University*of*North*Carolina*at*Greensboro*
Bryan*School*of*Business*and*Economics*
Department*of*Business*Administration*
Spring*2013*
ENT*300*Ideas*to*Opportunities:*Feasibility*Analysis*
*2:00H3:15pm**Bryan*Building,*Room*132*
!
Professor:*Dr.*Dianne*Welsh* *
*
*
Email:*dhwelsh@uncg.edu* *
*
Office:*328*Bryan*
*
*
*
*
Home:*(336)*617H6833*(before*9*pm)*
Phone:*(336)*256H8507*
*
*
*
Fax:*(336)*334H5580*
Office!Hours:*12:00H2:00*pm*MHW,*4:*45H5:45pm*MHW*and*by*appointment*
* *
*
*
*
CREDITS:!3!
!
PREREQUISITES:!ENT/FIN*200*Entrepreneurial*Finance*for*nonHbusiness*students*or*ACC*201*
Financial*Accounting*for*business*students.!
!
FOR!WHO!PLANNED:!This*is*a*required*building*block*course*to*be*taken*before*the*building*
block*ENT*336*Business*Plan.***
*
COURSE!DESCRIPTION:**This*course*provides*the*knowledge*and*skills*to*develop*a*feasibility*
plan*for*your*new*business*venture,*which*will*be*the*basis*for*you*to*develop*a*business*plan.!
*
REQUIRED!TEXT:**1.*Barringer,*B.R.,*&*Ireland,*R.D.*(2011).*Entrepreneurship:,Successfully,
launching,new,ventures,(4th,ed.).,*Upper*Saddle*River,*NJ:*Pearson*Prentice*Hall*and*accompany*
materials.*ISBN 10: 0132555522 / 0-13-255552-2
ISBN 13: 9780132555524 NOTE YOU WILL NEED THE 4TH EDITION FOR THIS CLASS (NEWEST).
The*template*for*the*feasibility*analysis*is*on*blackboard.*Please*download*this*and*bring*it*to*
the*first*class.!
*
RESEARCH!SUPPORT:!This*class*requires*substantial*research.*Steve*Cramer,*the*UNCG*Business*
Librarian,*will*be*in*class*to*support*your*research*work,*and*is*happy*to*answer*questions*and*
provide*research*consultations*outside*of*class*time.*Our*research*guide*is*
http://uncg.libguides.com/ent300.*That*guide*also*lists*options*for*contacting*Steve.*
REQUIRED!ENTREPRENEURIAL!PROPENSITY!SCALE:*Please*take*the*Entrepreneurial*Propensity*
survey.**Here's*the*link:**https://uncg.qualtrics.com/SE/?SID=SV_cO3o3IOra7jvBNX**
Please*take*the*survey*(10H15*min.)*at*the*start*of*the*semester*before*the*class*starts*
preferably*but*no*later*than*the*first*week*of*class,*and*during*the*last*week*of*class.*If*
requested,*I*can*give*you*your*individual*scores*to*see*if*your*propensity*to*be*an*entrepreneur*
has*gone*up.*If*you*are*taking*this*for*more*than*one*class,*be*sure*to*check*all*the*classes*you*
are*in*so*you*don’t*have*to*take*it*more*than*once*at*the*beginning*and*end*of*the*semester.*
You*MUST*put*your*name*on*the*survey*to*get*the*points*so*I*can*record*you*did*it.*There*is*no*
right*or*wrong*answers.*It*is*worth*5*total*points*IF*you*take*both*the*surveys.*
FEASIBILITY!ANALYSIS!LIBRARY:*Bryan*329*houses*a*library*of*past*classes*Feasibility*Analysis*
1
for*your*team*to*look*at*to*give*you*a*better*idea*of*what*the*final*product*looks*like!**
Your*team’s*final*3Hring*feasibility*analysis*will*be*added*to*this*collection*so*be*sure*and***
make*a*copy*for*yourself*to*keep*for*interviews*and*future*use*in*the*ENT/BUS*336**
Business*Plan.*We*keep*the*original*in*the*library.*We*prefer*a*white*with*plastic*sleeve**
for*your*cover*and*spine*3Hring*binder*with*tab*dividers*(usually*takes*2*packages).*
!
