F ALL 2015
S USTAINABLE T OURISM AND H OSPITALITY
D EPARTMENT OF M ARKETING , E NTREPRENEURSHIP , H OSPITALITY , AND T OURISM
STH 102: INTRODUCTION TO TOURISM AND HOSPITALITY
Overview of the products and services provided by the tourism and hospitality industries. Introduction to the roles of industry managers at all organizational levels.
Instructor:
Office:
Email:
Dr. Bonnie Canziani
473 Bryan Building bonnie_canziani@uncg.edu
Class info:
Office hours:
Required Text:
Blended MWF course: Face to face only on MW 10 to 10:50
F class substituted by Web only assignments & tests on CANVAS
MW 8:30 to 10; 11-12 and by appointment.
Walker, John R. Introduction to Hospitality . 6 th
edition—used okay.
Other required readings will be posted—check Canvas weekly.
STUDENT LEARNING OUTCOMES (SLOS):
Having successfully completed this course, the student will be able to:
1.
Identify major components of the hospitality and tourism industry; explore the roles of each and its inter-relatedness.
2.
Describe kinds of operations, organizations, and management practices in the industry.
3.
Identify and describe career opportunities in the hospitality and tourism industry and explore an individual career plan.
4.
Distinguish the differences in ownership formats in hospitality businesses, including franchising, contracted, sole proprietorship, partnerships, and corporations.
5.
Develop the service perspective necessary for success in the industry.
6.
Analyze current and future trends and their impact on the tourism and hospitality industry.
ACADEMIC INTEGRITY POLICY
Each student is required to follow the Academic Integrity Policy on all major work submitted for the course. Refer to the UNCG Undergraduate Bulletin or go to: http://sa.uncg.edu/handbook/academicintegrity-policy/
ATTENDANCE POLICY :
You have three free passes for necessary absences on Mondays and Wednesdays—don’t have to notify me re: the first three. 5 points deducted from final grade for each recorded absence after that.
Validated health or formal approved UNCG documentation, e.g., sport team travel, must accompany all requests for consideration of special circumstances.
FINAL EXAMINATION : No final exam is given. No meeting is planned for that day.
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ADDITIONAL REQUIREMENTS :
Students with documented disabilities requiring accommodation need to notify the instructor at the beginning of the semester or as soon as accommodation request is authorized by UNCG.
OTHER REQUIREMENTS:
Students are expected to be prepared for class by having read all materials and chapters prior to class. Guest speakers will be invited. NO CELLPHONES, HATS, GUM CHEWING, FOOD CONSUMPTION, OR OTHER
DRASTICALLY IMPROPER BEHAVIOR WHEN GUEST SPEAKERS ARE PRESENT. [And I don’t care for them either, thanks for being considerate.]
Student/Faculty Communications
1.
Please use the email subject heading, STH 102/ Student Last Name , for ALL student questions regarding this course sent to my email.
2.
Use only your UNCG email account for this course . Canvas is set up to allow me to mail all students at once using your UNCG email addresses. Instructions, clarifications and other guidance are often provided via Canvas email so it is essential that you are able to receive UNCG email messages regarding the course.
3.
It is the responsibility of the student to make sure that s/he keeps his/her email account in good working order. Students are required to regularly check the email account they are using for this course.
4.
If you cannot access the course materials, either on the course website or via the links provided by the instructor, please contact me via email as soon as possible. Sometimes there is a problem with the server where the course is located or websites go down for some reason and appropriate action cannot be taken unless a problem is identified. Don't assume that someone else has notified the instructor of the problem. ALWAYS CHECK FIRST W/ 256-TECH when you have a tech problem to see if it is the compatibility with your particular internet browser.
They are also the first to know if it is a campus wide problem.
5.
Computer [including printer problems] on the day the assignment or test is due will not be accepted as an excuse for late assignments . YOU NEED TO AVOID THE LACK OF CREDIBILITY
THAT THESE EXCUSES CREATE IN YOUR REPUTATION. The due date is the last day an assignment can be turned in -- it can be turned in any time before that date, e.g., you know you are going out of town early for a break. The operative concept here is -- Don't wait until the last minute to print it out before turning in an assignment.
