Results from the 2008 Alumni Attitude Study ©
University of Northern Iowa Presented by: © Alumni Attitude Study © About the Study Slide Slide 2
© About the Alumni Attitude Study • Cooperative development of the instrument – – – – • Greater need for feedback as part of partnership model versus pricing issues to do one‐up research Greater need for feedback as part of partnership model versus pricing issues to do one 85% remains the same from original instrument Smaller versions are available Custom‐designed instruments have some comparable questions designed instruments have some comparable questions Samples were extracted by the individual schools to reflect (as much as possible) the individual school’s alumni population and demographics • Survey distributed to over 800,000 alumni via email (with some schools opting to also use mail and telephone) over the last 4 years – average response rate of 20% • A branded survey was emailed to each individual for completion • Survey questions can be divided into five areas: – – – – – Demographics Loyalty Overall Experience Student experience Alumni Experience Slide Slide 3
Study Results: Distribution and Response Response Rate 4.80% Surveys Distributed 35,023 Number of responses 1,682 Bounces based on average of 25% 8,755 Presumed response rate using the average bounce 6% Slide Slide 4
Bias is inherent in all research studies. It must be understood and minimized where possible. Confidence Interval • • • Computation based on number of responses and variation of responses Assumes random distribution and ability to respond Response percentage is not part of the consideration for this calculation Non­Response Bias • • • • A low survey response rate and corresponding high non­response rate causes concern about A low survey response rate and corresponding high non differences between respondents and non­respondents respondents Exists in both internet and phone surveys as well as mail Consistency of ranking for question groups helps alleviate concern Distribution across membership status, age, and gender also helps reduce concern Selection Bias • • • A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected Possibly more of an internet issue currently for some schools Approximately 82% of college graduates have access to the internet and email* * Source: “The Ever‐Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003. Slide Slide 5
Participants All School Comparables Alaska, University of at Fairbanks Concordia Oakland University West Virginia University Boise State University Drake University Ohio University Western Michigan University Brandeis University Drexel Oregon, University of Western Michigan University Buffalo State George Mason University Ouachita Baptist University Winthrop California­Berkeley, University of George Washington University Pittsburgh, University of Wisconsin LaCrosse California­Davis, University of Georgetown University Portland State University California­Irvine, University of Ithaca College Purdue California­LA (UCLA), University of Jacksonville State University Rochester Institute of Tech California­Riverside, University of Kansas, University of Southern Illinois University California­San Diego, University of Kent State University Southern Methodist University California­San Francisco, University of Linfield College Southern Mississippi, University of California­Santa Barbara, University of Massachusetts at Lowell, University of Spelman College California­Santa Cruz, University of Missouri, University of St. John’s University Case Western University Montana State University SUNY – University at Albany Cedarville University Montana, University of Syracuse University Central Florida, University of Nevada at Las Vegas, University of Texas Christian University Central Washington University New Mexico, University of Tufts Cincinnati, University of New York University University of Houston Colorado State University Niagara Utah, University of Colorado­Boulder, University of North Dakota State University Weber State University Slide Slide 6
Foundational Concepts Alumni Segmentation Model © It is important to consider generational, stage of life, and lifestyle market segmentation. çGrad Year Generational Segmentation Ageê
Mature/Contemplative 63 and older Life‐Cycle Segmentation Slide Slide 7
Stable/Mid‐Life 45 to 62 Building/Growth 31 to 44 Young Adult/Discovery 21 to 30 Foundational Concepts Alumni Segmentation Model © Grad Yearè ERA Ageê Mature/Contemplative 63 and older Stable/Mid‐Life 45 to 62 LIFECYCLE Building/Growth 31 to 44 Young Adult/Discovery 26 to 30 Recent Graduates 21 to 25 Slide Slide 8
Population Demographics Study Results Slide Slide 9
Distribution and Response Percentage of Participants By Degree Obtained 90 80 70 60 50 40 30 20 10 ‐ Undergraduate Graduate All School Slide Slide 10
Both No degree obtained undergraduate and graduate UNI Distribution and Response Percentage of Participants By Location of Current Residence 45 40 35 30 25 20 15 10 5 ‐ Within 10 11‐50 miles 51‐100 miles 100 miles 101‐250 miles miles All School Slide Slide 11
