REGULATED INDUSTRIES IN A NUTSHELL FOURTH EDITION By RICHARD 1. PIERCE, JR. Lyle T. Alverson Professor of Law George Washington Un iversi ty and ERNEST GELLHORN Professor of Law, George Mason Universi ty WFSf GROUP ST. PAUL, MINN. 1999 < CHAPTER VI RATES TO CUSTOMERS: PROBLEMS OF DISCRIMINATION AND CLASSIFICATION A. INTRODUCTION After an agency determines the aggregate revenue requirement a firm will be allowed an opportunitY to earn, it must determine the rates the firm is authorized to charge in an effort to earn the allowed revenue. Typically, the firm proposes a specifie set of rates to individual customers or to classes of customers with common characteristics, subject to review by the agency. In many cases, no party objects to the rate schedules proposed by the firm as long as they appear to be consistent with its allowed revenue requirements. If, however, any party objects to the proposed rate schedules, most agencies have a statutory duty to review the specifie rates, not only to ensure that they are consistent with allowed revenue requirements, but also to determine that the relationship among the rates is appropriate. The statutes under which most agencies regulate prohibit relationships between rates that are unduly discriminatory. Indeed, sorne major regulatory schemes were adopted for the primary purpose of 165 166 DISCRIMINATION & CLASSIFICATION Ch. 6 eliminating ùndue discrimination in rates. See, e.g., Louisville & Nashville R Co. v. United States, 282 U.S. 740 (1931). Under most regulatory schemes, a rate is unlawful if it discriminates unduly against any person, any cJass of customer , or any locality. These statutes also prohibit undue discrimination in the other terms and conditions under which a regulated flrm provides service. See, e.g., North Carolina v. Federal Energy Regulatory Commission, 584 F.2d 1003 (D.C.Cir.1978) (holding unduly dis· criminatory an order allocating natural gas among geogTaphical areas). A rate is not unlawful merely because it differs from sorne other rate; only rate differentials that discriminate unduly, or for insufficient reasons, are unlawful. ICC v. Baltimore & Ohio R R , 145 U.S. 263 (1892). A legal conclusion of undue discrimina· tion can be based on a flnding that one customer can purchase the same product as another customer at a different rate, unless there are distinctions between the two customers sufficient to justify the difIerence in rates. Rate differentials can be justi· fled on many bases, but the persona! identity of the customers is never sufficient alone to justify a dif· ference in rates. Wight v. United States, 167 U.S. 512 (1897). Sorne agencies and courts also conclude that undue discrimination exists when there is a rate differential disproportionate to anY difference in the costs of making a product available, uniess the differential can be explained adequately on oth· el' grounds. See, e.g., Pittsburgh-Philadelphia NoReservation Fare Investigation, 34 C.A.B. 508 Sec. B UNDUE DISCRIMINATION 167 < (1961). Other agencies and courts, however, are not willing to consider cases of disproportionate rela· tionships between costs and rates; they consider their responsibilities limited to review of situations in which different rates are charged for like prod· ucts. See, e.g., City of Boscobel v. Wisconsin Power & Light Co., 52 P.U.R.3d 264 (Wis.P.S.C.1964). B. REASONS FOR PROHIDITING UNDUE DISCRIMINATION The traditional prohibition of unduly discrimina· tory rates is premised on the need to avoid five perceived evils-unfairness, burdens imposed on sorne consumers as a result of disproportionately low rates charged to other consumers, predatory pricing, "second best" problems of resource misallo· cation, and unjustified transfers of wealth from consumers to regulated firms. We will summarize each argument briefly after discussing the economic reasons a firm might choose to charge rates dispro· portionate to its costs of providing different prod· ucts or serving different customers. A firm rarely is neutral concerning the relation· ships among its rates even after an agency has determined the firm 's allowed revenue require· ments. There is only one combination of rates through which a firm can maximize its actual reve· nues. To understand this fundamerital truism re· quires an introduction to the concept of price elas· ticity of demand. 1 The quantity demanded of any 1. See also the discussion of demand in Chapter 2. Sec. C WHAT IS UNDUE1 177 would not be willing to sell a product at a rat~ equal to marginal cost .· Therefore, sorne customers who are willing to purchase the product at that rate would be unable to do so. With differential pricing, at least sorne of the customers who are willing to purchase the product at a rate between marginal cost and the uniform rate the firm otherwise would charge ail consumers will be able to obtain the product. In summary, there are many theories underlying the prohibition against undue discrimination in rates, none of which find c1ear support in economic theory. This diverse and murky theoretical foundation helps to explain the difficulty agencies and courts experience in determining what discrimination is undue. C. WHAT DISCRIMINATION IS UNDUE? In the typical case, a party a1leging undue discrimination must establish that the r ate charged one customer, class of customers, or geographical area is different from the rate charged another customer, class of customers, or geographical area for the same product, and that there is no legally sufficient justification for the rate differential. A somewhat broader formulation of the standard, accepted by sorne agencies and reviewing courts, permits a conclusion of undue discrimination based upon disproportionality in the ratio of cost to the 2. See the discussion of monopoly pricing in section 2A2b. 178 DISCRIMINATION & CLASSIFICATION Ch. 6 price charged various customers, classes of customers, or geographical areas, if there is no legally sufficient justification for the disproportionaIity. Under either test, the rate differentiaI or disproportionality between prices and costs constitutes undue discrimination only if the firm is unable to justify the differential or disproportionality to the satisfaction of the agency or reviewing court. A rate differential usuaIly can be justified to the satisfaction of an agency or court by demonstrating that the differential in rates is based on a corresponding differentiaI in costs. Sorne agencies resolve this issue definitionally by concluding that the rates are not applicable to the same product. In addition sorne, though not aIl, agencies and reviewing courts are satisfied that a rate differentiaI or rate/cost disproportionaIity is sufficiently justified if it is based on differences in the priee elasticity of demand of the respective customers, classes of customers, or geographical areas. 1. COST-BASED RATE DIFFERENTIALS Determining whether a rate differentiaI is justified by differences in the costs of providing service to various customers, classes of customers, or geographie areas is part science and part art. As a preliminary matter, it is expensive and time-consuming to attempt to determine the cost of serving particular eus tom ers or groups of customers. For that reason, agencies and reviewing courts often permit the rate schedules proposed by firms to go