Western Carolina University
Program Assessment Plan
Bachelor of Science in Business Administration Entrepreneurship Major
College of Business
Assessment Plan for 2006 - 2007
Primary Contact Name/Info:
Dr. Roger Lirely, Department Chair
Accounting, Finance and Entrepreneurship Department
College of Business
Program Mission Statement:
The mission of the undergraduate entrepreneurship program is to teach students to create and
operate a business in a dynamic, complex, and ever changing global environment through a
community of scholarship that provides a forum for examining principles, needs, and issues
relating to small and developing businesses. The program will provide a broad overview of the
role of entrepreneurship in society as well as the skills necessary for a person to be
entrepreneurial either in starting a new venture or in creating new opportunities within an
existing enterprise.
Program Goals/Objectives:
The undergraduate entrepreneurship major prepares students with the skills necessary to evaluate
a new business idea, create a new business to exploit the opportunity, and to grow the business to
a sustainable state.
Student Learning Objectives
Outcome #2 – Students will know how to
create and maintain an ethical culture
within a new business.
Curricular and/or Co-Curricular
Experiences
Students in ENT 450 will create a hypothetical
company via a computer simulation, which
requires the use of accounting, finance,
marketing, human resources, and other business
functions. The student teams compete against
each other in the application of their business
acumen and are objectively scored on their
relative performance.
Students in ENT 350 will be required to create an
employee handbook which includes company
ethical standards.
Outcome #3 – Students will understand the
process of evaluating a new business
concept.
In ENT 201, ENT 205, and ENT 301 students
will develop a business model to be evaluated in
terms of concept viability.
Intended Learning Outcomes
Outcome #1 – Students will understand the
nature of entrepreneurship, the
contributions of entrepreneurship to
society, and the integration of all of the
business disciplines in creating a new
venture.
M
Students w
examinatio
by the sim
reporting,
Students w
examinatio
require the
describe et
hypothetic
Students w
study for a
presents a
concept an
present an
Students w
generation
channels t
conversion
Outcome #4 – Students will develop a
business plan that provides an accurate and
concise overview of the venture including
projections for the future.
In ENT 325 students will develop a full business
plan.
The plan w
completen
a. A clear
b. A clear
differentia
c. A clear
advantage
sustain
d. A mana
e. A sales
f. A clearly
opportunit
projection
g. The plan
supported
research an
Outcome #5 – Students will understand the
process of starting and growing a business.
In ENT 350 students will develop an
entrepreneur’s tool kit that includes all of the
forms, policies, and contracts appropriate for the
establishment of a new venture. The documents
include (but are not limited to):
a. Legal organizational formation
b. Intellectual property protection
c. Employee handbook and other employment
agreements
d. Contracts for services and financing
e. Accounting and bookkeeping
Students w
examinatio
of projects
Outcome #6 – Students will understand the
daily requirements of operating and
growing a venture.
In ENT 475 students will come face-to-face with
actual operating ventures for the purpose of
determining problems that may exist. Students
will work with an existing company located in the
region and will be evaluated by the owner of the
business.
Students w
owner bas
venture th
understand
by the bus
Outcome #7 – Students will be satisfied
with the quality of instruction.
In all classes students will complete evaluations
of the course. Graduating seniors will complete
an overall critique of the entrepreneurship
program.
Students w
each class
Students w
entire prog