VISION 2020
CAMPAIGN FOR EQUALITY REPORT
2011-2012
Table of Contents
Introduction…………………………………………………………………………………3
Highlights…………………………………………………………………………………...4
Equality in Motion………..…………………………………………………………………6
Outcomes and Actions………………………………………………………………………8
National Advisors…………………………………………………………………………...9
Media and Marketing Highlights ………………………………………………………….10
Sponsors……………………………………………………………………………………11
National Allies……………………………………………………………………………..12
Budget and Vision 2020 Growth, 2011…….……………………………………………...14
Looking Ahead……………………………………………………………………………..15
2
Dear Vision 2020 Supporter:
When Vision 2020 was first imagined in 2009, it was a big dream--women's equality by 2020--with a small team of
people to help make it a reality. The Vision 2020 core team--Founder and Co-Chair Lynn Yeakel, Co-Chair
Rosemarie B. Greco and Director Catherine Ormerod--began building a structure to share their vision of women's
equality on a national stage. The team followed the "Field of Dreams" model-If you build it, they will come.
Since 2009, the team has been building Vision 2020 and uniting more and more people to become involved.
In 2010, Vision 2020 secured its Presenting Sponsor, The Penn Mutual Life Insurance Company, which shared a
commitment to women's leadership. With a sponsor in place, the team began to connect with powerful women's
organizations across the country and add them to Vision 2020's foundation as National Allies. There are 46 National
Allies, with more organizations to be added in 2012. In the last quarter of 2011, The League of Women Voters, the
Association for Women in Science and ATHENA International have been added to the list.
National Delegates were selected from all 50 states to advance women's leadership in their areas.
In October 2010, Vision 2020 held the First Annual Congress, which began a national Conversation about Women
and Leadership. Supporters reacted powerfully to Vision 2020's goal to achieve women's equality nearly 100 years
after the suffragists won the right to vote, and the momentum began.
In 2011, five national goals were set for the year 2020, and Vision 2020 Delegates began developing and
implementing State Initiatives to move the needle on one of these five goals.
At the Second Annual Congress in Chicago this past fall, the Vision 2020 Delegates, National Allies and
Leadership attached strategies and benchmarks to the five national goals.
Since the Congress, Vision 2020 has been working with many of its National Allies to advance mutual goals, has
signed on new National Advisors-University of Miami President Donna Shalala and President-Elect of the American
Bar Association Laurel Bellows, and has begun a membership campaign and launched a speakers bureau.
2012 promises to be a year of action, collaboration and much more excitement. We’re glad you’re with us.
Equality in Sight,
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Vision 2020 Highlights
Vision 2020 is now two years in to its 10-year agenda. 2010 was a foundation-laying year and in 2011, the framework
was built. 2012 promises to be a year of action that will build upon the previous years’ work.
Building the Vision 2020 Framework
The Penn Mutual Life Insurance Company Renews Sponsorship
Presenting Sponsor Penn Mutual affirmed its commitment to Vision 2020 by agreeing to contribute $1 million over
the next three years. The commitment from Penn Mutual provides the underpinning for Vision 2020’s Campaign for
Equality.
Penn Mutual became the Presenting Sponsor of Vision 2020 in 2009 when the project was created and launched.
Since 2009, Vision 2020 has held “An American Conversation about Women and Leadership,” a national congress of
women leaders from all 50 states at the National Constitution Center in Philadelphia.
Don’t Let History Happen Without You: March 30, 2011
Convened hundreds for a women’s history rally at the National
Constitution Center, Philadelphia
Introduced Vision 2020’s Five National Goals
Announced renewal of Penn Mutual’s sponsorship
Closed Vision 2020’s original exhibition, From the Absence of
Many to the Presence of All...The Unfinished Business of
Women’s Equality, which extended its stay at the National
Constitution Center through March 2011
A video of the exhibition can be viewed on Vision 2020’s website: drexel.edu/vision2020/who/
First Chicago Host Committee Meeting: April , 2011
Named Chicago Host Committee Co-Chairs:
Melinda Johnson, Director of Administrative Operations, Vision 2020
Cynde H. Munzer, Partner, Aronberg Goldgehn Davis & Garmisa
Anne Pramaggiore, President and COO of ComEd
Gathered Chicago-area women leaders to help plan Equality in Motion, Vision 2020’s Second Annual
Congress.
