Service First Field Advisory Board
Friday, March 8, 2013 – 1:00 p.m. – 2:00 p.m. EST
Attendees
Forest Service
Kate Walker
NPS
Paul Roelandt
BLM
Pam McAlpin
Chris Moyer
FWS
Topics for Discussion
•
SF Leadership Team’s next SFLT meeting is planned for mid-April
(approximately the 18th)
o This is to be a joint SFLT/SFFAB meeting (via conference call and/or
VTC if possible).
o Agenda items/materials to present:
•

SFFAB Charter signing

SFFAB Strategy document

SFFAB Communications Plan

Discussion topics may include: how to proceed; new field survey
(survey monkey), historic reviews, other items
Communications plan – we discussed the plan at length and identified the
following issues/ideas:
o Current draft to be presented at the SFLT/SFFAB meeting in mid-April. It
needs as close to a final version as we can get by the April 5th call.
o It is agreed that the Communications plan is focused on the SFFAB. There
will be a separate marketing strategy (communications plan) for Service
First as a whole. The SFFAB Communications plan and the SF marketing
strategy will be linked and supportive of each other where appropriate.
o The Communications plan and the SF Strategy document will need to be
developed in unison since the SF Strategy will inform the “what” to
communicate part of the Communications Plan; there will be missing
pieces in the short term.
o Kate W put together a start on the Communications plan, Pam will add to
the document per their conversation.
o There was considerable time dedicated to the discussion of the “who” (to
communicate with) portion of the Communications plan. The lack of a
formal network makes it challenging to know who to get information to.

The need to identify points of contact in the SF community to
receive information was established.

Discussion of possible avenues for communications in the NPS,
BLM, and FS.
o To do’s:
•

Pam and Kate W will send a draft of the Communications plan to
the group for review. Since the document will be added to as work
is done the Strategy document, please review and provide any
comments back before the March 22nd call.

Chris will send a copy of the Point of Contact email list he has for
NPS to Paul for review.

Chris will send a copy of the Point of Contact email list he has for
BLM to Pam to review.

Pam will contact Helen Hankins (CO State Director) to discuss
other potential avenues for communication within the BLM.

Kate W will contact Faye Krueger (Northern Region RF) to
discuss other potential avenues and Points of Contact for
communication within the FS.
SF Strategy document –brief discussion about the document. Pam has started a
review and will send that out to the group as the starting point for the next
version.
o Chris would like to present a final (from SFFAB) version to the SFLT at
the SFLT/SFFAB meeting in mid-April. A final version by the April 5th
call is needed.
o To-Do’s:

•
It was agreed that comments/edits would be provided before the
March 22nd call.
SFLT email announcement of the SFFAB – the group is fine with the email
language.
o To-Do’s:

•
Chris will get a decision from the SFLT on whether they want to
send the email with or without the draft charter and proceed with
having them send out the announcement.
Updates:
o 7600-B is up on the website.
o A potential candidate from FWS for the 8th and final member has been
identified; the approval process is in motion.
o Chris shared information about the formation of the Consolidated Agency
Survey Team (CAST) in California.