Building Spreadsheet-based Business Models
Fall 2012
USC Marshall School of Business
Objective:
to become an effective modeler who can build
sound Excel models to solve real business
problems.
Who should take this course?
 Marketing manager who wants to optimally
allocate her advertising budget.
 Finance manager who is trying to figure out
how to best manage cash flows given a set of
investment opportunities.
 Entrepreneur who is evaluating the future
growth and market potential.
 Operations manager who has to make costminimizing decisions in the face of uncertainty.
Key Concepts:
 Data Analysis
 Optimal Resource Planning and Allocation
 Forecasting
 Decision Analysis/Contingency Planning
 Risk Analysis/Simulation
Previous knowledge of Excel is not required.
IOM-427
Fall 2012
TTh
4:00 – 5:50 pm
Professor Hiroshi Ochiumi
BRI 401M
ochiumi@marshall.usc.edu
213-740-9918