UNIVERSUM STUDENT SURVEY 2014
University Report | US Edition
Michigan Technological University | All undergraduate students
WWW.UNIVERSUMGLOBAL.COM
2014 | US | Students | All undergraduate students
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About Universum
With over 25 years of experience
researching the field of employer
branding, Universum is a recognized
world leader with tried and tested
frameworks.
Universum annually conducts quantitative
and qualitative research with over 700,000
talented individuals to gather insights into
their career preferences, communication
habits and their perception of potential
employers.
Universum’s unique global reach ensures
the comparability of research results
across markets. We partner with
approximately 2,000 of the top academic
institutions in the world.
Universum is the thought leader in
employer branding, with local experts in
research, consulting and communication
solutions, offering high-quality insights.
For our clients around the world,
Universum is a trusted partner providing
solutions and services to develop, improve
and implement tailored employer branding
strategies.
Universum employs smart, friendly and
professional experts and consultants, who
work with our clients in long-term
partnerships.
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How we help Higher Education Institutions
Universum is the global leader in the field of employer branding and talent research. Through our market
research, consulting and communication solutions we aim to close the gap between the expectations of
employers and talent and support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent
market, we help nearly 2000 universities worldwide to:
UNDERSTAND
IDENTIFY
THE CAREER PREFERENCES
AND EXPECTATIONS OF
STUDENTS AND ALUMNI
THE BRAND PERCEPTION AND
ATTRACTIVENESS OF YOUR
COLLEGE/UNIVERSITY
ATTRACT
RECRUIT
RELEVANT EMPLOYERS TO
CAMPUS
PROSPECTIVE STUDENTS FOR
BSC, MSC AND/OR MBA LEVELS
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Our clients and media partners
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
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What we cover in the report
1. EXECUTIVE SUMMARY
5. APPENDIX
Additional data on topics covered in previous
sections.
A summary of the core findings of the report.
These slides can be shared with key
stakeholders within the university as well as
with external partners to provide a quick,
visual overview of the career profile of your
students.
4. UNIVERSITY BRAND
PERCEPTION
2. CAREER PROFILE EVALUATION
This chapter evaluates your university brand,
as perceived by your current students and by
students at other universities in US, who
would choose Michigan Technological
University if they could begin their studies
again.
3. EMPLOYER EVALUATION
This chapter analyzes the employer branding efforts and relative
attractiveness of different employers towards your students.
This chapter provides insights on the career
preferences and expectations of your
students in comparison to the overall
surveyed population of students in US.
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About the Universum Student Survey | US Edition
METHODOLOGY
THE QUESTIONNAIRE
 Created based on 25 years of experience, extensive
research within HR, focus groups and communication with
both our clients and students.
 Global perspective - local insight.
329
Educational institutions
DATA COLLECTION
Based on an online survey, distributed via university
contacts, the Universum Panel and local partners.
WEIGHTING
To provide our clients with more reliable data, we set targets
per main field of study and school to reflect the actual
distribution of students. Weighting is used to compensate for
discrepancies from targets.
Only data based on all students or on all students within a
field of study is weighted. Breakdowns like gender, high
achievers, and other more specific groups are not weighted.
NOTE: COMPUTER SCIENCE & ENGINEERING
In the 2014 US Student Survey, the main field of study IT
was renamed Computer Science, and the areas of study
within Computer Science and Engineering were
reorganized. Computer Science captures all former IT
students and computing-related majors; Engineering
captures more physical engineering disciplines.
Neither group is directly comparable to previous years, but
historical data has been included in this report.
FIELD PERIOD
October 2013 to January 2014
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Groups in this report
Global
US
Your university
~600,000
46,554
360
Students participate annually in
Universum’s global career research.
Participating students from 329
educational institutions in US.
Throughout the report, this group is
referred to as “All universities”.
Participating students from your
university. Throughout the report, this
group is referred to as ”Michigan
Technological University”.
The comparisons in this report are based on: All undergraduate students
• University reports can be based on the total number of
respondents from all main fields of study, or may be
specific to a main field of study. This particular report is
specific to: All undergraduate students.
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Main field of study distribution
Your students
Number of respondents in each main field of study:
Engineering
244
Natural Science
44
Business
Computer Science
Humanities/Liberal
Arts/Education
33
All students
Number of respondents in each main field of study:
Business
15939
Humanities/Liberal Arts/Education
11199
Natural Science
8745
Engineering
27
Computer Science
12
Total: 360
• Please select your main field of study.
7957
2714
Total: 46,554
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
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Students’ profile and summary of preferences
Michigan Technological University
Average age (years):
Top 3 most used communication
channels:
20.4
• Employer websites
• Career fairs
• Employer presentations on campus
Top 3 career profiles:
• Leader
Top 3 industries:
• Entrepreneur
• Engineering and Manufacturing
56% 44%
• Harmonizer
3.3
Average expected
annual salary:
• Chemicals
• Aerospace and Defense
Average reported GPA
Top 5 most attractive attributes:
57,944 USD
• Secure employment (Job Characteristics)
• Respect for its people (People & Culture)
• Challenging work (Job Characteristics)
• Professional training and development (Job Characteristics)
• Leaders who will support my development (People & Culture)
Year of graduation:
Top 3 career goals:
29%
23%
24%
24%
• To have work/life balance
• To be secure or stable in my job
• To be competitively or intellectually challenged
Freshman
Sophomore
Junior
Senior
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Students’ profile and summary of preferences
All universities
Average age (years):
Top 3 most used communication
channels:
21.9
• Employer websites
• Career fairs
• Social networks/communities
Top 3 career profiles:
• Leader
Top 3 industries:
• Idealist
39% 61%
• Entrepreneur
3.5
Average expected
annual salary:
• Health Care Services
• Educational and Scientific Institutions
• Public Sector and Governmental Agencies
Average reported GPA
Top 5 most attractive attributes:
55,532 USD
• Respect for its people (People & Culture)
• Secure employment (Job Characteristics)
• A creative and dynamic work environment (People & Culture)
• Professional training and development (Job Characteristics)
• A friendly work environment (People & Culture)
Year of graduation:
Top 3 career goals:
30%
32%
31%
• To be secure or stable in my job
7%
Freshman
• To have work/life balance
Sophomore
Junior
Senior
• To be dedicated to a cause or to feel that I am
serving a greater good
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Students’ most attractive employers
Michigan Technological University | Business
All universities | Business
1. Google (21.21%)
1. Google (20.69%)
2. Apple (15.15%)
2. Walt Disney Company (14.21%)
3. Central Intelligence Agency (12.12%)
3. Apple (12.61%)
3. Nike (12.12%)
4. EY (Ernst & Young) (12.59%)
3. Peace Corps (12.12%)
5. J.P. Morgan (11.53%)
3. Starbucks (12.12%)
6. Deloitte (11.46%)
3. Target (12.12%)
7. PwC (PricewaterhouseCoopers) (10.38%)
3. Under Armour, Inc. (12.12%)
8. Nike (10.19%)
9. American Cancer Society (9.09%)
9. Goldman Sachs (9.52%)
9. Blizzard Entertainment (9.09%)
10. KPMG LLP (7.15%)
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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Students’ most attractive employers
Michigan Technological University |
Engineering
All universities | Engineering
1. 3M (21.05%)
1. Boeing (17.05%)
2. DOW Chemical (15.35%)
2. NASA (16.34%)
2. NASA (15.35%)
3. Google (15.45%)
4. Ford Motor Company (14.04%)
4. Lockheed Martin Corporation (11.64%)
5. General Motors (12.28%)
5. General Electric (10.26%)
6. Boeing (10.53%)
6. ExxonMobil (9.74%)
6. Caterpillar Inc. (10.53%)
7. Apple (9.50%)
8. Lockheed Martin Corporation (10.09%)
8. Microsoft (8.25%)
9. Google (9.65%)
9. Walt Disney Company (7.41%)
10. General Electric (8.33%)
10. Intel (7.23%)
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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Students’ most attractive employers
Michigan Technological University | Natural
Science
All universities | Natural Science
1. Mayo Clinic (20.00%)
1. National Institutes of Health (21.46%)
2. Centers for Disease Control (16.67%)
2. Mayo Clinic (20.06%)
2. Google (16.67%)
3. Centers for Disease Control (19.47%)
4. Abbott (13.33%)
4. American Cancer Society (16.01%)
4. DOW Chemical (13.33%)
5. Environmental Protection Agency (EPA) (11.10%)
4. Peace Corps (13.33%)
6. Google (9.73%)
7. Johnson & Johnson (10.00%)
7. Peace Corps (9.29%)
7. NASA (10.00%)
8. Walt Disney Company (9.19%)
9. AbbVie (6.67%)
9. NASA (9.12%)
9. BASF (6.67%)
10. FBI (6.86%)
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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Summary of your University Brand Perception (1/2)
ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS
University/College Reputation
& Image
1. Highly-ranked within its field
2. Successful alumni
2. Tradition of academic excellence
Educational Offering
1. Challenging curriculum
2. Attractive/exciting programs and
fields of study
3. Strong student support (e.g. Tutors,
advisors, etc.)
