Comparison of
the news release
systems in China
and UK:
strengths and
weakness
＊The news release system includes laws, rules
and regulations.
＊There a great number of related laws.
Such as ：
《Freedom of information act》
《Defamation law》
《Guarding State Secrets》
Ⅰ. The News Release System
of UK
1. Background

UK is one of countries who established the
governmental news release system early.
2. Some principles
＊ truth
＊ timeliness
＊ security
＊ ready
3. Response to Sudden Events
Once emergency happen, the most
important thing isn’t event itself but how to
respond properly.
 The media can play an important role in
calming the public down and keeping the
society in stability.

4. Application of New Media
With the appearance of new technology, the
new media developed rapidly.
 Dealing with new media in a transparent and
open manner, instead of trying to control
and manipulate.

Ⅱ. Present Status of Chinese
News Release System
The news release system
of China has been
developed for over 30
years. It has achieved
some development,
however it has some
shortcomings.
Qian Qichen
1. The basic concept
the traditional culture → all-round
government
 aren’t familiar with
the media → don’t
know how to
deal with them

2. Main defects



limitation of contents
shortage of system strategy
shortage of effective interaction
Ⅲ. Analysis of Two Events
1. Guo Meimei Scandal
＊ Timeliness
＊ Method
＊ Content
＊ Channel
＊ Attitude
＊ Focus
2. PS Event
Huili County
＊ release the truth and the original
photo in the first time
＊ climb down and apologize frankly
＊ resolve it using a humorous way
＊ Truth
＊ Timeliness
＊ Sincerity
＊ Humor
Thanks!