Mindful branding:
Using university & college logos successfully
Virtual Winter School 2013
Presented by Cindy Allen
Office of Communications and Technology Services
Why brand?
Every day, thousands of organizations compete fiercely for
our attention—each trying to stand out from the crowd.
Why brand?
Some brands are so strong, they don’t need words.
Why brand?
A well-designed, consistently applied visual identity
program is a proven means of creating an easily
recognized and remembered brand for any institution.
Such programs exist to:
n Communicate the character and reputation of an
institution.
n Unify the communications of an organization.
Why brand?
One cornerstone of any visual identity program and a key
to successful branding is an institution’s logo (also know
as a mark).
University logos and policies
The web site for university logos and policies is
http://styleguide.uga.edu/index.php?/entries/logo_
guide_and_downloads/
University logos and policies
The web site for university logos and policies is
http://styleguide.uga.edu/index.php?/entries/logo_
guide_and_downloads/
University logos and policies
For more information on university logos and policies
contact:
Alison Huff, Director of Publications
UGA Public Affairs
706-542-8163
arhuff@uga.edu
CAES and Extension logos
Just as a logo is the cornerstone of a well-crafted identity
program, the university’s arch is the cornerstone of both
our college logo and the Extension logo. The arch along
with the use of the university’s official typeface combine to
create both of these logos.
The CAES and Extension logos
The official font family of the university is ITC Galliard.
Galliard Roman
n Galliard Italic
n Galliard Bold
n Galliard Bold Italic
n
The CAES logos
The Extension logos
CAES logos and policies
The web site for CAES logos and policies is
http://www.caes.uga.edu/unit/oc/identity/index.html
Extension logos and policies
The web site for Extension logos and policies is
http://www.caes.uga.edu/unit/oc/resources/logos/
Logo file formats:
Which should I use?
EPS vs. JPEG—what’s the difference?
Logo file formats:
EPS
n
Industry standard file format for
commercial printing (Encapsulated Postscript)
nVector-based file
nInfinitely scalable
nTransparent background
Logo file formats:
EPS
Logo file formats:
JPEG
n
File format for data compression developed
by Joint Photographic Experts Group
nPixel-based file
nNot infinitely scalable (degrades when enlarged)
nNo transparent background
Logo File Formats:
JPEG
File Formats:
So, which should I use?
Begin with the end in Mind.
EPS Files
nThe industry standard for art/graphic files.
nAlways, always supply to vendors (for anything
commercially printed like brochures, posters, etc. or
for promotional items like cups, t-shirts, etc.).
nEPS files will work in Microsoft Word, PowerPoint and
all popular page layout and word processing programs.
File Formats:
So, which should I use?
Begin with the end in Mind.
Jpeg Files
nThe industry standard for photographic files.
nUse for the Web. (Please note that the JPEG files on the
logo site are high-resolution files.)
nUse in documents printed with non-postscript printers
(i.e.: inkjet printers and personal desktop printers).
File Formats: Common Concerns
I can’t open an eps file…
You’re not supposed to.
nEPS files can generally NOT be opened for viewing.
nInstead, save it to a place on your computer where
you will be able to find it.
nThen, open your document and use the “insert picture”
or “place” command to place the logo in your document.
File Formats: Common Concerns
When I print my document,
The eps file looks terrible…
Your Printer is not A
Postscript Printer.
nIf you are producing the final output and you have
an inkjet or other non-postscript printer, use a
hi-res jpeg.
File Formats
In short…
Use the EPS file format of the logos unless…
n Using the logo on the Web.
n Producing something on your own ink jet
(non-postscript) printer.
Downloading logos
Logo usage:
Friendly design tips
n College and university logos must always be
reproduced from authorized artwork.
n The CAES 3-line logo is the preferred version of
the logo.
Logo usage:
Friendly design tips
n Flush-left versions of the CAES logo give more
flexibility to layout/design. (Once something is
centered, the tendency is to center everything, leading to a less professional layout.)
Logo usage:
Friendly design tips
n Centered versions of the logo should be reserved for
treatments like formal invitations and awards.
Logo usage:
Friendly design tips
Ask “Who is this for, and what is it’s purpose?”
n Audience, purpose and content should drive the design
of all materials. Form follows function.
n The college’s logos should serve as a badge identifying
the university/college/Extension, not as the primary
visual focus.