TOP OF MIND ASSOCIATIONS
University/College Culture &
Student Life
1. Secure campus environment
2. Friendly and open environment
3. Social and recreational activities
Employability &
Advancement Opportunities
1. High employment among graduates
2. Good reference for future career
and/or education
3. Teaches transferable and practical
skills employers are looking for
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Summary of your University Brand Perception (2/2)
Continue communicating
UNIVERSITY/COLLEGE
REPUTATION & IMAGE
EDUCATIONAL OFFERING
 Tradition of academic excellence
 Highly-ranked within its field
 Availability of financial aid and
scholarships
 Strong student support (e.g.
Tutors, advisors, etc.)
 Quality and variety of courses
 Attractive/exciting programs and
fields of study
Average university recommendation score:
UNIVERSITY/COLLEGE
CULTURE & STUDENT LIFE




EMPLOYABILITY &
ADVANCEMENT
OPPORTUNITIES
Social and recreational activities
Secure campus environment
Friendly and open environment
Attractive geographic location
 Teaches transferable and
practical skills employers are
looking for
 High employment among
graduates
 Good reference for future career
and/or education
 Focus on professional
development
Percentage of students who would choose to study at their
current university if they could make the choice again:
Michigan
Technological
University
All universities
Michigan
Technological
University
All universities
8.4
8.2
64%
55%
• This is an extract from a University Report based on the
results of the Universum Student Survey 2014. Please
visit www.universumglobal.com for more information
about Universum and our global research.
2014 | US | Students | All undergraduate students
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | All undergraduate students
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Career Profile Evaluation
This chapter provides insights on the career preferences and expectations of your students in
comparison to the total student population surveyed in US. The information and insights in the report will
help you to:
Evaluate the career profile of your students on an aggregated level, as well as the talent
trends that have evolved over the past years.
Find out what differentiates your students from those at other universities and which
aspects make them unique.
Improve the visibility of your students to top employers by being able to communicate
their unique strengths to employers in a quick and efficient way.
2014 | US | Students | All undergraduate students
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Career goals
Michigan Technological University
To have work/life balance
27%
To be secure or stable in my job
25%
To be competitively or intellectually challenged
15%
To be dedicated to a cause or to feel
that I am serving a greater good
15%
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To be a technical or functional expert
25%
6%
3%
5%
7%
8%
7%
19%
12%
17%
15%
11%
13%
67%
14%
16%
60%
44%
42%
24%
10%
21%
8%
21%
First choice
To have an international career
2% 5% 4%
11%
Second choice
To be autonomous or independent
1%
2% 7%
10%
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
Third choice
• ‘Career goals’ refer to what students want from
employment in the long term, whereas ‘attributes’ refer to
things sought by students from their first employer.
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Career goals
All universities
To have work/life balance
22%
To be secure or stable in my job
20%
To be dedicated to a cause or to feel
that I am serving a greater good
To be competitively or intellectually challenged
11%
8%
To be a leader or manager of people
7%
To be a technical or functional expert
19%
23%
To be entrepreneurial or creative/innovative
To have an international career
22%
15%
15%
8%
8%
4% 5%
3% 4% 5%
7%
14%
9%
24%
9%
24%
63%
20%
16%
15%
55%
53%
40%
16%
12%
First choice
Second choice
To be autonomous or independent
3% 4% 5%
11%
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
Third choice
• ‘Career goals’ refer to what students want from
employment in the long term, whereas ‘attributes’ refer to
things sought by students from their first employer.
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Career goals across time
All universities
1
2
3
To have work/life balance
4
5
To be secure or stable in my job
To be dedicated to a cause or to feel that I am serving
a greater good
To be competitively or intellectually challenged
6
To be entrepreneurial or creative/innovative
7
8
To be a leader or manager of people
To have an international career
To be a technical or functional expert
9
2011
2012
2013
To be autonomous or independent
2014
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
• The graph shows career goals chosen as first, second or
third choice in 2014.
• The alternatives in the legend are sorted according to
importance in 2014. Thus, the most important career goal
in 2014 is at the top of the legend.
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Most preferred industries (1-10)
49%
Engineering and Manufacturing
Chemicals
13%
17%
4%
16%
Aerospace and Defense
Automobiles and Parts
8%
15%
4%
14%
Energy
9%
10%
15%
Educational and Scientific Institutions
Pharmaceuticals and Biotechnology
Consumer Goods
10%
8%
9%
5%
Technology Hardware & Equipment
9%
6%
Software and Computer Services
8%
9%
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Michigan Technological University
All universities
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Most preferred industries (11-20)
Industrial Metals and Mining
Health Care Services
Management and Strategy Consulting
Media and Advertising
Non-Governmental Organizations
(NGOs)/Non-Profit Organizations (NPOs)
Public Sector and Governmental Agencies
7%
1%
6%
20%
6%
14%
6%
14%
6%
13%
6%
15%
Construction
5%
3%
Health Care Equipment
5%
4%
Transportation and Logistics
Auditing and Accounting
4%
3%
Michigan Technological University
3%
9%
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
All universities
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Expected annual salary
Michigan
Technological
University
57,944
USD
All universities
55,532
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
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Expected annual salary | Gender gap
Michigan Technological University
53,323
USD
Female
Male
60,648
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
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Expected annual salary | Gender gap
All universities
52,531
USD
Female
Male
60,493
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
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Expected annual salary | Gender gap across time
All universities
This chart
illustrate female
expected salary
as a share of
male expected
salary.
87%
87%
86%
87%
2011
2012
2013
2014
Female/Male salary ratio
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
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How long do students expect to stay at their first employer?
73%
58%
12%
expect to stay at
the most 2 years
at their first
employment
16%
14%
8%
4%
8%
7%
8%
17%
3%
1 year or less
2 years
3 years
Michigan Technological University
4 years
All universities
• How many years do you expect to work for your first employer after graduation?
5 years or more
expect to stay at
the most 2 years
at their first
employment
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Most popular types of student organizations
52%
Academic or professional clubs and societies
55%
41%
Recreational activities and hobbies
22%
27%
Volunteer work and community service
38%
22%
Sports teams
10%
16%
Honor societies
50%
Michigan Technological University
All universities
• To which of the following types of student organizations do you belong? Select all that apply.
• To which specific organizations do you belong?
• Please speak to your account manager for further
information about the specific organizations most popular
among your students.
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The Universum Drivers of Employer Attractiveness
EMPLOYER REPUTATION & IMAGE
The attributes of the employer as an organization
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
PEOPLE & CULTURE
The social environment and attributes of the workplace
• A creative and dynamic work environment
• A friendly work environment
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for diversity
• Respect for its people
• Support for gender equality
JOB CHARACTERISTICS
The contents and demands of the job, including the learning
opportunities provided by the job
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other benefits, now and
in the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
• This framework has been developed by Universum and is
based on specific research within HR, as well as focus
groups and general communication with both our clients
and students.
