A Celebration of Scotland’s
Enterprising Young People
A Source of Inspiration
November 2009
Contents
1. Welcome...
2. Getting Started
3. November 2009
3.1
3.2
3.3
3.4
Science and Technology Week
Communications Week
Global Entrepreneurship Week
Scotland’s Past, Culture and Heritage Week
4. Evaluation/Feedback
5. PR – How to Get Media Coverage
6. Appendix Section
1.
2. 3.
4.
5.
6.
7.
Management Team Plan (Appendix 1)
Event Planner (Appendix 2)
Database Template (Appendix 3)
Invitation Letter (Appendix 4)
Photocall Notice (Appendix 5)
Press Release (Appendix 6)
Evaluation Form (Appendix 7)
Welcome...
[1]
Welcome
Welcome to this resource which has been
specifically designed to support you in
celebrating Scotland’s enterprising young people.
Our month-long celebration of the enterprising
activities of Scotland’s young people is an
ideal opportunity to showcase the exciting
and enterprising approaches to learning and
teaching that exist in our classrooms. This year
we plan to incorporate a Homecoming Scotland
theme within all of our celebrations and would
encourage you to do the same.
Last year many schools highlighted their
enthusiasm for the themed weeks. Therefore, we
have continued these this year to provide schools
with a focus and demonstrate that enterprising
approaches apply across the curriculum. The
themes for Enterprise Month 2009 are:
•
eek 1 – Science and Technology
W
(2nd–6th November)
•
eek 2 – Communications
W
(9th–13th November)
•
eek 3 – Global Entrepreneurship
W
(16th–20th November)
•
eek 4 – Scotland’s Past, Culture and Heritage
W
(23rd–27th November)
Please remember though that your celebrations
shouldn’t be limited to these themes. This is
an excellent opportunity to celebrate all the
exciting and inspiring things that are happening
in schools.
Continued...
CONTENTS
Welcome...
[1]
Welcome (continued)
Determined to Succeed has spearheaded
enterprising approaches to learning and teaching
in support of Curriculum for Excellence and also
to engage teachers and learners in developing
an enthusiasm for, and an understanding of,
the world of work. The aim of Curriculum for
Excellence is to help prepare our young people
to take their place in a modern society and
economy. The curriculum provides a framework
for all young people in Scotland to gain the
knowledge and skills they will need to be
successful in whatever path they choose.
Determined to Succeed helps to achieve this aim
through its four key strands of enterprising teaching,
entrepreneurial learning, appropriately focused
careers education and opportunities to experience
the world of work through work based learning.
CONTENTS
Help us celebrate the fantastic talents
of our young people by joining in on the
celebrations happening throughout November.
You’ll find more information on these themed
weeks within this resource and we’ll be regularly
updating our website
www.ltscotland.org.uk/enterpriseineducation
To help us share all the enterprising events you
have planned for November, please email details to
lorna.donnelly@scotland.gsi.gov.uk
Sandra Ewen
Determined to Succeed Team
What curricular areas does your celebration link to?
[1.1]
Enterprising approaches to learning and teaching are helping our young people become successful learners, confident individuals, responsible
citizens and effective contributors. To help you link your celebrations to the outcomes and experiences of CfE we’ve tried to show each
of the curricular areas the events in this resource may link to. This is only a guide and it is likely that your events will link to numerous
curricular areas depending on your delivery model.
SCIENCE AND TECHNOLOGY WEEK
Scottish Scientics – Helping Humanity
Help Create the Spirit of the Whisky Industry
A Taste of Traditional Scotland
St Andrew’s House
Physics – Bagpipe Acoustics
Food and Drink Challenge
COMMUNICATIONS WEEK
Language Challenge
Community Learning
Twin Towns
Enterpise Poster Competition
Scottish Anthem
Scottish Words and Phrases
Scottish Authors
One Scotland, Many Cultures
Marketing Scotland
Poetry Competition about Entrepreneurship
Enterprising Essay on Global Issues
2010 School Magazine Competition
Poppyscotland’s Education Project
Expressive
Arts
Heath &
Wellbeing
Languages
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Mathematics
Religious
& Moral
Education
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Sciences
Social
Studies
Technologies
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What curricular areas does your celebration link to?
Expressive
Arts
Heath &
Wellbeing
Languages
Social Enterprise Awareness Day
Speednetwork the Globe
Unleash It!
Set up a Social Enterprise Company
Local Entrepreneur Display
A-Z of Scottish Produce
International Entrepreneur
Money Matters
Promote Entrepreneuriship Locally
SCOTLAND’S PAST, CULTURE
& HERITAGE WEEK
x
x
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Scottish Achievers – Careers / Citizenship
Learn Gaelic Classes
Research the Story of St Andrew
The Auld Alliance
Scottish Landmark Legacy
Heritage Matters
x
Mathematics
[1.1]
Religious
& Moral
Education
Sciences
Social
Studies
Technologies
x
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GLOBAL ENTREPRENEURSHIP WEEK
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CONTENTS
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Getting Started
[2]
How can you use this resource? • What difference will it make to those involved?
We want to help you make events happen in your
school and make it as easy as possible for you.
Schools highlighted to us that last year they liked
the themed weeks, therefore these will remain
this year.
Before getting started in planning your
celebration, it’s worth taking a step back and
asking yourself some of the following questions:
• What do you hope to achieve?
• Who is your target audience?
• Do you require additional support from an outside organisation? (e.g. a local business, national business, community group)
• What do you want young people to learn
from this experience?
CONTENTS
• How can you involve parents and the wider community?