UNI Over 250 Over 250 within the outside the US US Distribution and Response By Location of Current Residence Percentage of Participants 70 60 50 40 30 20 10 ‐ Residence in‐state Residence out Residence out‐of‐state All School Slide Slide 12
UNI Resident of another country Distribution and Response By Ethnicity Percentage of Participants 120 100 80 60 40 20 ‐ Caucasian African Hispanic Asian or American American Pacific Indian or Islander Alaskan All School Slide Slide 13
UNI Other Prefer not to answer Distribution and Response By Age Percentage of Participants 45 40 35 30 25 20 15 10 5 ‐ Less than 25 26 to 30 31 to 44 All School Slide Slide 14
UNI 45 to 62 63 and older Distribution and Response Number of Participants By Era 500 450 400 350 300 250 200 150 100 50 0 Slide Slide 15
Distribution and Response 35 8% 30 7% 6% 25 5% 20 4% 15 3% 10 2% 5 1% 0 0% WWII/Post WWII Woodstock/ Vietnam Post‐Watergate Yuppie/End of Electronic Cold War Revolution/Dot‐ Com All School UNI UNI Response rate NOTE: Response rate is unadjusted for bad email addresses. Slide Slide 16
Post 9/11 Response Rate Percentage of Respondents By Era Distribution and Response By Gender Percentage of Participants 60 40 20 0 Male Female All School Slide Slide 17
UNI Distribution and Response By Gender across Generations Generation Y Generation Y Generation X Boomers Mature (WWII) Male Female Slide Slide 18
Distribution and Response By Q20 Intent to Participate Financially Percentage of Respondents 60 Non‐contributors Might contribute in the future Contributors 50 40 30 20 10 ‐ Never/do not plan to Have/do not plan to Have never but plan Currently and plan to Currently and plan to to increase All School Slide Slide 19
UNI Distribution and Response By Q20 Intent to Participate Financially vs. Q02 Percentage of Respondents 100 Non‐contributors 35% 45% Might contribute in the future Contributors 80 60 40 20 0 Never/do not plan to Have/do not plan to Have never but plan Currently and plan Currently and plan to to to increase How often do you promote University of Northern Iowa
University of Northern Iowa to others?
Never Occasionally Slide Slide 20 Regularly All the time Implications Highlighted issues and areas of focus • Communicate to alumni how the diploma is increasing in equity • Provide opportunities for alumni to provide feedback and engage in activities • Job and career related activities • Communicate differently with younger alumni (30 and under) • Branding presence on campus • Engaging alumni who are out‐of‐state Engaging alumni who are out Slide Slide 21
Communication Study Results Slide Slide 22
Q15. In your relationship with the University, please describe how often you do or have done the following. Never One time Read alumni magazine Read Alumni email Visit campus web site Visit campus Get in touch with other alumni Attend your university sporting events Use printed alumni directory Attend local alumni association or club events Use electronic alumni directory Volunteer to work on campus or at event Attend reunion events All School Slide Slide 23
UNI A few times Frequently Q15. In your relationship with the University, please describe how often you do or have done the following. By Era Never One time A few times Read alumni magazine Read Alumni email Visit campus web site Visit campus Get in touch with other alumni Attend your university sporting events Use printed alumni directory Attend local alumni association or club events Use electronic alumni directory Volunteer to work on campus or at event Attend reunion events WWII\Post WWII Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 24
Frequently Q16. For each of the communication methods listed below, please tell us how important that method is to you and also rate the University’s effectiveness in utilizing that method. Not Important Poor Somewhat Important Fair Email University web site Alumni magazine Electronic newsletter Periodic informational communications Invitations to university activities Alumni web site Communication regarding your services or benefits Invitations to alumni activities Reunion mailings Importance Slide Slide 25
Performance Very Important Good Critically Important Excellent Q16. For each of the communication methods listed below, please tell us how important that method is to you and also rate the University’s effectiveness in utilizing that method. By Era Importance exceeds Performance Email University web site Alumni magazine Electronic newsletter Periodic informational communications Invitations to university activities Alumni web site Communication regarding your services or benefits Invitations to alumni activities Reunion mailings All School Slide Slide 26
