, hypertension, and obesity in the population are contributing to the development of CVD in all ages and racial or ethnic subgroups. Adopting healthier behaviors – regular physical activity, a healthy diet, and a smoke-free lifestyle – can dramatically decrease an individual’s risk for CVD. 21 CARDIOVASCULAR DISEASE CARDIOVASCULAR DISEASE Goal Reduce the prevalence of Cardiovascular Disease in the community Risk Factors Advancing age Cigarette smoking Diabetes Family history Hypertension High cholesterol Male gender Overweight and obesity Physical inactivity Poor nutrition Suggested Intervention Strategies Increase educational activities and focus the core program on critical risk factors for CVD such as physical inactivity, nutrition, and tobacco use. Integrate efforts into a community wellness and prevention program, expanding from blood pressure screenings to a more cohesive approach focused on all the risk factors. Educate local organizations to programs offered by the American Heart Association, such as churches to the Search Your Heart Program and employers to the Heart at Work Program. Develop primary prevention clinics that focus on cardiac health, extend hours that make access possible to the working population, and provide services free of charge to reach the large immigrant population and those who are uninsured. Increase assistance (financial and program-wise) from the state level to overcome financial barriers and limited resources given to local health departments. Develop, grow, and support a no or low cost “global” approach to controlling modifiable risk factors – exercise program, weight reduction programs, smoking cessation programs, healthy eating services by a nutritionist. Initiate no or low cost preventative clinics at various locations. Expand and promote hours of operations for the working-age population; develop and expand bilingual services for the immigrant population. Partner with local and national organizations. 22 CARDIOVASCULAR DISEASE Resources Available Blood pressure screenings Health fairs where health professionals offer free screenings, educate patients about diet and exercise, and conduct blood work to evaluate markers of CVD A senior health clinic A stroke risk assessment in a local retirement community Barriers The patients’ unwillingness or reluctance to change habits related to exercise, diet, and smoking status Large commuter population is difficult to reach. Three-fourths of families have parents that both work. These individuals are typically not around during the times when screenings and other services are offered. Immigrant population is hard to contact due to lack of information and/or knowledge. Limited resources and monetary support. 23 ISSUE TWO: D IABETES THREE diabetes has on New Jersey. Diabetes is controllable and Diabetes is a serious chronic disease-related complications illness characterized by the can either be delayed or presence too much in H P prevented. P U Bof LI C H glucose E A LT R I O R Quality IT Y I S SE S the blood. Diabetes mellitus is improvement programs, early a disease in which the body detection of diabetes, and does not produce or properly screening for complications at use insulin. Diabetes is the sixth recommended intervals are leading cause of death in the important factors to improve United States and in New diabetes care in Essex County. Jersey. In 1994, Essex County Numerous federal and had the fourth highest mortality organizational entities exist that rate for diabetes among all state provide educational materials counties. It is estimated that and programs for communities. over 400,000 persons in New Jersey have either been A Problem for Ethnic diagnosed with diabetes or have the disease but are unaware of Groups, Middle-Aged it. The prevalence is closely Adults, and related to the age and Overweight/Obese racial/ethnic background of the population. With a trend toward Populations an aging and a more diverse population, a greater percentage The risk of diabetes varies of Essex County residents are at across the population. Certain risk for diabetes. In addition, racial and ethnic subgroups, the risk factors of poor diet, such as African-Americans, overweight and obesity, and Hispanics, Asians, and lack of physical activity place American Indians, are more an increasing burden on Essex likely to have diabetes than County. Caucasians. People older than 45 years of age are more likely *** to have diabetes than those who are younger. In 2003, people Many opportunities exist to aged 65 years or older modify the negative impact Introduction : composed approximately 12.4 percent of the population.6 By 2030, the number of older Americans is projected to reach 71 million, or 20 percent of the population.7 The aging of the population will certainly result in an increased prevalence of diabetes. Overweight and obesity are significantly associated with diabetes. In 2001, the prevalence of obesity (BMI > 30 kg/m2) was 20.9 percent versus 19.8 percent in 2000, an increase of 5.6 percent. The prevalence of diabetes increased to 7.9 percent compared to 7.3 percent in 2000, an increase of 8.2 percent. From 1991 to 2001, the increase in obesity greatly contributed