Quoting Worth Noting A new job-quoting system allows Plainfield Companies to leverage its diverse capabilities—from stamping to molding to multislide forming —and improve tracking. Time saved coupled with accuracy mean better odds of landing profitable work. BY LOUIS A. KREN, SENIOR EDITOR uoting is a tricky business. Sometimes it is no business at all, depending on the intentions of the potential customer. You seem to spin your wheels, spending time, manpower and brains to crunch numbers and schedules. If you could get into the minds of the RFQers, things would be much simpler. You’d know if you are bidding against yourself, if you’re just supplying numbers that the RFQer can take to its customer or if this job actually will see the light of day. But if even five percent of quotes turn Q 24 METALFORMING / SEPTEMBER 2005 www.metalformingmagazine.com into profitable work, the quoting process succeeds and is worth all of the false starts. With the success rate so tilted against you, quoting must be quick and accurate. So how do you get the most bang for your quoting buck? One Illinois-based company, proficient in stamping, tool build, molding, multislide forming and more, thinks it has found the answer. The Plainfield Companies, Plainfield, IL, is a privately owned business with stamping and molding operations in Plainfield, a stamping facility in Texas, and a metalformer with multislide expertise in Wisconsin. With the ability to produce parts via a variety of processes and material types and assemble them into components for automotive, electronic and medical customers, Plainfield Companies protects itself from the inevitable downcycles that can hit each of these industries at any one time. But that protection also stresses the firm’s quoting process. Tracking all of this expertise and merging all of these capabilities and cost structures—as well as secondary work such as heattreating and plating—into quotes for complex multiprocess jobs can be trying. Seeking to streamline quoting—the company produces some 400 quotes per month—and better communicate its diverse capabilities to potential customers, Plainfield recently implemented DieQuote, a new quoting system from Cimatron Technologies, Inc., Novi, MI. It combines technology from Rockwell Technology Group’s (Grand Rapids, MI) RapidQuote software, Forming Technologies Inc.’s (Oakville, Ontario, Canada) analysis software and Cimatron’s Quick Concept software. Cimatron is the exclusive distributor of DieQuote in North America. Out with the Old Plainfield made the foray into new quoting technology driven by the need for quoting stamping and molding jobs, often under the same quote. The company’s existing system had been developed in the early 1990s and was showing its age. “It was time to upgrade,” says Mike www.metalformingmagazine.com Making use of a built-in materials database, the blank-development portion of the quoting software in use at Plainfield Companies calculates initial blank shapes, offers graphical display of material thinning, performs initial product and process feasibility, and exports the developed blank to CAD systems. Eck, new business development manager at Plainfield Companies “With our multiple-company setup and with the multiple processes we offer, the old system couldn’t adapt. This new quoting system allows us to add any number of processes and companies. And being Windows-based, we can cut and paste anywhere in the quote documents and have more flexibility in working with it. For example, its Windows format allows us to dump information right into a database for tracking or to give our salespeople a heads up. We couldn’t do that before.” The new quoting system went online at Plainfield in April 2004, and the company’s estimators switched to it fulltime in April 2005, undertaking a gradual shift to better understand the system’s capabilities and phase out the old quoting setup. After the estimating team—three full-time and two part-time estimators, all working out of the company’s headquarters—underwent inhouse training, Eck worked with them to impart expertise he had gained in working with the system programmer during install. “In one day we were completing quotes,” he recalls. Difficulties with the old quoting sys- tem included the inability to accurately track quote revisions and incorporate Plainfield’s myriad processes and locations, and its lack of user-friendly attributes. All of that contributed to challenges in delivering timely and accurate quotes. In with the New The customized system uses the DieQuote platform as a backbone, based on Plainfield Companies’ methodology and cost factors. It essentially automates and standardizes the quoting system, according to its makers, and is designed around the user’s unique flow and disciplines. The system can support Plainfield Companies’ entire quote-generation process. That includes importing of part data and splitting of the part; determining mass properties such as weight, volume and surface area; selecting processes and work locations, determining job-run length; identifying needed quality-control processes and packaging options—all with the goal of delivering an accurate and timely quote. Also, all quote-related data store in a database, allowing users to search for past quotes produced in similar situations, track successful versus unsucMETALFORMING / SEPTEMBER 2005 25 Quoting Worth Noting cessful quotes and conduct win-loss analyses. In addition, quote data can link to accounting or ERP software to reduce redundant data entry and streamline processes. Tailored to Plainfield’s Unique Needs Under the Plainfield banner are three stamping operations: El Paso, TX, dealing primarily with progressive-die work; Plainfield, IL, a similar operation that takes on compound dies and larger progressive dies; and Sturgeon Bay, WI, acquired in 2004 and focused on multislide work and spinforming. Plasticmolding work occurs at the headquarters’ location. “For us to provide the best quote, we needed a program that can switch facilities to find the right fit for that job,” Eck says. “When we switch facilities, we also switch machine-cost rates because each location has different overhead costs and other costs unique to that location.” The software features a host of dropdown menus populated with rates, processes and other items, all tailored to Plainfield’s specific operations and cost structure. Access levels vary—for example, only top company management can change machine rates, and only certain personnel can access some fields within the program. But the estimating team can access data across all four locations, encompassing all of the company’s processes. “Some estimators do molding and some