Enhancing careers services through better
use of ICT
29 November 2011
Martin McDermott
More Choices, More Chances and Careers Team
Aims of Presentation
Policy Background
1. General
2. ICT in Education
3. Careers policy
What’s being done to enhance careers services through better use of
National Performance Framework
Policy Background
Curriculum for Excellence
•Equipping young people with the skills, knowledge and
understanding they need
Skills for Scotland: A Lifelong Skills Strategy (2007)
•established Skills Development Scotland - 2008
Skills for Scotland: Accelerating Recovery and Sustainable
Economic Growth (2010)
Career Information, Advice and Guidance in Scotland A
Framework for Service Redesign and Improvement (2011)
ICT Policy Background
Scotland’s Digital Future Strategy (2011)
•Digital Participation
•Broadband Connectivity
•Digital Economy
•Public Service Delivery
Scottish Government Response to the McClelland Review of
ICT Infrastructure in the Public Sector in Scotland (2011)
•Key finding - public sector lagging; opportunity to capture benefits
in radically changing how ICT is adopted and deployed to enhance
access and improve quality and value of services.
Towards a Technologies for Learning Strategy
8 September 2011 - Cabinet Secretary for Education and
Lifelong Learning announced a new direction for the future of
Glow and 5 objectives for taking forwards ICT in Education
•changing the culture of the use of ICT
•improve confidence in the use of technology
•promoting new behaviours for teaching
•parents and carers to be fully engaged
•strengthen our position on hardware and infrastructure
17 October 2011 - ICT in Education Summit held at Stirling
Management centre and online (attended by nearly 1000
Towards a Technologies for Learning Strategy
Established a programme management structure to deliver our
ambition, encapsulating ICT in Education objectives
Consists of a number of projects and work streams including:
Culture Change
New Solutions for ICT in Education (next GLOW, content
strategy, filtering)
More information about projects, deliverables and
associated work streams available shortly – see
Careers Strategy Key Messages
Careers services contribute to increasing sustainable economic
growth and to delivering high levels of employment
Clear commitment to all-age, universal careers services that are
independent, high quality, impartial, informed, supportive of
equal opportunities and confidential
Greater range of delivery channels including, online, telephone,
face-to-face and partnership working
Emphasis is on self-help through developing people’s career
management skills with face-to-face and more intensive support
for those who need it most
Careers: What Do We Want to Achieve?
Raise people’s aspirations, improve their life chances and
realise their potential
Develop people’s capacities to make informed learning, job and
career choices throughout their lives to maximise their
opportunities to get, stay, flourish and progress in work
Quality services that meet the needs of today’s society and of
people’s demands and expectations
More people to help themselves, making full use of new
technologies – and more and better support for those that need
it most
Best use of our collective, limited, resources
Making the Transition
Traditional careers services
Modern careers services
•Web site
•Practitioner as expert
•Single interaction
•Exclusively delivered by career
•Single channel – face to face
•Web service
•User/self managed approach
•Skills development (lifelong)
•Integrated with curriculum
•Delivered through a range of
partners and career professionals
•Multi-channel approach
Better Use of ICT in Careers Services
Increasing and widening access to services
Enabling people to access services at a time and place that is
suited to their needs
Supporting an iterative process
Facilitating communication
Potential to provide a more cost-effective and productive
Helping individuals succeed: Transforming career guidance (UKCES,
August 2011)
Careers: Technological Development
Improving capabilities of the careers services workforce
•Quality Assurance
•CPD framework
Improving use of SDS data-hub
•Use a better data set to provide a more consistent and
personalised service
•Enable ourselves and other partners to identify pro-actively those
young people most in need
•Remove data duplication and gaps to help front-line delivery staff
•Gather and analyse more comprehensive management
information; and
•Extract information for reporting to Scottish Government and other
Careers: Technological Development
My World of Work launched by Minister for Learning and Skills
in Orkney on 31 August 2011
Web service will evolve, including new tools, further integration
and content, supported by among other things:
•A labour market information and intelligence framework
•Delivery an industry and career management information project
Improving coverage of college provision on National Learning
Opportunities Database
Developing business case and options paper for college
common application process
Benefits of My World of Work (MyWoW)
Service experience - MyWoW is a 24/7 service, offering
dynamic interactive ways of accessing information, advice and
guidance. With MyWoW, SDS will be able to provide enhanced
services to a larger audience.
Innovation - the architecture for MyWoW makes use of current
web technologies using open and common standards to allow
for future innovation to be exploited.
Scaleability - MyWoW provides a robust platform on which
SDS can scale up the provision of services, providing a platform
on which further applications can be added.
Potential - Exploring scope for joint solutions and integration
with wider developments and service delivery partners.
Enhancing careers services through ICT
Martin McDermott
0300 244 6712
[email protected]

Enhancing careers services through better use of ICT 29 November 2011 Martin McDermott