2014 | US | Students | All undergraduate students
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Relative importance of each driver
Michigan Technological University
All universities
21%
21%
30%
23%
26%
25%
27%
26%
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
2014 | US | Students | All undergraduate students
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Driver attractiveness across time
All universities
35
30
25
20
15
2011
2012
2013
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014
2014 | US | Students | All undergraduate students
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Employer Reputation & Image | Attractive attributes
54%
Innovation
44%
41%
46%
Ethical standards
Attractive/exciting products and
services
37%
29%
30%
33%
Financial strength
24%
31%
Inspiring management
24%
21%
Market success
23%
19%
Environmental sustainability
20%
27%
Prestige
Corporate Social Responsibility
Fast-growing/entrepreneurial
12%
20%
Michigan Technological University
8%
14%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | All undergraduate students
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Job Characteristics | Attractive attributes
59%
Secure employment
49%
Professional training and
development
46%
45%
41%
33%
Challenging work
38%
29%
Variety of assignments
22%
22%
Team-oriented work
Control over my number of working
hours
19%
15%
Flexible working conditions
19%
28%
Opportunities for international
travel/relocation
16%
28%
15%
22%
High level of responsibility
Client interaction
Michigan Technological University
6%
16%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question..
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | All undergraduate students
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People & Culture | Attractive attributes
52%
49%
Respect for its people
Leaders who will support my
development
47%
45%
A friendly work environment
45%
42%
A creative and dynamic work
environment
43%
45%
Recognizing performance
(meritocracy)
37%
30%
Enabling me to integrate personal
interests in my schedule
30%
24%
14%
14%
Recruiting only the best talent
Respect for diversity
Support for gender equality
Interaction with international clients
and colleagues
8%
16%
8%
13%
Michigan Technological University
7%
14%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | All undergraduate students
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Remuneration & Advancement Opportunities | Attractive attributes
46%
45%
Leadership opportunities
38%
37%
Good reference for future career
35%
30%
Sponsorship of future education
33%
36%
High future earnings
Clear path for advancement
30%
Competitive base salary
28%
30%
40%
26%
28%
Competitive benefits
20%
16%
Performance-related bonus
Overtime pay/compensation
Rapid promotion
13%
12%
6%
9%
Michigan Technological University
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | All undergraduate students
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Students’ overall top 10 preferences
Michigan Technological University
emp 1.
for it 2.
ngin 3.
ning a 4.
uppo 5.
ovat 6.
ork e 7.
f ass 8.
amic 9.
p op 10.
Secure employment
Respect for its people
Challenging work
Professional training and development
Leaders who will support my development
Innovation
A friendly work environment
Variety of assignments
A creative and dynamic work environment
Leadership opportunities
All universities
for it 1.
emp 2.
amic 3.
ning 4.
ork e 5.
uppo 6.
p op 7.
l stan 8.
ure e 9.
or ad10.
Respect for its people
Secure employment
A creative and dynamic work environment
Professional training and development
A friendly work environment
Leaders who will support my development
Leadership opportunities
Ethical standards
High future earnings
Clear path for advancement
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
• This table shows the most attractive of the 40 attributes,
taking into account the overall importance of the driver
categories to the students. This analysis gives a
summarized 360 degree view of what influences
employer attractiveness.
2014 | US | Students | All undergraduate students
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The Universum Career Profiles
CAREERIST: A student who continuously
wants to develop. This type of student wants
to follow a promising career path within a
prestigious and meritocratic environment.
IDEALIST: A student who pursues ethical
and sustainable principles and values. This
student is strongly attracted to employers
whose mission and vision are in line with
his/her own principles and standards.
ENTREPRENEUR: A student who
appreciates working in an evolving
environment, in which he/she can solve
changing and challenging problems.
INTERNATIONALIST: A student who is
open-minded and prefers international
surroundings. This type of student enjoys
meeting new people, traveling and working
abroad.
HARMONIZER: A student who prefers a
stable work environment that is
characterized by a respectful and balanced
management philosophy.
LEADER: A student who aims to be inspired
and supported by management and
searches for jobs where he/she can apply
and further develop his/her leadership skills.
This student is not afraid of making decisions
and taking responsibility.
HUNTER: A student who focuses on
monetary aspects. This student chases
financially lucrative and competitive jobs.
• The Universum Career Profiles are based on the
attributes that students select as most important. More
details can be found in the Appendix.
2014 | US | Students | All undergraduate students
39
The Universum Career Profiles
Michigan Technological University
All universities
• Which of these are most important to you?
• The Universum Career Profiles are based on the
attributes that students selected as attractive for their first
employer. See more details in Appendix.
2014 | US | Students | All undergraduate students
40
Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | All undergraduate students
41
Employer Evaluation
This chapter analyzes the employer branding efforts and relative attractiveness of different employers
towards your students. The information and insights in the report will help you to:
Evaluate relative performance of different employers and understand what challenges they
face. Use these insights to successfully manage your corporate relationships.
Provide tangible feedback to your existing corporate partners on their employer
branding efforts towards your students. Understand if the activities they organized have
been effective.
Understand which employers your students would like to meet and want to learn more
about. Use these insights to bring new employer partners into cooperation with your
organization.
2014 | US | Students | All undergraduate students
42
The Universum Rankings
FULL COMPANY LIST
(230 employers within each
main field of study)
“Below is a list of companies and
organizations. For which of these
employers would you consider
working?”
CONSIDERED EMPLOYER
RANKING
(as many as applicable)
“Now choose the 5 employers you
most want to work for, your 5 Ideal
Employers.”
IDEAL EMPLOYER RANKING
POTENTIAL APPLICANTS’
RANKING
(Yes, I have applied or will apply)
(maximum five employers)
“Have you applied or will you apply
to these companies/
organizations?”
• For layout reasons, the employer’s name can be
shortened in this report.
2014 | US | Students
43
Official Ideal Employer Ranking | US 2014
BUSINESS
Employer
Google
Walt Disney Company
Apple
EY (Ernst & Young)
J.P. Morgan
Deloitte
PwC (PricewaterhouseCoopers)
Nike
Goldman Sachs
KPMG LLP
Amazon
Microsoft
Major League Baseball (MLB)
The Coca-Cola Co.
FBI
Rank
2014
Percent
2014
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
20.69%
14.21%
12.61%
12.59%
11.53%
11.46%
10.38%
10.19%
9.52%
7.15%
6.79%
5.84%
5.82%
5.75%
5.23%
Trend
NEW
0
0
0
0
1
1
1
-3
0
0
3
-1
-2
-2
Employer
Morgan Stanley
NBCUniversal
Nordstrom
Procter & Gamble (P&G)
U.S. Department of State
Bank of America Merrill Lynch
Target
Facebook
U.S. Department of the Treasury
Starbucks
Central Intelligence Agency
Marriott
The Boston Consulting Group (BCG)
McKinsey & Company
Hilton Hotels Corporation
Rank
2014
Percent
2014
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
5.04%
5.01%
4.72%
4.47%
4.31%
4.29%
4.20%
4.19%
3.85%
3.84%
3.78%
3.58%
3.48%
3.42%
3.32%
Trend
1
-1
-3
1
2
9
1
-5
3
-4
-2
2
11
13
-2
2014 | US | Students
44
Official Ideal Employer Ranking | US 2014
ENGINEERING
Employer
Boeing
NASA
Google
Lockheed Martin Corporation
General Electric
ExxonMobil
Apple
Microsoft
Walt Disney Company
Intel
Shell Oil Company
U.S. Department of Energy
Chevron Corporation
BMW Group
Northrop Grumman
Rank
2014
Percent
2014
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
17.05%
16.34%
15.45%
11.64%
10.26%
9.74%
9.50%
8.25%
7.41%
7.23%
6.15%
6.03%
5.40%
5.31%
5.21%
Trend
2
-1
-1
2
2
4
-3
-3
-1
2
3
-3
13
-1
7
Employer
IBM
Siemens
Procter & Gamble (P&G)
Johnson & Johnson
Ford Motor Company
Medtronic
Raytheon Company
BP
Central Intelligence Agency
Environmental Protection Agency (EPA)
DOW Chemical
General Motors
Amazon
3M
Stryker
Rank
2014
Percent
2014
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
4.93%
4.82%
4.69%
4.63%
4.51%
4.35%
4.30%
4.29%
4.28%
4.23%
4.11%
3.86%
3.74%
3.66%
3.60%
Trend
NEW
-5
6
2
2
4
16
8
13
-6
-10
7
-11
0
9
-
2014 | US | Students | All undergraduate students
45
The Universum Recruitment Funnel
DO STUDENTS KNOW WHO YOU ARE?