• How can you maximise this to contribute
to the four capacities of Curriculum for Excellence?
• How will it take you forward in delivering
your educational priorities?
When you have answered these questions you
will have the basis of a plan. Here you will find
some tips on putting together a management
team, compiling an event plan and setting up a
database to help you organise your celebration.
We have created a selection of templates for you
to use to support your planning and these are
available in the Appendix section.
Getting Started
[2]
Management Team
Before you start organising your celebration, you
should put together a management team. These
are the people who are responsible for organising
and making all the arrangements. In putting a
team together, think about the skills involved
in good event management and make sure the
combined team has the ability to collectively
bring forward these elements, or will be able to
do so with direction, creativity, good attention to
detail and strong communication skills. A great
idea is to involve pupils at this stage, and give
them some of the responsibility for organising
the celebration. It is helpful to put a meeting
in the diary at least once per week, and set an
agenda – it should last no longer than half an
hour to rattle through the actions! When time is
short and you are busy, set a daily team huddle,
e.g. at 9am for 10 mins and then at 3pm for
10 mins to debrief on what actions need to
happen the next day. See Appendix 1 for a sample
Management Team Plan.
Planner
It is important to devise a time plan before you
start. This will act as a guide for organising the
event. This will allow you to plot out key dates
leading up to your event and all the tasks which
need to be achieved in advance. See Appendix 2
for a sample Event Planner.
Database
A database of local employers is one of the key
tools you will need to make your event happen. You
could do this by setting up your database simply
as an Excel spreadsheet. All you need to do is log
contact names, addresses, telephone numbers and
email addresses onto the database. The database
can be mail merged with a standard letter to
invite all local employers to your celebration.
Continued...
CONTENTS
Getting Started
[2]
Database (continued)
Remember to include public sector and
voluntary organisations too. You can also
use it to send regular correspondence
to all your contacts. It is a good idea
to ‘clean’ the database every six months
to keep it updated.
In setting up your database, think about parents
of children in your school and where they work
as these may be easier targets. Parents are a
great source of information and input and could
be a first point of contact in the planning process.
See Appendix 3 for a sample Database.
CONTENTS
November 2009 – Science and Technology Week
Science and Technology Week
(2nd–6th November)
Science and technology is all around us – in our
mobile phones, in our homes, in the engines that
drive our cars – and yet we seem to be no longer
amazed, hardly interested and sometimes not
even aware of it.
[3.1]
gadgets to the most sophisticated satellite
technology. Science and technology can be
used to improve our lives, lifestyles, and our
living world and there are fantastic opportunities
for employers to become involved in helping
our schools celebrate this important week.
Celebrating the fantastic developments that our
young people are involved in, shows that the
learning and teaching that comes from studying
science and technology is more than a ‘quest for
knowledge’ – it is also about having fun. What
has happened to the thrill of discovery? Do we
take technology for granted?
Enterprising approaches to learning and teaching
put the ‘wow’ factor back into science and
technology, stimulating young people’s interest
no matter how simple (or complex) it may be.
Young people in our classrooms are tomorrow’s
scientists and inventors. Let’s celebrate the great
things you are doing by encouraging your schools
to organise and host their own events under
this theme.
Celebrating what’s happening in the world of
science and technology allows schools to focus
on the showing, rather than telling. It can help
young people understand how science and
technology affects them, from the simplest
At a national level we will be partnering
with Young Enterprise Scotland to host five
Enterprising Inventors Challenge events
throughout Scotland. These events will see
primary school children ‘modernise’ Scottish
Continued...
CONTENTS
November 2009 – Science and Technology Week
[3.1]
Science and Technology Week
(continued)
Scottish Scientists –
Helping Humanity
inventions related to science and technology.
This event will culminate in a grand final
taking place during Scotland’s Past, Culture
and Heritage Week. Unfortunately participation
in these events will be limited to a small number
of schools. However, this doesn’t mean that
you can’t get involved locally by challenging
the young people in your school to modernise
an invention created by someone from your
local area.
Scottish scientists have made their mark in the
past and continue to do so today. So why not
choose a famous scientist and produce a leaflet,
story or display about their work? This activity
has links into science, CDT and history. You might
also want to contact a member of your local
economic development department to help you
identify some local science companies that you
could approach.
There are so many different ways that you
can celebrate science and technology. Below
are just some ideas of events you may want
to run during this week.
CONTENTS
Useful links:
http://www.rampantscotland.com/famous/
famous.htm – lists of famous Scots
http://www.pressureworks.org/usefulstuff/how/
leaflet.html – how to write a leaflet
November 2009 – Science and Technology Week
Help Create the Spirit of the
Whisky Industry
The science involved in developing whisky plays a
vital role in its production. Bring this to life in the
classroom by demonstrating the chemical process
involved in producing one of our national drinks.
The same process can be applied using other
drinks such as spring water. Produce a chart to
show the chemistry involved, using diagrams and
photographs. This could be followed up with a trip
to a local distillery/drinks factory or inviting an
employer into the classroom to bring it alive.
A Taste of Traditional Scotland
When you think of food you don’t automatically
think of the science and technology involved
in producing it. However, the processes that
are involved in the development of a new food
product would amaze you and your pupils. Why
not use this week to bring this to life? Show your
CONTENTS
[3.1]
pupils what really happens behind the scenes
when producing food. You could link with a local
restaurant, food producer or college, and pupils
could compete in a challenge based around
producing a new food product. They could be
given a set budget to work within to produce a
recipe using only local produce. Other elements
they will need to consider when developing
their product is kitchen hygiene, food standards,
packaging and distribution.
