UNIVERSUM STUDENT SURVEY 2013
University Report | US Edition
Michigan Technological University | All undergraduate students
WWW.UNIVERSUMGLOBAL.COM
2013 | US | Students | All undergraduate students
2
About Universum
With over 25 years of experience
researching the field of employer
branding, Universum is a recognized
world leader with tried and tested
frameworks.
Universum annually conducts quantitative
and qualitative research with over 400,000
talented individuals to gather insights into
their career preferences, communication
habits, and perceptions of potential
employers.
Universum’s unique global reach ensures
the comparability of research results
across markets. We partner with more
than 1,700 of the top academic institutions
in the world.
Universum is the thought leader in
employer branding, with local experts in
research, consulting, and communication
solutions offering high-quality insights.
For our clients around the world,
Universum is a trusted partner providing
solutions and services to develop,
improve, and implement tailored employer
branding strategies.
Universum employs smart, friendly, and
professional experts and consultants who
work with our clients in long-term
partnerships.
2013 | US | Students | All undergraduate students
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Our clients and media partners
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
2013 | US | Students | All undergraduate students
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What we cover in the report
6. APPENDIX
1. KEY BACKGROUND DATA
Additional data on topics covered in
previous sections.
An overview of the groups covered in this
report and presents key background
information about the samples.
2. CAREER PREFERENCES
5. SUMMARY
A summary of the core findings of the
report. These slides can be shared with
key stakeholders within the university as
well as with external partners to provide a
quick visual overview of the career profile
of your students.
Find out the career preferences of your
students in comparison to the total group.
You will also see some trends that have
developed over time. This information
illustrates what separates your students
from those at other universities and in
which aspects their educational
background from Michigan Technological
University has made them unique.
4. UNIVERSITY PERCEPTION
3. EMPLOYER PREFERENCES
Get feedback from your students on their
satisfaction with various aspects of their
studies, benchmarking the results against
the total group. The data illustrates what
students find unique about their current
university.
Understand the employer preferences of
your students in comparison to the total
group. The data suggests which employers
your students would like to meet on
campus, or alternatively which employers
have been most successful in becoming
attractive towards your students over the
years.
2013 | US | Students | All undergraduate students
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Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
KEY BACKGROUND DATA
An overview of the groups covered in this report and presents key background
information about the samples.
2013 | US | Students | All undergraduate students
6
Groups in this report
Field period: December 2012 to March 2013
Global
US
Your university
400,000+
65,679
765
Students participate annually in
Universum’s global career research.
Participating students from 312
educational institutions in the US.
Throughout the report, this group is
referred to as “All universities”.
Participating students from your
university. Throughout the report, this
group is referred to as ”Michigan
Technological University”.
The comparisons in this report are based on: All undergraduate students
University reports can be based on the total number of
respondents from all main fields of study, or may be specific
to a main field of study. This particular report is specific to:
All undergraduate students.
2013 | US | Students | All undergraduate students
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Target group | Students’ characteristics
Michigan Technological University
All universities
Average age (years):
Average age (years):
20.6
20.9
Average GPA:
Average GPA:
3.3
64% 36%
Year of study:
3.6
34% 66%
Year of study:
23%
23%
24%
Freshman
Sophomore
Junior
30%
Senior
23%
Freshman
30%
Sophomore
28%
Junior
20%
Senior
2013 | US | Students | All undergraduate students
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Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
CAREER PREFERENCES
Find out the career preferences of your students in comparison to the total group.
You will also see some trends that have developed over time. This information
illustrates what separates your students from those at other universities and in
which aspects their educational background from Michigan Technological
University has made them unique.
2013 | US | Students | All undergraduate students
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Expected annual salary
Michigan Technological University
55,032 USD
Total
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
• What is your gender?
All universities
52,028 USD
2013 | US | Students | All undergraduate students
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Expected annual salary
Michigan Technological University
52,837
USD
Female
56,221
USD
Male
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
• What is your gender?
2013 | US | Students | All undergraduate students
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Expected annual salary
All universities
49,249
USD
Female
56,947
USD
Male
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
• What is your gender?
2013 | US | Students | All undergraduate students
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Expected annual salary | Evolution
Gender gap | All universities
87%
87%
87%
86%
86%
2009
2010
2011
2012
Female/Male salary ratio
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
• What is your gender?
2013
This chart
illustrates
females’
expected salary
compared to
males’
expected
salary.
2013 | US | Students | All undergraduate students
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Career goals
66%
62%
To have work/life balance
57%
57%
To be secure or stable in my job
42%
To be dedicated to a cause or to feel that I am serving a
greater good
49%
37%
34%
To be competitively or intellectually challenged
23%
26%
To be a leader or manager of people
To be a technical or functional expert
20%
9%
20%
23%
To be entrepreneurial or creative/innovative
To have an international career
To be autonomous or independent
12%
17%
11%
12%
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.
Michigan Technological University
All universities
2013 | US | Students | All undergraduate students
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Career goals | Evolution
All universities
1
2
3
To have work/life balance
4
5
To be secure or stable in my job
To be dedicated to a cause or to feel that I am serving
a greater good
To be competitively or intellectually challenged
6
To be a leader or manager of people
7
8
To be entrepreneurial or creative/innovative
To have an international career
To be autonomous or independent
9
2008
2009
2010
2011
2012
To be a technical or functional expert
2013
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.
• The alternatives in the legend are sorted according to
importance in 2013. Thus, the most important career goal
in 2013 is at the top of the legend.
2013 | US | Students | All undergraduate students
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The Universum Drivers of Employer Attractiveness
EMPLOYER REPUTATION & IMAGE
The attributes of the employer as an organization
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
PEOPLE & CULTURE
The social environment and attributes of the workplace
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
JOB CHARACTERISTICS
The contents and demands of the job, including the learning
opportunities provided by the job
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other benefits, now and
in the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
• This framework has been developed by Universum and is
based on specific research within HR, as well as focus
groups and general communication with both our clients
and students.
2013 | US | Students | All undergraduate students
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Driver attractiveness | Evolution
All universities
35
30
25
20
15
2008
2009
2010
2011
2012
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between
the alternatives in accordance with importance.
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
2013
2013 | US | Students | All undergraduate students
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Students’ top 10 preferences
Michigan Technological University
All universities
1. Secure employment
ure employment
Respect for its people
Respect for its 1.
people
2. A creative
and dynamic work environment
dynamic work
environment
Respect for its people
pect for its 3.
people
2. Secure employment
Secure employment
3. A creative
and dynamic work environment
A creative and dynamic work
environment
4. Challenging work
hallenging work
4. development
Professional training and development
Professional training and
5. A friendly work environment
ly work environment
6. Innovation
Innovation
5. A friendly work environment
A friendly work environment
who will support my development
Leaders who will support 6.
myLeaders
development
7. Variety of assignments
ty of assignments
8. development
Professional training and development
training and
7. High future earnings
High future earnings
8. Leadership opportunities
Leadership opportunities
9. Ethical standards
hical standards
9. Ethical standards
Ethical standards
who will support my development Clear path for advancement
10. Clear path for advancement
will support10.
myLeaders
development
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between
the alternatives in accordance with importance.
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This table shows the most attractive of the 40 attributes,
taking into account the overall importance of the driver
categories to the students. This analysis gives a
summarized 360 degree view of what influences
employer attractiveness.
2013 | US | Students | All undergraduate students
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Universum Career Profiles
Michigan Technological
University
All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• The Universum Career Profiles are based on the
attributes that students selected as attractive for their first
employer. See more details in Appendix.
2013 | US | Students | All undergraduate students
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Geographical mobility | Students planning to study abroad
Michigan Technological University
All universities
Currently studying in your home country
97%
3%
Currently studying in your home country
Yes
Yes
No
No
12%
88%
19%
37%
of the students studying
in their home country
plan to go abroad to
continue studying
of the students studying
in their home country
plan to go abroad to
continue studying
• Are you currently studying in your home country?