UNI Performance exceeds Importance Q16. For each of the communication methods listed below, please tell us how important that method is to you and also rate the University’s effectiveness in utilizing that method. Gap Analysis By Era Importance exceeds Performance Performance exceeds Importance Email University web site Alumni magazine Electronic newsletter Periodic informational communications Invitations to university activities Alumni web site Communication regarding your services or benefits Invitations to alumni activities Reunion mailings WWII\Post WWII Woodstock\Vietnam Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 27
Q17. Please indicate how much each of the following impacts your overall current opinion of the University: Percentage of respondents who chose top two choices ‐ 20.00 40.00 Value and respect for degree Providing scholarships Accomplishments of students History and tradition Campus aesthetics Outreach to community School rankings (e.g. U.S. News & World… Media visibility Accomplishments of faculty Accomplishments of alumni Success of athletic teams All School Slide Slide 28
UNI 60.00 80.00 100.00 Q17. Please indicate how much each of the following impacts your overall current opinion of the University: ‐ 20 40 60 80 Value and respect for degree Providing scholarships Accomplishments of students History and tradition Campus aesthetics Outreach to community School rankings (e.g. U.S. News & World… Media visibility Accomplishments of faculty Accomplishments of alumni Success of athletic teams No impact Some impact Significant impact Slide Slide 29
Critical impact 100 Q17. Please indicate how much each of the following impacts your overall current opinion of the University: By Era No Impact Some Impact Significant Impact Value and respect for degree Providing scholarships Accomplishments of students History and tradition Campus aesthetics Outreach to community School rankings (e.g. U.S. News & World… Media visibility Accomplishments of faculty Accomplishments of alumni Success of athletic teams WWII\Post WWII Woodstock\Vietnam Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 30
Critical Impact Q21. Please indicate your feeling regarding the frequency of the following. ‐ 20 40 60 80 100 Printed materials from the university (magazines, newsletters, etc.) Email correspondence from the university (newsletters, news… Solicitations for membership in the Alumni Association Solicitations for donations (annual fund, support for athletics, etc.) Information regarding programs such as credit cards, insurance services, long… Way too much A little too much About right Slide Slide 31
Would welcome more Not nearly enough Q21. Please indicate your feeling regarding the frequency of the following. By Era Way too much A little too much About right Would welcome more Printed materials from the university (magazines, newsletters, etc.) Email correspondence from the university (newsletters, news flashes, etc.)' Invitations to alumni activites Solicitations for donations (annual fund, support for athletics, etc.) Information regarding programs such as credit cards, insurance services, long distance services, etc WWII\Post WWII Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 32
Not nearly enough Current and Future Alumni Programs Study Results Slide Slide 33
Q08. How important is it for you and alumni in general to do the following and how well the University does at supporting alumni in doing them? Not Important Poor Somewhat Important Fair Serving as ambassadors for Univ Providing feedback to the Univ re community… Identifying job opportunities for graduates Recruiting students Providing financial support for Univ Mentoring students Providing leadership by serving on boards, etc. Networking with other alumni Volunteering for univ Attending general alumni and Univ events Attending athletic events Importance Slide Slide 34
Performance Very Important Good Critically Important Excellent Q08. How important is it for you and alumni in general to do the following and how well the University does at supporting alumni in doing them? Gap Analysis Importance exceeds Performance Serving as ambassadors for Univ Providing feedback to the Univ re community… Identifying job opportunities for graduates Recruiting students Providing financial support for Univ Mentoring students Providing leadership by serving on boards, etc. Networking with other alumni Volunteering for univ Attending general alumni and Univ events Attending athletic events All School Slide Slide 35
UNI Performance exceeds Importance Q08. How important is it for you and alumni in general to do the following and how well the University does at supporting alumni in doing them? Gap Analysis by Era Importance exceeds Performance Performance exceeds Importance Serving as ambassadors for Univ Providing feedback to the Univ re community… Identifying job opportunities for graduates Recruiting students Providing financial support for Univ Mentoring students Providing leadership by serving on boards, etc. Networking with other alumni Volunteering for univ Attending general alumni and Univ events Attending athletic events WWII\Post WWII Woodstock\Vietnam Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 36