to the growing diabetes epidemic. The burden of diabetes in Essex County is significant and growing. With a rising prevalence of overweight or obese individuals, the morbidity and mortality associated with diabetes will escalate. The trend towards an aging, more ethically diverse population places even a greater percentage 24 DIABETES of Essex County’s residents at risk for diabetes. Opportunities exist within Essex County to improve the care of patients with diabetes. Particular efforts should be focused on the following highrisk groups: • Racial and ethnic subgroups: AfricanAmericans, American Indians, Asians, and Hispanics • Middle-aged adults and the elderly • Individuals with poor behavioral health – inadequate nutrition, overweight and obese, lack of physical exercise Hispanics were more likely to be overweight in comparison to other racial/ethnic subgroups, while African Americans were the most likely to be obese. Males were more likely to be overweight or obese in comparison to females. Physical inactivity: Almost onethird of the population (27.7%) participated in no physical activity or exercise in the past 30 days (Table 4). Hispanics (38.9%), African Americans (34.3%), and Asians (32.4%) were more likely than Caucasians (19.7%) not to exercise. Additionally, approximately 56.9 percent of respondents did not meet moderate physical activity recommendations. Need for More Testing It is estimated that only 35.8 percent of Americans achieved glycemic control in 1999-2000, defined as hemoglobin A1c level less than 7 percent. The American Diabetes Association recommends annual A1c testing for all patients with diabetes, in part to improve glycemic control rates. Uncontrolled diabetes is associated with a higher rate of mortality and complications including foot ulcers, lower-extremity amputations, kidney disease, neurological problems, and blindness. Only 73.1 percent of county residents with diabetes reported an A1c test within the past year, far short of the 90 percent target established by Healthy New Jersey 2010. Behavioral Trends Based on the New Jersey Behavioral Risk Factor Survey (BRFS) Survey for Essex County, the following trends were identified: Poor nutrition: Only 28.9 percent of the population had fruit and vegetable intake of 5 or more times per day. Rates were highest among Caucasians and African-Americans (30.3%), and lowest among Hispanics (21.4%). Overweight/obesity: An estimated 60.6 percent of the population is either overweight (36.1%) or obese (24.5%). 25 DIABETES Goal Reduce the prevalence of Diabetes Mellitus in the community Risk Factors Advancing age Overweight and obesity Physical inactivity Poor nutrition Suggested Intervention Strategies Implement New Jersey Diabetes Care Quality Improvement programs. Utilize federal and organizational programs and resources and communicate this information to local residents. Increase focus on the aging, ethnically diverse populations, and those with modifiable risk factors (obesity, poor nutrition, and physical inactivity). Partner with local and national organizations. 26 DIABETES Potential Partnerships American Diabetes Association Garden State Association of Diabetes Educators Atlantic Health System Saint Barnabas Health Care System Camp Nejeda New Jersey Diabetes Control and Prevention Program Juvenile Diabetes Foundation International National Diabetes Education Program National Diabetes Information Clearinghouse Barriers The patients’ unwillingness or reluctance to change behavioral habits related to diet and exercise Large commuter population is difficult to reach when educational and screening programs may be offered. Limited resources and monetary support 27 ISSUE THREE: M ENTAL H EALTH THREE Caldwell, Cedar Grove, Glen Ridge, Livingston, Millburn, Montclair, Nutley, Roseland, and Verona. In discussions At the June 2005 GPHP with local public health staff in meeting, the Health Officers, P U Bwith LI other C H E A LT H P these R I jurisdictions, O R IT Y itI was S SE S together public revealed that they all shared health staff, identified their top concerns about two specific three health-related priorities. groups of people: adolescents Mental Health was identified as and older adults. Bloomfield a top priority by 11 identified homeless individuals municipalities, including: as a third concern. Belleville, Bloomfield, Introduction: The Need : Essex County Belleville Bloomfield Caldwell Cedar Grove Glen Ridge Livingston Milburn Montclair Nutley Roseland Verona Social Isolation and Depression among Older Adults All of the municipalities that outline older adults as at risk for mental health issues have a population of residents age 65 and older either at or above the county average. Percentage of population age 65 yrs + 12.0% 13.3% 14.3% 17.9% 22.5% 10.4% 15.3% 13.1% 11.9% 16.0% 19.7% 19.3% 28 MENTAL HEALTH Bloomfield The Township of Bloomfield Health Assessment (2005) reports that in a survey of key informants mental health issues among constituents came up most frequently, representing 14% of all responses. In this community, older adults suffer from dementia and depression which often goes undetected. The elderly here are also isolated and lack