Logo as badge:
Examples
YOUR LINK TO LOCAL FOODS | IN THE COMMUNITY
YOUR LINK TO LOCAL FOODS | IN THE COMMUNITY
Schooling the community: UGA starts gardens in schools and communities across
the state.
Prisoners grow a garden of their own
Inmates at the Thomas County Prison in Thomasville, Ga., grow their own food as part
of a pilot project designed to teach them new skills and save the prison money. The prison
was spending $1,000 or more buying produce each week before University of Georgia
Cooperative Extension agent R.J. Byrne worked to help turn a portion of the prison’s land
into a fruit and vegetable garden. Under Byrne’s guidance, inmates converted an acre of
weeds into a plot teeming with corn, cucumbers, tomatoes, okra, beans and watermelons.
Even with startup costs for seed, transplants and fertilizer, he estimates the prison will save
several thousand dollars this year.
YOUR LINK TO LOCAL FOODS
Today, more than
200 students meet
after school twice
a week to learn
about growing
food.
Finding hope in a garden
A
University of Georgia Cooperative Extension agent stepped in to help and
built a garden of hope for residents at the Bridges of Hope residential alcohol
and drug rehabilitation center. Johnny Whiddon, UGA Cooperative Extension agent in
Brooks County, helps residents find food, skills and hope by helping to rebuild their small
therapy garden, which started disappearing three years ago due to some hungry insects.
For more information and free resources from UGA experts, visit www.caes.uga.edu/publications or
www.ugaurbanag.com
Read the full story at: http://georgiafaces.caes.uga.edu/?public=viewStory&pk_id=3980
Read the full story at: http://georgiafaces.caes.uga.edu/?public=viewStory&pk_id=3487
ON CAMPUS AND IN THE COMMUNITY
Supporting the local food industry has been
”
our mission since 1887. Through our research,
teaching and extension programs we help
Georgia farmers produce food sustainably and
safely for all Georgians.”
~ J. Scott Angle, Dean, UGA College of Agricultural and Environmental Sciences
Community-grown in
Henry County
UGA Master Gardeners
lend expertise
Community gardens in Henry County
give residents space to grow vegetables and
provide food for the hungry. UGA Master
Gardeners organized six gardens in the
county where community members can
request a plot to grow vegetables; two of
those gardens produce food exclusively for
the local food pantry.
n Across the state, UGA-trained Master
Gardeners work with communities
and in schools to develop gardens. In
2009, 13,982 gardeners participated in
community gardening projects.
n Working with UGA Master Gardeners
and through the Atlanta Urban
Gardening Program, Fulton County
Extension agent Bobby Wilson helped
start 225 community gardens in Dekalb
and Fulton counties. Food from gardens
in the program help feed 300 homeless
people at the Peachtree and Pine Shelter
every month. Many of the community
gardens also donate food to the Atlanta
Community Food Bank through the
Plant a Row for the Hungry program.
To connect with Georgia Master Gardeners,
check out the Georgia Master Gardener
Program Facebook page. For more information
about community gardens, call your local UGA
Extension agent at 1-800-ASK-UGA1.
School garden serves learning and lunch
In Putnam County, both 4-H and a Junior
Master Gardener Program support a
growing school garden program that began
in 2003 with a single garden.
“We saw two things going on in our
schools. “[First,] the students had little
to no knowledge of agricultural activity
in the state and no knowledge of how
food was produced and brought to the
table. [Second,] these kids lacked basic
horticultural skills that I had at that age
from hanging out with [my] parents and
grandparents,” said Keith Fielder, UGA
Cooperative Extension coordinator
in Putnam County. Master Gardeners
designed and built a U-shaped raised
garden bed and, with the help of retired
teachers, wrote classroom lesson plans.
“We came into schools through 4-H and
started teaching about the water cycle and
4
UGA College of Agricultural and Environmental Sciences
delivering environmental programs on
resource use,” he said.
Today, more than 200 students meet after
school twice a week to learn in several
garden locations and greenhouses. The
students grow just about every Georgia
crop, except cotton and tobacco.
“We talk about the importance of the
commodities to Georgia’s economy,”
Fielder said. “And we grow watermelons
for the watermelon contest.”
Fielder also incorporates healthy eating
lessons into the program. Produce from
the garden is given to the lunchroom to be
included in the school menu.