Percentage of Respondents Q14. How would you most like to be contacted by the University? 90 80 70 60 50 40 30 20 10 ‐ Email Mail Telephone All School Slide Slide 37
UNI Direct face to face Not at all Q13. What are barriers to your participation in alumni activities? Percentage of Respondents 100% Time 80% Cost of event Value (cost compared to benefit) Type or subject matter of the event 60% Do not know anyone I would not make a difference 40% Just do not want to Geographical distance Concern about future solicitation 20% Family or job commitment Not interested in the University Do not know how to get involved 0% All School UNI Slide Slide 38
Percentage of Respondents Q13. What are barriers to your participation in alumni activities? By Era 100% 80% 60% 40% 20% 0% WWII\Post WWII Woodstock\Vietnam Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 39
Q13. What are barriers to your participation in alumni activities? Percentage of Respondents By Location of Current Residence 100% 80% 60% 40% 20% 0% In‐state Out‐of‐state Slide Slide 40
Q10. How important was each of the following to your experience as a student, and how well did the University do at providing them? Not Important Poor Somewhat Important Fair Academics and classes Skills and training for career Exposure to new things Relationship with faculty Relationship with other students Lessons about life Orientation for new students Admissions process Student employment opportunities Traditions or values learned on campus Relationship with admin and staff Student leadership opportunities Attending cultural events like films, lectures, etc. Attending athletic events Opportunity to interact with alumni Opportunity to participate in fraternity or sorority Importance Performance Slide Slide 41
Very Important Good Critically Important Excellent Q10. How important was each of the following to your experience as a student, and how well did the University do at providing them? Gap Analysis Importance exceeds Performance Academics and classes Skills and training for career Exposure to new things Relationship with faculty Relationship with other students Lessons about life Orientation for new students Admissions process Student employment opportunities Traditions or values learned on campus Relationship with admin and staff Student leadership opportunities Attending cultural events like films, lectures, etc. Attending athletic events Opportunity to interact with alumni Opportunity to participate in fraternity or sorority All School Slide Slide 42
UNI Performance exceeds Importance Q10. How important was each of the following to your experience as a student, and how well did the University do at providing them? Gap Analysis by Era Importance exceeds Performance Performance exceeds Importance Academics and classes Skills and training for career Exposure to new things Relationship with faculty Relationship with other students Lessons about life Orientation for new students Admissions process Student employment opportunities Traditions or values learned on campus Relationship with admin and staff Student leadership opportunities Attending cultural events like films, lectures, etc. Attending athletic events Opportunity to interact with alumni Opportunity to participate in fraternity or sorority WWII\Post WWII Woodstock\Vietnam Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 43
Q09. In which of the following organizations/activities did you participate as a student? 100% Honor society Percentage of Respondents 80% Fraternity or Sorority Intramural athletics Intercollegiate athletics 60% Music, theater, or art Community service 40% Religious organizations Residence halls Professional or career related 20% Academic clubs Ethnic and or cultural centers Newspaper, radio, or yearbook 0% All School UNI Slide Slide 44
Percentage of Respondents Q09. In which of the following organizations/activities did you participate as a student? By Era 80% 60% 40% 20% 0% WWII\Post WWII Woodstock\Vietnam Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 45
Extra Questions Study Results Slide Slide 46
Q22. If you are currently a member of the alumni association, what impact do each of the following have in motivating you to continue being a member of the University of Northern Iowa Alumni Association? No impact Some impact Staying connected to the university Giving back to the university Knowing that the alumni association provides financial support for student activities Receiving the alumni magazine The alumni association is the "voice" of alumni on campus Keeping me connected with my classmates Obtaining campus privileges such as on‐campus discounts, access to campus facilities… Receiving the directory of alumni UNI Slide Slide 47