contact with other individuals. Livingston & Millburn The communities of Livingston and Milburn, municipalities with comparable demographics and socioeconomic status, identified older adult mental health as a priority issue. There is a growing population of senior citizens. Residents 65 years of age make up for 15.3% and 13.1% of the population in Livingston and Millburn, respectively. Many of them live alone and are not able to leave their home often. Some suffer from loneliness and anxiety about the challenges of everyday life activities. Montclair Many older residents of Montclair face the challenges of living alone. Seniors are not necessarily suffering from mental illness but rather a poor state of overall mental wellbeing. Isolation and loneliness leads to increased anxiety. The transportation provided by the town is mainly functional, taking residents food shopping, to church services, or on medical appointments and does not address social needs. Some individuals see their aging neighbors as a “nuisance.” The Montclair health department receives phone calls from neighbors, seeking assistance. In the event that such a call is placed, the health department will send out an inspector or social worker to the home of a senior who has been reported as a concern or “nuisance” by neighbors. An assessment is done in the home and referrals are made. Verona As residents are living longer, the senior population in Verona is growing. Almost one fifth (19.3%) of the town’s residents are 65 years of age or older. Older adults face depression and loneliness from living alone and feeling isolated from the community. find acceptance by peer groups, family and the community, and competitive pressure to “be the best” and to “fit in.” Competition to excel in school can become overwhelming to young people. There is tremendous pressure associated with the process of seeking admission to colleges and universities. It is not acceptable for students to perform at an average level, but rather a standard of excellence is demanded. Added pressure from parents can leave young people with feelings of inadequacy. Furthermore, adolescents are reluctant to seek help for anxiety or stress because they are under pressure to remain composed and appear able to cope. Sometimes, this ongoing pressure ends in tragedy. In 2003, Livingston reported two teenage suicides and twenty more suicide attempts inside a year. MENTAL HEALTH Drug and Alcohol Abuse, Depression, and Behavior Problems among Young People Livingston The Report of the Livingston committee for healthy community culture identifies social and academic pressures as challenges detrimental to the health of its adolescents. These challenges consist of pressures to conform to social norms, to Teenagers also experience stress and anxiety from problems outside the classroom. Children of parents with substance abuse or other mental health programs may be under stress to keep problems at home confidential which prevents them from seeking support for their own needs. Break ups in marriages and divorce create emotional stresses and pressures with which young people may not be adequately prepared to cope. 29 MENTAL HEALTH Disposable income and lack of parental supervision were identified as potential contributing factors for substance abuse among high school students in Livingston. Many of them also have cars to travel to neighborhoods to purchase drugs. They are also in a position to be left alone and unsupervised when parents take vacations or business trips. The Livingston Municipal alliance committee website reports that approximately one of every three eighth grade students (36%) and nine of every ten twelfth grade students (87%) report use of alcohol at some time in their lives. Verona High school students in Verona are also at risk for mental health problems due to a number of stressors. A rigid schedule of academics and extra curricular activities leaves little time for recreation and relaxation. The demands of excelling in school and preparing for college can be overwhelming for some teenagers, many of whom are also enrolled in sports, church groups, and other clubs. They also suffer from body image concerns and pressure from peers to be accepted socially. Often times pressures to look as good and perform as well as other classmates leads to eating disorders and drug and alcohol use. Rather than seek guidance for stress and anxiety, some choose to self medicate and substance abuse and addiction problems develop. Therefore, drug and alcohol use is indicative of a deeper problem; they are symptoms or consequences of other mental health issues, rather than the problem itself. Many Verona teens also suffer from a stressful home environment. Parents are often preoccupied with their own stress from divorce or caring for their own parents. Some teenagers who come from single parent households also have responsibilities to contribute financially. Mental Health of the Homeless The homeless population in Bloomfield is a priority in this community because many of these individuals are in crisis as a result of mental illness. Mental health problems put these residents at risk for losing their jobs and subsequently, their