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Vision 2020 Highlights
Building the Vision 2020 Framework
Chicago Host Committee includes: Laurel G. Bellows, Vision 2020 National Advisor, Principal, The Bellows Law
Group, P.C., President Elect, American Bar Association; Stacey Kruger Birndorf, Executive Vice President and
Principal, Transwestern; Katy Breitenbach, Membership Manager, Catalyst; Cindy Burrell, President, Diversity in
Boardrooms; Tracey L. Cantarutti, Ph.D., Regional Vice President, Midwest, The Leader's Edge/Leaders By Design; Jillian S. Cole, Associate, Aronberg Goldgehn Davis & Garmisa; Vilma Colom, President, Northern Illinois
Chapter of the National Conference of the National Puerto Rican Women; 1st Vice President, NACOPRW Board
of Directors; Galia S. Felemovicius, Advisor, Private Wealth Management, Goldman Sachs; Nuria Fernandez,
Vision 2020 Illinois Delegate; Senior Vice President, CH2M Hill; Evelyn Figueroa, President, Chicago Chapter
and National Treasurer, National Conference of Puerto Rican Women, Inc.; Julianne Getty, Vice President, Senior
Private Banker, The Northern Trust Corporation; Ruth Ann Gillis, Vision 2020 Visionary Delegate, Executive
Vice President and Chief Administrative and Diversity Officer, Exelon Corporation, President, Exelon Business
Services Company; Mindy Block Gordon, Executive Director, NAWL Foundation; Joyce Heneberry, Senior Vice
President of Development, One Hope United; Mary Vidal Hays, Member, Aronberg Goldgehn Davis & Garmisa;
Jacqueline M. Helmick, Associate, Aronberg Goldgehn Davis & Garmisa; Julie Kanak, Managing Director, Diversified Search; Rana Lee, Business Development Director, SmithGroup; Sherren Leigh, President/Publisher, Today’s Chicago Women; Connie L. Lindsey, Vision 2020 Illinois Delegate, Executive Vice President, Corporate
Responsibility, The Northern Trust Company; Jacqueline Trotter Lotzof, Director of Business Development, Freedom Home Care; Rachael Halstuk Mangoubi, Investment Manager, Mesirow Financial; Rhonda Marin, Vice
President, US Bank, SBA Division; Veronica M. Muñoz, Director, Commission on Women in the Profession,
American Bar Association; Julie A. Neubauer, Associate, Aronberg Goldgehn Davis & Garmisa; Cathy M. Niden,
Ph.D., Principal and Managing Director, Navigant Economics; Karen Peery, Vice President of IT Generation Solutions, Exelon Corporation; Cathy Pratt, President-Wilmette, North Shore Community Bank & Trust Company;
Amy M. Rapoport, Associate, Aronberg Goldgehn Davis & Garmisa; Hedy Ratner, Co-President, Women’s Business Development Center; Gwen Rich, Image Style Consultant, Image Inside and Out; Rachel Rosenberg, Regional Vice President, Airbonne International; Marsha Serlin, CEO, United Scrap Metal; Robin Shapiro, Principal,
Transformation by Design; Deirdre Joy Smith, Vision 2020 Visionary Delegate,
President, Power: Opening Doors for Women; Mary L. Smith, President-Elect, National Native American Bar Association; Blooma Stark, Member, Aronberg Goldgehn Davis & Garmisa; Margaret Stender, President and CEO,
Chicago Sky; Dana Wood, Vision 2020 Chicago Volunteer Coordinator, Author of "Regarding the Suffragists;
Robyn Wetzel, President, In Focus Events
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Vision 2020 Highlights
Building the Vision 2020 Framework
Equality in Motion: October 11-13, 2011
The second meeting of Vision 2020’s Delegates, National Ally
organizations and supporters was held with two goals in mind:
Attach strategies to the Five National Goals
Connect Delegates and National Allies focused on similar
goals
The Vision 2020 Delegates, Allies and supporters brainstormed,
selected and presented strategies to achieve Vision 2020’s Five
National Goals. The presentations were followed by Kudos &
Comedy, where Equality in Action Medals were presented to
five teams of Chicago-area leaders who demonstrated shared
leadership among women and men:
Vision 2020 Delegates for 2010-2013 term at Chase Tower in Chicago
From Ariel Investments, Chairman, CEO & Chief
Investment Officer John W. Rogers, Jr. and
President Mellody Hobson.