• Do you plan to go abroad to continue studying?
2013 | US | Students | All undergraduate students
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Geographical mobility | Preferred first employment
I would prefer to start working in
another country in Asia/Europe/North
America, not being my home country
I would prefer to start working
abroad, outside Asia/Europe/North
America
6%
81%
I would prefer to start working in my
home country
would like
to start working
abroad
71%
4%
13%
2%
16%
3%
13%
Michigan Technological
University
12%
All universities
I don't know
• Where would you prefer to start your first employment after your graduation?
would like
to start working
abroad
2013 | US | Students | All undergraduate students
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What students want to do after graduating
17%
Work for a publicly-traded
company/organization
14%
Continue studying
14%
18%
23%
11%
12%
Work for the government
Start my own business
Work for a non-profit
Other
would like to work
for a start-up or
start their own
business
21%
15%
Work for a privately-owned national
company
Work for a start-up
8%
22%
Work for an international company
8%
6%
3%
2%
5%
1%
6%
5%
5%
• Which of the following would you prefer to do most after graduation?
Michigan Technological
University
All universities
would like to work
for a start-up or
start their own
business
2013 | US | Students | All undergraduate students
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Most attractive internship offerings
44%
51%
Opportunity for full-time employment
43%
42%
Job orientation/training
89%
of your students are
interested in doing an
internship
Challenging assignments
30%
29%
Good employer reference
Teamwork
11%
17%
15%
Relocation/housing assistance
9%
10%
9%
Formal internship program
8%
Client exposure
8%
10%
International internship opportunities
Performance assessment
13%
8%
12%
Inspiring colleagues
Camaraderie within internship class
17%
14%
19%
Flexible working conditions
of all students are
interested in doing an
internship
19%
18%
18%
Competitive compensation
Assigned mentor
91%
38%
20%
6%
3%
6%
8%
• Are you interested in doing an internship?
• What do you find most important that an employer offers in an internship? Please select a maximum of three alternatives.
Michigan Technological University
All universities
2013 | US | Students | All undergraduate students
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Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
EMPLOYER PREFERENCES
Understand the employer preferences of your students in comparison to the total
group. The data suggests which employers your students would like to meet on
campus, or alternatively which employers have been most successful in becoming
attractive towards your students over the years.
2013 | US | Students | All undergraduate students
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Most preferred industries
49%
Engineering and Manufacturing
12%
17%
Aerospace and Defense
7%
15%
Energy
Automobiles and Parts
Technology Hardware & Equipment
7%
13%
3%
12%
5%
11%
16%
Educational and Scientific Institutions
Software and Computer Services
Chemicals
Health Care Services
Health Care Equipment
11%
7%
10%
4%
9%
24%
8%
4%
Michigan Technological University
All universities
• In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of
three alternatives.
2013 | US | Students | All undergraduate students
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The Universum Rankings
FULL COMPANY LIST
(~ 200 employers within each
main field of study)
“Below is a list of employers. Which
of these employers would you
consider working for?”
CONSIDERED EMPLOYER
RANKING
(as many as applicable)
“Please select five employers from
the list below for which you would
most like to work - your five Ideal
Employers.”
IDEAL EMPLOYER RANKING
(maximum five employers)
“Have you or will you apply to
these companies/organisations?”
POTENTIAL APPLICANT
RANKING
(Yes, I have or will apply)
2013 | US | Students | All undergraduate students
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The Universum Recruitment Funnel
DO STUDENTS KNOW WHO YOU ARE?
Awareness
WOULD THEY CONSIDER WORKING FOR YOU?
ARE YOU THEIR IDEAL EMPLOYER?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
Consideration
Desire
Application
2013 | US | Students | All undergraduate students
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Considered Employer Ranking | Top 30
Michigan Technological University | Business
Employer
3M
Google
Nike
Amazon
Ford Motor Company
Microsoft
Walt Disney Company
Chrysler
FBI
Apple
DOW Chemical
Electronic Arts
General Motors
Kimberly Clark
PepsiCo
Rank
2013
Percent
2013
1
2
2
4
4
6
6
8
8
10
10
10
10
10
10
40.00%
37.50%
37.50%
35.00%
35.00%
30.00%
30.00%
25.00%
25.00%
22.50%
22.50%
22.50%
22.50%
22.50%
22.50%
Trend
• Below is a list of employers. Which of these employers would you consider working for?
9
0
32
1
1
-1
-5
84
54
0
0
82
0
52
-5
Employer
Target
The Coca-Cola Co.
Under Armour, Inc.
adidas
American Airlines
Boeing
Ernst & Young
General Electric
General Mills
IKEA
Intel
Johnson & Johnson
Kohl's
L'Oréal
NASA
Rank
2013
Percent
2013
10
10
10
19
19
19
19
19
19
19
19
19
19
19
19
22.50%
22.50%
22.50%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
20.00%
Trend
8
-7
8
-1
73
15
15
15
43
-1
28
-16
73
28
43
2013 | US | Students | All undergraduate students
28
Ideal Employer Ranking | Top 20
Michigan Technological University | Business
Employer
Google
Ford Motor Company
Chrysler
DOW Chemical
Nike
Apple
Deloitte
Ernst & Young
General Motors
Microsoft
Rank
2013
Percent
2013
1
2
3
3
3
6
6
6
6
6
22.50%
17.50%
12.50%
12.50%
12.50%
10.00%
10.00%
10.00%
10.00%
10.00%
Trend
NEW
0
13
29
29
-2
26
26
26
-3
Employer
Target
Walt Disney Company
3M
FBI
Kimberly Clark
KPMG LLP
PepsiCo
U.S. Department of the Treasury
American Cancer Society
Electronic Arts
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank
2013
Percent
2013
6
6
13
13
13
13
13
13
19
19
10.00%
10.00%
7.50%
7.50%
7.50%
7.50%
7.50%
7.50%
5.00%
5.00%
Trend
NEW
NEW
-2
-5
-9
-9
19
19
19
13
-
2013 | US | Students | All undergraduate students
29
Potential Applicant Ranking | Top 10
Michigan Technological University | Business
Employer
Google
Apple
Deloitte
Ernst & Young
Ford Motor Company
DOW Chemical
Kimberly Clark
Microsoft
Nike
Target
Rank
2013
Percent
2013
Diff
1
2
2
2
2
6
6
6
6
6
7.27%
5.45%
5.45%
5.45%
5.45%
3.64%
3.64%
3.64%
3.64%
3.64%
-1
-1
-5
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
• Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students
30
Considered Employer Ranking | Top 30
Michigan Technological University | Engineering
Employer
3M
NASA
Ford Motor Company
General Motors
Caterpillar Inc.
General Electric
Boeing
John Deere
Chrysler
DOW Chemical
Google
U.S. Department of Energy
Volkswagen
Sony
Apple
Rank
2013
Percent
2013
1
2
3
4
5
6
7
8
9
10
10
12
13
14
15
40.98%
38.11%
36.68%
36.27%
35.04%
34.63%
31.76%
31.15%
30.33%
27.25%
27.25%
24.80%
21.93%
21.52%
21.31%
Trend
• Below is a list of employers. Which of these employers would you consider working for?
3
3
-1
-1
-4
4
-1
-2
-1
-1
6
0
2
15
8
Employer
Microsoft
Volvo Cars
D.O.D.
Johnson & Johnson
Shell Oil Company
BMW Group
Lockheed Martin Corporation
U.S. Air Force
FBI
Marathon Oil
Honda Companies
Intel
Nissan
Exxon Mobil Corporation
Bosch
Rank
2013
Percent
2013
16
17
18
18
18
21
21
21
24
24
26
26
26
29
30
20.70%
19.67%
19.47%
19.47%
19.47%
19.06%
19.06%
19.06%
18.65%
18.65%
18.44%
18.44%
18.44%
18.03%
17.83%
Trend
11
20
4
0
-4
-9
2
-2
5
-7
0
30
5
-10
-7
2013 | US | Students | All undergraduate students
31
Ideal Employer Ranking | Top 20
Michigan Technological University | Engineering
Employer
3M
Ford Motor Company
NASA
General Motors
Caterpillar Inc.