homes. Mental health screenings are routine procedure in addressing a case of a homeless individual and often underlying conditions are revealed. Dual diagnosis of substance addiction and mental health are also common in homeless individuals. Therefore the homeless in Bloomfield are in as much need of mental health assistance as they are of housing and economic aid. Access to Care, Parent Involvement, and Stigma Remain Problems While The Mental Health Association has been successful in serving the residents of Essex County, the organization identifies two major challenges: restrictions imposed by managed care and the move by government to close down state run facilities. Many residents of Essex County are either uninsured or Medicaid recipients. It is difficult to find facilities and programs that participate in Medicaid due to the program’s poor reimbursement rate. Sometimes there is lack of parent follow up for adolescents at risk. Some parents feel that the school should be responsible for coordinating these services for their child and do not see the need for their own participation. Others are reluctant to seek professional help for their child because they do not want to bring in a third party to help with family issues. Shame and stigma associated with mental health makes the subject taboo for parents who prefer to keep a mental health crisis private. Schools do not have the capabilities to provide young people with the help they need as they await permission from parents to carry out the next step, intervention from social workers at The Mental Health 30 MENTAL HEALTH Association is delayed. Certain school districts are not as open as others to seek guidance from other service providers in the county and instead choose to handle issues locally. While some fear lack of confidentiality, others are in denial about the extent of the problem in their community, and take a “not in my backyard” approach to mental health issues. Stereotypes about normal aging also can make diagnosis and assessment of mental disorders in late life challenging. For example, many people believe that “senility” is normal and therefore may delay seeking care for relatives with dementing illnesses. Similarly, patients and their families may believe that depression and hopelessness are natural conditions of older age, especially with prolonged bereavement. Duplication and Adequacy of Mental Health Services Duplication of services also prevents individuals in Essex County from receiving proper treatment. There are several community organizations and social service agencies that provide service for the mentally ill. There is competition of services for partial care and while many agencies are available to contact for an initial mental health crisis, not many are equipped to carry out long term care. 31 MENTAL HEALTH Goal Promote Mental Health in the community Risk Factors Family history Lack of access to care Contributing Factors Direct contributing factors Aging Lack of insurance coverage Cost of treatment/medications Unavailability of treatment resources Stigma Poverty Indirect contributing factors Substance abuse Social attitudes 32 MENTAL HEALTH Suggested Intervention Strategies Enhance partnerships between local public health and other community agencies that provide mental service to create a strong referral system A comprehensive, clear, easy-to-navigate guide to mental heath resources and services in Essex County, made available to local public health departments, community agencies, hospitals, health professionals and county residents Explore CARE (Citizens Assessment Regarding Elders) model for formation of committees in other Essex County municipalities. Empower people through education to be responsible for their own mental well being as well as the health of their neighbors. Expand mental health component in curriculum of local health educators. Assistance with employment and housing to prevent the stresses of economic strain and potential homelessness from precipitation serious mental health problems. Further outreach to homebound elderly of Essex County to improve quality of life challenges that put seniors at risk for developing mental illness Further assess the prevalence of mental health conditions as well as the need for additional services. Parent support hotline to provide anonymous, confidential information and answer questions about mental health and available services Training in anger management, self esteem, body image, and coping with stress for high school students 33 MENTAL MENTALHEALTH HEALTH Resources Available County supported mental health systems Comprehensive senior services program in Bloomfield Mobile Crisis, a 24 hour mobile unit, responds to psychiatric emergencies in Essex county to assess level of risk. The Livingston Municipal alliance committee (LMAC) works to prevent substance abuse. The Citizens Assessment Regarding Elders (C.A.R.E.) Committee addresses the needs of senior citizens in the township of Nutley and Montclair. Local public health in Verona: works in partnership with high school guidance counselors and social workers to identity and prevents mental heath problems in teenagers; sponsors