From Glencoe School District #35, Superintendent
Cathlene A. Crawford, and Director of Finance &
Operations Jason A. Edelheit.
From Goodman Theatre, Executive Director Roche
Schulfer and Director of Development Dorlisa
Martin.
From Kirkland & Ellis LLP, Partner Howard Krane
and Partner Emily Nicklin.
From McDonald’s, President and Chief Operating
Officer Don Thompson and from McDonald’s USA,
President Jan Fields.
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Equality in Action Medal recipients
Vision 2020 Highlights
Building the Vision 2020 Framework
Equality in Motion: October 11-13, 2011 (continued)
Vision 2020 presented national awards to:
Dawn Staley, Hall of Fame Olympic gold medalist and University of South
Carolina women’s basketball coach
Maria Hinojosa, Emmy-winning TV news journalist and Frontline reporter
for PBS
Coline Jenkins, Descendant of suffragist Elizabeth Cady Stanton and coFounder of the Elizabeth Cady Stanton Trust
Mara Liasson, NPR national political correspondent
The awards were followed by a performance by renowned comedy troupe The
Second City and the Chicago Children’s Choir.
A dinner was held for Vision 2020 46 National Allies to connect and develop
strategies to help National Delegates advance their State Initiatives.
Also during Equality in Motion, five Delegate State Initiatives were highlighted.
State Initiatives are projects happening in all 50 states that aim to address one of
Vision 2020’s five national goals. Learn more about these initiatives by visiting:
drexel.edu/vision2020/goals/initiatives/.
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Outcomes and Actions
Equality in Motion!: Vision 2020 Educators’ Guide
The 95-page guide, written specifically for middle school teachers and parents, curriculum includes:
Historical information on women’s rights
Interactive activities for teachers or parents to use
Text of historical documents such as the Declaration of Independence, the Declaration of Sentiments and more
References to additional resources on women’s history
Vision 2020 is collaborating with USA Today to engage middle and high school students in creative thinking exercises that will help them gain knowledge, skills, improved attitudes and behaviors regarding gender differences and
the important roles that men and women should play for American society and the economy to function at full capacity.
State Initiatives
After the American Conversation about Women and Leadership in October 2010,
the Vision 2020 National Delegates returned to their home states to develop and implement State Initiatives that advance women in leadership across the professions. In
2011, the Delegates have begun implementing their State Initiatives.
Rhode Island Delegates Susan Colantuono and Marcia Coné have launched Vision
2020-Rhode Island as their State Initiative. It has three main areas of focus: increasing women's economic participation, increasing women's political participation and
enhancing women's health and safety.
Rhode Island Delegates put a fun spin on their
State Initiative presentation during the Second
Annual Congress
The Delegates began to create a structure for change around their three goals. They have convened subcommittees
staffed with volunteers under each goal and are working with the members of those subcommittees -- from across sectors -- to develop and execute on the work of Vision 2020 Rhode Island.