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Evaluation Methods and Guidelines
The final grade will be determined by a composite evaluation of your performance in the following areas:
Description Points value
SLOs Met
4 online tests [25 pts each] Timed exams are open over several calendar days; students can take test when they want but must take/submit the test before syllabus due date/time. Tests CANNOT be started, saved and resumed later; once started, the test must be continuously taken and completed within minutes allotted.
8 assignments to be submitted ONLY to CANVAS x 10 pts each; individual or group grades assigned depending on assignment
Experiential Education (Choice of one activity worth 20 points) Choice of activities includes job shadowing, event volunteerism, career center resume development and visit analysis.
100 pts
80 pts
20 pts
1, 2,4-6
1-6
1-6
TOTAL POSSIBLE 200 PTS
ASSIGNMENT POLICIES:
1.
Due to the web blended format of the class, no work is accepted outside of class [or outside of CANVAS channels, e.g., tests on CANVAS]— do NOT email, put under my door, or in my mailbox any work assignments.
2.
All tests cover material (chapters, lectures, and CANVAS readings/ppts etc.) after the previous test—regular tests are not comprehensive.
No make-ups of tests 1-4 will be given for any reason. A comprehensive 25-pt opt-in test will be posted during last days of course to replace lowest test score of the semester – optional, cannot harm grade. I will manually switch with lowest score.
3.
GROUPS must make sure all work is fully integrated, using one single style, format, file etc. Work of individual students should not be obvious or distracting to the instructor.
4.
Stu dent evaluations of the course will be via a central university computer server and confidential website and are not conducted by the instructor [moi].
Scoring Equivalencies for the Final Course Grade
200-194 A+
193-186 A
165-160
159-154
185-180
179-174
173-166
A-
B+
B
153-146
145-140
139-134
B-
C+
C
C-
D+
133-126
125-120
D
D-
119 and below F
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Note:

Textbook readings should be done before class; typically we do a chapter a week.

Additional study material is required at times, e.g., ppts, articles, video clips.

Assignments or quizzes are due Sunday midnight as posted below.

Course tests are open from Wednesday noon to Sunday midnight, usually.
Work Due Description SEMESTER EXAMS
Week of August 17 –
Overview of the Hospitality & Tourism Industry
Reading
Review syllabus
TEXT: Chapter 1
Assignment 1
(Individual)
Due Date
Follow instructions for “Student Bio” under Canvas Assignments
Due Sunday 8/23 midnight
Week of August 24 –
Service Quality and Philosophy
Reading
Assignment 2
(Individual)
Due Date
TEXT: Chapter 1
Follow instructions for “Social Media
Reviews” under Canvas Assignments
Due Sunday 8/30 midnight
Week of August 31 –
Tourism System, Economics, & Impacts
Reading TEXT: Chapter 9
No assignment; enjoy labor day weekend
Week of September 7 –
Travel Motivation & Consumer Research
Reading
ALERT!
TEXT: Chapter 9
No class Monday 9/7; Labor Day holiday
No assignment due (test 1 is open)
Course Test 1: Open from
Wednesday 9/9 noon to
Sunday 9/14 midnight on topics of
TEXT: Chapters 1 & 9 and all other posted material within this block of time.
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Work Due
Week of September 14 –
Description
Hotel Industry and Development
Reading
Assignment 3
(Group)
Due Date
TEXT: Chapter 2
Follow instructions for “Positioning Map” under Canvas Assignments
Due Sunday 9/20 midnight
NOTE: September 22 to 29 – Canziani out of town—very limited email access—see ALERTS for changes in schedule
Week of September 21 –
Front Office Management
Reading TEXT: Chapter 3
Substitute presenter on Wednesday 9/23
ALERT!
Assignment 4
(Individual)
Due Date from IPC, UNCG
Follow instructions for “Hotel Security” under Canvas Assignments
Due Tuesday 9/29 midnight
Week of September 28 –
Hotel Operations: Back of the House
Reading TEXT: Chapter 3
ALERT!