parenting workshops to educate families about the stress and challenges their adolescents are coping with; creates commercials and public service announcements which air on local television. The Center for Prevention and Youth Development (CPYD) at The Mental Health Association of Essex County provides interventions and counseling services for at-risk children and adolescents through partnerships with local schools, parents advocacy groups and community organization. The Lewis H. Loeser Center for low-cost Psychotherapy (CLCP) provides affordable counseling services for residents of Essex County with limited resources. The Mental Health Resource Center (MHRC) located in Montclair, provides outpatient treatment for children and adults with mental, emotional and behavioral problems. Only4teens.org is a website created and maintained by the professional therapists, counselors and doctors affiliated with the Mental Health Resource Center. Its purpose is to be an educational tool and resource for teenagers seeking guidance dealing with emotional and mental health issues. Cope Center Inc (Counseling, Outreach, Prevention and Education) provides behavioral healthcare services in Essex County, operating out of offices in Montclair and Verona. 34 MENTAL HEALTH Barriers Insufficient availability and affordability of services Lack of funding to support programs and personnel Poor referral systems for those who call for help Low parental support and follow up Limitations of insurance Deinstitutionalization laws forcing patients to seek outpatient services which may not be adequate for certain conditions HIPPA rules and regulations are too strict and crippling partnerships between local public health and mental health service providers. Service competition and duplication Many residents cannot afford prescriptions Benefit restrictions imposed by Medicaid and Medicare Lack of Internet access for some residents, including elderly is limiting Stigma 35 ISSUE FOUR: C HILDHOOD L EAD E XPOSURE THREE Introduction: The Need urban areas with a high percentage of housing built before 1978, particularly those in rental housing and living The adverse health below the poverty level, face a consequences of lead exposure much greater likelihood of lead include Pmay U B LI Cdamage H E toA LT H P R exposure I O R IT Y I S SE S than their wealthier children’s central nervous peers. In addition, lead systems, kidneys, and poisoning is another area that reproductive systems. At disproportionately affects higher levels, lead exposure can African-American children. cause coma, convulsions, and death. intelligence, impaired Essex County has several neurobehavioral development, municipalities that include the decreased growth, and impaired high-risk groups for lead hearing. Research has shown poisoning and, indeed, sees the an association between lead largest number of lead exposure and antisocial/criminal poisoning cases of any New behavior. Jersey county every year. Three : Despite the fact that the dangers of lead, particularly to very young children, are wellestablished and the main sources of lead poisoning in the United States, leaded gasoline and leaded residential paint, were banned close to thirty years ago, lead poisoning remains a public heath threat. While lead levels across the United States continue to drop and now stand at less than 2%, there are particular segments of the population that remain at high risk and suffer the consequences of lead exposure. In particular, children living in of the top four municipalities with the highest rates of lead exposure in the State are in Essex County. The full extent of the problem is not clear as screening rates for lead exposure, while higher in many Essex County areas than in other areas of the State, still do not come close to universal screening. However, some municipalities, particularly those that have focused on lead as a health priority, have made significant strides in improving screening rates and creating local policies that prevent lead exposure. At the June 2005 GPHP meeting, the Health Officers, together with other public health staff, identified their top three health-related priorities. Childhood lead poisoning was identified as a top priority by three municipalities, including: Maplewood, Orange, and South Orange. A Problem for Poor Children and Racial/Ethnic Minorities Children that are poor and are racial/ethnic minorities are disproportionately affected by lead. In part, this disparity can be traced to the greater likelihood that low income and African-American children will be living in housing built prior to 1978 and will be in rental housing which are both markers for the presence of lead paint that has not been properly covered, maintained or abated. Keeping these risk factors in mind, it is not surprising that Essex County has the highest rate of lead exposure in New Jersey: Just over 90% of 36 CHILDHOOD LEAD EXPOSURE housing in Essex County was built prior to 1978 meaning that the vast majority of units in Essex County may contain some lead paint. (See Appendix B for tables related to Essex County Housing and Economic Characteristics) Over half (54%) of Essex County’s housing units are