College of Arts and Social Sciences
Information Studies
Course Portfolio
Knowledge Economics and Information
Marketing
Period: Spring 2015
15/2/2015
Course File
I. COURSE FILE SUMMARY
1. COURSE INFORMATION
College/Institute/Centre
COLLEGE OF ARTS AND SOCIAL SCIENCES
Department
Information Studies
Program Title
Semester\Year
Spring 2015
Program Code
English
Arabic
‫اقتصاديات المعرفة وتسويق‬
‫المعلومات‬
Course Code
Knowledge Economics and
Information Marketing
INFO4545
Course Type
Department Requirement
Pre Requisites
-
Teaching Language
English
Credit Hours
3
Lecture
1:30 (Weekly)
Practical/Fieldwork 1:30 (Weekly)
15
Course Title
Teaching Hours
Teaching Weeks
Number of students
Lecture
Practical/Fieldwork
Number of Student dropped
1
Total
3
2. COURSE DESCRIPTION
ENGLISH COURSE DESCRIPTION
ARABIC COURSE DESCRIPTION
Libraries offer services as to information professionals
in whatever setting they find themselves. Even the ‫الوكخباث وهزاكز الوعلىهاث حقذم خذهاحها‬
‫ نجاح‬.‫للوسخفُذَن بأٌ طزَقت كانج‬
Internet is one big service. The success of
‫الخذهاث‬
‫األشخاص والوؤسساث الخٍ حقذم‬
organizations and individuals offering services will
depend heavily on the quality of their services from ‫َعخوذ بشكل كبُز علً هذي جىدة الخذهاث‬
.‫الخٍ َقذهها هن وجهت نظز الوسخفُذَن‬
the customer's point of view.
ٌ‫الوقزر َزكز علً الخحذٌ الكبُز الذ‬
The course focuses on the unique challenges of
‫حىاجهه الوكخباث فٍ الخحكن فٍ خذهاحها‬
managing services and delivering quality service to ‫ وكذلك َزكز‬.‫وطزق حقذَوها بأفضل السبل‬
customers. The attraction, retention, and building of
‫علً طزق جذب الوسخفُذَن وطزق بناء‬
strong customer relationships through quality service
.‫عالقاث قىَت هعهن‬
are at the heart of the course content.
3. COURSE AIM
This course aim to provide students with comprehensive understanding and critical skills
to implement quality services and service strategies for competitive advantages.
4. COURSE OBJECTIVES
1. Identifies the major concepts and issues related to knowledge economics and
information marketing.
2. Learn frameworks for customer-focused management.
3. How to increase client satisfactions and retention through service strategies.
4. How to understand customer expectations and develop relationship marketing
strategies.
5. COURSE INTENDED LEARNING OUTCOMES
1. Gain skills and capability to apply the key marketing concepts in information
service organizations.
2. Create marketing plan for information service organizations.
3. Evaluate information services applying gap theory.
2
6. LECTURES SCHEDULE
WEEK
TOPIC
1
Course overview and introduction
2
Definition of Knowledge economics and information marketing
3
Basics of knowledge economics
4
Marketing plan
5
New marketing tools
6
Marketing Mix
7
Marketing Mix
8
Mid-term exam
9
Public relations as information marketing
10
Marketing information systems (External speaker from main library)
11
Information marketing using information technologies
12
Electronic marketing (Assignment due date Wednesday 6/5/2015)
13
Marketing strategies in information centres
14
Assignments’ presentations and assessment
15
Assignments’ presentations and assessment
7. TEACHING STRATEGIES AND TECHNOLOGY APPLICATION
Teaching Method
 Power point presentations
 Lectures
 Practical training
Teaching Media
 Play videos
 Online discussions
8. GRADING AND ASSESSMENT
Moodle
Assignment:
discussions
20%
10%
Class
Mid-term
discussions
Exam:
5%
10%
Practical
exam:
0%
Final Exam:
40%
3
Practical work
15%
9. COURSE RULES
Attendance
Attendance at class is mandatory. Course Instructors should keep attendance records. An
"absentee warning notice" will be issued if a student is absent for:
• More than 10% in courses with less than 75 total contact hours.
• More than 5% in courses with 75 or more total contact hours.