Useful links:
http://www.scotlandforvisitors.com/recipes.php –
a list of Scottish Recipes
http://www.geo.ed.ac.uk/home/scotland/
fooddrink.html – a list of Scottish food and drink
November 2009 – Science and Technology Week
St Andrew’s House
Designing and building a new house involves
many elements of science and technology.
Imagine you are an architect and your client,
who has just won the lottery, has asked you to
design a St Andrew’s cross-shaped home. Is this
something that’s possible? Why not set your
pupils the challenge and see what they can come
up with. Before they set to work invite a local
architect or planning officer into the school to
talk about this career. This will help give them a
better understanding of what is involved before
they begin the project.
Useful links:
http://www.techeblog.com/index.php/techgadget/pictures-a-real-toilet-shaped-house –
a house shaped like a toilet seat
http://www.skyehomes.co.uk/self-build-housedesigns.html – house designs
CONTENTS
[3.1]
Physics – Bagpipe Acoustics
and Pitch
Did you know that the noise that the bagpipes
make can be measured in physics? Through
linking music and physics pupils can carry out this
real-life experiment to find out about frequencies
and loudness of our national instrument. More
information on carrying out this experiment can
be found at http://www.ph.ed.ac.uk/~scarral/
publications/ForumAcusticum2005.pdf
Useful links:
http://www.cartoonstock.com/directory/b/
bagpipe.asp – cartoons of bagpipes
http://www.scotland-calling.com/culture/
bagpipes.htm – history of bagpipes
November 2009 – Science and Technology Week
Food and Drink Challenge S
The Schools Food and Drink Challenge has been
designed by Improve who are the Food and Drink
Sector Skills Council. It aims to provide young
people with a realistic enterprise in education
experience by developing links between your
school and the food and drinks industry through
the development of a new product.
The challenge can be run as a one- or two-day
event for a year group or whole school. The
pupils taking part develop a new product for the
partner food or drink company, from creating the
product through to launch in the market place.
The challenge has been designed as a package,
however, each element can be offered on a
‘stand-alone’ basis to support specific curricular
activities. At the end of the day the products
developed by the young people are displayed
in a trade fair and judged by a panel before the
winning team is decided.
S
Only appropriate for Secondary Schools
CONTENTS
[3.1]
New product development is reliant on the skills
of food scientists and food technologists. Many
schools that have taken part in the challenge in
the past have recognised this and have ensured
that the challenges developed make specific
links to science. A pack is available to all schools
wishing to run a challenge including exemplars of
materials and ideas. These materials can be used
as presented or modified and adapted to suit
your individual school.
Interested? Contact Kelvin Thomson on 07921
717021 or Kelvin.thomson@improveltd.co.uk
for more information. You can also visit:
www.improve-skills.co.uk
OTHER Useful WEBSITES:
http://www.yecscotland.co.uk – Young Engineers
and Science clubs
http://www.etrust.org.uk – Engineering
Development Trust
November 2009 – Communications Week
Communications Week
(9th–13th November)
Good communication is central to everything
we do. It involves listening, questioning,
understanding and responding to what is being
communicated. We all recognise that the ability
to communicate well, both on a one-to-one
basis and in a group context, is crucial to the
success of everything we do. Communication is
not just about the words we use, but also our
manner of speaking, body language and, above
all, the effectiveness with which we listen. A key
component of effective communication and
engagement is trust.
During this week schools have the opportunity
to focus on developing their communications
with the local community. This could be through
exploring new channels to communicate more
[3.2]
widely and help develop new relationships.
It could be through drama, music, pictures,
photography, storytelling or dance. There
will be lots of exciting examples in your own
communities and you can share them on the
Enterprise Month website.
At a national level we’ll be running our Cub
Reporters Challenge in advance of Enterprise
Month. Pupils from selected secondary schools
will be given a brief to write a 500-word news
article on entrepreneurs from their local area and
how entrepreneurial learning is being delivered
in their school. The articles will then be judged
by a panel, to include representatives from local
newspapers, and a winner will be picked from
each area. During Communications Week, the
winner will get the chance to work for a real
newspaper, interview a local social entrepreneur
and then write an article based on the interview
Continued...
CONTENTS
November 2009 – Communications Week
Communications Week
(continued)
which will be published in the paper. This
is something you can do in your local area.
The challenge is easy to set up and run, either
as a school or with others in your local authority.
Why not contact your local newspaper and ask
them to work with you in developing a challenge
specific to your community?
Others events that schools can develop locally
to expand and celebrate their communication
with the local community are:
Language Challenge S
Why not challenge secondary school pupils with
a crash course in a new foreign language? It could
be something less common such as Mandarin or
Polish, or something more traditional like Gaelic.
S
Only appropriate for Secondary Schools
CONTENTS
[3.2]
In the global environment we are competing
in, the ability to communicate with people
from around the world is more important than
ever. You can invite local employers operating
internationally to visit the school to speak to
pupils about the benefits of communications.
This challenge will help prepare our young
people for their future. For more information
on learning a new language visit the Modern
Foreign Languages Environment at
http://www.ltscotland.org.uk/mfle/index.asp
Community Learning
At school our young people develop their
communications skills in a variety of ways. One
of these is through learning foreign languages,
either at primary or secondary school. However,
the parents/careers of many of these young
people didn’t have this opportunity when they
Continued...
November 2009 – Communications Week
Community Learning
(continued)
were at school. You can help inform parents
about what their children are learning at school
by getting pupils to develop a fact sheet on the
languages they learn. This could form part of a
seminar delivered by the young people to parents
in order to increase their understanding of the
foreign languages taught at school.