renter occupied compared to 35% that are owner occupied. The poverty rate for Essex County overall is 15.6%. However, select municipalities have higher rates of poverty and are the same municipalities that have the highest rates of lead burdened children. Need for More Screening Since the health effects of lead are often not acute or noticeable in the near term, the main way that lead exposure is detected is via a screening test. New Jersey regulations require physicians to test all one and two year olds for lead. However, only 40% of one and two year olds in New Jersey are currently screened. In addition, the State Department of Medical and Health Assistance works with HMOs to ensure that all physicians serving at least 50 Medicaid patients provide universal screening. There is no system in place to encourage private physicians to meet the universal screening requirement. 37 CHILDHOOD LEAD EXPOSURE Goal Eliminate childhood lead poisoning by 2010 (consistent with Healthy People 2010 Goals for the United States) Risk Factors Poverty/Likelihood of living in housing with cracked/peeling leaded paint or attending childcare or being cared for by relatives in such housing Improper renovation techniques Parents involved in industries that expose them to lead which may be brought into the home Suggested Intervention Strategies Increase awareness among do-it-yourself renovators. Train and provide incentives to professional to utilize lead-safe work practices. Develop a special designation for contractors that complete lead safe work practices training and use marketing to encourage residents to hire trained companies. Encourage additional abatement by modifying the New Jersey requirement that landlords be up to date on property tax and sewer payments in order to access funds for interim controls and loans for full-abatement. Make screening more accessible by offering screening services on site at WIC clinics or other well-utilized social service sites. Enforce the New Jersey requirement that physicians screen all one and two year olds for exposure to lead either via insurance companies or licensing bodies. Increase parental awareness about the need to screen young children. Repeat public service messages on busses or radio that have been developed by the State Department of Health and Senior Services or private agencies. Increase services for lead-burdened children, including building more lead-safe facilities. Educate school boards and administrators further about lead poisoning and its effects. Documenting cases of lead poisoning and bringing those to the attention of policy makers and interested parties at all levels including town councils, State representatives and senators and federal office holders. 38 CHILDHOOD LEAD EXPOSURE Resources Available New Jersey State’s lead elimination plan Lead Hazard Control Assistance Act provides both loans and grants for interim controls and lead abatement for qualifying landlords and properties. NJ KidCare (New Jersey’s Medicaid program for children) is working to ensure that all covered children are receiving lead screening. “Mobile” lead analyzers for use in municipalities around the state Wipe Out Lead environmental screening kits to pregnant women in 18 lower income municipalities Public Service Announcements Barriers Funding for interim controls and full abatement is in adequate and current sources of funds are tied to conditions (e.g. requirement that all taxes be up to date) which are difficult for some landlords to meet. Absentee landlords are difficult to engage in New Jersey education and awareness efforts. No mechanism within WIC to charge for lead screening Laboratory regulations in New Jersey prevent providing on site screening at daycare centers and other places where young children and their parents could easily be reached. 39 ISSUE FOUR: O BESITY THREE Introduction *** Obesity is a growing public A major change in eating and health concern that is defined as activity patterns will help to PanU excessive B LI Caccumulation H E A LTof H P R slow I O down R IT the Y epidemic I S SEofS body fat. The adverse effects of obesity as well as decrease the obesity may include diabetes, prevalence of chronic diseases heart disease, high blood that are associated with obesity. pressure, gall bladder disease, To alter obesity’s continuing arthritis, breathing problems, trend, public health leaders and some forms of cancer. must implement strategies and programs for weight There has been a dramatic maintenance and reduction and increase in this serious health increasing the level of physical threat during the past 20 years activity across the population. in the United States. A person is characterized as obese if the body mass index (BMI) is over A Problem for Ethnic 30.0. A person is considered Groups, the Middleoverweight if the BMI is Aged, and Males between 25.0 and 29.9. Fiftyeight million people, or one in three Americans, are considered The prevalence of obesity is overweight or obese. In 2005, significantly higher among 37% of New Jersey residents African-Americans when were overweight and 22% were compared to all other races and obese. Both dietary factors and ethnicities. In 2005, 32% of