SPRING 2015
SUSTAINABLE TOURISM AND HOSPITALITY
DEPARTMENT OF MARKETING, ENTREPRENEURSHIP, HOSPITALITY, AND TOURISM
STH 102: INTRODUCTION TO TOURISM AND HOSPITALITY
Overview of the products and services provided by the tourism and hospitality industries. Introduction to the
roles of industry managers at all organizational levels.
Instructor:
Office:
Email:
Class info:
Office hours:
Required Text:
Dr. Bonnie Canziani
473 Bryan Building
bonnie_canziani@uncg.edu
Blended MWF course: Face to face only on MW 10 to 10:50
F class substituted by Web only assignments & tests on CANVAS
MW 8:30 to 10; 11-12 and by appointment.
Walker, John R. Introduction to Hospitality. 6th edition—used okay.
Other required readings will be posted—check Canvas weekly.
STUDENT LEARNING OUTCOMES (SLOS):
Having successfully completed this course, the student will be able to:
1. Identify major components of the hospitality and tourism industry; explore the roles
of each and its inter-relatedness.
2. Describe kinds of operations, organizations, and management practices in the
industry.
3. Identify and describe career opportunities in the hospitality and tourism industry and
explore an individual career plan.
4. Distinguish the differences in ownership formats in hospitality businesses, including
franchising, contracted, sole proprietorship, partnerships, and corporations.
5. Develop the service perspective necessary for success in the industry.
6. Analyze current and future trends and their impact on the tourism and hospitality
industry.
ACADEMIC INTEGRITY POLICY
Each student is required to follow the Academic Integrity Policy on all major work submitted for the
course. Refer to the UNCG Undergraduate Bulletin or go to: http://sa.uncg.edu/handbook/academicintegrity-policy/
ATTENDANCE POLICY:
You have three free passes for necessary absences on Mondays and Wednesdays—don’t have to notify me re:
the first three. 5 points deducted from final grade for each recorded absence after that.
Validated health or formal approved UNCG documentation, e.g., sport team travel, must accompany all
requests for consideration of special circumstances.
FINAL EXAMINATION:
1
No final exam is given. No meeting is planned for that day.
2
ADDITIONAL REQUIREMENTS:
Students with documented disabilities requiring accommodation need to notify the instructor at the
beginning of the semester or as soon as accommodation request is authorized by UNCG.
OTHER REQUIREMENTS:
Students are expected to be prepared for class by having read all materials and chapters prior to class. Guest
speakers will be invited. NO LAPTOPS, CELLPHONES, HATS, GUM CHEWING, FOOD CONSUMPTION, OR OTHER
DRASTICALLY IMPROPER BEHAVIOR WHEN GUEST SPEAKERS ARE PRESENT. [And I don’t care for them either,
thanks for being considerate.]
Student/Faculty Communications
1. Please use the email subject heading, STH 102/ Student Last Name, for ALL student questions
regarding this course sent to my email.
2. Use only your UNCG email account for this course. Canvas is set up to allow me to mail all
students at once using your UNCG email addresses. Instructions, clarifications and other
guidance are often provided via Canvas email so it is essential that you are able to receive UNCG
email messages regarding the course.
3. It is the responsibility of the student to make sure that s/he keeps his/her email account in good
working order. Students are required to regularly check the email account they are using for
this course.
4. If you cannot access the course materials, either on the course website or via the links provided
by the instructor, please contact me via email as soon as possible. Sometimes there is a problem
with the server where the course is located or websites go down for some reason and
appropriate action cannot be taken unless a problem is identified. Don't assume that someone
else has notified the instructor of the problem. ALWAYS CHECK FIRST W/ 256-TECH when you
have a tech problem to see if it is the compatibility with your particular internet browser.
They are also the first to know if it is a campus wide problem.
5. Computer [including printer problems] on the day the assignment or test is due will not be
accepted as an excuse for late assignments. YOU NEED TO AVOID THE LACK OF CREDIBILITY
THAT THESE EXCUSES CREATE IN YOUR REPUTATION. The due date is the last day an assignment
can be turned in -- it can be turned in any time before that date, e.g., you know you are going
out of town early for a break. The operative concept here is -- Don't wait until the last minute to
print it out before turning in an assignment.