Google
General Electric
John Deere
DOW Chemical
Boeing
Rank
2013
Percent
2013
1
2
3
4
5
6
7
7
9
10
18.92%
15.05%
14.84%
14.41%
13.33%
11.61%
10.32%
10.32%
9.68%
9.25%
Trend
2
0
2
0
-4
11
7
2
-4
-2
Employer
Medtronic
Chrysler
D.O.D.
U.S. Department of Energy
Lockheed Martin Corporation
Cliffs Natural Resources
Apple
EPA
Mayo Clinic
Honeywell
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank
2013
Percent
2013
10
12
12
14
15
16
17
18
18
20
9.25%
8.39%
8.39%
7.74%
6.88%
6.67%
6.45%
6.02%
6.02%
5.16%
Trend
NEW
0
2
0
-5
-6
8
-5
10
23
2013 | US | Students | All undergraduate students
32
Potential Applicant Ranking | Top 10
Michigan Technological University | Engineering
Employer
3M
General Motors
Ford Motor Company
Caterpillar Inc.
DOW Chemical
Chrysler
General Electric
John Deere
Medtronic
D.O.D.
Rank
2013
Percent
2013
1
2
3
4
5
6
7
7
7
10
7.40%
5.08%
4.42%
3.86%
3.64%
3.53%
3.09%
3.09%
3.09%
2.65%
Trend
NEW
3
2
-1
-2
-4
3
6
1
6
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
• Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students
33
Considered Employer Ranking | Top 30
Michigan Technological University | IT
Employer
Google
Microsoft
Intel
IBM
Cisco Systems
Blizzard Entertainment
Amazon
NASA
Sony
Apple
FBI
Texas Instruments
Dell
Electronic Arts
General Electric
Rank
2013
Percent
2013
1
2
3
4
5
6
7
7
7
10
10
10
13
14
14
84.62%
69.23%
61.54%
58.97%
51.28%
48.72%
46.15%
46.15%
46.15%
43.59%
43.59%
43.59%
41.03%
38.46%
38.46%
Trend
NEW
• Below is a list of employers. Which of these employers would you consider working for?
0
0
1
4
-1
3
3
1
-7
0
10
-9
-4
33
Employer
Lenovo
National Security Agency (NSA)
Target
VMWare
D.O.D.
3M
Central Intelligence Agency
Facebook
Ford Motor Company
U.S. Department of Energy
Bose
Comcast
DOW Chemical
General Motors
HP
Rank
2013
Percent
2013
16
16
16
16
20
21
21
21
21
21
26
26
26
26
26
35.90%
35.90%
35.90%
35.90%
33.33%
30.77%
30.77%
30.77%
30.77%
30.77%
28.21%
28.21%
28.21%
28.21%
28.21%
Trend
NEW
31
9
22
9
13
-1
-17
-11
-4
35
7
7
-3
-9
2013 | US | Students | All undergraduate students
34
Ideal Employer Ranking | Top 20
Michigan Technological University | IT
Employer
Google
Microsoft
Blizzard Entertainment
IBM
Intel
Cisco Systems
Apple
Amazon
D.O.D.
FBI
Rank
2013
Percent
2013
1
2
3
4
5
6
7
8
8
8
65.79%
34.21%
31.58%
26.32%
23.68%
21.05%
18.42%
15.79%
15.79%
15.79%
Trend
NEW
0
0
5
2
5
-4
3
3
3
Employer
Electronic Arts
Central Intelligence Agency
Ford Motor Company
Target
Facebook
NASA
National Security Agency (NSA)
Oracle
Sony
Texas Instruments
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank
2013
Percent
2013
11
12
12
12
15
15
15
15
15
15
13.16%
10.53%
10.53%
10.53%
7.89%
7.89%
7.89%
7.89%
7.89%
7.89%
Trend
-4
-8
6
3
-6
3
-9
3
-10
0
2013 | US | Students | All undergraduate students
35
Potential Applicant Ranking | Top 10
Michigan Technological University | IT
Employer
Google
Blizzard Entertainment
Electronic Arts
IBM
Microsoft
Target
Central Intelligence Agency
D.O.D.
Facebook
FBI
Rank
2013
Percent
2013
1
2
2
2
5
5
7
7
7
7
18.18%
7.27%
7.27%
7.27%
5.45%
5.45%
3.64%
3.64%
3.64%
3.64%
Trend
NEW
0
1
6
-3
3
1
1
1
1
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
• Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students
36
Considered Employer Ranking | Top 30
Michigan Technological University | Humanities/Liberal Arts/Education
Employer
Apple
Google
Electronic Arts
FBI
IKEA
Microsoft
Peace Corps
NASA
Walt Disney Company
3M
American Cancer Society
Facebook
Hasbro
Johnson & Johnson
Mayo Clinic
Rank
2013
Percent
2013
1
1
3
3
3
3
3
8
8
10
10
10
10
10
10
45.16%
45.16%
25.81%
25.81%
25.81%
25.81%
25.81%
22.58%
22.58%
19.35%
19.35%
19.35%
19.35%
19.35%
19.35%
Trend
• Below is a list of employers. Which of these employers would you consider working for?
1
0
3
3
7
5
7
24
-6
89
22
-8
4
22
0
Employer
Under Armour, Inc.
United Nations
NBCUniversal
Nestlé USA
Target
TBS
Teach for America
The Coca-Cola Co.
U.S. Air Force
U.S. Department of State
United Airlines
Best Buy
Dell
EPA
Ford Motor Company
Rank
2013
Percent
2013
10
10
18
18
18
18
18
18
18
18
18
27
27
27
27
19.35%
19.35%
16.13%
16.13%
16.13%
16.13%
16.13%
16.13%
16.13%
16.13%
16.13%
12.90%
12.90%
12.90%
12.90%
Trend
NEW
57
4
5
5
-4
5
-10
32
5
49
-4
23
5
-4
2013 | US | Students | All undergraduate students
37
Ideal Employer Ranking | Top 20
Michigan Technological University | Humanities/Liberal Arts/Education
Employer
Apple
Google
NASA
Walt Disney Company
FBI
Mayo Clinic
Peace Corps
3M
American Cancer Society
Best Buy
Rank
2013
Percent
2013
1
2
2
2
5
5
5
8
8
8
23.33%
16.67%
16.67%
16.67%
13.33%
13.33%
13.33%
6.67%
6.67%
6.67%
Trend
3
-1
22
0
-1
4
-1
16
16
7
Employer
Boeing
Centers for Disease Control
Electronic Arts
Ford Motor Company
IKEA
Kimberly Clark
Target
U.S. Department of State
United Nations
American Airlines
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank
2013
Percent
2013
8
8
8
8
8
8
8
8
8
20
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
3.33%
Trend
NEW
NEW
NEW
16
-4
16
16
16
7
-4
-
2013 | US | Students | All undergraduate students
38
Potential Applicant Ranking | Top 10
Michigan Technological University | Humanities/Liberal
Arts/Education
Employer
FBI
American Cancer Society
Apple
Best Buy
Chevron Corporation
DuPont
Electronic Arts
General Electric
Mayo Clinic
Peace Corps
Rank
2013
Percent
2013
1
2
2
2
2
2
2
2
2
2
14.29%
7.14%
7.14%
7.14%
7.14%
7.14%
7.14%
7.14%
7.14%
7.14%
Trend
NEW
NEW
NEW
NEW
NEW
NEW
3
2
2
2
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
• Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students
39
Considered Employer Ranking | Top 30
Michigan Technological University | Natural Sciences
Employer
Mayo Clinic
DOW Chemical
EPA
NASA
Centers for Disease Control
American Cancer Society
Peace Corps
U.S. Department of Energy
3M
U.S. Department of State
FBI
Google
National Institutes of Health
Walt Disney Company
D.O.D.
