Caldwell & Hourigan, UNCW,
“Using Multi-Tiered Prevention Strategies” BACCHUS 2009
University of North Carolina Wilmington
Alcohol Prevention Strategies
Social Ecological
Framework
Individual
Current Efforts
Freshmen Seminar
Classes
New
Target
Strategies
(Gender)
One-day “Summit on
Masculinity, Health, and
Leadership” at UNCW
Residence Hall Programs
Changes to Support
Target Strategies
Freshmen Seminar
Classes:
Gender-specific
prevention and harm
reduction messages
Individual Consultation
Incorporated genderspecific social norms
messages into passive
and active info. programs
Passive and Active
Information Programs
Orientation Programs
Evaluation of Target
Strategies
Overall campus-wide pre
and post-test of
individual behaviors and
normative beliefs
1st Year Seminars: PrePost Test with Matched
Sections
Summit: Integrated Focus
Group
Judicial Sanction
Education
Group
Greek New Member
Education
Small Group Norms
Interventions
Invited Greek Chapter
Presentations
Informal men’s health
advocacy student
organization
“Gender and Alcohol
Peers,” a student group
of peer facilitators
“Gender Encounter”
facilitated discussion
groups
Greek New Member
Education:
Gender-based harm
reduction alcohol
education
Small Group Norms: Data
Capture at Program and
30-day PDA follow-ups.
GAPs: Learning
Outcomes Surveys and
Structured Interviews
Gender Encounter: Focus
Groups
Greek New Member:
Pre and Post-Test,
compared against
campus average
Caldwell & Hourigan, UNCW,
“Using Multi-Tiered Prevention Strategies” BACCHUS 2009
Social Ecological
Framework
Institution
Current Efforts
General Social Norms
Campaign
Attractive alternative
events (UNCWeekends,
ACE, movie theater, etc)
Community
Campus-Community
Coalition
Policy
Policy Enforcement
New
Target
Strategies
(Gender)
A Learning Community
about gender, alcohol
use, and men’s and
women’s health
Changes to Support
Target Strategies
Evaluation of Target
Strategies
A Gender-based social
norms campaign
targeting descriptive and
injunctive norms
LLCs: Pre-Post Tests with
Matched LLCs.
Campus-community
coalition: Advocacy to
address gender-based
advertising in Wilmington
community
Advertising:
“Observation” Study Pre
and Post Intervention
“Men of ’10” A Men’s
leadership floor
A national expert speaker
presentation to address
media influence on
women's alcohol use
Social Norms: Market
Saturation Surveys, Focus
Groups, Campus-wide
Survey for Perceptions
and Behaviors
Caldwell & Hourigan, UNCW,
“Using Multi-Tiered Prevention Strategies” BACCHUS 2009
Multi-Tiered Strategy Worksheet
Your Focus Area:
Social
Ecological
Framework
Individual
Group
Institution
Community
Policy
Current Efforts
New Target Strategies
Changes to Support Target
Strategies
Evaluation of Target
Strategies
Caldwell & Hourigan, UNCW,
“Using Multi-Tiered Prevention Strategies” BACCHUS 2009
What is important to students on your campus? What does your institution value?
Describe your institution in three words or phrases. How can you use these characteristics to engage students?
What issue or event have students gotten excited or worked up about lately?
What component of your current prevention strategy are you most proud of? Why? What evidence do you have that it
is changing student behavior?
What component of your current prevention strategy is the weakest? What can you do to change it? What evidence do
you have that it is not changing student behavior?
What campus or group “traditions” do you most dread? How can you change them to fit your strategy?
What students are not being reached by your current strategy? Where are they?
What are your first steps?
Resources:
 NIAAA: collegedrinkingprevention.gov
 Alcohol & Other Drug Abuse & Violence Prevention: higheredcenter.gov
 Healthy Campus 2010: www.acha.org/Info_resources/hc2010.cfm
 Perspectives on Health Promotion: www.csupomona.edu/~jvgrizzell/