No class Monday, 9/28: Canziani out of town until late Tuesday
No assignment due (test 2 is open)
SEMESTER EXAMS
Course Test 2 : Open from
Wednesday September 30 noon to Sunday October 4 midnight on topics of
TEXT: Chapters 2 & 3 and all other posted material within this block of time.
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Work Due
Week of October 5–
Description
Hotel Food & Beverage & Catering
Reading TEXT: Chapter 4
EE Option
Verification
Due
Due Date
Please note: I will open a specific Canvas assignment where you can submit your site/event information or verification of uploaded resume/profiles.
Due Thursday 10/8 midnight before break
Week of October 12 –
Meeting Industry & Event Management
Reading
ALERT!
Assignment 5
(Group)
Due Date
TEXT: Chapter 12
No class Monday 10/12; fall break
Follow instructions for “Meeting Set ups” under Canvas Assignments
Due Sunday 10/18 midnight
Week of October 19 –
Meeting Industry & Event Management
Reading TEXT: Chapter 12
No assignment due (test 3 is open)
SEMESTER EXAMS
Course Test 3 : Open from
Wednesday October 21 noon to Sunday 10/25 midnight on topics of
TEXT: Chapters 4 & 12 and all other posted material within this block of time.
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Work Due
Week of October 26 –
Description
Restaurant Industry and Classification
Reading
Assignment 6
(Individual)
Due Date
TEXT: Chapter 6
Follow instructions for “Restaurant
Classification” on Canvas Assignments
Due Sunday 11/1 midnight
Week of November 2–
Menu Design and Analysis
Reading
Assignment 7
TEXT: Chapter 7
Follow instructions for “Menu Exercise”
(Group)
Due Date in Canvas Assignments
Due Sunday 11/8 midnight
Week of November 9 –
Beverage s
Reading
Assignment 8
(Individual)
TEXT: Chapter 9
Follow instructions for “ABC Training”
Due Date
Week of November 16 – under Canvas Assignments
Due Sunday 11/15 midnight
Beverages
Reading
EE Final
Report/Resume
Approval
TEXT: Chapter 9
Please note: I will open a specific Canvas assignment where you can submit your site/event /resume reports.
EE Final Due Date Due Thursday 11/19 midnight
(test 4 is open)
Week of November 23 –
In-class debriefing of EE activities
Reading No new reading; debrief EE activities in class on Monday 11/23
No class Wednesday 11/25; Thanksgiving ALERT!
Work Due Description
Week of November 30 –
ALERT! Monday, last day of course, Class will be optional; for students interested in informal STH program or career advising
No assignment due (optional test is open)
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SEMESTER EXAMS
Course Test 4 : Open from
Wednesday 11/18 noon to
Sunday 11/22 midnight on topics of
TEXT: Chapter 6, 7 & 9 and all other posted material within this block of time.
SEMESTER EXAMS
Optional comprehensive replacement test available from Monday 11/23 noon to Monday 11/30 midnight
(last day of class)

EE OPTION 1: 6-HOUR JOB SHADOW STUDENT REFLECTION FORM (20 points)
By EE Verification Due Date: Fill out the information box. Obtain supervisor signature before submitting to the instructor. You can scan or take a picture and submit either to Canvas assignment.
Student Name:
Company/Organization:
Department:
Address/City/State:
Dates/Hours Will Work:
Supervisor Name:
Supervisor Email:
Supervisor Signature:
By EE Final Due Date: Cut and paste the following items to a new word document and type up your answers in 12 point Times New Roman font. No page limit but a 75 word minimum for each response.
The honor line and your name and date below it are required. Submit to Canvas by the due date.
1.
Describe the department/work site you visited.
2.
What type of work activities did you observe during your job shadowing experience?
3.
What did you like best about your job shadowing experience?
4.
What did you like least about your job shadowing experience?
5.
What surprised you most about what you observed, heard, did, or learned?
6.