Twin Towns
Many schools have well-established links with
a school in another country which have had a
positive impact on teaching and learning in both
schools. These links exist to enhance teaching in
areas such as languages, global citizenship, arts
and enterprise. However if your school doesn’t,
why not use Communications Week as
an opportunity to make this happen.
School linking, joint projects and exchanges can
CONTENTS
[3.2]
be established in many ways, such as through
town twinning arrangements, local authority
co-operation agreements and professional
relationships. There are a number of programmes
and services which exist to facilitate school
links, exchanges, projects and professional
development. For more information visit
http://www.ltscotland.org.uk/
internationaleducation/linkexchange/index.asp
Enterprise Poster Competition
What does enterprise mean? This is a question
that many people often ask and the answers
come in all shapes and sizes. Why not develop a
poster competition in your school or local area to
see what ideas young people have. The challenge
can be to develop a poster on ‘what enterprise
means to me’. You can involve members of the
local community to help in the design or as
judges, or even involve your local newspaper and
let the community choose the winning entry.
November 2009 – Communications Week
Scottish Anthem
For many years ‘Flower of Scotland’ has been
used as an alternative Scottish national anthem.
You can link music, English and modern studies
all in one go. What would your class/school vote
for if they had to choose one?
Useful links:
http://en.wikipedia.org/wiki/Flower_of_Scotland –
History of the song
http://www.youtube.com/watch?v=RPaJhlIIYjM –
Corries Singing
[3.2]
from generation to generation, and over the
years they have evolved to fit with society. The
latest words are changing by the minute and
what is current today may not be tomorrow. Help
develop the communications in your school by
getting pupils to create a list of words/phases they
use in everyday life. These can be communicated
to the wider school in the form of music or drama.
You might also want to invite an older member
of the community to talk to pupils about Scottish
words and phrases that they have used.
http://news.scotsman.com/topics.
cfm?tid=271&id=870492007 – news story
Useful links:
http://www.rampantscotland.com/parliamo/
blparliamo_phrases.htm – a list of well-known
phrases
Scottish Words and Phrases
http://www.linguanaut.com/english_scots –
Scottish words and English comparison
The Scottish dialect has often created unique
words to express an individual’s thoughts or
disposition. Sometimes phrases are handed down
CONTENTS
November 2009 – Communications Week
[3.2]
Scottish Authors
One Scotland, Many Cultures
The authors of Scotland have made their mark on
the literary stage – but who are they and what did
they write? It’s time to go back and find out! Why
not arrange a display in your school to highlight
the work of local authors. Young people can have
the opportunity to compare old and new Scottish
authors to see the differences in the type of books
they wrote, genres and their writing styles. You
could link with your local library or bookstore to
help bring the writing to life.
Scotland is a culture of many races and as a
nation we have people from all over the world
deciding to make their life in Scotland. Get your
school involved and design a poster that reflects
and celebrates our society in Scotland today.
Useful links:
http://thecapitalscot.com/scotvariety/
generalauthors.html – list of famous authors
http://www.bbc.co.uk/scotland/arts/
writingscotland/web_guide/web_resources.shtml
– writer’s links
http://www.nls.uk/writestuff/index.html – famous
modern writers
Useful links:
http://www.youngscot.org/onescotland/ –
YoungScot site
Marketing Scotland
Thousands of tourists and international people
visit Scotland every year. There are many
attractions across the country for them to
choose to visit – so how can you make them
come to your local area? Why not link with your
local tourist information office to help promote
your community to visitors. Your school can get
involved in many ways. Pupils could design a
Continued...
CONTENTS
November 2009 – Communications Week
[3.2]
Marketing Scotland (continued) Poetry Competition About
leaflet to promote your area to foreign visitors. As Entrepreneurship
many visitors may not speak English as their first
language you might want to consider producing
the leaflet in other languages. This project can
involve many parts of the community, such as a
local design company, printers, travel agent and
tourist information centre.
Useful links:
http://www.visitscotland.com/
http://www.visithighlands.com/ – example of
local area information.
http://www.stedmundsbury.gov.uk/sebc/visit/
touristguides.cfm – leaflet production in foreign
languages
CONTENTS
Organise a poetry competition for students to
express what entrepreneurship means to them
or to honour entrepreneurs from your area or
around the world. The competition can be part
of a larger local authority event or arranged by
individual schools. Not only is this another way
to celebrate entrepreneurship, it also shows
that communication comes in many forms. The
competition can be run throughout the week or
for a longer period of time and you can invite
local entrepreneurs or poets to judge the contest.
November 2009 – Communications Week
Write an Enterprising Essay
on Global Issues
Get students to write essays around a global
issue, perhaps by posing solutions to problems.
For inspiration of world issues visit
www.unleashingideas.org to find out more.
Involving your local newspaper in this and asking
them to judge may mean you can promote the
work happening in your school while raising the
awareness of global issues. Schools can showcase
and award prizes for the best essays written.
[3.2]
e-magazine, newspaper or newsletter for the
competition. The publication team should be
guided by a teacher, but ideas, content, design
and strategy must be pupil-led. An overall
winning title will secure the top accolade, but
judges will award prizes for each of the key
elements which make a successful publication.
2010 Scottish School
Magazine Competition
Along with a framed certificate, the winning
team has the option of having their magazine
professionally printed and will also be invited
to attend the Scottish Magazine Awards, the
key industry event, as guests of PPA Scotland.
Schools which win the individual categories will
be offered work experience placements, design
consultations, trips to printing and distribution
suppliers and industry talks or presentations.