Rank
2013
Percent
2013
1
2
3
4
5
6
7
7
9
9
11
11
13
13
15
30.85%
28.72%
26.60%
23.40%
20.21%
18.09%
17.02%
17.02%
15.96%
15.96%
14.89%
14.89%
13.83%
13.83%
12.77%
Trend
• Below is a list of employers. Which of these employers would you consider working for?
0
1
0
1
3
3
2
-2
8
4
-9
13
-4
11
30
Employer
Nike
REI
U.S. Navy
Johnson & Johnson
Pfizer
Shell Oil Company
The Hershey Company
Under Armour, Inc.
Ecolab
Microsoft
L'Oréal
U.S. Army
United Nations
Waste Management
Biogen Idec
Rank
2013
Percent
2013
15
15
15
19
19
19
19
19
24
24
26
26
26
26
30
12.77%
12.77%
12.77%
11.70%
11.70%
11.70%
11.70%
11.70%
10.64%
10.64%
9.57%
9.57%
9.57%
9.57%
8.51%
Trend
NEW
30
9
7
-10
-2
26
12
-19
21
36
-9
-13
75
47
2013 | US | Students | All undergraduate students
40
Ideal Employer Ranking | Top 20
Michigan Technological University | Natural Sciences
Employer
Mayo Clinic
Centers for Disease Control
DOW Chemical
EPA
NASA
American Cancer Society
Peace Corps
Under Armour, Inc.
D.O.D.
FBI
Rank
2013
Percent
2013
1
2
2
2
5
6
6
6
9
9
22.09%
16.28%
16.28%
16.28%
13.95%
9.30%
9.30%
9.30%
8.14%
8.14%
Trend
0
6
1
0
1
-2
7
30
6
-5
Employer
Google
National Institutes of Health
Pfizer
REI
U.S. Department of Energy
Nike
U.S. Department of State
3M
adidas
Microsoft
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank
2013
Percent
2013
9
9
13
13
13
16
16
18
18
18
8.14%
8.14%
6.98%
6.98%
6.98%
5.81%
5.81%
4.65%
4.65%
4.65%
Trend
NEW
6
-3
-3
23
13
20
-1
-3
18
-
2013 | US | Students | All undergraduate students
41
Potential Applicant Ranking | Top 10
Michigan Technological University | Natural Sciences
Employer
DOW Chemical
Mayo Clinic
NASA
Peace Corps
Centers for Disease Control
3M
American Cancer Society
EPA
FBI
Merck & Co.
Rank
2013
Percent
2013
1
2
2
2
5
6
6
6
6
6
9.43%
7.55%
7.55%
7.55%
5.66%
3.77%
3.77%
3.77%
3.77%
3.77%
Trend
NEW
1
2
10
10
7
-2
6
-5
6
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
• Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students
42
Actual communication channels | Top 10
47%
Employer websites
42%
44%
Career fairs
27%
29%
TV advertisements
Employer presentations on campus
33%
21%
16%
21%
19%
Career guidance websites
20%
Social networks/communities
Job boards
Career guides/books
Professional networks/communities
Outdoor/billboard advertisements
33%
18%
16%
17%
16%
17%
24%
Michigan Technological University
16%
20%
• Through which channels have you learned about these employers? Please select as many alternatives as applicable.
All universities
2013 | US | Students | All undergraduate students
43
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
UNIVERSITY PERCEPTION
Get feedback from your students on their satisfaction with various aspects of their
studies, benchmarking the results against the total group. The data illustrates
what students find unique about their current university.
2013 | US | Students | All undergraduate students
44
Career Services | Usage
Michigan Technological University
All universities
34%
40%
60%
66%
Yes
No
• Have you used the career services office at your college or university?
Yes
No
2013 | US | Students | All undergraduate students
45
Career Services | Feedback
Average satisfaction:
34%
Michigan Technological
University
28%
8.1
21%
19%
19%
All universities
17%
15%
15%
7.7
9%
7%
6%
3%
0% 0%
1% 1%
1
2
1%
3
Michigan Technological University
3%
1%
4
5
6
POOR
• How would you rate the career services offered at your college or university?
7
8
9
10
EXCELLENT
All universities
2013 | US | Students | All undergraduate students
46
Career Services | Importance
Michigan Technological University
Career / job / internship fairs
83%
Company database with job and internship postings
49%
General help with job/internship search and CV/interview
preparation
46%
Workshops (eg. resume writing, interviewing)
27%
Employer presentations
25%
Help with my career exploration and goals
23%
Personality or skills testing to better understand my career
direction
Online career advising
Virtual career fairs/meet-ups with employers
• Which of these career services are most important to you?
17%
9%
7%
Online
On campus events
Personal counselling
2013 | US | Students | All undergraduate students
47
Career Services | Importance
All universities
Career / job / internship fairs
65%
General help with job/internship search and CV/interview
preparation
51%
Company database with job and internship postings
47%
Help with my career exploration and goals
35%
Workshops (eg. resume writing, interviewing)
27%
Personality or skills testing to better understand my career
direction
23%
Employer presentations
Online career advising
Virtual career fairs/meet-ups with employers
• Which of these career services are most important to you?
21%
12%
10%
Online
On campus events
Personal counselling
2013 | US | Students | All undergraduate students
48
Factors affecting university choice
Prospects for future employment
66%
43%
Prestige/reputation
Offered a specific program or field of study
60%
49%
Learning environment and educational facilities
48%
Offered me a scholarship or financial aid
47%
55%
53%
40%
35%
Social environment and recreational activities
28%
Costs (e.g. tuition, living expenses, accommodation, etc.)
58%
26%
24%
Advice from current students and/or alumni
19%
Proximity to home/family
47%
19%
24%
Advice from family
9%
Opportunities for international travel and study abroad
Other
64%
45%
4%
4%
• Which of the following were the most integral factors in choosing your college or university?
24%
Michigan Technological University
All universities
2013 | US | Students | All undergraduate students
49
Most attractive university attributes
High employment among graduates
49%
Good reputation among employers
45%
Provides the skills and knowledge for which
employers are looking
27%
31%
20%
17%
Practical curriculum
14%
Interesting courses
11%
Inspiring professors/lecturers
24%
24%
11%
13%
Appropriate ratio of students per professor/lecturer
8%
9%
Top quality of service facilities (e.g. libraries, dorms,
fitness facilities)
6%
Opportunities for international study/experience
5%
• Which attributes do you perceive as the most attractive?
66%
54%
47%
Good contacts with the employers in my field
Organizes a variety of social activities for students
69%
13%
Michigan Technological University
16%
All universities
2013 | US | Students | All undergraduate students
50
Associated attributes with Michigan Technological University
Good reputation among employers
97%
High employment among graduates
91%
Provides the skills and knowledge for which employers are
looking
89%
Practical curriculum
73%
Good contacts with the employers in my field
73%
Interesting courses
72%
Appropriate ratio of students per professor/lecturer
68%
Organizes a variety of social activities for students
68%
Opportunities for international study/experience
Top quality of service facilities (e.g. libraries, dorms, fitness
facilities)
Inspiring professors/lecturers
• Which of the following attributes do you associate with each college or university?
61%
52%
47%
Current students
2013 | US | Students | All undergraduate students
51
Top of mind association
Michigan Technological University
• Please write the first word that comes to mind when thinking of your college or university.
2013 | US | Students | All undergraduate students
52
University recommendations
41%
36%
Average score:
Michigan Technological
University
8.7
21%20%
21%
19%
All universities
8.4
12%
10%
5%
3%
1% 0%
1% 0%
1% 0%
1% 1%
1
2
3
4
VERY
UNLIKELY
2%
5
Michigan Technological University
3%
6
7
8
9
10
VERY
LIKELY
• Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?
