FY16 Smith Fund
Volunteer Kick Off
September 30, 2015
Today’s Presenters
Erika Smith Brewer ‘86 , AASC Board Member & Smith Fund Chair
Leslie Brooks Solomon ‘82, Smith Fund Volunteer Program Chair
Maria Held, Director of the Smith Fund
Molly Bouffard ‘06, Assistant Director for Volunteer Programs
Today’s Agenda
1. Welcome
2. FY15 Recap
3. Smith Fund FY16 Goals and
Plans
4. Your Impact: Participation
5. Action Items for Volunteers
What is The Smith Fund?
• Created by alumnae over
100 years ago
• Immediate support
• Enhancing the Smith
experience for all
• Budget-meeting
• Traditionally unrestricted
Supporting All Students
• Each year, approx. $60 million
of the college’s budget goes to
financial aid
• Approx. 60% of students
receive need-based grants
• The average need-based grant
is approx. $35,000
• Approx. 22% of students
receive Federal Pell grants
each year
Smith Participation Compared to Peer Institutions
60%
53%
53%
50%
Barnard
37%
40%
30%
Amherst
45%
33%
25%
Bryn Mawr
30%
26%
20%
Colby
Mills
Mt. Holyoke
Smith
10%
Wellesley
0%
FY14 Participation % as reported by each institution
Alumnae Giving to The Smith Fund
The Smith Fund Number of Donors and
Participation Percent
15,000.00
40%
35%
14,500.00
30%
14,000.00
25%
13,500.00
20%
15%
13,000.00
10%
12,500.00
12,000.00
# donors
% participation
5%
FY10
FY11
FY12
FY13
FY14
FY15
FY 16 Goal
14,868.00
14,312.00
14,338.00
13,832.00
13,816.00
13,235.00
14,500
33%
32%
31%
30%
30%
34%
# donors
% participation
0%
*37%
* Starting in FY15, participation rate includes all
gifts to Smith, not Smith Fund only. This chart
depicts the # of Smith Fund donors only.
Participation: How do the decades compare?
Reunion Year Participation Comparison
Class of 1960 vs. 1990
FY15 Average Participation by Decade
80%
70%
57%
60%
58%
60%
49%
50%
40%
68%
70%
50%
40%
37%
32%
30%
23%
20%
25%
19%
30%
10%
0%
0%
50s
60s
70s
80s
*10s data excludes the senior class
37%
90s
00s
10s*
38%
32%
37%
20%
10%
40s
43%
40%
28%
52%
Adas
5th Reunion
10th Reunion
Class of 1960
15th Reunion
Class of 1990
20th Reunion
FY16 Goals and Plans
FY16 Goals
Our goals:
Raise $12.75 million through
The Smith Fund by
June 30, 2016.
Increase the number of annual
alumnae donors to 14,500, to
achieve 37% participation.
Our FY16 Action Plan
Re-engage our
“sometimes” donors.
Educate students and encourage
their philanthropy.
Smith Soccer Team Seniors @ Senior
Appreciation Pancake Breakfast
FY16 Action Plan (continued)
In order to educate alumnae and students about the importance
of supporting The Smith Fund, we will need help from you, our
dedicated volunteers.
FY16 Action Plan (continued)
We have increased
our investment
in younger alumnae and
our future alumnae
(current students).
FY16 Action Plan (continued)
STUDENT GIVING: THE SENIOR CLASS CAMPAIGN
60%
52%
50%
46%
38%
40%
30%
23%
20%
10%
6%
0%
FY11
FY12
FY13
FY14
FY15
FY16 Action Plan (continued)
We have brought on board a brand consultant and have
refreshed the way we will be promoting The Smith Fund.
FY16 Action Plan (continued)
We will connect with alumnae where you are
(regionally and online).
FY16 Action Plan (continued)
We will continue to address important technology
enhancements.
Action Plan for Volunteers
Action Plan for Volunteers
What can you do to help?
1. Make your own gift or pledge as soon as possible.
2. Develop your own case for support.
3. Dedicate time to reach your assigned classmates and update
your staff contact as soon as you secure donations.
4. Proudly promote Smith—be a vocal advocate for the Smith
experience.
5. Attend local events and encourage classmates to attend as
well.
FY16 Calendar
FY16 Calendar
The Smith Fund Staff: Reach us at 1-800-241-2056 (option 1)
Maria Held, Director
Overall program direction, staff
supervision
Laura Metallo, Assistant Director
Direct marketing program, 1981-1990 and
1996-2000
Barbara Rejniak, Senior Assistant
Director
Post-50th Reunion Classes, In
Memoriam Program
Chelsea Blair, Program Coordinator
Phonathon program support, class support
(1981-1990, 1996-2015, ACS), technology
and reporting support
Molly Bouffard ’06, Assistant Director
1971-1980, volunteer programs,
parents
Kimberly Philbrook, Program Coordinator
Direct mail production
Meghann Zononi, Administrative Coordinator
Katie Averill, Assistant Director
Budget support, donor stewardship
Phonathon program, 2001-2015, Ada
Trish Gaspar, Program Assistant
Comstock Class, Senior Class giving
program
Supports 1966-1970 and 1991-1995
Allison Gomes, Milestone Reunion
Philanthropic Officer
1966-1970 and 1991-1995
Teri Rodgers, Program Assistant
Supports Post-50th Reunion Classes, 19711980, and In Memoriam
Thank You!