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Evaluation Methods and Guidelines
The final grade will be determined by a composite evaluation of your performance in the following
areas:
Description
5 online tests [25 pts each] Timed exams are open over several calendar
days; students can take test when they want but must take/submit the test
before syllabus due date/time. Tests CANNOT be started, saved and resumed
later; once started, the test must be continuously taken and completed within
minutes allotted.
6 home works to be submitted ONLY to CANVAS x 10 pts each; individual or
group grades assigned depending on assignment
Experiential Education (Choice of one activity worth 15 points) Choice of
activities includes job shadowing, event volunteerism, career center resume
development.
TOTAL POSSIBLE
Points
value
SLOs Met
125 pts
1, 2,4-6
60 pts
1-6
15 pts
1-6
200 PTS
ASSIGNMENT POLICY:
Due to the web blended format of the class, no work is accepted outside of class [or outside of CANVAS
channels, e.g., tests on CANVAS]—do NOT email, put under my door, or in my mailbox any work assignments.
1. All tests cover material (chapters, lectures, and CANVAS readings/ppts etc.) after the previous test—regular
tests are not comprehensive. No make-ups of tests 1-5 will be given for any reason. A comprehensive 25-pt
opt-in test will be posted during last days of course to replace lowest test score of the semester – optional,
cannot harm grade. I will manually switch with lowest score.
2. Student evaluations of the course will be via a central university computer server and confidential website
and are not conducted by the instructor [moi].
Scoring Equivalencies for the Final Course Grade
200-194
193-186
185-180
179-174
173-166
A+
A
AB+
B
165-160
159-154
153-146
145-140
139-134
BC+
C
CD+
4
133-126
D
125-120
D119 and below F
Week
Starting
Topic—NOTE: Due to WEB blended
nature of this class, In class sessions
will be held M/W only; all class work
due via UNCG Canvas Website ONLY
M, 1/12
Classes Begin—Brief overview of HTM
W, 1/14
Operational characteristics of the
Hospitality & Tourism Industry
F, 1/16
M, 1/19
W, 1/21
F, 1/23
M, 1/26
W, 1/28
F, 1/30
M, 2/2
W, 2/4
F, 2/6
Assignment due
Students should review
syllabus on CANVAS
Chapter 1
Submit HMK 1 by 5 pm
HOLIDAY
Service quality and philosophy of
hospitality
Chapter 1
Submit HMK 2 by 5 pm
Chapter 1
Chapter 9
Homework 2 discussion
The Tourism System
Tourism Economics & Impacts
Travel Motivation & Consumer Research
Chapter 9
Chapter 9
Submit HMK 3 by 5 pm
Chapter 9
M, 2/9
Homework 3 discussion
Open tourism topic—possible guest
speaker from study abroad or travel
field
Chapter 9
W, 2/11
F, 2/13
M, 2/16
W, 2/18
F, 2/20
Hotel Development and Classifications
Hotel Expansion and Contracts
M, 2/23
Rooms Division—Admin/Org
Chapter 2
Chapter 2
Submit HMK 4 by 5 pm
Chapter 3
W, 2/25
Open hotel topic—possible guest
speaker
Chapter 3
Hotel Food & Beverage
Catering and Conference Management
Students doing EE Option 1 or 2 must
verify their sites or events and work
dates schedules by today 12 noon on
Canvas. Students doing EE Option 3
must evidence uploading of resume to
SpartanCareers.
SPRING BREAK, NO CLASS
SPRING BREAK, NO CLASS
SPRING BREAK, NO CLASS
Chapter 4
Chapter 4
I will open an assignment
for you to submit either
site/event information or
verification of uploaded
resume/profiles by 12
noon.