An "absentee withdrawal notice" will be issued and the student will be deemed to have
withdrawn from the course with an 'FW' grade if a student is absent for:
• More than 20% in courses with less than 75 total contact hours.
• More than 15% in courses with 75 to 150 total contact hours.
• More than 10% of total contact hours for courses with more than 150 total
contact hours.
10. INSTRUCTIONAL MATERIALS
DESCRIPTION
English Reference
Books
1.
Arnold, Stephen E.(1989). Guidelines for Information
Marketing. (Prepared for the Special Libraries Association)
http://www.arnoldit.com/articles/PDF_Web/article1989/Info_marke
ting.pdf
2. Ibnlkhayat, Nozha (2005). Marketing des Systemes et
Services d'Information et de Documentation. Montreal:
Presse de l'Universite du Quebec.
3. Mullin, L. James (2007). Library Management and
Marketing in a Multicultural World. The Hague: IFLA.
4. Potter, Ned (2012). The Library Marketing Toolkit.London:
facet Publishing.
5. Rowley, J. E. (2007). Information Marketing. London:
Ashgate Pub Co; 2 Ed.
6. Savard, Rejean (2002). Education and Research for
Marketing and quality Management in Libraries. The
Hague: IFLA.
7. Zeithaml, Valerie and Mary Jo Bitner (2005). Services
Marketing: Integrating Customer Focus Across the Firm.
4th ed. Boston: McGraw-Hill.
Arabic Reference ‫نظرة مستقبلٌة نحو تسوٌق خدمات‬:‫ التجارة اإللكترونٌة‬.)2002( .‫حاتم أحمد‬،‫إبراهٌم‬
Books
5‫ ع‬-.‫ شبكة اختصاصًٌ المكتبات والمعلومات‬-‫المكتبات ومراكز المعلومات‬
-
ً‫ خدمات اإلرشاد والتوجٌه والنشاطات التسوٌقٌة ف‬.)2005( .‫ فاتن سعٌد‬،‫بامفلح‬
‫ دراسات‬-.‫ دراسة حالة لمكتبة جامعة الملك فهد للبترول والمعادن‬:‫المكتبات األكادٌمٌة‬
47-01‫ – ص‬2‫ع‬،00‫ مج‬-.‫عربٌة فً المكتبات وعلم المعلومات‬
-
‫عرض‬:‫ تسوٌق خدمات المعلومات فً المكتبات‬.)2006( .‫ بهجة مكى‬، ً‫بومعراف‬
–0‫ع‬،02‫ مج‬-‫ مجلة مكتبة الملك فهد الوطنٌة‬-.‫تجربة مكتبات جامعة الشارقة‬
082-015‫ص‬
.‫ المفاهٌم التسوٌقٌة لخدمات المكتبات والمعلومات‬.)2004( .‫إٌلٌن إلٌوت‬،‫دي ساٌز‬
:‫ الرٌاض‬-.‫تألٌف إٌلٌن إلٌوت دي ساٌز؛ ترجمة عبد الوهاب بن محمد أبا الخٌل‬
-
4
-
‫‬‫‬‫‬‫‪-‬‬
‫‪-‬‬
‫‪-‬‬
‫‪-‬‬
‫‪-‬‬
‫‪-‬‬
‫‪-‬‬
‫‬‫‬‫‬‫‬‫‪-‬‬
‫جامعة الملك سعود‪ ،‬النشر العلمً والمطابع‪.‬‬
‫السالم‪ ،‬سالم بن محمد‪ .)2004( .‬تسوٌق خدمات المعلومات فً المكتبات األكادٌمٌة‪:‬‬
‫دراسة حالة‪ -.‬مجلة مكتبة الملك فهد الوطنٌة‪ -.‬مج‪ ،01‬ع‪ -2‬ص‪45-71‬‬
‫السالم‪ ،‬سالم بن محمد‪ .)2005( .‬توظٌف مفهوم التسوٌق فً مؤسسات المعلومات‪-.‬‬
‫شبكة اختصاصً المكتبات والمعلومات‪ -‬ع‪www.librariannent.net 22‬‬
‫السالم‪ ،‬سالم بن محمد‪ .)2004( .‬دور التسوٌق فً تطوٌر خدمات المعلومات‪-.‬‬
‫المعلوماتٌة‪ -.‬ع‪ -01‬ص‪14-11‬‬
‫الصقٌه‪ ،‬حنان بنت ناصر‪ .)2001( .‬تسوٌق خدمات المعلومات فً المكتبات‬