Enter your school into PPA Scotland’s School
Magazine Competition to encourage and cultivate
their publishing, journalistic and creativity skills.
Each school is invited to enter one magazine,
To register your interest, please visit
www.ppa.co.uk and then click on the PPA
Scotland school competition icon and you
will be taken to the registration area.
CONTENTS
November 2009 – Communications Week
Poppyscotland’s
Education Project
With Remembrance Day on 11th November,
Communications Week is the perfect time to
engage pupils with activities that explore the
importance of remembrance and veterans.
Along with Learning and Teaching Scotland,
Poppyscotland has produced materials that are
based around the central key question ‘Why is
it important to remember?’ with four other big
questions to stimulate learning and teaching:
•Why do conflicts arise, how do they develop
and how are they resolved?
• How do conflicts affect communities?
• What is the significance of the poppy?
• How can we support Poppyscotland?
CONTENTS
[3.2]
Poppyscotland has created a learning experience
rich in interactivity and one that crosses media
boundaries. Video, audio and print combine to
bring to life the personal stories of veterans and
the importance of remembrance in a way that
pupils can relate to and understand, while the
engaging activities develop their crucial skills
naturally. Resources are available for all levels
including early years. The entire programme is
fully supported with a wealth of online material
and teacher downloads. To find out more
information on the resources available, please
visit www.poppyscotland.org.uk/education
OTHER USEFUL WEBSITES ARE:
http://www.visitscotland.com – Visit Scotland
http://www.homecomingscotland2009.com –
Homecoming Scotland
November 2009 – Global Entrepreneurship Week
Global Entrepreneurship Week
(16th–20th November)
This week, previously known as UK Enterprise
Week, will see young people across the
globe celebrating their involvement and their
knowledge of setting up in business on their own.
On a global scale this worldwide celebration
of enterprise aims to unleash young people’s
enterprising ideas, and address some of society’s
biggest issues from poverty reduction through
to climate change. At a local level we need
to ensure that we continue to set enterprise
and entrepreneurial learning in a world wide
arena that helps our young people develop
their capacity to play an active role in a global
economy. We’d like to encourage schools and
young people to share their experiences through
the Learning and Teaching Scotland enterprise in
education website.
[3.3]
Alongside private enterprise many of our schools
are exploring the concept of social enterprise
as a business model. The current definition of
a social enterprise is “a business with primarily
social objectives whose surpluses are principally
reinvested for that purpose in the business or in
the community, rather than being driven by the
need to maximise profit for shareholders
and owners.”
It’s important that our young people have the
opportunity to explore both concepts. Some
of our schools that are already involved in
running a Social Enterprise have been invited
to participate in a Parliamentary Reception to
raise the awareness of this important concept
with our country’s leaders. Everyone will have
the opportunity to explore and celebrate Social
Enterprise on the 19th of November, the date
designated as Social Enterprise Day.
Continued...
CONTENTS
November 2009 – Global Entrepreneurship Week
Global Entrepreneurship Week
(continued)
At a national level we are working closely
with the Scottish Social Enterprise Coalition
(SSEC) and the Social Enterprise Academy to
showcase school social enterprise activity and
the importance of the sector to the Scottish
economy and explore ways in which we can help
other schools engage in this activity. We would
encourage you to share your own experience of
social enterprise with other schools in your area
or on the enterprise website.
On 16th November the Make Your Mark
Challenge will be launched. Aimed at S3 and S4
pupils, the Make Your Mark Challenge has become
a regular feature of UK Enterprise Week. Schools
can register to take part in the Challenge by
visiting www.makeyourmarkchallenge.org.uk
[3.3]
As in past years we’ll be hosting the Scottish
finals of the Challenge and inviting the top 20
schools along to present their ideas during week
four. And the winning team from Scotland will
then head to London in December to take part
in the UK finals.
Locally you can use this week to celebrate social
enterprise and entrepreneurship. Here are just a
few ideas of some local activities you may want
to develop further.
Social Enterprise Awareness Day
Why not organise a drop-in event to celebrate
existing social enterprises in your area and
to raise awareness of the third sector within
your community. Social enterprises could have
exhibition stands and you could invite guests to
find out what their social enterprise does and
how it benefits the community/environment.
Continued...
CONTENTS
November 2009 – Global Entrepreneurship Week
[3.3]
Social Enterprise Awareness Day •Make sure you communicate well with all
parties involved with the event. If possible
(continued)
get students from local colleges involved.
This is an ideal opportunity to involve the local
community by inviting them to attend the event.
Also, you could get students who are studying
hospitality and catering at a local college involved
by asking them to provide lunch for the invited guests.
They could source local produce thereby supporting
the local economy and reducing our carbon footprint.
Top Tips for organising an event:
• Plan early and advertise the event well.
•As well as your invited guests, invite members
of the community who would be interested in
your event.
•Talk to the local papers to get editorial about
the event in papers before the event.
•Speak to your local radio station and see
if they will interview you and get it logged
into the local events programme.
CONTENTS
For more information contact the Social
Enterprise Academy at
learn@theacademy-ssea.org or 0131 243 2670.
Speednetwork the Globe
Join countries across the world and run a
speednetworking event to unleash energy, share
ideas and make connections – fast. All you need
is a whistle, a watch and some people. Blow
the whistle every three minutes and everyone
finds someone new to talk to. Keep it simple
or take advantage of today’s technology by
speednetworking online with people in
different parts of the world via webcams
and Skype. For more information see
www.unleashingideas.org/speednetwork
November 2009 – Global Entrepreneurship Week
Unleash It!