Significant impact Critical impact Q22. If you are currently a member of the alumni association, what impact do each of the following have in motivating you to continue being a member of the University of Northern Iowa Alumni Association? By Era No impact Some impact Significant impact Staying connected to the university Giving back to the university Knowing that the alumni association provides financial support for student activities Receiving the alumni magazine The alumni association is the "voice" of alumni on campus Keeping me connected with my classmates Obtaining campus privileges such as on‐ campus discounts, access to campus facilities… Receiving the directory of alumni WWII\Post WWII Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 48 Critical impact
Q23. If you are not currently a member of the alumni association, what is the biggest barrier to joining the UNI Alumni Association? 50% 40% Percentage of Respondents 30% 20% 10% 0% UNI For the benefits I would use, it's just not worth the cost (value) I have little to no relationship with the university I do not know how to join I do not know enough about the Alumni Association I haven't been asked I don't know what the benefits are I don't live near the campus I support the university in other ways Not knowing the difference between the UNI Annual Fund, the UNI Alumni Association and Panther Scholarship Club Since I'm an alum, I thought I was a member Slide Slide 49
Percentage of Respondents Q13. What are barriers to your participation in alumni activities? By Era 60% 40% 20% 0% WWII\Post WWII Woodstock\Vietnam Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 50
Q24. Please indicate your level of agreement with the following statements regarding your alumni experience. Strongly disagree Generally disagree I consider alumni dues as a way to support UNI I'm satisfied how gifts are received from alumni are used I'm satisfied how dues received from alumni are used I am satisfied with the other benefits offered by the alumni association (magazine, access to… It is important for the alumni activities in my local area to include academic or educational… I understand the difference between the annual fund and alumni association dues I am satisfied with the alumni association partnerships (such as credit card and insurance… UNI Slide Slide 51
Generally agree Strongly agree Q24. If you are currently a member of the alumni association, what impact do each of the following have in motivating you to continue being a member of the University of Northern Iowa Alumni Association? By Era Strongly disagree Generally disagree Generally agree I consider alumni dues as a way to support UNI I'm satisfied how gifts are received from alumni are used I'm satisfied how dues received from alumni are used I am satisfied with the other benefits offered by the alumni association (magazine, access… It is important for the alumni activities in my local area to include academic or educational… I understand the difference between the annual fund and alumni association dues I am satisfied with the alumni association partnerships (such as credit card and… WWII\Post WWII Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 52 Strongly agree
Q25. I feel the most affinity for: Percentage of Respondents 100 80 60 40 20 ‐ My undergraduate academic college My major or academic program A faculty member or instructor Slide Slide 53
A student UNI in general activity or organization I was associated with Panther Athletics Q25. I feel the most affinity for: By Era Percentage of Respondents 100 80 60 40 20 ‐ My undergraduate academic college My major or academic program A faculty member or instructor WWII\Post WWII A student UNI in general activity or organization I was associated with Woodstock\Vietnam Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Slide Slide 54
Post 9/11 Panther Athletics Q26. How likely is it that you would participate in the following alumni activities? Very unlikely Somewhat unlikely Attending cultural activites (plays, concerts, art shows, museums, operas, etc.) in your area Recruiting students to University of Northern Iowa from your community Attending an alumni event in your area featuring a University official (President, Coach, etc.) Attending a Panther athletic event in Cedar Falls Watching a spectator sport in your area with other alumni Attending department/school, club, or team alumni event in your area Attending a UNI tailgate in your area Mentoring UNI students and/or young alumni Take courses online/Participate in lifelong learning opportunities Attending a networking event in your area UNI Slide Slide 55
Somewhat likely Very likely Q26. How likely is it that you would participate in the following alumni activities? Very unlikely Somewhat unlikely Attending homecoming Attending reunions based on the activities/groups you were involved with in… Attending a career development event in your area Participate in a community service activity with other alumni Attending class year reunions such as your 10th, 25th, or 50th Attend family‐oriented activities Contributing or helping to raise funds for scholarships Taking a day or weekend trip with other alumni Traveling with other alumni within the United States Traveling with other alumni internationally UNI Slide Slide 56
