Our logo and secondary logos
The current system
The challenge
The university logo (primary)
The secondary logos
The secondary logos
The next steps
Questions?
Ivan Muzychka
AVP Communications
ivan.muzychka@usask.ca
306-966-1472
Marketing Campaign
Overall Goals
• Raise awareness in areas where we have
little to no name recognition
• Strengthen our reputation in areas where
we have already built a foundation
Key Audiences
• Prospective faculty and leaders
• Prospective graduate students
• Government representatives and members
of funding agencies (local, provincial and
national)
• Key funders, donors and prospective
donors (including top business executives,
etc.)
• Parents of prospective undergraduate
students
• Saskatchewan taxpayers
Knowledge isbeautiful.
As writers create poetry they engage in poiesis, Greek for “to make,”
creating intensifications of language organized into metrical feet,
conscripting language to challenge our conventional comprehension
of being and reach into the mysterious unknowable beyond.
In other words, poetsand writers, like those who sharpen their
talentsin our Master of Fine Artsin Writing program, help document
our daily livesand give shape to how we experience the world. Their
wordshave the power to soothe, challenge and inspire.
usask.ca
Success?
• Improve our perception scores in key
markets from May 2014, as measured by
perception surveys done in
Saskatchewan, Calgary, Edmonton and
Vancouver.
• Increase awareness of activities at the U
of S, as measured by responses in the
perception survey
• Measure where people noticed U of S
advertising
The next steps
Questions?
Ivan Muzychka
AVP Communications
ivan.muzychka@usask.ca
306-966-1472