This is an online activity that connects
organisations from around the globe with
enterprising young people. Companies, charities
and other groups will post real-life challenges
online at www.unleashingideas.org. Encourage
young people in your school to visit the site and
they can join other young people from around
the world and work collaboratively to solve the
problems. Working in teams they will come up
with innovative solutions and, since some of the
challenges are sponsored, there could even be
prizes up for grabs! For more information email
challenge@unleashingideas.org
Set up a Social Enterprise
Company
Setting up your own business is something that
many young people never consider. This week
provides an opportunity to show them how they
[3.3]
can make this a reality. Through forming a social
enterprise company within the school, young
people can see what it really means to run their
own business and that the benefits to be gained
don’t necessarily just have to be financial.
Some examples of the type of business they
could develop are listed below. The money
generated from these businesses could be used
to help the local area, a charity or developing
countries abroad.
•Wear It With Pride activity where you could
buy in Scottish badges and the young people
could design the packing and then re-sell them
to the local community. An employer from a
local gift shop could be involved to give advice
on producing local quality products.
•Design and make a St Andrew’s Day bookmark
to help promote our national day. The
bookmark would act as a reminder to people
and could be sold in the local community.
Continued...
CONTENTS
November 2009 – Global Entrepreneurship Week
Set up a Social Enterprise
Company (continued)
•Create a Scottish recipe book detailing new or
old established recipes. Why not get famous
people or teachers in the school to give their
favourite recipe? This could be developed as an
enterprise within the schools and continued by
new pupils each year and copies could be sold
in the school and local community.
Useful links:
http://www.electricscotland.com/food/recipes/
http://www.rampantscotland.com/food.htm
http://www.socialenterprise.org.uk
http://www.theacademy-ssea.org
Local Entrepreneur Display
Celebrate the local entrepreneurs in your area
and inform your pupils about what they have
CONTENTS
[3.3]
achieved. You could produce a display about local
entrepreneurs and invite one of them in to talk to
your class/school. You may want to contact your
local economic development department to find
out names of companies in your area. Or your
local Chamber of Commerce and Prince’s Scottish
Youth Business Trust office may be able to help.
Useful links:
http://www.psybt.org.uk/
http://www.scottishchambers.org.uk/
http://www.scottish-enterprise.com/
A-Z of Scottish Produce
Celebrate the great local produce in your area by
challenging pupils to create an A-Z guide. You can
involve your local supermarket to find out about
seasonal produce and promote the benefits of
buying locally to your community.
November 2009 – Global Entrepreneurship Week
International Entrepreneur
Arrange a visit from, or video conference with,
an entrepreneur from abroad to speak to pupils
about what it’s like to be an entrepreneur. They
could tell their story about setting up in business
and answer any questions the students may
have. This is a great way to inspire people and get
those niggling questions answered whilst getting
a global perspective on entrepreneurship!
Money Matters
One of the biggest barriers to starting your own
business can be funds. Get a financial expert to
talk to young people interested in starting their
own business. They could provide information
on how to secure funding, forecast and plan
their profits, tax, national insurance, how to
keep financial records, monitoring income and
expenditure, how to take measures to chase late
payers and pricing their product or service. This
CONTENTS
[3.3]
workshop would break down some of the
barriers and hopefully inspire young people
to consider self-employment as a career
choice. More information can be found on
the LTS financial education website
http://www.ltscotland.org.uk/financialeducation
Promote Entrepreneurship
Locally
Host a forum (either online or in person) that
creates and initiates discussion about public
policy, entrepreneurship, and specific ideas to
benefit your community. Make the event open
to the public so that all ideas will be heard
and discussed. Why not get your local schools
involved in these discussions? Young people could
be tasked with coming up with ideas for the
problems facing your community and then asked
to pitch them to the local authority. Whether
there’s a local park that needs revamped or an
November 2009 – Global Entrepreneurship Week
area of the city that needs regenerating, your
pupils will provide a refreshing perspective.
OTHER USEFUL WEBSITES:
http://www.entrepreneurial-exchange.co.uk –
Entrepreneurial Exchange
http://www.yes.org.uk – Young Enterprise
Scotland
http://www.youth-business.org – Youth Business
International
CONTENTS
[3.3]
November 2009 – Scotland’s Past, Culture and Heritage Week
Scotland’s Past, Culture
and Heritage Week
(23rd–27th November)
From Robert Louis Stevenson to Janice Galloway;
Robert Burns to Sorley MacLean; Allan Ramsay
to Elizabeth Blackadder; Niel Gow to Aly Bain;
Mary Garden to Shirley Manson; Robert Adam
to Charles Rennie Macintosh; Bill Douglas to
Lynne Ramsay; Scotland’s creative figures have
profoundly influenced how Scotland and the
Scots are perceived.
Scotland’s culture belongs to all the people of
Scotland. In particular it belongs to our young
people. In the future they will create, design and
perform; they will become our writers, painters,
architects and craft workers, our musicians and
composers, actors and dancers and our film
directors and television producers. Our history
and culture belongs to everyone who enjoys films
[3.4]
and plays; who listens or dances to music of any
kind; who goes to a museum or an art gallery or a
library; who visits any of Scotland’s many historic
buildings or monuments; or appreciates its
architecture. Scotland today is a rich mixture of
cultures, varying across its contrasting landscape
and according to age and differing backgrounds.
This week marks the final week of our
celebrations. Schools are encouraged to use this
week as an opportunity to celebrate who we
are and what we’ve achieved as a nation and to
showcase the many enterprising approaches that
have been taken to bring our history and culture
to life.