Awareness
WOULD THEY CONSIDER WORKING FOR YOU?
ARE YOU THEIR IDEAL EMPLOYER?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
Consideration
Desire
Application
2014 | US | Students | All undergraduate students
46
Considered Employer Ranking | Top 30
Michigan Technological University | Business
Employer
Google
Apple
3M
Ford Motor Company
Walt Disney Company
Johnson & Johnson
Microsoft
Nike
Target
The Coca-Cola Co.
Wells Fargo & Company
Amazon
Delta Air Lines
General Motors
Facebook
Rank
2014
Percent
2014
1
2
3
3
5
6
6
6
6
6
6
12
12
12
15
54.55%
48.48%
45.45%
45.45%
42.42%
39.39%
39.39%
39.39%
39.39%
39.39%
39.39%
36.36%
36.36%
36.36%
33.33%
Trend
1
8
-2
1
1
13
0
-4
4
4
49
-8
21
-2
18
Employer
Procter & Gamble (P&G)
State Farm Insurance
Boeing
Goldman Sachs
J.P. Morgan
Kellogg
Liberty Mutual
Major League Baseball (MLB)
Sony
Yahoo!
AT&T
Central Intelligence Agency
Dell
eBay, Inc.
General Electric
• Below is a list of companies and organizations. For which of these employers would you consider working?
Rank
2014
Percent
2014
15
15
18
18
18
18
18
18
18
18
26
26
26
26
26
33.33%
33.33%
30.30%
30.30%
30.30%
30.30%
30.30%
30.30%
30.30%
30.30%
27.27%
27.27%
27.27%
27.27%
27.27%
Trend
NEW
18
64
1
88
88
15
37
1
23
53
29
7
53
-7
2014 | US | Students | All undergraduate students
47
Ideal Employer Ranking | Top 20
Michigan Technological University | Business
Employer
Google
Apple
Central Intelligence Agency
Nike
Peace Corps
Starbucks
Target
Under Armour, Inc.
American Cancer Society
Blizzard Entertainment
Rank
2014
Percent
2014
1
2
3
3
3
3
3
3
9
9
21.21%
15.15%
12.12%
12.12%
12.12%
12.12%
12.12%
12.12%
9.09%
9.09%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Trend
NEW
0
4
30
0
30
3
30
10
24
Employer
BMW Group
Facebook
Major League Baseball (MLB)
MGM Resorts International
Amazon
Boeing
Coach
Dick's Sporting Goods
DOW Chemical
FBI
Rank
2014
Percent
2014
9
9
9
9
15
15
15
15
15
15
9.09%
9.09%
9.09%
9.09%
6.06%
6.06%
6.06%
6.06%
6.06%
6.06%
Trend
NEW
NEW
NEW
24
24
18
18
18
-12
-2
2014 | US | Students | All undergraduate students
48
Potential Applicant Ranking | Top 10
Michigan Technological University | Business
Employer
Grant Thornton LLP
Peace Corps
Amazon
Apple
BMW Group
Central Intelligence Agency
Deloitte
DOW Chemical
EY (Ernst & Young)
FBI
Rank
2014
Percent
2014
1
1
3
3
3
3
3
3
3
3
8.00%
8.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
• Have you applied or will you apply to these companies/organizations?
Trend
NEW
NEW
NEW
NEW
NEW
-1
-1
3
-1
9
2014 | US | Students | All undergraduate students
49
Considered Employer Ranking | Top 30
Michigan Technological University | Engineering
Employer
3M
Ford Motor Company
NASA
General Motors
DOW Chemical
Caterpillar Inc.
Chrysler
Boeing
Google
General Electric
John Deere
Microsoft
Bosch
Honeywell
Marathon Oil
Rank
2014
Percent
2014
1
2
2
4
5
6
6
8
8
10
10
12
13
14
15
39.08%
34.45%
34.45%
31.51%
30.25%
28.99%
28.99%
28.15%
28.15%
26.47%
26.47%
24.37%
22.69%
21.85%
20.59%
Trend
0
1
0
0
5
-1
3
-1
2
-4
-2
4
17
22
9
Employer
Shell Oil Company
Volkswagen Group
Honda Companies
U.S. Department of Energy
BMW Group
Schlumberger
Nissan
Johnson & Johnson
Rolls-Royce North America
Apple
Lockheed Martin Corporation
Procter & Gamble (P&G)
Texas Instruments
Chevron Corporation
IBM
• Below is a list of companies and organizations. For which of these employers would you consider working?
Rank
2014
Percent
2014
15
15
18
18
20
20
22
23
24
25
25
25
25
29
29
20.59%
20.59%
20.17%
20.17%
19.75%
19.75%
19.33%
18.91%
18.49%
18.07%
18.07%
18.07%
18.07%
17.23%
17.23%
Trend
3
-2
8
-6
1
34
4
-5
10
-10
-4
42
7
34
14
2014 | US | Students | All undergraduate students
50
Ideal Employer Ranking | Top 20
Michigan Technological University | Engineering
Employer
3M
DOW Chemical
NASA
Ford Motor Company
General Motors
Boeing
Caterpillar Inc.
Lockheed Martin Corporation
Google
General Electric
Rank
2014
Percent
2014
1
2
2
4
5
6
6
8
9
10
21.05%
15.35%
15.35%
14.04%
12.28%
10.53%
10.53%
10.09%
9.65%
8.33%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Trend
0
7
1
-2
-1
4
-1
7
-3
-3
Employer
Medtronic
Chrysler
John Deere
Johnson & Johnson
Walt Disney Company
Volkswagen Group
Cliffs Natural Resources
Schlumberger
Stryker
Peace Corps
Rank
2014
Percent
2014
11
12
12
14
15
15
17
17
17
20
7.89%
7.46%
7.46%
7.02%
6.58%
6.58%
6.14%
6.14%
6.14%
5.26%
Trend
NEW
-1
0
-5
7
11
20
-1
7
12
2014 | US | Students | All undergraduate students
51
Potential Applicant Ranking | Top 10
Michigan Technological University | Engineering
Employer
3M
DOW Chemical
Ford Motor Company
General Motors
Caterpillar Inc.
Chrysler
Lockheed Martin Corporation
Stryker
Cliffs Natural Resources
General Electric
Rank
2014
Percent
2014
1
2
3
3
5
5
7
7
9
9
7.59%
6.33%
4.30%
4.30%
3.04%
3.04%
2.78%
2.78%
2.53%
2.53%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
• Have you applied or will you apply to these companies/organizations?
Trend
NEW
0
3
0
-1
-1
1
16
3
-2
2014 | US | Students | All undergraduate students
52
Considered Employer Ranking | Top 30
Michigan Technological University | Natural Science
Employer
DOW Chemical
FBI
Mayo Clinic
Centers for Disease Control
Environmental Protection Agency (EPA)
Johnson & Johnson
Google
Abbott
Boehringer Ingelheim
National Institutes of Health
Peace Corps
Pfizer
Walt Disney Company
3M
Bayer
Rank
2014
Percent
2014
1
2
2
4
4
4
7
8
8
8
8
8
8
14
14
27.03%
24.32%
24.32%
21.62%
21.62%
21.62%
16.22%
13.51%
13.51%
13.51%
13.51%
13.51%
13.51%
10.81%
10.81%
Trend
1
9
-1
1
-1
15
4
65
47
5
-1
11
5
-5
24
Employer
L’Oréal Group
Microsoft
NASA
National Security Agency (NSA)
Procter & Gamble (P&G)
The Hershey Company
American Cancer Society
Boeing
Colgate-Palmolive Company
D.O.D.
Ecolab
Ford Motor Company
General Motors
Kimberly Clark
Marathon Oil
• Below is a list of companies and organizations. For which of these employers would you consider working?