do stamping,” explains Eck. “When a quote requires a stamping and an insert-molding process, those estimators can work back and forth to develop a quote.” Multi-Process Quoting One of Many Plusses Discussing the software’s capability in handling multiprocess quotes, Eck offers a stamp-plate-stamp job as an example. “In assembling a quote, we may determine that we have to stamp the parts, send them out for plating, take them back for further forming and then send them to our molding operations,” he explains. “We also may have to perform secondary operations or conduct various inspections. With our previous quoting software, we had to separately create a quote for each process. That took a lot of time and work. Now, we just add processes as line items in the same quote. We can add new processes or new facilities to the database as needed. Doing it this way is faster, and we get all of the processes on one sheet instead of one sheet for each process.” By Eck’s calculations, timesavers such as this have cut quote-generation times by at least 25 percent, depending on complexity, and made final quotes much easier to track and read. The new software also makes quote revisions easier to follow. With the old system, each revision was entered into the system as a new quote, with a num26 www.metalformingmagazine.com ber completely unrelated to the prior version. Now, with each revision the new software assigns a dash and number to the original quote number. For example, the second revision to quote No. 1522 would be No. 1522-2 with the new software. The old way, a revision to quote No. 1522 might read as No. 2535 with no easily identifiable way to connect that number to the original. The cut-and-paste capability of the new Windows-based quoting program also pays dividends. “Before, we could not cut and paste text or data,” Eck recalls. “A salesman would say, ‘Here’s a paragraph I need in the quote.’ The paragraph may state certain packaging, quality-testing or other special requirements. The old system did not have the flexibility to accept that paragraph. With the new software, the salesman sends me the e-mail, I copy and paste it right into the quote. That saves me all of the typing and proofreading and reduces the chances of errors.” change select items such as feed rates and press sizes. The old way, we would have spent a couple of days putting all this together, creating all quotes for all 14 dies from scratch. But we were able to complete that quote package within half a day.” The Quoting System in Practice At Plainfield Companies, the new quoting system has been customized to reflect the internal quoting hierarchy. RFQs received by sales personnel are sent to the sales secretary, who enters basic quote information—such as addresses and contact personnel—into a limited-access version of the system and assigns a quote number. The sales personnel usually identify one of the four Plainfield Companies locations as the preliminary location where the work Advantages to Quicker Quoting The ability to quote quickly enables Plainfield Companies to position itself better among the competition, increasing the probability of quotes turning into jobs. “Recently, a customer called and requested a quote within one day,” says Eck. “The job involved stampings, moldings, secondary operations, mold insertion, continuity testing, special packaging—just about everything we do. We would have never completed the quote on time using our old system, but with what we have now, we turned it around within a day. “Also,” Eck continues, “we recently had to supply, within a couple of days, a quote for takeover work on 14 progressive dies. The potential customer supplied us with all of the information needed to supply a quote, but we had to work that across all 14 dies. With the new quoting program, we set up the first die quote as the master, then copied that master for the next 13. In those 13, we just had to go in and www.metalformingmagazine.com SEPTEMBER 2005 27 Quoting Worth Noting is to be performed. Then the estimating team accesses the quote and fills in the nuts and bolts such as processes, materials, packaging, quantities, etc., and may change locations if one seems to be a better fit than the original destination. Again, all of the production and machine-rate information is based on figures supplied by company management and stored in a database. That information automatically uploads into the quote. As the estimators change or add information to individual fields within the quote, the entire quote is updated to reflect those changes. This allows estimators to determine optimal use of machinery and locations to provide the most competitive quote possible. In specifying materials, the quote teams sends the quote over to the purchasing department to price materials and determine lead time. In addition, quotes may be sent to one of the four company locations so that their management personnel can weigh in on suitability for the job. The new system also tracks quote status, enabling Plainfield Companies to print weekly reports that explain how many quotes are closed, how many are waiting for information from the potential customer or salesperson, and how many have been awarded to Plainfield Companies. “We can look back and produce spreadsheets to determine our hit ratio, or ratio of quotes made to quotes we’ve been awarded,” explains Eck. “We can even look at a specific customer and see that we were awarded a certain percentage of the quotes we supplied. If we’ve produced 500 quotes for a potential customer, for example, and have been awarded no jobs, that tells us that it’s time to move on. We couldn’t do that kind of analysis with our old system.” When closed, a quote can be printed out on company letterhead and sent to the potential customer. A backup copy of the quote, for internal use only, provides detailed job notes and machine rates. Growing with the Program Moving forward, Plainfield Companies’ officials are looking to enhance the quoting system with a 3D add-on from Cimatron. With this DieQuote module, a multiformed blank can be unfolded to a flat blank, easing the quoting process. “That saves even more on quoting time,” says Eck. “Now, we figure out the forming steps and what the flat blank would look like and draw it up in CAD. With the 3D add-on, the flat blank and related information are dumped right into the quote.” The customized DieQuote package developed for Plainfield Companies also offers paperless capability, which the company has yet to implement. That would allow automatic electronic transfer of quote information internally and externally. MF 28 Back to www.metalformingmagazine.com www.metalformingmagazine.com