F, 2/27
M, 3/2
W, 3/4
F, 3/6
M, 3/9
W, 3/11
F, 3/13
Exam
Exam 1 opens 1 pm
Chapters 1&9 plus
Exam 1 closes 5 pm
Exam 2 opens 1 pm
Chapters 2&3 plus
Exam 2 closes 5 pm
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NOTE: FEEL FREE
TO DO THIS
EARLIER IN
SEMESTER
Week
Starting
Topic—NOTE: Due to WEB blended
nature of this class, In class sessions
will be held M/W only; all class work
due via UNCG Canvas Website ONLY
M, 3/16
Meetings Industry
W, 3/18
Open meetings topic—possible guest
speaker
Chapter 12
F, 3/20
M, 3/23
W, 3/25
F, 3/27
Restaurant Classification Systems
Restaurant Menu Evaluations
M, 3/30
Menu Engineering
W, 4/1
Open restaurant topic—possible guest
speaker
F, 4/3
HOLIDAY
M, 4/6
W, 4/8
F, 4/10
M, 4/13
W, 4/15
F, 4/17
Exam 3 opens 1 pm
Chapters 4&12 plus
Chapter 12
Chapter 6
Chapter 6
Submit HMK 5 by 5 pm
Chapter 7
Exam 4 opens 1 pm
Chapters 6&7 plus
Chapter 7
Exam 4 closes 5 pm
Open topic
Open topic
Beverage management
Beverage management
Beverage management
W, 4/22
Review of Experiential Education,
possible Career services visit
Chapter 5
Chapter 5
Submit HMK 6 by 5 pm
Chapter 5
Experiential Education
Forms or CSC Approved
Resume Verification due
before 5 pm with no
exception—YOU CAN ALSO
SUBMIT BEFORE THIS DATE
Exam 5 opens 1 pm
Chapter 5 plus
Exam 5 closes 5 pm
(Opt-in exam
opens & is
comprehensive)
F, 4/24
No final
exam for
this course
Exam
Exam 3 closes 5 pm
M, 4/20
M, 4/27
T, 4/28
Assignment due
Optional STH advising Q and A
No class, free time to do opt in exam
We will not meet during final exam
period
All work must be completed by last day
of class, April 28, 2015
6
Opt-in exam closes
EE OPTION 1: JOB SHADOW STUDENT REFLECTION FORM (15 points)
Open this form to a new word document and type up your answers in 12 point Times New Roman font.
Obtain supervisor signature before submitting to the instructor. No page limit.
Student Name:
Company/Organization:
Department:
Address/City/State:
Dates/Hours Worked:
Supervisor Name:
Supervisor Email:
Supervisor Signature:
1. Describe the department/work site you visited.
2. What type of work activities did you observe during your job shadowing experience?
3. What did you like best about your job shadowing experience?
4. What did you like least about your job shadowing experience?
5. What surprised you most about what you observed, heard, did, or learned?
6. If you wanted to work in the department/work site you visited, what might you do to prepare
during your college years?
7. Would you consider a career in the type of industry and organization in which you job shadowed?
Why or why not?
8. From your perspective (your personal interests, abilities, and goals) identify aspects of the job
that were positive and negative:
9. Did the job shadowing experience influence your career choice/goals? How?
10. In what way did this activity increase your connection to the employer or organization?
By submitting this form, I confirm my attendance at this event, and that I have abided by the Honor
Code of this university.
Student Signature ________________________________________ Date ____________
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EE OPTION 2: EVENT VOLUNTEER STUDENT REFLECTION FORM (15 points)
Open this form to a new word document and type up your answers in 12 point Times New Roman font.
Obtain supervisor signature before submitting to the instructor. No page limit.
Student Name:
Event Name:
Sponsor Organization:
Event Venue:
Dates/Hours Worked:
Supervisor Name:
Supervisor Email:
Supervisor Signature:
1. Describe the event at which you volunteered.
2. What type of work activities did you complete during your experience?
3. What did you like best about your event experience?
4. What did you like least about your event experience?
5. What surprised you most about what you observed, heard, did, or learned?
6. If you wanted to work in the meetings and event field, what might you do to prepare during your
college years?
7. Would you consider a career with the sponsor or event organization? Why or why not?
8. From your perspective (your interests, abilities, and goals) identify aspects of the volunteer work
that were a good fit for you.
9. Did the event experience influence your career choice/goals? How?
10. In what way did this event increase your connection to the community (geographic and/or
sponsor organization) of the event?
By submitting this form, I confirm my attendance at this event, and that I have abided by the Honor
Code of this university.
Student Signature ________________________________________ Date ____________
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EE OPTION 3: CAREER SERVICES CENTER APPROVED RESUME (15 points)
THE FOLLOWING INFORMATION AND RESUME DEVELOPMENT WILL BE
SUPPORTED BY THE CAREER SERVICES CENTER AT UNCG. To receive your 15 points
you must have a resume first uploaded to Spartan Careers and then approved by CSC by the due
dates in the syllabus.