Rank
2014
Percent
2014
14
14
14
14
14
14
22
22
22
22
22
22
22
22
22
10.81%
10.81%
10.81%
10.81%
10.81%
10.81%
8.11%
8.11%
8.11%
8.11%
8.11%
8.11%
8.11%
8.11%
8.11%
Trend
12
10
-10
24
46
5
-16
38
16
-7
2
8
12
8
51
2014 | US | Students | All undergraduate students
53
Ideal Employer Ranking | Top 20
Michigan Technological University | Natural Science
Employer
Mayo Clinic
Centers for Disease Control
Google
Abbott
DOW Chemical
Peace Corps
Johnson & Johnson
NASA
AbbVie
BASF
Rank
2014
Percent
2014
1
2
2
4
4
4
7
7
9
9
20.00%
16.67%
16.67%
13.33%
13.33%
13.33%
10.00%
10.00%
6.67%
6.67%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Trend
NEW
0
0
7
30
-2
2
19
-2
38
Employer
Bayer
Environmental Protection Agency (EPA)
FBI
General Motors
GSK (GlaxoSmithKline)
IBM
Microsoft
National Institutes of Health
Pfizer
REI
Rank
2014
Percent
2014
9
9
9
9
9
9
9
9
9
9
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
Trend
38
-7
0
38
25
38
9
0
4
4
2014 | US | Students | All undergraduate students
54
Potential Applicant Ranking | Top 10
Michigan Technological University | Natural Science
Employer
DOW Chemical
Abbott
Peace Corps
AbbVie
BASF
Centers for Disease Control
Electronic Arts
Google
GSK (GlaxoSmithKline)
Mayo Clinic
Rank
2014
Percent
2014
1
2
2
4
4
6
6
6
6
6
13.79%
10.34%
10.34%
6.90%
6.90%
3.45%
3.45%
3.45%
3.45%
3.45%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
• Have you applied or will you apply to these companies/organizations?
Trend
NEW
NEW
NEW
NEW
0
0
9
-1
7
-4
2014 | US | Students | All undergraduate students
55
Employer Reputation & Image | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | All undergraduate students
56
Job Characteristics | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | All undergraduate students
57
People & Culture | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | All undergraduate students
Remuneration & Advancement Opportunities |
Associations with Ideal Employers
58
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | All undergraduate students
59
Top of mind associations with Ideal Employers
Michigan Technological University
All universities
• Please write the first word that comes to mind when you think of these employers.
• These are answers written in by students who chose
each company as an Ideal Employer.
• Spelling mistakes might occur.
• The size of the words are adapted for each chart.
2014 | US | Students | All undergraduate students
60
The Universum communication channels framework
PRINT
DIGITAL
• Advertisements in business magazines
• Advertisements in lifestyle magazines & other
periodicals
• Career guides/books
• Career magazines for students
• News print media advertisements
• Recruitment brochures
• University press & student organization
publications
• Career guidance websites
• Employer websites
• Job boards
• Live webinars with employers
• Mobile apps
• News websites advertisements
• Professional networks/communities
• Social networks/communities
• Targeted emails
IN-PERSON
OTHER CHANNELS
• Career fairs
• Employer presentations on campus
• Employer-sponsored events
• Informational interviews
• Lectures/case studies as part of curriculum
• Skills sessions organized by employers
• Student conferences
• Direct mailings
• Outdoor/billboard advertisements
• Radio advertisements
• TV advertisements
2014 | US | Students | All undergraduate students
61
Students most used communication channels
56%
52%
Employer websites
Career fairs
33%
Employer presentations on campus
24%
23%
20%
Professional networks/communities
13%
18%
18%
Social networks/communities
18%
News websites advertisements
University press & student organization
publications
Employer-sponsored events
Outdoor/billboard advertisements
Targeted emails
Career guides/books
• Through which channels have you learned about these employers?
24%
19%
Job boards
Career guidance websites
28%
18%
TV advertisements
Recruitment brochures
48%
30%
16%
20%
15%
19%
14%
15%
12%
12%
12%
14%
12%
11%
11%
13%
Michigan Technological University
All universities
2014 | US | Students | All undergraduate students
62
Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | All undergraduate students
63
University Brand Perception
This chapter evaluates your university brand, as perceived by your current students and by students at other
universities in US, who would choose Michigan Technological University if they could begin their studies
again. The information and insights in the report will help you to:
Identify your competitive advantage over your student recruitment competitors, by:
•
Understanding your internal identity! Which attributes do your students associate you
with?
•
Understanding your external image! Which attributes do students at other universities
in US associate you with?
•
Understanding the fundamental reasons for choosing a university and what makes a
university attractive in the eyes of students.
Monitor the effectiveness of your communication and activities in building a strong
university brand.
Find out how likely your students are to recommend your university to friends and
family members.
2014 | US | Students | All undergraduate students
64
Why did your students choose your University? (1/2)
59%
University rankings
36%
23%
19%
Parents
Alumni of the university
18%
11%
Information event at university (e.g. open campus day)
18%
20%
Students of the university
18%
20%
15%
Tuition fees
Career & university fairs
Friends
Printed promotional material, including catalogues and
brochures
University's website
• Which of the following influenced you the most to choose your university?
42%
14%
9%
14%
17%
10%
7%
10%
14%
Michigan Technological University
All universities
• The chart shows the top 10 factors that influenced your
students when choosing Michigan Technological
University.
2014 | US | Students | All undergraduate students
65
Why did your students choose your University? (2/2)
8%
8%
Information event at the school I was attending
Teachers or career guidance counselors at the school I
was attending
Offered the option of paid work placement
University directories/guides
Advertising in print media
Media coverage, including articles in newspapers and
magazines
Online advertising
Online social networks/communities (e.g. Facebook)
Videos produced by the university
8%
12%
3%
3%
3%
4%
2%
4%
2%
2%
2%
Other
• Which of the following influenced you the most to choose your university?
20%
20%
Michigan Technological University
All universities
• The chart shows the top 10 factors that influenced your
students when choosing Michigan Technological
University.
2014 | US | Students | All undergraduate students
How satisfied are your students with Michigan Technological
University?
66
32%
25%
23%
21%
20%
18%
15%
15%
6% 5%
1%
1
Not at all
satisfied
1%
2
7%
3%
1% 2%
3
6%
4
5
Michigan Technological
University
6
7
All universities
8.0
7.9
is the average
score among your
students
is the average
score for all
universities
• How satisfied are you with your current educational institution?
8
9
10
Extremely
satisfied
2014 | US | Students | All undergraduate students
If your students could begin their studies again, would they choose
Michigan Technological University?
Michigan Technological University
All universities
7%
10%
29%
55%
35%
64%
Yes, definitely
Maybe
No, not at all
Yes, definitely
• If you could begin your studies again at any educational institution, would you choose your current college or university?
Maybe
No, not at all
67
2014 | US | Students | All undergraduate students
68
If students could begin their studies again, they would choose…
64%
Current college or university
55%
36%
Another University
44%
0%
Foreign University
1%
Michigan Technological University
All universities
• Which other college or university would you consider instead?
2014 | US | Students | All undergraduate students
69
If students could begin their studies again | Preferred universities
Michigan Technological University
University
Michigan State University
University of Michigan - Ann Arbor
Texas Tech University
Albion College
Colorado School of Mines
Kettering University
Texas A&M University
University of California - Los Angeles
University of Wisconsin - Madison
University of Wisconsin - Whitewater
Rank
Percent
1
1
3
4
4
4
4
4
4
4
19%
19%
8%
4%
4%
4%
4%
4%
4%
4%
64%
of your students would
choose Michigan
Technological University
if they made the choice
again.
36%
would choose another
university. The most
preferred are presented in
the table.
• If you could begin your studies again at any college or university, which would you choose?
• The results are based on respondents who answered
”maybe” or ”No, not at all” in question ”If you could begin
your studies again at any educational institution, would
you choose your current college or university?”
2014 | US | Students | All undergraduate students
70
If students could begin their studies again | Preferred universities
All universities
University
Stanford University
Harvard University
Massachusetts Institute of Technology
University of Texas - Austin
New York University
University of California - Berkeley
University of California - Los Angeles
Columbia University
University of Southern California
University of Michigan - Ann Arbor
Rank
Percent
1
2
3
4
5
6
7
8
9
10
4%
4%
3%
3%
3%
3%
2%
2%
2%
2%
55%
of the students would
choose their current
university if they made
the choice again.
45%
would choose another
university. The most
preferred are presented
in the table.
• If you could begin your studies again at any college or university, which would you choose?
• The results are based on respondents who answered
”maybe” or ”No, not at all” in question ”If you could begin
your studies again at any educational institution, would
you choose your current college or university?”