All universities
2013 | US | Students | All undergraduate students
53
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
SUMMARY
A summary of the core findings of the report. These slides can be shared with key
stakeholders within the university as well as with external partners to provide a
quick visual overview of the career profile of your students.
2013 | US | Students | All undergraduate students
54
Quick facts about students’ career preferences
Michigan Technological University
Top 3 most used communication channels:
Average age (years):
• Employer websites
20.6
• Career fairs
• TV advertisements
Top 3 career profiles:
Top 3 industries:
• Leader
• Engineering and Manufacturing
• Entrepreneur
• Aerospace and Defense
• Idealist
64% 36%
• Energy
Top 5 most attractive attributes:
Average expected
annual salary:
55,032 USD
• Secure employment (Job Characteristics)
• A creative and dynamic work environment
(People & Culture)
• Respect for its people (People & Culture)
• Challenging work (Job Characteristics)
Top 3 career goals:
• A friendly work environment (People & Culture)
• To have work/life balance
• To be secure or stable in my job
• To be dedicated to a cause or to feel that I am
serving a greater good
This is an extract from a University Report based on the
results of Universum Student Survey 2013. Please visit
www.universumglobal.com for more information about
Universum and our global research.
2013 | US | Students | All undergraduate students
55
Quick facts about students’ career preferences
All universities
Top 3 most used communication channels:
Average age (years):
• Employer websites
20.9
• TV advertisements
• Social networks/communities
Top 3 career profiles:
Top 3 industries:
• Leader
• Health Care Services
• Idealist
• Media and Advertising
• Entrepreneur
34% 66%
• Educational and Scientific Institutions
Top 5 most attractive attributes:
Average expected
annual salary:
52,028 USD
• Respect for its people (People & Culture)
• Secure employment (Job Characteristics)
• A creative and dynamic work environment
(People & Culture)
Top 3 career goals:
• Professional training and development (Job
Characteristics)
• To have work/life balance
• A friendly work environment (People & Culture)
• To be secure or stable in my job
• To be dedicated to a cause or to feel that I am
serving a greater good
This is an extract from a University Report based on the
results of Universum Student Survey 2013. Please visit
www.universumglobal.com for more information about
Universum and our global research.
2013 | US | Students | All undergraduate students
56
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
APPENDIX
Additional data on topics covered in previous sections.
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
57
2013 | US | Students | All undergraduate students
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | US | Students | All undergraduate students
58
About the Universum Student Survey and the target group
METHODOLOGY
THIS REPORT
THE QUESTIONNAIRE
 Created based on 25 years of experience,
extensive research within HR, focus groups, and
communication with both our clients and students.
 Global perspective - local insight.
312
Educational
institutions
DATA COLLECTION
Conducted via an exclusive survey, distributed via
university contacts, the Universum Panel, and local
partners.
STATISTICAL ANALYSIS
In order to provide our clients with reliable data we
set targets per main field of study and educational
institution to reflect the actual distribution of students.
Weighting is used to compensate for discrepancies
from the targets.
34% 66%
65,679
all undergraduate students in the survey
FIELD PERIOD
December 2012 to March 2013
Total number of
respondents in the survey
69,418
2013 | US | Students | All undergraduate students
59
Ethnicity
89%
White/Caucasian
Multi-racial
57%
2%
5%
Asian
2%
Latino/Hispanic
1%
American Indian/Alaskan Native
1%
0%
Asian-Indian
1%
2%
10%
10%
Black/African American
1%
Middle Eastern
1%
1%
Native Hawaiian or Pacific Islander
Other
I do not wish to say
10%
0%
1%
1%
3%
3%
• How would you classify your ethnic background?
Michigan Technological University
All universities
2013 | US | Students | All undergraduate students
60
Academic performance
AVERAGE
1%
Michigan Technological
University
Less than 2.0
0%
3.3
5%
2.0 - 2.49
1%
All universities
20%
2.5 - 2.99
3.6
5%
32%
3.0 - 3.49
25%
Michigan Technological
University
42%
3.5 - 4.0
69%
• What is your cumulative GPA?
All universities
2013 | US | Students | All undergraduate students
61
Areas of study | Business (1/3)
Area of study
Accounting/Auditing/Taxation
Marketing
Management
Finance
Business Administration & Management
Management Information Systems
Economics
Operations
Supply Chain Management
Advertising
Digital Communications and Multimedia
Human Resource Management
Banking
Business Law
Communication Studies
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
26%
22%
16%
14%
12%
12%
6%
6%
6%
4%
4%
4%
2%
2%
2%
All universities
24%
16%
11%
19%
10%
3%
11%
1%
2%
4%
1%
3%
1%
1%
5%
2013 | US | Students | All undergraduate students
62
Areas of study | Business (2/3)
Area of study
International Business
Journalism
Labor Studies
Logistics
Non-Profit Administration
Prelaw
Project Management
Public Administration & Policy
Public Relations
Statistics
Tourism
Actuarial Science
Broadcasting, Telecommunications, and Mass Media
Entrepreneurial Studies
Film and Media Arts
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
0%
0%
0%
0%
All universities
6%
3%
0%
1%
1%
2%
1%
1%
4%
1%
1%
1%
2%
3%
2%
2013 | US | Students | All undergraduate students
63
Areas of study | Business (3/3)
Area of study
Financial Management
Financial Planning
Healthcare Administration
Hospitality Management
Industrial Management
Information, Risk & Operations Management (IROM)
Insurance
Merchandising & Retail/ Fashion Apparel
Radio and Television
Real Estate
Restaurant Management
Sales
Speech Communication
Strategic and Organizational Communication
Other Business
Undeclared
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
All universities
2%
2%
3%
3%
0%
1%
0%
2%
1%
1%
0%
1%
1%
1%
2%
3%
2013 | US | Students | All undergraduate students
64
Areas of study | Engineering (1/2)
Area of study
Mechanical Engineering
Electrical Engineering
Chemical Engineering
Biomedical Engineering
Civil Engineering
Computer Engineering
Environmental Engineering
Materials Engineering
General Engineering
Engineering Technology
Aerospace Engineering/Aeronautics
Computer Science
Construction
Manufacturing Engineering
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
37%
16%
13%
12%
10%
8%
6%
4%
2%
2%
1%
1%
1%
1%
All universities
24%
12%
12%
9%
11%
8%
4%
2%
1%
2%
6%
8%
2%
1%
2013 | US | Students | All undergraduate students
65
Areas of study | Engineering (2/2)
Area of study
Software Engineering
Systems Analysis & Engineering
Physics Engineering
Biological Engineering/Bioengineering
Electronics Engineering
Architectural Engineering
Industrial Engineering/Design
Astronautical Engineering
Biomolecular Engineering
Engineering Management
Nuclear Engineering
Packaging
Petroleum Engineering
Other Engineering
Undeclared
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
1%
1%
1%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
All universities
1%
1%
1%
3%
1%
2%
6%
0%
1%
1%
1%
0%
2%
1%
1%
2013 | US | Students | All undergraduate students
66
Areas of study | IT (1/2)
Area of study
Computer Science
Computer Networking
Network Security
Computer Information Technology
Computer Programming
Computer Information Systems
Software Engineering
Information Systems Security
Internet Technologies
Information Technology
Management Information System (MIS)
Technology Management