Vision 2020-Rhode Island is also working with RI-GAP, the Rhode Island arm of the Government Appointments Project (which began in Massachusetts under then-Governor Mitt Romney), to increase the number of women appointed
to state positions. As of July 2011, about 30 percent of governor-appointed positions are held by women thanks to
Governor Chafee's support of this effort, sustained appointments from the previous governor and some agency leaders
sitting on multiple boards.
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Outcomes and Actions
Vision 2020’s Five National Goals
Vision 2020 set five national goals to achieve by the year 2020, when the centennial of women’s right to vote is
celebrated:
• Increase the number of women in senior leadership positions in American life to reflect the workforce talent
pool and demographics.
• Achieve pay equity, so that equal pay for equal work will be the norm in the United States.
• Educate employers about the value of policies and practices that enable men and women to share fairly their family responsibilities.
• Educate new generations of girls and boys to respect their differences and to act on the belief that the nation is at
its best when leadership is shared and opportunities are open to all.
• Mobilize women to vote, with particular emphasis on a record-setting turnout in 2020, the centennial of the 19th
Amendment.
National Advisors
The National Advisors support Vision 2020’s mission of shared leadership and advise on important issues.
Laurel G. Bellows, Esq., President-Elect, American Bar Association
Johnnetta B. Cole, PhD, President Emerita of Spelman College and Bennett College for Women
Lynn Laverty Elsenhans, Former Chairman & CEO, Sunoco Inc.
Eileen C. McDonnell, President and CEO, The Penn Mutual Life Insurance Company
Mary Patterson McPherson, PhD, Executive Officer, The American Philosophical Society
Anna Quindlen, Writer
Cokie Roberts, Author and Political Commentator
Donna Shalala, President, University of Miami
Dawn Staley, Olympic Gold Medalist, Head Coach, University of South Carolina Women’s Basketball
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Media and Marketing Highlights
Vision 2020 has embraced a communications strategy that utilizes all forms of media and marketing, ranging from
traditional print publications to social media. Vision 2020 is also working with Jacobson Strategic Communications to
raise awareness about women’s equality on a national scale. In 2011, Vision 2020 focused on generating press in all
50 states.
Vision 2020 also formed a Media and Marketing Action Team with key regional representatives to advise and assist
with strategic media plans.
To date, news stories have been reported in 44 states and the District of Columbia.
326,431,141 impressions through radio, television, print and online publications
927 fans on Facebook
817 followers on Twitter
More than 8,007 blog visitors
Nearly 2,000 monthly visitors to the Vision 2020 website
344 LinkedIn connections
Notable Vision 2020 Coverage
The following are examples of Vision 2020 coverage that reflect the depth and variety of news outlets and geographic
locations.
November 2011: ABA Leaders Share Vision for Gender Equality in 2020, ABA Now (Illinois)
October 2011: Suffrage Continues, Women’s Radio (National)
October 2011: Vision 2020 begins push for full female equality, , Providence Business News (Rhode Island)
April 2011: Vision 2020 makes equality for women a priority, The National Examiner (National)
March 2011: Pennsylvania lags in women officeholders, The Philadelphia Inquirer (Pennsylvania)
Social Media
Vision 2020 expanded it social media infrastructure to include LinkedIn in 2011 and Pinterest in2012. Facebook,
Twitter, LinkedIn and the Vision 2020 blog contribute to getting the news out to a variety of Vision 2020 stakeholders
and members. Each is updated at least weekly, and during Vision 2020’s annual congresses and other events receive
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SPONSORS
The Penn Mutual Life Insurance Company announced March 30, 2011, that it will continue as Presenting Sponsor
of Vision 2020, contributing $1 million over the next three years. The commitment from Penn Mutual provides the
underpinning for Vision 2020’s Campaign for Equality and its five national goals for the decade.
