New trends and behaviors
related TV content consumption
• changing TV landscape
• richer solutions for consumers
ITU seminar Ho Chi Minh City 2014
New TV viewing behaviors
PUSH
PUSH and PULL
Web browsing
Social networking
Traditional scheduled
(linear) TV and text-TV
driven by the expansion of MBB - video will account for more then 50 % of global data traffic 2018
Ericsson | 2014-02-11 | Page 2
Mobile viewing increases
Average hours watching video on each device per week
hours
72 % use mobile screens for video viewing each week
Ericsson | 2014-02-11 | Page 3
Source: Ericsson ConsumerLab TV & Media 2013 Study, BASE: Extended 9 markets, [Those who have and use respective device]
Consumer TV consumption and behaviors
Streamed or downloaded content viewing, weekly or more
Ericsson | 2014-02-11 | Page 4
Trends and shift between delivery platforms
Mobile
Cellular MBB networks
Tele
Copper networks
Media
TerrestrialBroadcasting
TV and Radio
Terrestrial
Data
DSL, fiber, VoIP
driven by the need for more individual choice and availability of device ecosystems
Ericsson | 2014-02-11 | Page 5
Video and TV on MBB networks
Scheduled
TV
Time-shifted
TV
On-demand
video
Pushed TV content
Local area mass
distribution
On-line
real-time
viewing
on mobile
devices
On-line, or for
off-line viewing
stored in the
mobile device
Streamed e.g.
from YouTube,
Netflix to
mobile devices
Downloaded and
stored in the
mobile device for
time-shifted offline viewing
LTE-Broadcast
(eMBMS) for online real-time
viewing on mobile
devices
Ericsson | 2014-02-11 | Page 6
A collaborative TV landscape in UHF
Areas of possible collaboration
• agreements on content provisions
• aggregated content and Apps
• packaged content for smaller screens
• distribution on all network platforms
TV
Mobile
Aspects on content
• may be locally produced,
or from any provider, and
• distributed in one or
many networks platforms
Ericsson | 2014-02-11 | Page 7
Fixed outdoor antenna DTV reception
• high tower
• high power
MBB outdoor and indoor, LTE-Broadcast
• low tower
• low power
Summary
Consumer trends on TV content consumption
• anytime, anywhere and on any device
• tablets and smartphones are increasingly used to consume TV content
• on-demand usage is rapidly increasing especially amongst younger
generation
Solutions
• traditional TV and LTE can be made complementary
• unlimited number of viewers in LTE Broadcast networks (eMBMS), e.g.
at concerts and sport arenas
Ericsson | 2014-02-11 | Page 8
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