‫األكادٌمٌة‪ ،‬دراسة لواقعها فً المملكة العربٌة السعودٌة حنان بنت ناصر‬
‫الصقٌة‪:‬إشراف سالم محمد سالم‪ -.‬الرٌاض‪ :‬ح‪.‬الصقٌة‪ ،‬أطروحة(دكتوراه) – كلٌة‬
‫اآلداب للبنات بالرٌاض‪.‬قسم المكتبات والمعلومات‪.‬‬
‫العباس‪ ،‬هشام بن عبدهللا (‪ .)2001‬التسوٌق اإللكترونً لخدمات المكتبات عبر‬
‫االنترنت‪ -‬دراسات عربٌة فً المكتبات وعلم المعلومات‪ .‬مج‪ ،00‬ع‪ .1‬ص‪072-004‬‬
‫ عشر نصائح (إرشادات) لتسوٌق الخدمات المرجعٌة االفتراضٌة بالمكتبة‪-.‬‬‫المعلوماتٌة‪-.‬ع‪2001( .07‬م)‪ -‬ص‪71-78‬‬
‫عالم‪ٌ ،‬سري زكً (‪ .)2005‬تسوٌق خدمات المعلومات فً المكتبات الجامعٌة‪:‬دراسة‬
‫تطبٌقٌة على بعض المكتبات الجامعٌة فً شرق ووسط الدلتا إعداد ٌسري زكً محمد‬
‫غالم‪ :‬إشراف محمد فتحً عبد الهادي ‪ ،‬حسناء محجوب‪،‬شبٌن الكوم‪:‬ي عالم‪220 ،‬‬
‫ورقة‪ ،‬أطروحة (ماجستٌر)‪ -‬جامعة المنوفٌة‪ .‬كلٌة اآلداب‪ .‬قسم المكتبات والمعلومات‪.‬‬
‫علٌان‪ ،‬ربحً مصطفً وإٌمان فاضل السامرائً‪ .)2001( .‬تسوٌق المعلومات=‬
‫‪ - ، Information marketing‬ط‪ ،2‬مزٌدة ومنقحة‪.‬عمان‪ :‬دار صفاء للنشر‬
‫والتوزٌع‪.‬‬
‫الغانم‪ ،‬هند بن عبد الرحمن‪ .)2004( .‬أثر نوعٌة خدمات المكتبات فً تسوٌق خدماتها‬
‫للمستفٌدات فً مدٌنة الرٌاض‪ :‬دراسة مسحٌة‪ -.‬عالم الكتب‪ -.‬مج‪، 28‬ع‪7،1‬‬
‫ص‪-274‬‬
‫القاسم‪ ،‬صالح محمود‪ .)2001( .‬تسوٌق خدمات المعلومات‪ :‬اجعل من مكتبتك ال غنى‬
‫عنها‪ :‬دراسة نظرٌة وخطة عمل صالح محمود القاسم‪ ،‬عماد ٌامٌن‪ -‬العربٌة ‪-.1000‬‬
‫س‪، 1‬ع‪0‬ص‪047-074‬‬
‫قطر‪ ،‬محمود‪ .)2005( .‬تسوٌق خدمات المعلومات لألطفال والناشئة بمكتبات جمعٌة‬
‫الرعاٌة المتكاملة‪ 20-‬ص‪،‬فً الحلقة العلمٌة األولى لمعمل توثٌق بحوث أدب األطفال‪-‬‬
‫القاهرة‪ :‬جامعة حلوان‪2005 ،‬م‪.‬‬
‫قطر‪،‬محمود‪ .)2004( .‬التسوٌق فً المكتبات ومراكز المعلومات‪ -.‬مكتبات‪.‬نت‪-.‬‬
‫مج‪ ،8‬ع‪ –7‬ص‪08- 5‬‬
‫قطر‪،‬محمود‪ .)2007( .‬التسوٌق المظلوم‪ -‬شبكة اختصاصً المكتبات والمعلومات‪-.‬‬
‫ع‪.20‬‬
‫قطر‪،‬محمود‪ .)2004( .‬المزٌج التسوٌقً بالمكتبات والمعلومات‪ -.‬شبكة اختصاصً‬
‫المكتبات والمعلومات‪ -‬ع‪.1‬‬
‫لشر‪،‬ترٌسا وٌاسر ٌوسف عبد المعطى‪ .)2005( .‬تسوٌق المعلومات فً مواجهة‬
‫معلوماتٌة تتنافس وموارد تتناقص‪ .‬العربٌة ‪ -1000‬س‪،5‬ع‪ .2‬ص‪57-11‬‬
‫محمود‪ ،‬أسامة السٌد‪ .)2005( .‬صعوبات تسوٌق المعلومات فً المجتمع العربً‪-‬‬
‫ص‪ ،217-228‬فً المؤتمر العربً األول لالستثمار فً بنٌة المعلومات والمعرفةـ‬
‫القاهرة‪ :‬المنظمة العربٌة للتنمٌة اإلدارٌة‪ ،‬أٌضا فً ‪:‬مكتبات‪.‬نت‪ -‬مج‪ ،1‬ع‪-.1‬ص‪-02‬‬
‫‪5‬‬
‫‪-‬‬
‫‪-‬‬
‫‪-‬‬
‫‬‫‬‫‬‫‬‫‪-‬‬
‫‪04‬‬
‫موسى‪ ،‬غادة عبد المنعم‪ .)2007( .‬واقع تسوٌق الخدمات المكتبٌة والمعلوماتٌة بمكتبة‬
‫اإلسكندرٌة ودور الصحافة المصرٌة فً هذا الصدد‪:‬دراسة تحلٌلٌة‪ -.‬عالم المعلومات‬
‫والمكتبات والنشر‪ -.‬مج‪،1‬ع‪ .‬ص‪210-040‬‬
‫أبو جمعة‪ ،‬نعٌم حافظ‪.)2005( .‬كتب اإلدارة العربٌة من منظور تسوٌقً‪ :‬الواقع‬