To close our celebrations we’ll be hosting
the grand final of two of our challenges – the
Make Your Mark Challenge and the Enterprising
Inventors Challenge. Both events will take place
in one venue and pupils will compete head to
head with their peers.
Continued...
CONTENTS
November 2009 – Scotland’s Past, Culture and Heritage Week
Other examples of how you can celebrate
Scotland’s Past, Culture and Heritage are:
Scottish Achievers –
Careers/Citizenship
Many people have passed through the doors of
your school and into the world. But where are
they now and what are they doing? Find out
where pupils from your school have gone.
Useful Links:
http://www.achieversuk.com/schoolpgs/Scotland/
Scotland1.html – Scottish site with a list of local
authority schools and past pupils.
Learn Gaelic classes
You could link with members of the community
who speak Gaelic and in partnership develop a
seminar. Teaching Gaelic could be a good way to
inform schools pupils and the wider community
about Scotland’s local and national history.
CONTENTS
[3.4]
Research the Story of
St Andrew
St Andrew is the patron saint of Scotland yet
many young people don’t know much about him.
You could challenge your pupils to research his
life to find out about his background and the
reasons why he is so famous. They could speak
to a local minister or school chaplain regarding
the history of St Andrew as part of their research.
This could then be presented to the rest of the
class in the form of art, drama, music, or any
other creative way they can think of. It will be
interesting to see what they come up with.
Useful Links:
http://www.historic-uk.com/HistoryUK/ScotlandHistory/StAndrew.htm – history page
http://www.saint-andrews.co.uk/CC/History.htm
– more information
November 2009 – Scotland’s Past, Culture and Heritage Week
The Auld Alliance
For hundreds of years Scotland and France have
had an alliance of friendship. But do young
people today know why this started and why was
it important? Get them inspired to find out more
about this unique international partnership.
Useful Links:
http://en.wikipedia.org/wiki/Auld_Alliance – a
comprehensive detail of the setting up of the
auld alliance
[3.4]
landmark, take them along to visit these places
and research the history behind them.
Useful Links:
http://www.aboutscotland.com/cas.html – lists
of castles, cultural landmarks and churches
http://www.enjoybritain.com/links63.asp – some
notable landmarks
http://www.incallander.co.uk/gallery/gallery.htm –
Scottish photographs
Scottish Landmark Legacy
Heritage Matters
For many tourists, one of their reasons for
coming to Scotland is to look at the scenery and
famous landmarks across the country. But for
Scottish young people they often don’t know
what is in their own back yard. As a class you
can enthuse your pupils about their surrounding
area. Find out about local people’s favourite
What dates are important in tracing the history
of Scotland? Certain events changed the shape
of Scotland forever. As a class you can create a
timeline of dates and events that were important
in making Scotland what it is today. This can be
Continued...
CONTENTS
November 2009 – Scotland’s Past, Culture and Heritage Week
Heritage Matters (continued)
continued by future pupils to ensure important
days yet to come are captured.
Useful Links:
http://www.rampantscotland.com/timeline/
timeline.htm – Scottish events and dates
http://www.geo.ed.ac.uk/home/scotland/
histdates.html – Notable Scottish dates
CONTENTS
[3.4]
Evaluation/Feedback
[4]
Evaluation/Feedback
In order to keep activities sustainable throughout
the year, it is important to request feedback on
all your events and take on board any comments
when planning events in the future. This could be
in the following formats:
• Debriefing with your management
team after the event to assess how
you feel it went.
• Questionnaire given to guests
at the end of the event.
• Send email to everyone who
attended and request feedback.
• Conversations with key guests
at the event to get feedback.
CONTENTS
Evaluation of any event is vital for future
planning. Often small things that you had
overlooked could make all the difference
to an event, therefore it’s really important
to ask your guests for their opinion. See
Appendix 7 – Evaluation Form.
For more information on organising your
own event, please visit
www.ltscotland.org.uk/enterpriseineducation
PR – How to Get Media Coverage
[5]
Top Tips for PR
Welcome to the PR section of the toolkit.
There are top tips in here on maximising media
coverage and template media materials to help
you invite media and tell your event story.
• If you can, try to get local newspapers,
TV or radio stations involved in your
event. For example, you can ask the local radio DJ to host the event, or ask the editor of the
local newspaper to be a judge at the event.
• Add colour to your event – think about
which local personalities the local
newspaper would like to write about.
Secure them well in advance and make
sure they are happy to tell the media
their own inspiring story.
•Think about photo opportunities in advance
– this is worth some preparation! Who is going
to be in the photo and where will it be
taken? Do you need to invite the newspaper’s
photographer or can you take your own
photographs? Remember to get permission
CONTENTS
if young people will be in the photographs.
Guidance on this can be found at
http://www.ltsscotland.org.uk/webstandards/
ipr/permissions.asp
•Encourage debate around the local enterprise
agenda. If you or your organisation has an
opinion, share it! Think about commenting
on issues such as social enterprise, barriers to
enterprise for young people and the reasons
why fewer women set up in business than men.
Top tips for getting
the right celebrity:
• Research, research, research! Ensure
you know everything about the celebrity
you want to target so you can approach
them from the right angle.
• Match with the right celebrity – make
sure the celebrity you approach is relevant
to your event.
Continued...
PR – How to Get Media Coverage
[5]
Top Tips for PR
Top tips for getting the
right celebrity: (continued)
release (See Appendix 6) and ensure the
celebrity knows he/she will get PR out of
the event.
• Go local – you’re more likely to get a local • If you can’t get the celebrity to your event,
celebrity at your event as they won’t have
to travel far and will have a vested interest
in the community.