2014 | US | Students | All undergraduate students
71
Universities with the largest share of loyal students
Bowdoin College
100%
CUNY Medgar Evers College
100%
Stanford University
100%
Drexel University
98%
Dartmouth College
97%
Boston College
90%
Baylor University
Chapman University
By loyal students we
mean students who
would definitely
choose their current
education institution,
if they could begin
their studies again.
88%
86%
Indiana State University
82%
George Washington University
82%
• If you could begin your studies again at any educational institution, would you choose your current college or university?
• The chart presents the universities with the highest share
of their students answering that they would choose them
again, if they were to begin their studies again.
• Only universities with at least 30 respondents are
presented in the table.
2014 | US | Students | All undergraduate students
72
The Universum Drivers of University Attractiveness
UNIVERSITY/COLLEGE REPUTATION & IMAGE
Refers to the university as a whole.
• Tradition of academic excellence
• State-of-the-art facilities
• Successful alumni
• Internationally acclaimed
• Prestige
• Low costs (e.g. accommodation, tuition,
living expenses, etc.)
• Availability of financial aid and scholarships
• Highly-ranked within its field
• Recommended by friends/family
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
Social environment on- and off-campus.
• International student body
• Creative and dynamic atmosphere
• Social and recreational activities
• Friendly and open environment
• Attractive geographic location
• Respect for diversity
• Support for gender equality
• Secure campus environment
• Heritage and tradition
EDUCATIONAL OFFERING
Various aspects of the education provided by the university.
• Quality and variety of courses
• Attractive/exciting programs and fields of study
• Challenging curriculum
• Unique or particular programs
• Exceptional professors/lecturers
• Practical aspects within the curriculum
• International focus
• Strong student support (e.g. Tutors, advisors, etc.)
• Study abroad program
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
Long-term opportunities the university provides for students.
• Supports and develops entrepreneurship
• Good reference for future career and/or education
• Launching pad for international career
• High employment among graduates
• Opportunities to network with employers
• Strong ties with industry
• Teaches transferable and practical skills employers
are looking for
• Target school for employers in my field
• Focus on professional development
• This framework has been developed by Universum in
cooperation with universities.
2014 | US | Students | All undergraduate students
73
Relative importance of each driver
Michigan Technological University
All universities
24%
21%
31%
31%
29%
29%
17%
19%
University/College Reputation & Image
Educational Offering
University/College Culture & Student Life
Employability & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100.
2014 | US | Students | All undergraduate students
74
Most attractive attributes
Michigan Technological University
All universities
UNIVERSITY/COLLEGE REPUTATION & IMAGE
UNIVERSITY/COLLEGE REPUTATION & IMAGE
1. Highly-ranked within its field
2. Tradition of academic excellence
3. Availability of financial aid and scholarships
1. Highly-ranked within its field
2. Availability of financial aid and scholarships
3. Tradition of academic excellence
EDUCATIONAL OFFERING
EDUCATIONAL OFFERING
1. Attractive/exciting programs and fields of study
1. Exceptional professors/lecturers
3. Challenging curriculum
1. Exceptional professors/lecturers
2. Quality and variety of courses
3. Attractive/exciting programs and fields of study
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
1. Friendly and open environment
2. Secure campus environment
3. Attractive geographic location
1. Friendly and open environment
2. Creative and dynamic atmosphere
3. Attractive geographic location
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
1. High employment among graduates
2. Target school for employers in my field
3. Teaches transferable and practical skills employers are
looking for
1. High employment among graduates
2. Good reference for future career and/or education
3. Teaches transferable and practical skills employers are
looking for
2014 | US | Students | All undergraduate students
75
What students consider attractive vs. what they associate with you
Average association for your university
Important areas where
your university rates low consider whether to
adapt communication
Important areas where
your university rates
highly - continue
communicating
Average
attractiveness of
the attributes
within the driver
Attractiveness
of the
attributes
Less important areas
where your university
rates low - monitor / no
action
Less important areas
where your university
rates highly - keep as is
Attributes that your students
associate with your
university
2014 | US | Students | All undergraduate students
University/College Reputation & Image |
Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
76
2014 | US | Students | All undergraduate students
77
Educational Offering | Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | All undergraduate students
University/College Culture & Student Life |
Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
78
2014 | US | Students | All undergraduate students
Employability & Advancement Opportunities |
Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
79
2014 | US | Students | All undergraduate students
University/College Reputation & Image |
Attractiveness vs. Associations
ALL STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
80
2014 | US | Students | All undergraduate students
81
Educational Offering | Attractiveness vs. Associations
ALL STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | All undergraduate students
University/College Culture & Student Life |
Attractiveness vs. Associations
ALL STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
82
2014 | US | Students | All undergraduate students
Employability & Advancement Opportunities |
Attractiveness vs. Associations
ALL STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
83
2014 | US | Students | All undergraduate students
84
Top of mind associations with Michigan Technological University
YOUR STUDENTS
• What is the first word that comes to mind when you think of your current educational institution?
• These are answers written in by students.
• Spelling mistakes might occur.
2014 | US | Students | All undergraduate students
Would your students recommend Michigan Technological
University to a friend or family member?
85
43%
17%
15%
10%
2%
1
2%
1%
3
1%
1%
2
15%
11%
6%
5%
3%
10%
14%
40%
2%
4
5
6
7
Not at all
Michigan Technological
University
All universities
8.4
8.2
is the average
score among your
students
is the average
score for all
universities
• How likely is it that you would recommend your educational institution to friends or family?
8
9
10
Extremely
likely
2014 | US | Students | All undergraduate students
Evaluation of career services offered by Michigan Technological
University
• Which of these career services have you used at your educational institution? Please select as many as applicable.
• Which of these are most important to you? Please select a maximum of three alternatives.
86
2014 | US | Students | All undergraduate students
87
Rating of career services
24%
23%
24%
20%
18%
18%
15%
14%
10%
8%
2%
1%
1%
1%
1
2%
2
3
4%
3%
8%
3%
4
5
6
7
Poor
8
9
10
Excellent
Michigan Technological
University
All universities
7.9
7.5
is the average
score among your
students
is the average
score for all
universities
• How would you rate the career services offered at your educational institution?
2014 | US | Students | All undergraduate students
88
Are students aware of all career services you provide?
Career advice by professors and lecturers
40%
43%
Career fairs at university
76%
Career guidance material (e.g. brochures, guidance website, newsletter)
Services offered by the departmental/faculty career service
Services offered by the university's central career service
Aware and using
Aware, but not using
• Are you aware of/do you use the following career related services offered by your university?