‫وآفاق التطوٌر‪-.‬ص‪ ،77-08‬فً مؤتمر مستقبل صناعة الكتاب العربً‪ -‬القاهرة‪:‬‬
‫المنظمة العربٌة للتنمٌة اإلدارٌة‪.‬‬
‫عصفور‪،‬أمل مصطفى‪ .)2005( .‬األسالٌب المعاصرة للنهوض باألداء التسوٌقً لدور‬
‫النشر العربٌة‪ -.‬ص‪ ،40-10‬فً مؤتمر مستقبل صناعة الكتاب العربً‪ -.‬القاهرة‪:‬‬
‫المنظمة العربٌة للتنمٌة اإلدارٌة‪.‬‬
‫العنزي‪ ،‬فالح‪ .)2004( .‬تسوٌق المعرفة عبر محالت األغذٌة والمالبس‪ -.‬أحوال‬
‫المعرفة‪ -.‬س‪ ،02‬ع‪ 71‬ص‪00‬‬
‫مخدر‪ ،‬فضل‪ .)2004( .‬اإلعالن وتروٌج الكتاب‪ -.‬ص‪ 10- 84‬فً مؤتمر الناشر‬
‫العربً‪ ،‬الدورة الثانٌة‪ -.‬بٌروت‪.‬‬
‫مقبل‪ ،‬رضا سعٌد‪ .)2001( .‬تسوٌق الكتاب المصري وتوزٌعه‪ ،‬الفهرست‪.‬ع‪.05‬‬
‫ص‪11-41‬‬
‫نجا‪ ،‬حسن‪ .)2001( .‬التسوٌق والناشر‪ :‬من الكمالٌات إلى الضرورٌات‪ -.‬ص‪- 001‬‬
‫‪ ،001‬فً مؤتمر الناشر العربً‪ -.‬بٌروت‪.‬‬
‫هالل‪ ،‬رؤوف عبد الحفٌظ‪. )2005(.‬تسوٌق الكتاب العربً‪ :‬دراسة للواقع واستشراف‬
‫المستقبل‪ ،‬فً مؤتمر مستقبل صناعة الكتاب العربً‪ -.‬القاهرة‪ :‬المنظمة العربٌة للتنمٌة‬
‫اإلدارٌة‪.‬‬
‫‪Lecture‬‬
‫‪Moodle‬‬
‫‪Notes/Hand-outs‬‬
‫‪Electronic‬‬
‫‪Moodle‬‬
‫‪Materials, Web‬‬
‫‪Sites etc.‬‬
‫‪LECTURES‬‬
‫‪II.‬‬
‫‪III.‬‬
‫‪LECTURE NOTES/HAND-OUTS‬‬
‫‪IV.‬‬
‫‪EXAMS SAMPLE‬‬
‫‪V.‬‬
‫‪A SAMPLE OF STUDENTS’ ANSWERS‬‬
‫‪VI.‬‬
‫‪A SAMPLE OF EXERCISES AND STUDENTS’ ANSWERS‬‬
‫‪VII.‬‬
‫‪A SAMPLE OF ASSIGNMENTS AND STUDENTS’ ACTIVITIES‬‬
‫‪VIII.‬‬
‫‪RESULTS AND GRADES‬‬
‫‪6‬‬
Course Report Template
I.
Course Identification and General Information
College/Institute/Centre COLLEGE OF ARTS AND SOCIAL SCIENCES
Department
Semester \Year
Program Title
Program Code
English
Course Title
Arabic
Course Code
Course Type
II.
1. Coverage of planned
program
2. Consequences of noncoverage of topics
3. Effectiveness of planned
teaching strategies for
intended learning
outcomes
4. Recommended changes
or processes for
improvement
Course Delivery
Complete the table to compare the planned coverage of topics in the
planned program with what actually happened. Where there was a large
variation (25% or more variation from the plan) give a brief explanation.
This item is intended to draw attention to consequences for the program
when topics could not be given the time that was planned. For any
topics that were not given the time planned comment on whether you
believe this is a significant problem for the program and suggest possible
compensating action. For example it might be possible to provide
special seminars or include extra topics in a later course.
Comment under each of the domains on the recommended teaching
strategies indicating whether you believe they were effective for their
purpose, noting any difficulties experienced and suggesting responses if
