‘A Community of learners: Lifelong Learning Accounts’ Stephen North Department for Business, Innovation and Skills 1 December 2010 2 • More than 20% of individuals say lack of information is a significant barrier to learning (NALS) • 48% of face to face IAG users progress into learning, and 34% into employment (LSC 2008) • 82% of learners using the adult careers service in England said that the advice received was critical in their decision to participate in learning (LSC 2008) 3 4 Context • • • • • New Government Comprehensive Spending Review Skills Strategy & it’s consultation Skills Investment Strategy All Age Careers Service 5 So what’s the problem: • Move from the static to the dynamic • Opportunity to move to better Customer Relationship Management • Empowerment & Big Society • Real Cash? 6 By next September • Rebadged and enhanced online portal with access to Personal Learner Record, financial statement, searches of course/labour market data • More/better personalised information (localised and real time) • “Nudging” – labour market bulletins, reminders about services on offer delivered through text and email • Establishing online/offline communities of learning – including using social media such as Facebook • Incentives to learning – including links to provider “offers” encouraging people to invest in learning 7 Subsequently and by Sept 2013 • “Marketplace” for people seeking learning • A voucher system for those with entitlements to funding. • A means of recognising volunteering etc • The customer-facing bit of the FE Fee loans system 8 Wider changes • Culture change: skills as an investment • Behaviour change: paying for learning • Big Society: doing more locally • Economic Growth: skills feed growth 9 Questions • What communities of learners should we be considering? • How do we engage with the disadvantaged – who will be the intermediaries? • How will CRM work for customers of Government services? • Could a real cash system ever work?