43%
54%
9%
48%
9%
36%
50%
38%
Unaware, but would use
8%
10%1%
55%
27%
1%
36%
33%
Online vacancy search/job board with external offers
1%
23%
40%
Company workshops/presentations organized by the university
Job application preparation/training
17%
13%
21%
52%
Unaware and wouldn’t use
3%
3%
3%
9% 1%
2014 | US | Students | All undergraduate students
89
Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | All undergraduate students
90
Educational institutions (1/11)
University
Total
University
Total
Arizona State University
Texas A&M University
Purdue University
Pennsylvania State University
Ohio State University
University of Central Florida
Michigan State University
University of Florida
University of Illinois - Urbana-Champaign
University of Houston
University of Wisconsin - Madison
Rutgers University - New Brunswick
University of Maryland - College Park
University of Arizona
University of Michigan - Ann Arbor
1.5%
1.2%
1.2%
1.1%
1.1%
1.0%
1.0%
1.0%
1.0%
1.0%
0.9%
0.9%
0.8%
0.8%
0.8%
University of Texas - Austin
Florida State University
Texas Tech University
Georgia Institute of Technology
University of California - Berkeley
California State University - Long Beach
Northeastern University
Louisiana State University
University of Texas - San Antonio
University of Cincinnati
New York University
University of California - Los Angeles
University of Minnesota - Twin Cities
University of Georgia
Georgia State University
0.8%
0.8%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
91
Educational institutions (2/11)
University
Total
University
Total
Virginia Tech
Syracuse University
George Mason University
Rochester Institute of Technology
University of South Florida
Boston University
California State University - Northridge
Auburn University
University of Missouri - Columbia
University of Colorado - Boulder
Brigham Young University
Indiana University
University of Tennessee
Oklahoma State University
Temple University
0.7%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
University of Washington - Seattle
Florida Atlantic University
Drexel University
University of Iowa
CUNY Baruch College
University of Kansas
University of Oklahoma
Old Dominion University
Iowa State University
Colorado State University
Florida International University
University of South Carolina - Columbia
University of New Mexico
Kent State University
University of Akron
0.6%
0.6%
0.6%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
92
Educational institutions (3/11)
University
Total
University
Total
North Carolina State University - Raleigh
California Polytechnic State University - San Luis Obispo
Clemson University
Kennesaw State University
University of Massachusetts - Amherst
DePaul University
University of Southern California
California State University - Fullerton
SUNY Stony Brook
University of Delaware
University of Arkansas - Fayetteville
Cornell University
University of California - Riverside
University of California - Santa Barbara
James Madison University
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.4%
0.4%
Towson University
University of Nebraska - Lincoln
San Diego State University
Kansas State University
CUNY Queens College
New Mexico State University
Northern Arizona University
University of Massachusetts-Lowell
University of North Carolina - Chapel Hill
University of North Florida
University of Virginia
Virginia Commonwealth University
Ball State University
Texas State University - San Marcos
University of Puerto Rico
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
93
Educational institutions (4/11)
University
Total
University
Total
CUNY Brooklyn College
Utah State University
University of Oregon
University of Mississippi
California State University - Fresno
University of Pittsburgh
Eastern Michigan University
Portland State University
University of Rhode Island
New Jersey Institute of Technology
Washington State University
University of Connecticut
University of Pennsylvania
Miami University of Ohio
University of Maryland - Baltimore County
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.3%
0.3%
University of California - Santa Cruz
University of Hawaii
University of South Alabama
University of Kentucky
Baylor University
University of Illinois - Chicago
SUNY Binghamton
University of California - Davis
Indiana University of Pennsylvania
Northern Kentucky University
Oregon State University
Wayne State University
Michigan Technological University
University of Alabama
University of Vermont
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
94
Educational institutions (5/11)
University
Total
University
Total
Northwestern University
Montclair State University
CUNY Hunter College
University of North Carolina - Charlotte
Harvard University
University of Miami
University of North Texas
University of Texas - El Paso
East Carolina University
Indiana State University
University of California - San Diego
University of Texas - Dallas
Appalachian State University
Missouri University of Science and Technology
Rensselaer Polytechnic Institute
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
Boise State University
Stanford University
Central Michigan University
CUNY College of Staten Island
Western Washington University
University of Louisville
George Washington University
Texas Pan American University
University of Texas - Arlington
Boston College
Loyola University - Chicago
University of California - Irvine
University of Alaska - Fairbanks
University of Dayton
University of Michigan - Dearborn
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
95
Educational institutions (6/11)
University
Total
University
Total
Villanova University
Marshall University
University of Wisconsin - Milwaukee
Columbia University
Carnegie Mellon University
Arkansas State University
North Dakota State University
Mississippi State University
College of Charleston
CUNY New York City College of Technology
Washington University in St. Louis
Massachusetts Institute of Technology
Georgetown University
Texas Christian University
Fordham University
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
Rutgers University - Newark
SUNY Albany
SUNY Buffalo
Morgan State University
Worcester Polytechnic Institute
University of Northern Colorado
Tulane University
Johns Hopkins University
Howard University
Middle Tennessee State University
Georgia Southern University
University of Nevada - Las Vegas
Southern Methodist University
Florida A&M University
University of Wyoming
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
96
Educational institutions (7/11)
University
Total
University
Total
Western Kentucky University
CUNY Medgar Evers College
Illinois State University
Northern Illinois University
Wichita State University
Southeastern Louisiana University
Rhode Island College
University of Northern Iowa
Emory University
Prairie View A&M University
Bowling Green State University
University of San Francisco
Lehigh University
Wright State University
Santa Clara University
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
Texas Woman's University
West Virginia University
Youngstown State University
University of Toledo
Murray State University
University of Idaho
University of Colorado - Denver
Bradley University
Ramapo College
University of Maine
Case Western Reserve University
Loyola Marymount University
California Polytechnic State University - Pomona
Bentley University
American University
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
97
Educational institutions (8/11)
University
Total
University
Total
San Jose State University
California State University - San Marcos
Brown University
California State University - Chico
St. Joseph's University
Duke University
Columbus State University
Idaho State University
Eastern Illinois University
University of Notre Dame
Saginaw Valley State University
Embry-Riddle Aeronautical University - Daytona Beach
Princeton University
University of Utah
Chapman University
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
Kettering University
Hampton University
Robert Morris University
College of William and Mary
Southern Illinois University
Tennessee State University
Seton Hall University
Radford University
University of Ohio
University of West Georgia
Rose-Hulman Institute of Technology
University of Massachusetts-Dartmouth
Fairfield University
University of Rochester
Rutgers University - Camden
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
98
Educational institutions (9/11)
University
Total
University
Total
University of Chicago
University of San Diego
New York Institute of Technology
Missouri State University
Dartmouth College
Wake Forest University
Creighton University
Alabama A&M University
Rice University
University of Missouri-St. Louis
St. Cloud State University
Yale University
Texas Southern University
University of Richmond
Truman State University
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
St. Louis University
Regis University
Western Connecticut State University
Southern Utah University
Providence College
La Salle University
University of Southern Indiana
University of New Orleans
University of New Hampshire
University of Washington - Bothell
Vanderbilt University
Butler University
University of Denver
Clark Atlanta University
Lafayette College
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
99
Educational institutions (10/11)
University
Total
University
Total
Babson College
Western Michigan University
North Carolina A&T State University
University of Wisconsin - Whitewater
Morehouse College
University of Central Missouri
Keene State College
Tuskegee University
University of Evansville
South Dakota State University
Fairleigh Dickinson University
CUNY City College
Xavier University
Bucknell University
California State University - Dominguez Hills
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
Trinity University
University of Mary Washington
Tufts University
Brandeis University
Fort Hays State University
Stevens Institute of Technology
Colorado School of Mines
Marquette University
Barnard College
Bryant University
Alcorn State University
Bowdoin College
Cleveland State University
Wesleyan University
St. John's University
0.1%
0.1%
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
100
Educational institutions (11/11)
University
Total
University
Total
DePauw University
Southern University and A&M College
California Institute of Technology
California State University - Sacramento
Spelman College
Manhattan College
University of St. Thomas - St. Paul
Southern New Hampshire University
University of Louisiana at Lafayette
Hofstra University
Olin College of Engineering
Central Connecticut State University
Smith College
Pace University - New York City
Pace University - Westchester
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Lamar University
Mills College
Oakland University
Huston-Tillotson University
University of Texas - Tyler
St. Mary's University
University of Tulsa
Wentworth Institute of Technology
Bryn Mawr College
Albion College
Lewis University
Harvey Mudd College
Pratt Institute
University of Arkansas - Pine Bluff
Other
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
5.1%
• Which educational institution do you attend?
2014 | US | Students | All undergraduate students
101
Areas of study
BUSINESS/COMMERCE (1/3)
Area of study
Accounting / Auditing / Taxation
Marketing
Management
Management Information Systems
Finance
Actuarial Science
Supply Chain Management
Business Administration & Management
Economics
Human Resource Management
International Business
Non-Profit Administration
Operations
Project Management
Sports Management
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
24%
24%
18%
12%
9%
6%
6%
3%
3%
3%
3%
3%
3%
3%
3%
All universities
25%
16%
10%
4%
20%
1%
3%
9%
11%
4%
6%
1%
1%
1%
2%
2014 | US | Students | All undergraduate students
102
Areas of study
BUSINESS/COMMERCE (2/3)
Area of study
Statistics
Strategic and Organizational Communication
Advertising
Banking
Broadcasting, Telecommunications, and Mass Media
Business Law
Communication Studies
Digital Communications and Multimedia
Entrepreneurial Studies
Film and Media Arts
Financial Management
Financial Planning
Healthcare Administration
Hospitality Management
Industrial Management
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
3%
3%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
All universities
2%
1%
4%
2%
1%
1%
4%
2%
3%
2%
2%
2%
3%
2%
0%
2014 | US | Students | All undergraduate students
103
Areas of study
BUSINESS/COMMERCE (3/3)
Area of study
Information, Risk & Operations Management (IROM)
Insurance
Journalism
Labor Studies
Logistics
Merchandising & Retail / Fashion Apparel
Prelaw
Public Administration & Policy
Public Relations
Radio and Television
Real Estate
Restaurant Management
Sales
Speech Communication
Tourism
Undeclared
Other Business
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
6%
All universities
1%
1%
2%
0%
1%
1%
1%
1%
3%
1%
1%
0%
1%
0%
1%
2%
5%
2014 | US | Students | All undergraduate students
104
Areas of study
ENGINEERING (1/2)
Area of study
Mechanical Engineering
Chemical Engineering / Biomolecular Engineering
Electrical Engineering / Electronics Engineering
Bio. Eng. / Biosystems / Biotech. / Biomed.Eng.