changes are needed. For example it might be desirable to provide
different support material or prepare students in a different way, for the
instructors to gain more practice in the use of a strategy, or for a
different strategy to be used for that learning outcome.
If the description under 3 indicates action is required what would you
recommend?
III.
1. Number of students
commencing
2. Number completing
3. Results summary
4. Distribution of grades
Indicate the number of students who enrolled and actually commenced
attending classes.
This should be the number who attended classes until the end of the
semester regardless of whether they passed or failed.
Show the numbers and percentages of students who passed / failed etc.
Show the distribution of grades or percentage marks using the system
normally applied.
IV.
1. Difficulties in access to
resources or facilities
Results
Resources and Facilities
If there were any difficulties in getting access to the resources or
facilities required for the course give a brief description.
7
2. Consequences of
difficulties
For any difficulties that were experienced explain any effect they may
have had on student learning.
V.
1. Organizational or
administrative
difficulties
2. Effect of difficulties on
student learning
Administrative Issues
If there were any organizational or administrative difficulties that
affected the course give a brief description.
Explain what effect difficulties experienced may have had on students
learning in the course.
VI.
1. Student evaluation of the
course
a. List the most important
criticisms and strengths
b. Response of instructor
or course team
Attach survey results.
List the most common and the most significant criticisms and strengths
as shown in the student evaluations.
Provide a brief explanation or comment. These may acknowledge or
disagree with strengths or areas in need of improvement or provide an
explanation or interpretation.
VII.
1. Action taken to improve
the course this
semester/year
2. Progress on other actions
proposed
3. Action Plan for Next
Semester/Year
Course Evaluation
Planning for Improvement
Provide a summary description of any actions that were taken as a result
of previous course evaluations or action plans described in course
reports to improve the course and comment on the results achieved.
List other action that was taken to improve the course and comment on
results achieved.
List action proposed to improve the course for the next semester/year
noting for each action the planned completion date and the person
responsible.
8