Somewhat likely Very likely Q22. If you are currently a member of the alumni association, what impact do each of the following have in motivating you to continue being a member of the University of Northern Iowa Alumni Association? By Era Very unlikely Somewhat unlikely Somewhat likely Attending cultural activites… Recruiting students to University of Northern… Attending an alumni event in your area… Attending a Panther athletic event in Cedar… Watching a spectator sport in your area with… Attending department/school, club, or team… Attending a UNI tailgate in your area Mentoring UNI students and/or young alumni Take courses online/Participate in lifelong… Attending a networking event in your area WWII\Post WWII Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 57 Very likely
Q22. If you are currently a member of the alumni association, what impact do each of the following have in motivating you to continue being a member of the University of Northern Iowa Alumni Association? By Era Very unlikely Somewhat unlikely Somewhat likely Attending homecoming Attending reunions based on the… Attending a career development event in… Participate in a community service activity… Attending class year reunions such as your… Attend family‐oriented activities Contributing or helping to raise funds for… Taking a day or weekend trip with other alumni Traveling with other alumni within the… Traveling with other alumni internationally WWII\Post WWII Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 58 Very likely
Q27. Which of the following social networking websites do you belong to, and typically, how often do you visit those sites? Never Seldom Monthly Facebook My Space Other LinkedIn Panther Union UNI Slide Slide 59 Weekly
Daily Q27. Which of the following social networking websites do you belong to, and typically, how often do you visit those sites? By Era Never Seldom Monthly Weekly
Facebook My Space Other LinkedIn Panther Union WWII\Post WWII Woodstock Vietnam Woodstock\
Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 60 Daily Q28. Are there people you went to UNI with that you would like to track down and reconnect with? Percentage of Respondents 100 80 60 40 20 ‐ No Yes Slide Slide 61
Q28. Are there people you went to UNI with that you would like to track down and reconnect with? By Era Percentage of Respondents 100 80 60 40 20 ‐ No Yes WWII\Post WWII Woodstock\Vietnam Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 62
Q28. If yes, which of the following Alumni Association resources have you used and how effective have they been? Not effective Somewhat effective Other Alumni Directory (online) Alumni Directory (printed) Panther Union UNI Slide Slide 63
Very effective Q28. If yes, which of the following Alumni Association resources have you used and how effective have they been? By Era Not effective Somewhat effective Other Alumni Directory (online) Alumni Directory (printed) Panther Union WWII\Post WWII Woodstock\ Vietnam Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 64
Post Watergate Very effective Q29. When you think about “reconnecting” to UNI, who would you most like to reconnect with? Percentage of Respondents 100% 80% 60% 40% 20% 0% Slide Slide 65
Q29. When you think about “reconnecting” to UNI, who would you most like to reconnect with? By Era 100% Percentage of Respondents 80% 60% 40% 20% 0% WWII\ Post WWII Yuppie\End of Cold War Woodstock\ Vietnam Electronic Revolution Electronic Revolution\Dot‐Com Slide Slide 66
Post Watergate Post 9/11 Loyalty Study Results Slide Slide 67
Q07. How well did the highest degree from the University prepare you for each of the following? Poor preparation Fair preparation Commitment to continuous learning Current work status Further graduate education Deepening my understanding and comm to personal dev Responding to new career opportunities Contributing to my community All School Slide Slide 68
UNI Good preparation Excellent preparation Q07. How well did the highest degree from the University prepare you for each of the following? By Era Poor preparation Fair preparation Good preparation Commitment to continuous learning Current work status Further graduate education Deepening my understanding and comm to personal dev Responding to new career opportunities Contributing to my community WWII\Post WWII Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution Electronic Revolution\Dot‐Com Post 9/11 Slide Slide 69
Excellent preparation Q01. How would you rate your decision to attend the University? Percentage of Respondents 100 80 60 40 20 ‐ Bad decision Fair decision All School Slide Slide 70
Good decision UNI Great decision Q04. Which of the following best describes your experience as a student? Percentage of Respondents 100 80 60 40 20 ‐ Poor Fair Good All School Slide Slide 71
UNI Excellent Q02. How often do you promote the University to others? Q02. How often do you promote the University to others?