Materials Engineering
Civil Engineering
Computer and Software Engineering
Environmental Engineering
Aerospace Engineering / Aeronautics / Astronautical Engineering
Engineering Technology
Engineering Management
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
30%
19%
14%
11%
9%
8%
7%
6%
2%
2%
1%
All universities
26%
13%
15%
11%
2%
10%
8%
4%
6%
2%
1%
2014 | US | Students | All undergraduate students
105
Areas of study
ENGINEERING (2/2)
Area of study
Manufacturing Engineering
Petroleum Engineering
Applied Engineering / Physics Engineering
Computer and Information Sciences and Support Services
Construction
Nuclear Engineering
Undeclared
Architectural Engineering
General Engineering
Industrial Engineering / Design
Systems Analysis & Engineering
Other Engineering
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
1%
1%
0%
0%
0%
0%
0%
0%
0%
0%
0%
4%
All universities
1%
2%
1%
1%
2%
1%
1%
2%
1%
6%
1%
3%
2014 | US | Students | All undergraduate students
106
Areas of study
COMPUTER SCIENCE (1/2)
Area of study
Computer Science
Software Engineering
Computer Programming
Computer Networking
Computer Information Systems / Computer Information Technology
Information Technology
Network Security
Undeclared
Computer Engineering
Computer Forensics
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
52%
30%
22%
15%
7%
7%
7%
7%
4%
4%
All universities
46%
23%
34%
11%
15%
19%
11%
4%
7%
4%
2014 | US | Students | All undergraduate students
107
Areas of study
COMPUTER SCIENCE (2/2)
Area of study
Information Assurance
Web Development, Design, and Management
Game Design
Graphics & Multimedia
Information Systems / Information Systems Security
Internet Technologies
Management Information System (MIS)
Technology Management
Telecommunications / Data Networking
Other Computer Science
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
4%
4%
0%
0%
0%
0%
0%
0%
0%
7%
All universities
2%
13%
9%
8%
11%
5%
4%
5%
2%
5%
2014 | US | Students | All undergraduate students
108
Areas of study
NATURAL SCIENCE (1/3)
Area of study
Chemistry and Biochemistry
Biology
Wildlife Ecology
Forestry
Health Sciences
Pre-Medical Studies
Psychology
Ecology
Environmental Studies / Environmental Science
Mathematics & Statistics
Pharmacy
Physics
Exercise Science
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
27%
18%
18%
9%
9%
9%
9%
7%
7%
7%
5%
5%
2%
All universities
12%
28%
2%
0%
9%
14%
11%
2%
6%
6%
2%
3%
4%
2014 | US | Students | All undergraduate students
109
Areas of study
NATURAL SCIENCE (2/3)
Area of study
Kinesiology
Marine Science
Microbiology
Physical Therapy
Agriculture
Animal Sciences
Astronomy
Atmospheric Studies
Aviation
Biotechnology
Dietetics / Nutrition
Food Science
Forensic Sciences
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
2%
2%
2%
2%
0%
0%
0%
0%
0%
0%
0%
0%
0%
All universities
4%
2%
4%
4%
2%
3%
1%
0%
0%
1%
3%
2%
1%
2014 | US | Students | All undergraduate students
110
Areas of study
NATURAL SCIENCE (3/3)
Area of study
Geography
Geology
Geoscience
Human Ecology
Neuroscience
Nursing
Occupational Science
Public Health
Sports Management
Undeclared
Veterinary Science
Zoology
Other Natural Sciences
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
11%
All universities
1%
2%
1%
0%
5%
12%
1%
4%
0%
0%
2%
2%
5%
2014 | US | Students | All undergraduate students
111
Areas of study
HUMANITIES/LIBERAL ARTS/EDUCATION (1/3)
Area of study
Education
Anthropology
Communication / Journalism / Public Relations
Psychology
Social Sciences
English / Literature
History
Architecture
Art and Art History
Child / Family Development
Classical Studies
Counseling
Creative Writing
Criminal Justice / Crimonology
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
25%
17%
17%
17%
17%
8%
8%
0%
0%
0%
0%
0%
0%
0%
All universities
13%
4%
10%
18%
2%
10%
7%
2%
5%
3%
1%
2%
3%
6%
2014 | US | Students | All undergraduate students
112
Areas of study
HUMANITIES/LIBERAL ARTS/EDUCATION (2/3)
Area of study
Cultural Studies
Ethnic and Regional Studies
Foreign Language
Gender Studies
Geography and the Environment
Government
Graphic & Interactive Design
Homeland Security / Defense
Humanities Program
Interior Design
International Relations
International Studies
Law and Legal Studies
Linguistics
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
All universities
2%
1%
8%
1%
1%
2%
2%
1%
1%
1%
4%
6%
2%
3%
2014 | US | Students | All undergraduate students
113
Areas of study
HUMANITIES/LIBERAL ARTS/EDUCATION (3/3)
Area of study
Music
Philosophy
Photography
Political Science
Prelaw
Religious Studies
Science, Technology, and Society Program
Social Work
Sociology
Special Education
Speech Therapy
Theatre and Dance
Undeclared
Women's Studies
Other Humanities
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
33%
All universities
4%
3%
1%
11%
3%
1%
1%
4%
6%
2%
2%
3%
1%
1%
10%
2014 | US | Students | All undergraduate students
114
The Universum Career Profiles (1/2)
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness.
Different attribute selections produce different Career Profiles. To match a certain profile, a minimum
amount of points must be reached.
CAREERIST
• Prestige (3)
• Recruiting only the best talent (3)
• Clear path for advancement (3)
• Market success (1)
• Professional training and development (1)
•
•
•
•
Sponsorship of future education (2)
Rapid promotion (3)
Recognizing performance (meritocracy) (2)
Good reference for future career (3)
12 out of
21 points
ENTREPRENEUR
• Fast-growing/entrepreneurial (3)
• A creative and dynamic work
environment (3)
• Challenging work (1)
• Variety of assignments (1)
• Innovation (2)
• Attractive/exciting products and services (1)
6 out of
11 points
HARMONIZER
• Respect for its people (2)
• Enabling me to integrate personal
interests in my schedule (3)
• Team-oriented work (1)
•
•
•
•
7 out of
15 points
Secure employment (2)
Control over my number of working hours (3)
Flexible working conditions (3)
Overtime pay/compensation (1)
2014 | US | Students | All undergraduate students
115
The Universum Career Profiles (2/2)
HUNTER
• Competitive base salary (3)
• High future earnings (3)
• Performance-related bonus (2)
• Competitive benefits (1)
• Client interaction (1)
• Financial strength (1)
6 out of
11 points
IDEALIST
• A friendly work environment (1)
• Ethical standards (3)
• Corporate Social Responsibility (3)
• Environmental sustainability (3)
• Support for gender equality (2)
• Acceptance towards minorities (2)
6 out of
14 points
INTERNATIONALIST
• Opportunities for international
travel/relocation (3)
• Interaction with international clients and
colleagues (3)
6 out of
6 points
• High level of responsibility (2)
• Inspiring management (2)
5 out of
10 points
LEADER
• Leadership opportunities (3)
• Leaders who will support my
development (3)
116
ARE YOU
INTERESTED
IN GETTING MORE
INSIGHTS ABOUT
STUDENTS,
OR
EMPLOYERS
?
Don’t hesitate to contact us with any
questions at ur@universumglobal.com
WWW.UNIVERSUMGLOBAL.COM