In order to succeed in the job-searching process, you must have an effective resume. It is your
FIRST IMPRESSION to someone who most often, doesn’t know you. A resume provides a
potential employer with a summary of your skills, experiences, academic endeavors, certifications,
research opportunities, and extracurricular experiences. Most employers only spend between 10-20
seconds analyzing the resume of a potential candidate. Therefore, it is essential that you have a
concise, yet descriptive resume. In addition, it must be both easy to read and interpret. Your goal is
to advance to the next step in the job search process, which is usually the interview!
We want you to create a resume that prepares you for college level experiences such as joining
student organizations, applying to scholarships, part-time jobs and internships.
A resume can be a very subjective document. For the purposes of this assignment, the objective
aspects (cut and dry, right or wrong) of the resume will be evaluated by CSC professionals. These
are the types of mistakes that an employer will pick up on and 99% of the time will deny your
candidacy over.
COMMON MISTAKES: Review these and make sure NOT to do them. See the resume example
on the following page.
 UNCG education not listed or not listed first.
 Degree, major and anticipated graduation date not listed.
 Inclusion of personal information such as birth date or photo.
 Unnecessary employment information listed such as hourly wage, previous supervisor’s
name, employer street address and zip code. This information may be needed for a
formal application but not on the resume.
 References listed on the resume itself (References go on a separate page).
 Overall general lack of information; work experiences not described to bring our
transferable skills
 Use of templates with designs – all students should avoid this because this makes the file
size of the resume larger.
 Word wrapping to a second page because of large margins and double spacing.
Source: MTSU Career Development Center
YOUR GRADE WILL BE COUNTED AS FOLLOWS:
 Worth 15 points for going through the process to get a CSC approved Spartan Careers
resume by due dates in syllabus following the Steps for SPARTAN CAREERS approval.pdf
instructions from CSC on our Canvas course under this course syllabus document.
NEED HELP? Career Services Center is located in the EUC near Subway and the career team is
available to assist you Monday- Friday 10am-5pm – just walk right in! Or check them out online –
see example resumes, watch career videos and access all online resources in the DIIY site –
www.uncg.edu/csc click Students and check out the Tool Box.
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Resume Sample from Career Services Center
For additional assistance with a resume visit Career Services (in the EUC near Subway) M-F 10am-5pm
Steven Thompson
341 S. Elm St.
Greensboro, NC 27405
sample@uncg.edu
336-332-0000
OBJECTIVE
Seeking a part-time position as a Cashier at Food Lion, using strong customer service skills to provide a
positive shopping experience for all patrons
EDUCATION
The University of North Carolina at Greensboro – Greensboro, NC
Bachelors of Arts, English, May 2018
Amos B. Smith High School, Greensboro, NC
High School Diploma, June 2014
Honors: Honors Society (GPA: 3.95)
Mock Trial Team, Regional Winner, 2013
Relevant Coursework: Related Introduction to Journalism, Computer Applications, Keyboarding, Debate
Courses and Advanced Placement English
WORK EXPERIENCE
Family YWCA, Greensboro, NC
Lifeguard, May 2012–August 2014, seasonally
• Enforced pool standards at all times, in order to ensure a safe swimming environment for all visitors.
• Created and distributed posters and pamphlets across the state to promote safe swimming
procedures.
• Recruited, trained, and supervised two Junior Lifeguards.
Summerfield Movie Theatre, Greensboro, NC
Cashier, February 2012–May 2014
• Used superior customer service skills to greet patrons and accurately handle all financial
transactions.
EXTRACURRICULAR ACTIVITIES
Activities Swim Team, Member, Amos B. Smith High School, 2013–2014
Mock Trial Club, Member, Amos B. Smith High School, 2011–2014
Biology Club, Secretary, Amos B. Smith High School, 2012–2013
VOLUNTEER EXPERIENCE
Greensboro Urban Ministries, Greensboro, NC, April 2014–June 2014
Moses Cone Medical Center, Greensboro, NC, December 2013
American Red Cross, Greensboro, NC, October 2012–May 2013
SKILLS
Computer: MS Office 2012/XP (Word, Excel, PowerPoint)
Languages: Basic Spanish
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