physical activity are blacks in New Jersey were contributors to obesity and obese while 22% of whites and being overweight although there Hispanics were obese. are genetic factors that may Residents in New Jersey play a role for some individuals between the ages of 45 and 64 with obesity. Rates of obesity are significantly more obese vary greatly among racial and than other age groups. The ethnic groups in the US. New Jersey Behavioral Risk Factor Surveillance System : (BRFSS) had also found that the overweight population is disproportionately male. In 2000, 48% of males were overweight while 27% of females were overweight. Significant opportunities exist within Essex County to improve obesity prevention efforts. Particular efforts should be focused on the following highrisk groups: • African-Americans • Middle-aged adults and males • Individuals with poor behavioral health – inadequate nutrition, overweight or obese, lack of physical exercise Behavioral Trends Based on the New Jersey Behavioral Risk Factor Survey (BRFS) Survey for Essex County (Appendix B), the following trends were identified: 40 OBESITY Poor nutrition: Only 28.9 percent of the population had fruit and vegetable intake of 5 or more servings a day. Rates were highest among Caucasians and African-Americans (30.3%), and lowest among Hispanics (21.4%). Physical inactivity: Almost onethird of the population (27.7%) participated in no physical activity or exercise in the past 30 days. Hispanics (38.9%), African Americans (34.3%), and Asians (32.4%) were more likely than Caucasians (19.7%) not to exercise. In addition, approximately 56.9 percent of respondents did not meet moderate physical activity recommendations. 41 OBESITY Goal Reduce the prevalence of Obesity in the community Risk Factors 39 Physical inactivity Poor nutrition Genetic propensity Suggested Intervention Strategies Improve state and local capacity to address physical activity and healthy eating across the lifespan. Engage key institutions such as schools, workplaces, and faith communities in promoting healthy eating and providing opportunities for regular exercise. Develop an intergenerational, culturally sensitive public awareness campaign on preventing obesity through healthy choices and physical activity. Partner with local organizations and neighborhoods to help families raise healthier children and to motivate citizens to increase their physical activity and improve their diets. Mobilize schools to take local action steps to help families raise healthier children and increase the number of schools that view obesity as a public health issue. New Jersey state regulations to improve the quality of school breakfast and school lunch programs and to remove unhealthy vending machine choices from school property by 2008 are a step in the direction of reducing obesity. Increase workplace awareness of the obesity issue and increase the number of worksites that have environments that support weight management, healthy food choices, and physical activity. Decrease disparities in obesity and increase healthy eating and physical activity among African-Americans, persons of low socioeconomic status, the middle-aged, and males. Potential Partnerships Schools Faith organizations Community based organizations Parks and Recreation departments/programs 42 OBESITY Barriers Limited resources and monetary support. Lack of availability and/or high cost for healthy foods such as fruits and vegetables and non-fat milk in areas with particularly high rates of overweight and obesity Confusion about nutrition advice and information provided in the media 43 SUMMARY AND RECOMMENDATIONS The Essex County Community Health Improvement Plan process examined existing data on the major causes of morbidity and mortality throughout the county and within each municipality, surveyed community members about their major health concerns, engaged the health officers in a process of identifying the main health challenges they observe in their day to day work in communities, and elicited input from policy makers about the health trends and broader challenges currently facing Essex County. Based on a thorough review of this data, the following steps would be both high leverage and responsive to community concerns: 1) Advocate for State and Federal programs that benefit Essex County residents. Essex County health officers, elected officials, and residents ought to contribute to the important national and state policy conversation about the need for new approaches to health insurance coverage by sharing their expertise and experience and advocating for programs that will ensure preventive services and healthcare access for Essex County residents. In addition, leadership must be enhanced on a state and local level in order to address the five public health issues identified in this report. In order to implement this improvement plan, policy makers must identify funding through public and private grants and appropriations to support effective educational programs and healthcare services. 