Percentage of Respondents 100 80 60 40 20 ‐ Never Occasionally All School Slide Slide 72
Regularly UNI All the time Q06. Which of the following best describes your overall current opinion of the University? Percentage of Respondents 100 80 60 40 20 ‐ Poor Fair Good All School Slide Slide 73
UNI Excellent Q05. Which of the following best describes your experience as an alumnus/a? Percentage of Respondents 100 80 60 40 20 ‐ Poor Fair Good All School Slide Slide 74
UNI Excellent UNI School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School School Average Score 4.00 3.00 2.00 Slide 75
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Correlation Analysis Highest correlation to “loyalty loyalty” across all questions 0.20 0.25 q22h Staying connected to the university q26c Attending homecoming q15g Attend your university sporting events q22f The alumni association is the "voice" of alumni on campus q16gi Invitations to university activities q26l Attending a Panther athletic event in Cedar Falls q26m Attending a UNI tailgate in your area q22e Giving back to the university q10op Traditions or values learned on campus Slide 76
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0.30 0.35 0.40 0.45 0.50 Implications Study Findings Slide Slide 77
Implications Highlighted issues and areas of focus • Communicate to alumni how the diploma is increasing in equity • Provide opportunities for alumni to provide feedback and engage in activities • Job and career related activities • Communicate differently with younger alumni (30 and under) • Branding presence on campus • Engaging alumni who are out‐of‐state Engaging alumni who are out Slide Slide 78
Foundation Concepts Alumni Partnership Model © Alumni feedback is not a one‐time event, but rather an ongoing process of time event, but rather an ongoing process of measurement, action, and re measurement, action, and re‐measurement. Initiate the process by asking their opinion Show you care – Show you care use a high use a high‐quality process Solidify and institutionalize by checking back to see what changed Let them know that you heard what was said Take action in a way that demonstrates you care about their opinion Slide Slide 79
Conclusions: Application of Survey Results Actions from Survey results by other schools • Business/Strategic Planning • Introduction of New Programs • Develop a strategic and/or business plan with alumni • Affinity‐based programs opinion introduced into the strategic planning process • Change existing programs to accommodate desires of • Workshops with staff to integrate alumni issues into a specific segment ongoing programs and communications • Strategic Communications • In‐Depth Analysis & Research • Press releases and articles to communicate results and • Analyze information in detail for a specific segment of planned actions alumni such as young men/women, recent • Communication comparing alumni to target group or graduates, etc. all schools • Additional, focused research or targeted surveys at a • Targeted messaging specific issue • Other Applications • Legislative support • Feedback on specific current programs and activities • Development support • Coordinate with student, faculty, and prospective • Prioritize activities and investment student opinions • Tactical Action Planning Slide Slide 80
Contact Information Robert Shoss Tel: (713) 527‐0078 Fax: (713) 524‐4324 rshoss@pegltd.com www.pegltd.com Slide Slide 81