Penn Mutual President and Chief Executive Officer Eileen McDonnell, the first woman to hold the CEO post at the
company, said, “Penn Mutual believes that for American families and businesses to fulfill their possibilities in today’s
world, women must be better equipped with financial education and advice. For women, gaining equal access to
employment and mentoring opportunities in their chosen fields will help make achieving their dreams a reality. We
are proud to offer our continued support to Vision 2020 and its national agenda.”
Vision 2020 thanks its 2011 sponsors and partners
Presenting Sponsor
Visionary Sponsor
Founding Sponsors
McDonald’s
Wachovia, a Wells Fargo Company
Siemens
JPMorgan Chase & Co.
Northern Trust
Bloomberg, LP
Ernst & Young
Keystone Mercy Health Plan
The Philadelphia Foundation
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National Allies
Vision 2020 National Allies are national and professional organizations that endorse Vision 2020’s mission and have
agreed to participate in Vision 2020’s Campaign for Equality. Vision 2020 National Allies’ combined membership is
more than 20 million.
2020 Women on Boards
League of Women Voters
AAUW
Legal Momentum
American Bar Association
Ms. Foundation
American Medical Women’s Association
National Association of Commissions for Women
American Society of Civil Engineers
National Association of Women Lawyers
Anita Borg Institute
National Association of Women Lawyers Foundation
Association of Women in Science (AWIS)
National Center for Women & Information Technology
Association of Junior Leagues International Inc.
National Council of Negro Women
ATHENA International
National Conference of Puerto Rican Women
Black Women’s Health Imperative
National Council for Research on Women
Catalyst
National Council of Women’s Organizations
Center for American Women and Politics, a unit of
the Eagleton Institute of Politics at Rutgers University
National Panhellenic Conference
National Women's Law Center
Political Parity
Common Cause
Rock the Vote
The International Center for Executive Leadership in
Academics, Drexel University College of Medicine
Sewall- Belmont House and Museum
The Center for Work-Life Policy/Hidden Brain Drain
Task Force
Society of Women Engineers
The Common Cause Education Fund
WGBH
General Federation of Women’s Clubs
The White House Project
Girl Scouts of the USA
Women’s Campaign Forum
Healthcare Businesswomen's Association
Women Donors Network
Wellesley Centers for Women
Women’s Law Project
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Regional Allies
Athena Center for Leadership at Barnard College
The Center for Women in Law, University of Texas School of Law
The Center for Women, Politics and Policy, Portland State University
The Forum of Executive Women
Golden Gate University School of Law
Jesse H. Jones Graduate School of Business at Rice University
Simmons College
Temple University Beasley School of Law
Women’s Law Project
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Financial Information
NEED FROM MELINDA
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Looking Ahead
Vision 2020 Ongoing Activities
Delegates engage in group meetings with National Office via conference call to discuss progress of State
Initiatives, share successes and challenges
Monthly newsletters are circulated to Vision 2020’s growing membership base
National Delegates submit periodic reports that monitor their progress
National Speakers Bureau responds to requests from National Allies, sponsors and community groups
Membership campaign continues to recruit new members for the Campaign for Equality
Nov. 14-16, 2012
Vision 2020 creates Message of the Month, discussing calls of action
for Delegates at the beginning of each month
February 2012
Vision 2020 launches She Rocks the Vote Campaign to mobilize
women voters and to encourage women to run for office
March 27, 2012
Vision 2020 hosts a White House Briefing, a day long briefing with
more than 150 women leaders representing 24 states discussing
women’s issues in education, the economy, and healthcare
Vision 2020 Delegates gather at the White House Briefing on March
27, 2012
April 2012
Vision 2020 engages in equal pay campaign
May 2012
Vision 2020 joins the Face It Campaign asking for Facebook Inc. to add women to its all-male Board of Directors
Nov. 14-16, 2012
Vision 2020’s Third Annual Congress: Portland, Oregon
April 2013
Vision 2020 will join with the University of Edinburgh, Scotland in Vision 2020’s first international conference:
Women in Warfare: From Troy to the Trenches and Beyond. Twenty scholars from around the world will share their
research and work.
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