• Provide transport for the celebrity to and
from the venue. If you make it as easy as possible for them to attend you’re more
likely to get the celebrity at your event, especially if you’re not paying them.
• Don’t expect the celebrity to stay for
the whole event. Make sure they feel comfortable for the length of time
they are spending at the event.
• The main reason a celebrity would attend
an event is to get publicity out of it.
Issue a photocall (See Appendix 5) and press
CONTENTS
an easier way to add a bit of sparkle to your event is to issue a press release with a quote endorsed by a celebrity.
• Once you’ve confirmed a celebrity appearance at your event, send them a detailed brief
of what you want them to do including times, location, a description of the event and a script if they’re speaking.
• After the event, keep your relationship warm by sending them a bouquet of flowers or
another token of appreciation.
• Always follow up with a thank you letter!
If this is from the children personally it will
mean a lot more to the recipient.
PR – How to Get Media Coverage
[5]
Top Tips for PR
PR in its simplest form
• PR can be used to promote your school
and event by using free editorial space
in the media.
• Using national newspapers, trade media,
radio and TV stations to spread key messages about your event – i.e. what date it’s
happening on and what it’s about.
• It is NOT advertising – editorial is far
more credible and powerful.
• But it’s competitive – your story has
to stand out.
• Good PR is good for your school, pupils
and the community.
• Familiarise yourself with local media –
style, supplements, content (knowing what
they like will help you get coverage).
• Establish named contacts.
• Draw up a good press list (including
local photographers).
• Establish deadlines and issue dates.
• Scottish Nationals
(dailies and Sundays)
•
Regional/local media
(including evening papers)
•
•
•
Broadcast
Online
Lifestyle magazines
Regional/Local Weekly Media, e.g:
• Evening Times • Press and Journal
• Edinburgh Evening News • Southern Reporter
Broadcast
• BBC TV Scotland, STV, Radio Forth,
Radio Clyde
CONTENTS
PR – How to Get Media Coverage
[5]
Top Tips for PR
Keep it organised
• Try to plan your PR ahead.
• Try to vary your event around different newspapers and radio.
• Set up a file with all contact details
and remember to keep copies of your cuttings.
• Send your cuttings around the school
and use them to promote what you have achieved in the wider community,
eg. future events, parents’ evenings,
networking opportunities, etc.
How do I set up
a photocall?
• Launch of an event = PR opportunity.
• Organise a photographer or take your
own to cover all eventualities.
• Images can be emailed directly to the media to accompany the launch press release.
• Images will add to your photo library which can be used at a later date.
• Newspapers have a picture editor and team
of photographers.
• We need to offer a different visual opportunity.
• Be prepared for disappointment – sometimes they don’t show due to last minute changes.
CONTENTS
PR – How to Get Media Coverage
[5]
Top Tips for PR
Sending out a photocall
notice or press release
Photo opportunities
Faxing
format from a press release.
• A third of all material sent to newsrooms
• Send out an invitation addressed
• Photo call notice has a different
goes missing.
to the picture desk.
• Be prepared to re-fax.
• Describe the visual aspect of your
Post
• Often too slow for deadlines.
Email
• Check first – journalists can be swamped.
• Don’t be afraid to follow up with a phone call!
CONTENTS
photo opportunity.
• Describe who will be there.
• This invitation should be separate
from the press release as they are
going to different departments.
• Weekly newspapers will take
professional photography –
so you may want to organise your own photographer as well.
PR – How to Get Media Coverage
[5]
Top Tips for PR
Tips for running photocalls
• Send photocall invitation out three days
before event.
• Write down names of photographers
and their publications so you can check
for coverage.
• Do a phone around of picture desks
Getting on TV
the day before the event and check
it is ‘in the diary’.
• It is exciting when TV cameras come
• If yes, you are in with a good chance.
• The rest is up to luck!
• On the day make sure someone greets
the press and you have a spokesperson
on hand for interview.
• Be prepared for disappointment.
• They may run late.
• Make sure you have a press release
to give them more details.
CONTENTS
to events.
• They are not easy to attract.
• Quirky stories are nice, “And finally...”
• Your idea should be visual and topical,
and have a spokesperson on hand.
• You will need luck on your side.
• Be patient.
PR – How to Get Media Coverage
[5]
Top Tips for PR
Summary
• Know what you want to say
and how you’re going to say it.
• Get to know your media contacts.
• Familiarise yourself with local papers
and what stories they cover.
• Don’t be afraid to ask journalists what
they think.
• Keep your cuttings.
• Be positive!
• And good luck!
How can we help you
get more coverage?
Perhaps you have a story which may be
bigger than the local papers
• Communication is vital – tell us your news.
CONTENTS
• The more you tell us, the more we know!
• Things which may not seem newsworthy
at first may become so when considered
in the broader context.
• Case studies are king – the more the better!
• We want to make getting media coverage
as easy as possible for you.
Useful contacts
Determined to Succeed
Communications Team:
Suzanne Clark
0141 222 2040
suzanne.clark@smarts.co.uk
Lorna Donnelly
0141 242 0448
lorna.donnelly@scotland.gsi.gov.uk
Appendix Section
[6]
Please click on the links below to download the relevant Appendix
1.
Management Team Plan (Appendix 1)
2. Event Planner (Appendix 2)
3.
Database Template (Appendix 3)
4.
Invitation Letter (Appendix 4)
5.
Photocall Notice (Appendix 5)
6.
Press Release (Appendix 6)
7.
Evaluation Form (Appendix 7)
CONTENTS