If you wanted to work in the department/work site you visited, what might you do to prepare during your college years?
7.
Would you consider a career in the type of industry and organization in which you job shadowed?
Why or why not?
8.
From your perspective (your personal interests, abilities, and goals) identify aspects of the job that were positive and negative:
9.
Did the job shadowing experience influence your career choice/goals? How?
10.
In what way did this activity increase your connection to the employer or organization?
By submitting this form, I confirm the accuracy of this information, and that I have abided by the
Honor Code of this university.
Student Name:
Date:
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EE OPTION 2: EVENT VOLUNTEER STUDENT REFLECTION PAPER (20 points)
By EE Verification Due Date: Fill out the information box. Obtain supervisor signature before submitting to the instructor. You can scan or take a picture and submit either to Canvas assignment.
Student Name:
Event Name:
Sponsor Organization:
Event Venue:
Dates/Hours Will Work:
Supervisor Name:
Supervisor Email:
Supervisor Signature:
By EE Final Due Date: Cut and paste the following items to a new word document and type up your answers in 12 point Times New Roman font. No page limit but a 75 word minimum for each response.
The honor line and your name and date below it are required. Submit to Canvas by the due date. a.
Describe the event at which you volunteered. b.
What type of work activities did you complete during your experience? c.
What did you like best about your event experience? d.
What did you like least about your event experience? e.
What surprised you most about what you observed, heard, did, or learned? f.
If you wanted to work in the meetings and event field, what might you do to prepare during your college years? g.
Would you consider a career with the sponsor or event organization? Why or why not? h.
From your perspective (your interests, abilities, and goals) identify aspects of the volunteer work that were a good fit for you. i.
Did the event experience influence your career choice/goals? How? j.
In what way did this event increase your connection to the community (geographic and/or sponsor organization) of the event?
By submitting this paper, I confirm my attendance at this event, and that I have abided by the Honor
Code of this university.
Student Name:
Date:
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EE OPTION 3: CAREER SERVICES CENTER APPROVED RESUME (20 points)
To receive your 20 points you must have a resume first uploaded to Spartan Careers and then approved by CSC by the due dates in the syllabus AND conduct an informational interview with a hospitality or tourism manager. YOUR GRADE WILL BE COUNTED AS FOLLOWS:
 Gain 10 points for going through the process to get a CSC approved Spartan Careers resume by EE Final due dates in syllabus
 Gain 10 points for a reflection paper on your informational interview by EE Final due date in syllabus. MANAGER CONTACT DETAILS MUST BE IN FINAL REPORT AND
YOU MUST SEND THANK YOU NOTE OR LETTER OR EMAIL.
By EE Verification Due Date: Submit your resume to the CSC following their website instructions. You can scan or take a picture of the response email from CSC and submit either to Canvas assignment.
By EE Final Due Date:
A.
Work with CSC to get your resume approved formally. Submit CSC approval email to Canvas.
B.
Conduct an informational interview with a hospitality or tourism professional.
Go to http://csc.uncg.edu/students/explore/ under explore occupations for ideas on how to start this process and to understand its actual purpose. Also, check out resources at: http://www.oakland.edu/upload/docs/Career%20Services/InformationalInterview.pdf
http://hrweb.mit.edu/system/files/Sample+Informational+Interview+Questions.pdf
C.
Cut and paste the following items to a new word document and type up your answers in 12 point
Times New Roman font. No page limit but a 75 word minimum for each response. The honor line and your name and date below it are required. Submit to Canvas by the due date.
D.
Copy me on the thank you; if card or letter, scan or take picture and submit either to Canvas.
1.
Reflect on anything you want to about the resume and CSC part of this assignment.
2.
Describe the manager you interviewed: name/company/address/job title/email, career story, etc.
3.
What did you like best about your interview experience or what you heard?
4.
What did you like least about your interview experience or what you heard?
5.
What surprised you most about what you observed, heard, did, or learned during the interview?
6.
How did this informational interview help you to prepare for work during and after college?
7.
Did the interview experience influence your career choice/goals? Why?
8.
