Journal of the
t Academy of M
Marketing
g Science
e
Call forr Papers for
f a Spe
ecial Issue on
Se
ervice
Ma
arketing S
Strategy
Edite
ed by Micha
ael Brady, Todd
T
Arnold
d, and Robe
ert Palmatie
er
Both marrketing practtice and rese
earch have changed
c
dra
amatically ovver the past few decade
es.
The large
e shift of GD
DP from prod
ducts to serv
vice offeringss in many ecconomies offfers significa
ant
challenge
es and oppo
ortunities for marketing strategists.
s
W
With this spe
ecial issue off the Journal of
the Acad
demy of Mark
keting Scien
nce, we aim to link the pa
ast to the futture by both looking bacck to
what has
s been done and looking
g forward to what
w
will be done in serv
rvice marketiing research
h and
practice. Specifically, we encourage submiss
sions of statte-of-the art research artticles providing
clear insiights into ho
ow changing environmen
nts have and
d will be impa
acting marke
eting firms’
service marketing
m
po
olicies and sttrategies. We
W leave the domain of sservice markketing broad to
include organizationa
o
al frontline management
m
t in service, sales or reta
ailing, whole
esale, franch
hise,
distributio
on, supply chain, busine
ess-to-consu
umer, and bu
usiness-to-business con
ntexts. Areass of
investiga
ation may inc
clude (but arre not limited
d to):











Whatt is and will be
b the impac
ct of customer relationsh
hips on the e
effectivenesss of service
marketing policie
es?
Whatt is and will be
b the impac
ct of online channels
c
on service marrketing?
Whatt is and will be
b the impac
ct of new tec
chnologies o
on service m
marketing?
Whatt is and will be
b the impac
ct of globaliz
zation on serrvice marketting policies?
?
Whatt is and will be
b the impac
ct of new competitive strructures on sservice markketing?
How does service
e marketing fit in the ma
arketing mix decisions off entreprene
eurial and sta
artup firrms?
Whatt is the role of
o brands forr service ma
arketing strattegies?
Whatt is the impact of social media
m
on se
ervice marke
eting?
How does multi-c
channel usag
ge impact re
elationship sservice strate
egies and ou
utcomes?
n the “emerg
ging” multichannel
How do customers make serrvice buying decisions in
enviro
onment?
How does disinte
ermediation impact service marketin
ng?
With this special issu
ue, we aim to
o attract pap
pers by leadiing research
hers from Eu
urope, USA, and
Australas
sia working on
o service marketing
m
strrategies and
d policies. W
We will publish research u
using
any applicable metho
odologies, in
ncluding emp
pirical analyssis, behavio
oral theory de
evelopment and
testing, meta-analysi
m
is, or concep
ptual papers
s that provide
e insight into
o the topic area.
In additio
on to the JAM
MS special issue, there also will be a small confference on the same top
pic in
e limited size of the venue,
June 201
16, in Paris, France, hos
sted by HEC (dates TBD
D). Due to the
the confe
erence is by invitation on
nly, and interested resea
archers shou
uld submit proposals or
abstracts
s to the JAMS Editorial Office
O
(jamse
ed@uw.edu ) no later tha
an March 1, 2016 (propo
osals
will be ac
ccepted on an
a ongoing basis).
b
Atten
nding the con
nference and
d/or submitting a manusscript
to JAMS for publicatiion considerration are ind
dependent a
activities; autthors are we
elcome to
engage in one or botth of these activities.
a
Papers ta
argeting the special issu
ue should be
e submitted tthrough the JAMS subm
mission syste
em
(www.edmgr.com/jam
ms) and will undergo the
e same rigorrous review process as rregularly
submitted
d papers. Su
ubmissions for
f the special issue beg
gin Februaryy 1, 2016, wiith the final
deadline for submiss
sions being July
J
1, 2016. Questions pertaining to
o the specia
al issue shou
uld be
submitted
d to the JAM
MS Editorial Office.
ditorial Office
JAMS Ed
Robert Palmatier,
P
Ed
ditor
Anne Hoekman, Man
naging Edito
or
Email: jamsed@uw.e
edu
http://www.springer.com/journal/11747