Computer Forensics
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
51%
29%
22%
20%
17%
15%
15%
10%
7%
5%
5%
5%
2%
All universities
37%
8%
7%
14%
15%
16%
8%
9%
3%
18%
11%
4%
3%
2013 | US | Students | All undergraduate students
67
Areas of study | IT (2/2)
Area of study
Engineering Technology
Game Design
Graphics & Multimedia
Information Systems
Telecommunications/Data Networking
Web Development and Design
Web Management
Computer Engineering
Geographic Information Systems
Information Assurance
Managing Innovation
Other IT
Undeclared
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
2%
2%
2%
2%
2%
2%
2%
0%
0%
0%
0%
2%
0%
All universities
1%
7%
8%
16%
3%
12%
3%
4%
1%
3%
1%
1%
2%
2013 | US | Students | All undergraduate students
68
Areas of study | Humanities/liberal arts/education (1/3)
Area of study
Mass Communication
Education
English
Music
Graphic & Interactive Design
Psychology
Theatre and Dance
Anthropology
Science, Technology, and Society Program
Art and Art History
Cultural Studies
History
Humanities Program
Photography
Creative Writing
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
32%
18%
16%
13%
11%
11%
11%
8%
8%
5%
5%
5%
5%
5%
3%
All universities
8%
14%
9%
4%
2%
18%
3%
4%
1%
5%
1%
6%
1%
1%
3%
2013 | US | Students | All undergraduate students
69
Areas of study | Humanities/liberal arts/education (2/3)
Area of study
Foreign Language
Gender Studies
International Studies
Linguistics
Social Sciences
Sociology
American Studies
Architecture
Child/Family Development
Classical Studies
Comparative Literature Program
Counseling
Criminal Justice
Ethnic and Regional Studies
European Studies
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
3%
3%
3%
3%
3%
3%
0%
0%
0%
0%
0%
0%
0%
0%
0%
All universities
8%
1%
5%
2%
3%
6%
0%
2%
3%
1%
0%
1%
6%
1%
0%
2013 | US | Students | All undergraduate students
70
Areas of study | Humanities/liberal arts/education (3/3)
Area of study
Geography and the Environment
Government
Interior Design
International Relations
Law and Legal Studies
Peace Studies
Philosophy
Planning
Political Science
Pre-Law
Religious Studies
Social Work
Special Education
Speech Therapy
Women's Studies
Other Humanities
Undeclared
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
All universities
1%
1%
1%
4%
2%
0%
2%
0%
10%
4%
1%
3%
2%
2%
1%
4%
2%
2013 | US | Students | All undergraduate students
71
Areas of study | Natural sciences (1/3)
Area of study
Biology
Chemistry and Biochemistry
Mathematics & Statistics
Forestry
Ecology
Environmental Studies
Exercise Science
Psychology
Microbiology
Pre-Medical Studies
Health Sciences
Physics
Pharmacy
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
22%
21%
14%
12%
11%
9%
8%
8%
7%
7%
6%
6%
5%
All universities
28%
13%
5%
0%
1%
4%
3%
11%
3%
17%
10%
3%
3%
2013 | US | Students | All undergraduate students
72
Areas of study | Natural sciences (2/3)
Area of study
Geology
Marine Science
Physical Therapy
Wildlife Ecology
Sports Management
Animal Sciences
Astronomy
Kinesiology
Veterinary Science
Zoology
Biotechnology
Computer Science
Forensic Sciences
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
4%
4%
4%
4%
3%
2%
2%
2%
2%
2%
1%
1%
1%
All universities
1%
1%
4%
1%
1%
4%
1%
4%
3%
2%
1%
1%
1%
2013 | US | Students | All undergraduate students
73
Areas of study | Natural sciences (3/3)
Area of study
Agriculture
Atmospheric Studies
Aviation
Dietetics/Nutrition
Food Science
Geography
Geoscience
Human Ecology
Neuroscience
Nursing
Occupational Science
Public Health
Other Natural Sciences
Undeclared
• What is your major(s)/main area(s) of study?
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
0%
All universities
2%
0%
0%
3%
1%
1%
1%
0%
5%
13%
1%
3%
1%
1%
2013 | US | Students | All undergraduate students
74
All universities (1/12)
University
Total
University
Total
Arizona State University
Ohio State University
University of Central Florida
Texas A&M University
Pennsylvania State University
Purdue University
Michigan State University
University of Florida
University of Illinois - Urbana-Champaign
University of Houston
University of Wisconsin - Madison
Rutgers University - New Brunswick
University of Washington - Seattle
1.34%
1.15%
1.15%
1.13%
1.06%
0.99%
0.94%
0.94%
0.88%
0.87%
0.83%
0.78%
0.78%
University of Arizona
North Carolina State University - Raleigh
University of Maryland - College Park
University of South Florida
Florida State University
University of Michigan - Ann Arbor
University of Colorado - Boulder
Virginia Tech
University of Texas - Austin
Iowa State University
University of California - Berkeley
Colorado State University
Temple University
0.77%
0.76%
0.76%
0.75%
0.71%
0.71%
0.69%
0.69%
0.69%
0.69%
0.68%
0.68%
0.66%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
75
All universities (2/12)
University
Total
University
Total
University of Texas - Arlington
California State University - Long Beach
Texas Tech University
George Mason University
University of Georgia
University of Akron
Louisiana State University
University of California - San Diego
University of Texas - San Antonio
University of Cincinnati
Boston University
Florida Atlantic University
Northeastern University
0.65%
0.64%
0.64%
0.64%
0.64%
0.63%
0.62%
0.62%
0.61%
0.61%
0.59%
0.59%
0.58%
University of Massachusetts - Amherst
University of Minnesota - Twin Cities
Georgia State University
West Virginia University
Indiana University
Florida International University
California State University - Fullerton
Virginia Commonwealth University
Syracuse University
University of South Carolina - Columbia
Kansas State University
Kennesaw State University
Kent State University
0.58%
0.57%
0.57%
0.57%
0.56%
0.56%
0.56%
0.55%
0.55%
0.55%
0.55%
0.54%
0.54%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
76
All universities (3/12)
University
Total
University
Total
University of Tennessee
San Diego State University
University of Kentucky
University of Nebraska - Lincoln
Wayne State University
Oklahoma State University
University of New Mexico
University of Iowa
University of Kansas
Old Dominion University
California State University - Northridge
University of North Carolina - Charlotte
California Polytechnic State University - San Luis Obispo
0.54%
0.53%
0.53%
0.53%
0.52%
0.52%
0.52%
0.52%
0.51%
0.51%
0.51%
0.50%
0.50%
University of Oklahoma
Northern Arizona University
Auburn University
SUNY Stony Brook
New York University
University of Arkansas - Fayetteville
Central Michigan University
Rochester Institute of Technology
University of Texas - El Paso
Georgia Institute of Technology
East Carolina University
Clemson University
University of Connecticut
0.49%
0.48%
0.48%
0.48%
0.48%
0.47%
0.47%
0.47%
0.47%
0.46%
0.46%
0.46%
0.45%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
77
All universities (4/12)
University
Total
University
Total
University of Southern California
University of California - Santa Barbara
CUNY Baruch College
University of Delaware
University of California - Riverside
University of Pittsburgh
University of North Carolina - Chapel Hill
University of Illinois - Chicago
Eastern Michigan University
James Madison University
DePaul University
Mississippi State University
Towson University
0.45%
0.45%
0.44%
0.44%
0.43%
0.43%
0.43%
0.43%
0.43%
0.43%
0.42%
0.42%
0.42%
University of North Texas
University of Puerto Rico
Northern Illinois University
California State University - Fresno
Cornell University
Boise State University
Ball State University
New Mexico State University
Portland State University
Illinois State University
University of Rhode Island
University of Missouri - Columbia
University of Virginia
0.42%
0.41%
0.41%
0.41%
0.41%
0.40%
0.40%
0.40%
0.39%
0.38%
0.38%
0.37%
0.37%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