How did the interview increase your connection to the professional community in your field?
By submitting this paper, I confirm the accuracy of this information, and that I have abided by the Honor
Code of this university.
Student Name:
Date:
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RESUME OVERVIEW:
In order to succeed in the job-searching process, you must have an effective resume. It is your
FIRST IMPRESSION to someone who most often, doesn’t know you. A resume provides a potential employer with a summary of your skills, experiences, academic endeavors, certifications, research opportunities, and extracurricular experiences. Most employers only spend between 10-20 seconds analyzing the resume of a potential candidate. Therefore, it is essential that you have a concise, yet descriptive resume. In addition, it must be both easy to read and interpret. Your goal is to advance to the next step in the job search process, which is usually the interview!
We want you to create a resume that prepares you for college level experiences such as joining student organizations, applying to scholarships, part-time jobs and internships.
A resume can be a very subjective document. For the purposes of this assignment, the objective aspects (cut and dry, right or wrong) of the resume will be evaluated by CSC professionals. These are the types of mistakes that an employer will pick up on and 99% of the time will deny your candidacy over.
COMMON MISTAKES: Review these and make sure NOT to do them. See the resume example on the following page.
 UNCG education not listed or not listed first.
 Degree, major and anticipated graduation date not listed.
 Inclusion of personal information such as birth date or photo.
 Unnecessary employment information listed such as hourly wage, previous supervisor’s name, employer street address and zip code. This information may be needed for a formal application but not on the resume.
 References listed on the resume itself (References go on a separate page).
 Overall general lack of information; work experiences not described to bring our transferable skills
 Use of templates with designs – all students should avoid this because this makes the file size of the resume larger.
 Word wrapping to a second page because of large margins and double spacing.
Source: MTSU Career Development Center
NEED HELP?
 Career Services Center is located in the EUC near Subway and the career team is available to assist you Monday- Friday 10am-5pm – just walk right in!
 Or check them out online – see example resumes, watch career videos and access all online resources in the DIIY site – www.uncg.edu/csc click Students and check out the Tool Box.
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Resume Sample from Career Services Center
For additional assistance with a resume visit Career Services (in the EUC near Subway) M-F 10am-5pm
Steven Thompson
341 S. Elm St.
Greensboro, NC 27405 sample@uncg.edu
336-332-0000
OBJECTIVE
Seeking a part-time position as a Cashier at Food Lion, using strong customer service skills to provide a positive shopping experience for all patrons
EDUCATION
The University of North Carolina at Greensboro – Greensboro, NC
Bachelors of Arts, English, May 2018
Amos B. Smith High School, Greensboro, NC
High School Diploma, June 2014
Honors: Honors Society (GPA: 3.95)
Mock Trial Team, Regional Winner, 2013
Relevant Coursework : Related Introduction to Journalism, Computer Applications, Keyboarding, Debate
Courses and Advanced Placement English
WORK EXPERIENCE
Family YWCA, Greensboro, NC
Lifeguard, May 2012–August 2014, seasonally
• Enforced pool standards at all times, in order to ensure a safe swimming environment for all visitors.
• Created and distributed posters and pamphlets across the state to promote safe swimming procedures.
• Recruited, trained, and supervised two Junior Lifeguards.
Summerfield Movie Theatre, Greensboro, NC
Cashier, February 2012–May 2014
• Used superior customer service skills to greet patrons and accurately handle all financial transactions.
EXTRACURRICULAR ACTIVITIES
Activities Swim Team, Member, Amos B. Smith High School, 2013–2014
Mock Trial Club, Member, Amos B. Smith High School, 2011–2014
Biology Club, Secretary, Amos B. Smith High School, 2012–2013
VOLUNTEER EXPERIENCE
Greensboro Urban Ministries, Greensboro, NC, April 2014–June 2014
Moses Cone Medical Center, Greensboro, NC, December 2013
American Red Cross, Greensboro, NC, October 2012–May 2013
SKILLS
Computer: MS Office 2012/XP (Word, Excel, PowerPoint)
Languages: Basic Spanish
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