2) Encourage prevention and use of primary care. Efforts to educate insurers and policy makers on the etiology and prevalence of mental health illnesses, lead poisoning, cardiovascular disease, diabetes, and obesity will help them understand the county’s health priorities, the available treatment, and the fact that prevention will result in significant cost savings. Most Essex County residents have insurance either publicly (Medicaid and Medicare) or privately (generally linked to employment). Health education campaigns and incentive structures should encourage regular medical check-ups and discourage practices that threaten overall public health such as using antibiotics for viral infections or taking someone else’s medication, eating regularly at fast food establishments and sedentary lifestyles that don’t include regular exercise. 3) Implement a public awareness campaign designed to support disease prevention efforts. Public awareness and social marketing campaigns can increase knowledge about mental health illnesses, lead poisoning, cardiovascular 44 CHIP disease, diabetes, and obesity, educate individuals at risk of these diseases, and encourage residents to change their health behaviors. Effective campaigns engage key stakeholders and inspire social change by developing messages customized to the target audience, working with members of those groups to develop culturally relevant, understandable messages and invest enough time and resources to ensure that most of the target audience hears the important behavioral health messages repeatedly through different media. Engaging professionals with expertise in behavior change communication would be useful in designing and implementing any Essex County health promotion campaigns. 4) Mobilize municipalities to partner with local organizations. Local organizations such as schools, after-school programs, colleges, community-based clinics, faith-based organizations, and senior citizen centers, can help to encourage community participation and facilitate and promote public health initiatives such as educational campaigns and physical activity and healthy eating programs. Strong partnerships with existing social institutions will help to ensure that most community residents receive key health messages and can help maximize the impact of local public health resources. 5) Commit to reducing health disparities among Essex County residents. Essex County is extremely diverse—it is home to people of all races, ethnicities, and income levels. Large disparities exist in the county between people of color and Whites and among those with higher incomes and lower incomes. Each municipality and the county overall ought to redouble its efforts to eliminate disparities by focusing resources on communities with particular health challenges and replicating programs that might benefit communities most in need of health improvement. Various state programs, such as new regulations governing school breakfast and lunch and eliminating soda and candy vending machines, are examples of the kinds of efforts that can reduce disparities. In addition, challenges that may be particular to certain communities, such as transportation to medical appointments or healthcare facilities, ought to be focused on as challenges for the county as a whole. For example, volunteer programs might be set up to allow more privileged county residents to make a contribution to their neighbors that don’t own private automobiles by offering to drive people to doctor’s visits. Health interventions must meet the needs of individual populations and be designed by a culturally diverse work-group. Essex County may want to consider conducting an in depth needs assessment in order to better understand the challenges to maintaining a healthy lifestyle and the role of culture in health behaviors among atrisk ethnic groups. 6) Meet the needs of an aging population. Because Essex County’s population is aging, a work group with expertise in the needs of seniors must design health interventions addressing the five health priorities. Also, as people get older, they experience more health problems and may also lose some of their support structures such as spouses or children that are raising their own families or have moved away. Connecting the needs of different populations within the county might provide opportunities to improve social connectivity and health across the generations. For example, municipalities could link students that need after school supervision and homework tutoring to assisted 45 CHIP living communities for the mutual benefit of those two generations. 7) Encourage healthy eating and exercise among Essex County Residents. Increasing health education, developing low or no cost activities to promote exercise and engaging schools, workplaces, faith communities and civic organizations in promoting healthy eating and regular exercise is an important way to help prevent significant health problems for Essex County residents. Further, because fresh fruits and vegetables and non-fat milk may not be as widely available in some areas of the county as others, programs to develop local farmer’s markets or reduce the cost of healthy foods for low income residents would make an important contribution to improving dietary habits in Essex County. 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