Read the full story at: http://georgiafaces.
caes.uga.edu/?public=viewStory&pk_
id=3847
UGA College of Agricultural and Environmental Sciences
5
Logo as badge:
Examples
get the buzz.
Discern beneficial insects from pests.
Ask a Master Gardener.
dig deep.
Find your garden’s potential.
Ask a Master Gardener.
home grown.
Get the most out of your vegetable garden.
Ask a Master Gardener.
Master Gardeners help UGA Cooperative Extension agents transfer
research-based information about gardening and related subjects to the
public by training home gardeners. They’re here to help you with all things
plant-related,no matter your level of experience. Find a Master Gardener
at your local Cooperative Extension office today.
1-800-ASK-UGA1
www.ugaextension.com
Logo as badge:
Examples
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Logo as badge:
Examples
OCEANS fun
GAE4-HA
of
Get your kids out for some fun! Choose from kayaking, canoeing, biking, seining, water park fun, mini-golf and more.
Sign up here!
Logo usage:
Friendly design tips
n Programs can and should create a graphic look for their
materials but they should not conflict with the college/
Extension identity.
n Elements such as typography, photography, illustrations
and paper, can combine to create unity or a family look
to related materials.
A happy family of unified materials:
Walk Georgia
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swim, yoga across Georgia.
It’s time to get moving! You’re invited to join us for a virtual
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stroll through Georgia. Daily activities such as walking the dog,
going for a jog and playing catch with the kids quickly add up
to virtual miles you can use to “walk” across the state.
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jump-started a feasible exercise
regimen. I have witnessed the
outcome of exercising on a regular
basis. I am in no way about to give
up the energy it has afforded me.”
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Walk, garden, dance, swim,
yoga across Georgia in this 12-week program
designed to increase your physical activity in a fun,
interactive, community-oriented way. Participate individually
or as part of a four-person team. The goal is to be active,
whether you’re walking, biking or playing Ultimate Frisbee.
An online map lets you chart a virtual course across
Georgia and learn facts about our state’s 159 counties
along the way.
www.walkgeorgia.org
1-800-ASK-UGA1
For more information and to
register for Walk Georgia, go to www.walkgeorgia.org.
To contact your local Extension office, call
1-800-275-8421 or visit www.extension.uga.edu
The University of Georgia is committed to principles of equal opportunity and affirmative action.
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ag
forecast
2009
2009
ag forecast
ag
forecast
REGISTRATION FORM
To register by mail, return this form with your payment by check, money
order or credit card to Carla Wood at 202 Hoke Smith Building,
Athens, GA 30602.
Payment must be received by January 23, 2009.
Please accept my reservation for the following:
q
q
q
q
q
Dalton • January 26
Gainesville • January 27
Statesboro • January 28
Tifton • January 29
Macon • January 30
Name (to appear on name tag or reserved table sign):
____________________________________________________
Address: _____________________________________________
City: ________________________ State: _____ Zip: _______
For more information visit
www.GeorgiaAgForecast.com
or contact
The Center for Agribusiness &
Economic Development
301 Lumpkin House
University of Georgia
Athens, GA 30602-7509
706.542.2434
caed@agecon.uga.edu
We’re all staring expectantly at Washington, D.C., waiting to
see if the new administration and agriculture are looking in
the same direction. After a brief talk on the political change,
the College of Agricultural and Environmental Sciences will
be spotlighting the importance of international programs
specific to agriculture and looking at this year’s crop forecast.
Sign up now for one of the sessions listed below, and join
other Georgia agricultural professionals for an informative
breakfast discussion. These sessions sell out, so register at
your earliest convenience.
Every participant will leave the meeting with a fresh
perspective on agricultural issues and a copy of the 2009
Agricultural Price and Profit Planning Book – specifically
designed to give you a detailed analysis of each major
product produced in Georgia.
n GAINESVILLE
January 27 • Georgia Mountains Center
COST
n STATESBORO
January 28 • Nesmith-Lane Center
______ eight-person tables at $300 each
ag
forecast
EVENT SCHEDULE
A series of informative breakfast discussions
7:00 a.m.
for Georgia agricultural professionals
Registration for each event opens
Coffee service begins
7:30 a.m.
Breakfast
8:00 -10:00 a.m.