78
All universities (5/12)
University
Total
University
Total
Western Kentucky University
University of Oregon
CUNY Brooklyn College
University of Colorado - Denver
Oregon State University
University of Mississippi
CUNY Queens College
Miami University of Ohio
University of California - Santa Cruz
CUNY New York City College of Technology
University of South Alabama
University of Pennsylvania
University of Alaska - Fairbanks
0.37%
0.37%
0.37%
0.37%
0.35%
0.35%
0.35%
0.34%
0.34%
0.34%
0.34%
0.34%
0.34%
Texas Pan American University
Youngstown State University
Montclair State University
Southern Illinois University
Baylor University
University of Vermont
Appalachian State University
Western Washington University
University of Alabama
University of Louisville
SUNY Binghamton
University of California - Los Angeles
Western Michigan University
0.34%
0.33%
0.33%
0.32%
0.32%
0.32%
0.32%
0.32%
0.32%
0.31%
0.31%
0.31%
0.31%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
79
All universities (6/12)
University
Total
University
Total
Southeastern Louisiana University
Missouri State University
Harvard University
Indiana University of Pennsylvania
University of North Florida
Washington State University
Idaho State University
SUNY Albany
University of Hawaii
Wright State University
Wichita State University
University of Miami
University of Maryland - Baltimore County
0.31%
0.31%
0.30%
0.30%
0.30%
0.30%
0.29%
0.29%
0.29%
0.29%
0.29%
0.28%
0.28%
University of Northern Iowa
Northwestern University
University of Nevada - Las Vegas
University of Wyoming
Arkansas State University
Indiana State University
North Dakota State University
Florida A&M University
Brigham Young University
University of Idaho
George Washington University
Loyola University - Chicago
New Jersey Institute of Technology
0.28%
0.28%
0.27%
0.27%
0.27%
0.27%
0.27%
0.27%
0.25%
0.25%
0.25%
0.25%
0.25%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
80
All universities (7/12)
University
Total
University
Total
University of West Georgia
College of Charleston
Marshall University
University of Maine
Michigan Technological University
University of Southern Indiana
Drexel University
University of California - Irvine
St. Cloud State University
Saginaw Valley State University
CUNY College of Staten Island
University of Northern Colorado
Georgetown University
0.25%
0.24%
0.24%
0.24%
0.24%
0.23%
0.23%
0.23%
0.22%
0.22%
0.22%
0.22%
0.21%
University of Wisconsin - Milwaukee
Villanova University
Columbia University
University of Dayton
University of Michigan - Dearborn
Utah State University
Rensselaer Polytechnic Institute
Middle Tennessee State University
SUNY Buffalo
University of California - Davis
Washington University in St. Louis
Murray State University
Texas Woman's University
0.21%
0.21%
0.21%
0.21%
0.21%
0.21%
0.21%
0.20%
0.20%
0.20%
0.20%
0.19%
0.19%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
81
All universities (8/12)
University
Total
University
Total
St. Louis University
Texas Christian University
Tulane University
University of Central Missouri
Johns Hopkins University
Emory University
Morgan State University
University of Texas - Dallas
Rutgers University - Newark
Howard University
Rhode Island College
Prairie View A&M University
Texas Southern University
0.19%
0.19%
0.18%
0.18%
0.18%
0.18%
0.18%
0.18%
0.18%
0.18%
0.18%
0.17%
0.17%
Duke University
Radford University
Southern Methodist University
Boston College
Fordham University
Regis University
Massachusetts Institute of Technology
University of San Francisco
Ramapo College
College of New Jersey
Loyola Marymount University
Columbus State University
American University
0.17%
0.17%
0.17%
0.16%
0.16%
0.16%
0.16%
0.16%
0.15%
0.15%
0.15%
0.15%
0.15%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
82
All universities (9/12)
University
Total
University
Total
Santa Clara University
Southern Utah University
Lehigh University
University of San Diego
University of Denver
Stanford University
Bradley University
Case Western Reserve University
St. Joseph's University
Western Connecticut State University
University of Rochester
Alabama A&M University
University of Toledo
0.15%
0.15%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.13%
0.13%
0.13%
0.13%
Princeton University
College of William and Mary
Bentley University
Seton Hall University
Chapman University
Truman State University
University of Chicago
La Salle University
New York Institute of Technology
Creighton University
Carnegie Mellon University
Robert Morris University
Fort Hays State University
0.12%
0.12%
0.12%
0.12%
0.12%
0.12%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
83
All universities (10/12)
University
Total
University
Total
CUNY Hunter College
San Jose State University
Fairfield University
Embry Riddle Aeronautical University
Providence College
Wake Forest University
Yale University
Keene State College
Bucknell University
Kettering University
University of Mary Washington
University of Richmond
Butler University
0.11%
0.11%
0.11%
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.09%
0.09%
0.09%
0.09%
Rice University
University of Notre Dame
Dartmouth College
Colorado School of Mines
University of Utah
Polytechnic Institute of New York University
Clark Atlanta University
Lewis University
University of Washington - Bothell
North Carolina A&T State University
California Polytechnic State University - Pomona
Brandeis University
Pace University - New York City
0.09%
0.09%
0.09%
0.09%
0.08%
0.08%
0.08%
0.08%
0.07%
0.07%
0.07%
0.07%
0.07%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
84
All universities (11/12)
University
Total
University
Total
Lafayette College
Eastern Illinois University
California State University - Dominguez Hills
University of Evansville
Trinity University
Morehouse College
Fairleigh Dickinson University
Xavier University
Babson College
Worcester Polytechnic Institute
Marquette University
Spelman College
Hofstra University
0.07%
0.07%
0.07%
0.06%
0.06%
0.06%
0.06%
0.06%
0.06%
0.06%
0.05%
0.04%
0.04%
University of St. Thomas - St. Paul
Tuskegee University
Brown University
Vanderbilt University
Hampton University
DePauw University
California Institute of Technology
Albion College
St. John's University
Smith College
Bowling Green State University
Rutgers University - Camden
Oakland University
0.04%
0.04%
0.04%
0.04%
0.04%
0.04%
0.04%
0.04%
0.03%
0.03%
0.03%
0.03%
0.03%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
2013 | US | Students | All undergraduate students
85
All universities (12/12)
University
Total
University
Total
Claflin University
CUNY City College
Tufts University
California State University - Sacramento
Wentworth Institute of Technology
Barnard College
Oregon Institute of Technology
Manhattan College
Georgia Southern University
Southern New Hampshire University
Olin College of Engineering
University of New Orleans
University of New Hampshire
Huston-Tillotson University
0.03%
0.03%
0.03%
0.03%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.01%
Central Connecticut State University
University of Arkansas - Pine Bluff
Bryant University
University of Texas - Tyler
University of Ohio
Stevens Institute of Technology
Missouri University of Science and Technology
Cleveland State University
CUNY Medgar Evers College
Southern University and A&M College
Bryn Mawr College
Rose-Hulman Institute of Technology
Other
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.00%
0.00%
5.74%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of
students from these universities with the respective number
of respondents in percentages covered in this report .
These respondent percentages are weighted according to
the actual population of students at these universities.