Ag Forecast meeting
world, discussing why an international perspective is so
important to the future of our state’s agriculture.Whether
your concerns are presidential, economical or international,
Ag Forecast 2009 hosted and organized by
join us as we discuss Georgia’s 2009 agricultural outlook.
We encourage Georgia food and fiber producers,
agribusiness industry leaders and agricultural leaders to
attend the annual Ag Forecast. We look forward to seeing
you there!
______ individual reservation(s) at $40 each = $ ______________
= $ ______________
Total payment due $ ______________
PAYMENT INFORMATION
For reservations contact Carla Wood
University of Georgia
Phone: 706.583.0347
202 Hoke Smith Building
FAX: 706.583.0348
Athens, GA 30602-4356
Email: carlam@uga.edu
q Check enclosed
Please make checks payable to the University of Georgia.
Federal Tax ID # 58-6001998
-orq Visa
q MasterCard
q American Express
Georgia
ag forecast
Name on Card: ______________________________________
Card Number: _______________________________________
Signature: ___________________________________________
register online at: www.areg.caes.uga.edu
7 a.m.
R E G I S T R AT I O N A N D C O F F E E S E RV I C E B E G I N S
7:30 a.m.
B R E A K FA S T B U F F E T O P E N S
8 a.m.
P RO G R A M B E G I N S
Welcome
Dr. J. Scott Angle
Dean and Director
TheUniversityofGeorgiaCollegeofAgriculturalandEnvironmentalSciences
Invocation
Lannie Lanier
Southeast District Extension Director
UGACooperativeExtension–Statesboro
GAINESVILLE
January 27
STATESBORO
January 28
Introductions and Comments
Dr. J. Scott Angle
Dean and Director
TheUniversityofGeorgiaCollegeofAgriculturalandEnvironmentalSciences
Change in Washington — Implications for Georgia Agriculture
and Agribusiness
Robert L. Redding Jr.
The Redding Group,Washington DC
TIFTON
January 29
Co-sponsored by
Georgia Farm Bureau
The Georgia Department of Agriculture
The Georgia Agribusiness Council
Total number attending __________
Please attach a list of names on a separate sheet.
n MACON
January 30 • Georgia Farm Bureau Building
DALTON
January 26
watching, and we’re taking a better look at the rest of the
Telephone: ___________________________________________
Expiration
__________
3-digit security code: ___________
STATESBORO AGENDA • Wednesday, January
28, 2009•Date:
Nessmith
Lane Center
LOCATIONS
this year as we usher in a new president.The world is
E-mail: ______________________________________________
n TIFTON
January 29 • Tifton Campus Conference Center
Change is expected, much like hot, muggy days in August
and windy days in March. We’re experiencing big change
Organization: _________________________________________
n DALTON
January 26 • NW Georgia Trade and Convention Center
2009
2009
2009
A happy family of unified materials:
Ag Forecast
MACON
January 30
The Future Global Environment for the U.S. Agriculture and
Food Industries
Dr. Octavio Ramirez
Professor and Head, Department of Agricultural and Applied Economics
TheUniversityofGeorgiaCollegeofAgriculturalandEnvironmentalSciences
Summary of the Georgia 2009 Agricultural and Agribusiness
Outlook
Dr. Nathan Smith
Extension Economist, Department of Agricultural and Applied Economics
TheUniversityofGeorgiaCollegeofAgriculturalandEnvironmentalSciences
The University of Georgia is committed to principles of equal opportunity and
affirmative action.
Questions and Discussion (all speakers)
Printed on recycled paper.
10 a.m.
SEMINAR ADJOURNS
Logo usage:
Do’s and Don’ts
Resize, Don’t Bastardize.
Dos
nDo use the university/college mark appropriate to
your material’s purpose.
nDo maintain the integrity of the logo
(resize proportionally).
nDo print the logos in their official colors and
configurations.
nDo align college marks with other elements on
the page.
Logo usage:
Do’s and Don’ts
Don’ts
nDon’t create individual logos for county, academic,
administrative or other units.
nDon’t separate out parts of the logo.
nDon’t combine logos with other images or text.
nDon’t stretch, skew or alter the proportions of the logo.
nDon’t angle or spherically rotate college/university logos.
nDon’t place any type or art on top of marks.
nDon’t crowd the logo.
nDon’t screen the logo.
Please don’t treat me this way…
TARGET
Questions?
For more information
Cindy Allen
callen1@uga.edu
706-542-8956
?