86
2013 | US | Students | All undergraduate students
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | US | Students | All undergraduate students
87
Attractive attributes | Employer Reputation & Image
53%
Innovation
41%
42%
44%
Ethical standards
Attractive/exciting products and
services
35%
30%
Financial strength
32%
35%
Environmental sustainability
29%
19%
24%
30%
Prestige
Market success
20%
24%
Inspiring management
18%
Corporate Social Responsibility
17%
19%
Fast-growing/entrepreneurial
28%
10%
15%
Michigan Technological University
All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
2013 | US | Students | All undergraduate students
88
Attractive attributes | Job Characteristics
50%
50%
Secure employment
41%
Challenging work
32%
Professional training and
development
38%
42%
36%
Variety of assignments
27%
27%
28%
Flexible working conditions
24%
24%
High level of responsibility
Opportunities for international
travel/relocation
Team-oriented work
Control over my number of working
hours
Client interaction
22%
29%
22%
23%
14%
15%
11%
17%
Michigan Technological University
All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
2013 | US | Students | All undergraduate students
89
Attractive attributes | People & Culture
A creative and dynamic work
environment
51%
46%
Respect for its people
48%
50%
47%
41%
A friendly work environment
Leaders who will support my
development
40%
41%
Recognizing performance
(meritocracy)
34%
30%
Enabling me to integrate personal
interests in my schedule
26%
22%
20%
19%
Recruiting only the best talent
11%
14%
Support for gender equality
Interaction with international clients
and colleagues
Acceptance towards minorities
8%
16%
Michigan Technological University
5%
12%
All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
2013 | US | Students | All undergraduate students
90
Attractive attributes | Remuneration & Advancement Opportunities
38%
37%
Clear path for advancement
38%
43%
Leadership opportunities
36%
Competitive base salary
27%
35%
Competitive benefits
27%
34%
39%
Good reference for future career
34%
38%
High future earnings
31%
29%
Sponsorship of future education
Overtime pay/compensation
Performance-related bonus
Rapid promotion
13%
13%
12%
17%
9%
10%
Michigan Technological University
All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
91
2013 | US | Students | All undergraduate students
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | US | Students | All undergraduate students
92
Ideal Employer Ranking | Top 10
Michigan Technological University | Business
All universities | Business
1. Google (22.50%)
1. Google (21.10%)
2. Ford Motor Company (17.50%)
2. Walt Disney Company (16.90%)
3. Chrysler (12.50%)
3. Apple (16.78%)
3. DOW Chemical (12.50%)
4. Ernst & Young (11.55%)
3. Nike (12.50%)
5. Nike (11.15%)
6. Apple (10.00%)
6. J.P. Morgan (10.79%)
6. Deloitte (10.00%)
7. Deloitte (9.95%)
6. Ernst & Young (10.00%)
8. PwC (PricewaterhouseCoopers)
(8.81%)
6. General Motors (10.00%)
6. Microsoft (10.00%)
9. Goldman Sachs (8.51%)
10. KPMG LLP (6.65%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
2013 | US | Students | All undergraduate students
93
Ideal Employer Ranking | Top 10
Michigan Technological University |
Engineering
All universities | Engineering
1. 3M (18.92%)
1. NASA (19.39%)
2. Ford Motor Company (15.05%)
2. Google (18.45%)
3. NASA (14.84%)
3. Boeing (16.64%)
4. General Motors (14.41%)
4. Apple (13.40%)
5. Caterpillar Inc. (13.33%)
5. Microsoft (13.07%)
6. Google (11.61%)
6. Lockheed Martin Corporation (11.42%)
7. General Electric (10.32%)
7. General Electric (8.64%)
7. John Deere (10.32%)
8. Walt Disney Company (8.36%)
9. DOW Chemical (9.68%)
9. U.S. Department of Energy (7.50%)
10. Boeing (9.25%)
10. Exxon Mobil Corporation (7.04%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
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94
Ideal Employer Ranking | Top 10
Michigan Technological University | IT
All universities | IT
1. Google (65.79%)
1. Google (47.17%)
2. Microsoft (34.21%)
2. Microsoft (33.37%)
3. Blizzard Entertainment (31.58%)
3. Apple (27.62%)
4. IBM (26.32%)
4. IBM (14.22%)
5. Intel (23.68%)
5. Amazon (12.89%)
6. Cisco Systems (21.05%)
6. Blizzard Entertainment (12.48%)
7. Apple (18.42%)
7. Intel (11.31%)
8. Amazon (15.79%)
8. Facebook (11.19%)
8. D.O.D. (15.79%)
9. Cisco Systems (10.71%)
8. FBI (15.79%)
10. Walt Disney Company (10.62%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
2013 | US | Students | All undergraduate students
95
Ideal Employer Ranking | Top 10
Michigan Technological University |
Humanities/Liberal Arts/Education
All universities | Humanities/Liberal
Arts/Education
1. Apple (23.33%)
1. Walt Disney Company (22.03%)
2. Google (16.67%)
2. United Nations (17.72%)
2. NASA (16.67%)
3. U.S. Department of State (16.95%)
2. Walt Disney Company (16.67%)
4. Google (16.95%)
5. FBI (13.33%)
5. Teach for America (16.56%)
5. Mayo Clinic (13.33%)
6. FBI (15.01%)
5. Peace Corps (13.33%)
7. Peace Corps (13.90%)
8. 3M (6.67%)
8. Apple (13.37%)
8. American Cancer Society (6.67%)
9. National Security Agency (NSA)
(7.09%)
8. Best Buy (6.67%)
10. NBCUniversal (7.04%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
2013 | US | Students | All undergraduate students
96
Ideal Employer Ranking | Top 10
Michigan Technological University | Natural
Sciences
All universities | Natural Sciences
1. Mayo Clinic (22.09%)
1. National Institutes of Health (22.39%)
2. Centers for Disease Control (16.28%)
2. Mayo Clinic (20.24%)
2. DOW Chemical (16.28%)
3. American Cancer Society (17.78%)
2. EPA (16.28%)
4. Centers for Disease Control (17.57%)
5. NASA (13.95%)
5. Google (10.00%)
6. American Cancer Society (9.30%)
6. NASA (9.93%)
6. Peace Corps (9.30%)
7. Peace Corps (9.55%)
6. Under Armour, Inc. (9.30%)
8. Walt Disney Company (9.54%)
9. D.O.D. (8.14%)
9. EPA (9.49%)
9. FBI (8.14%)
10. FBI (8.48%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
97
2013 | US | Students | All undergraduate students
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | US | Students | All undergraduate students
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Universum Career Profiles
CAREERIST: A student who continuously
wants to develop. This type of student wants
to follow a promising career path within a
prestigious and meritocratic environment.
IDEALIST: A student who pursues ethical
and sustainable principles and values. This
student is strongly attracted to employers
whose mission and vision are in line with
his/her own principles and standards.
ENTREPRENEUR: A student who
appreciates working in an evolving
environment, in which he/she can solve
changing and challenging problems.
INTERNATIONALIST: A student who is
open-minded and prefers international
surroundings. This type of student enjoys
meeting new people, traveling and working
abroad.
HARMONIZER: A student who prefers a
stable work environment that is
characterized by a respectful and balanced
management philosophy.
LEADER: A student who has an inspiring
attitude and searches for jobs where he/she
can apply and further develop his/her
leadership skills. This student is not afraid of
making decisions and taking responsibility.
HUNTER: A student who focuses on
monetary aspects. This student chases
financially lucrative and competitive jobs.
• The Universum Career Profiles are based on the
attributes that students select as most important.
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99
Universum Career Profiles 1/2
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness.
Different attribute selections produce different Career Profiles. To match a certain profile, a minimum
amount of points must be reached.
CAREERIST
• Prestige (3)
• Recruiting only the best talent (3)
• Clear path for advancement (3)
• Market success (1)
• Professional training and development (1)
•
•
•
•
Sponsorship of future education (2)
Rapid promotion (3)
Recognizing performance (meritocracy) (2)
Good reference for future career (3)
12 out of
21 points
ENTREPRENEUR
• Fast-growing/entrepreneurial (3)
• A creative and dynamic work
environment (3)
• Challenging work (1)
• Variety of assignments (1)
• Innovation (2)
• Attractive/exciting products and services (1)
6 out of
11 points
HARMONIZER
• Respect for its people (2)
• Enabling me to integrate personal
interests in my schedule (3)
• Team-oriented work (1)
•
•
•
•
7 out of
15 points
Secure employment (2)
Control over my number of working hours (3)
Flexible working conditions (3)
Overtime pay/compensation (1)
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100
Universum Career Profiles 2/2
HUNTER
• Competitive base salary (3)
• High future earnings (3)
• Performance-related bonus (2)
• Competitive benefits (1)
• Client interaction (1)
• Financial strength (1)
6 out of
11 points
IDEALIST
• A friendly work environment (1)
• Ethical standards (3)
• Corporate Social Responsibility (3)
• Environmental sustainability (3)
• Support for gender equality (2)
• Acceptance towards minorities (2)
6 out of
14 points
INTERNATIONALIST
• Opportunities for international
travel/relocation (3)
• Interaction with international clients and
colleagues (3)
6 out of
6 points
LEADER
• Leadership opportunities (3)
• Leaders who will support my
development (3)
• High level of responsibility (2)
• Inspiring management (2)
5 out of
10 points