COURSE!OBJECTIVES:**
• Assess*your*decision*to*become*an*entrepreneur.*
• Evaluate*your*own*entrepreneurial*tendencies.*
• Appraise*what*it*takes*for*a*business*idea*to*become*successful.*
• Analyze*the*process*of*moving*an*idea*to*an*entrepreneurial*firm.*
• Develop*an*understanding*of*managing*and*growing*an*entrepreneurial*firm.*
• Predict*the*impact*of*internal*and*external*environmental*factors*on*managerial*
decisionHmaking.*
• Interpret*market*and*industry*research*to*identify*new*business*opportunities.*
• Design*an*ideal*team*of*founders,*advisors,*and*human*resources.*
• Develop*and*analyze*a*cash*flow*budget*to*identify*problems*and*timing*of*cash*
infusion.*
• Identify*government*regulations*impacting*a*new*business.*
• Evaluate*the*legal*forms*of*business*ownership.*
• Identify*basic*protections*of*intellectual*property.*
• Incorporate*the*components*of*product/service*feasibility,*industry/market*
feasibility,*organizational*feasibility,*and*financial*feasibility*into*the*new*venture*
feasibility*report.*
• Exhibit*team*leadership*and*follower*ship*skills.*
• Use*effective*verbal*and*written*communication.*
• Justify*ethical*positions*related*to*business*ownership.*
• Assess*the*need*for*change*and*flexibility*in*your*decisionHmaking.*
• Practice*networking*and*develop*business*relationships.*
*
EXPECTATIONS:!
My*goal*is*that*you*become*a*successful,*educated*entrepreneur*who*can*seize*an*opportunity,*
deal*with*ambiguity,*run*with*the*ball*when*it*makes*sense,*and*grow*your*venture*to*success*
by*the*time*you*finish*your*Entrepreneurship*courses.****
Welcome!to!my!class!and!I!look!forward!to!teaching!you!this!semester.!
*
For*a*full*description*of*the*Bryan*School*expectation*and*guidelines,*see*
http://bae.uncg.edu/assets/faculty_student_guidelines.pdf*
*
As*teacher*I*PROMISE*to:*
1. Come*prepared*to*every*class*with*well*thoughtHout*presentation*
2. Design*my*class*so*you*can*accomplish*my*objectives*listed*in*the*syllabus*
3. Consider*that*it*is*not*always*your*fault*if*you*don’t*understand*the*material.*
4. Create*a*mutually*respectful*classroom*environment.*
5. Revisit*an*exam*question*if*you*have*a*concern.*
2
6. Be*available*at*my*office*or*at*home*up*until*9*pm.*for*calls.*
7. Respond*to*email*within*24*hours*except*holidays*and*weekends*unless*there*is*a*
problem*with*internet*connections.*I*check*my*email*regularly*during*the*day.*
8. I*will*honor*my*office*hours.*
*
As*students*you*PROMISE*to:***
1. Come*prepared*to*every*class*by*reviewing*previous*notes*and*having*completed*
assignments.*
2. Complete*all*work*on*time*with*proper*thought.*
3. Consider*it*is*not*always*my*fault*if*you*don’t*understand*the*material.*
4. Treat*others*and*me*with*respect.*
5. Ask*questions*when*you*don’t*understand.*Asking*questions*is*a*sign*of*maturity,*not*
ignorance.*
6. Understand*that*I*am*not*trying*to*“nitHpick”*when*I*grade*your*Feasibility*Analysis*
Report.*
However,*being*a*successful*entrepreneur*requires*clear*communication*and*full*
development*of*ideas.*
*
!
!
Evaluation!and!Grading!Policy:!!
!
A*
93%H100%*
410*–*381.3*
C*
73%*H*76%*
315.6,–,299.3,
AH*
90%*H*92%*
381.2*–*369*
CH*
70%*H*72%*
299.2,–,287,
B+*
87%*H*89%*
368.9*–*356.7*
D+*
67%*H*69%*
286.9,–,274.7,
B,
83,E,86%,
356.6,–,340.3,
D*
63%*H*66%*
274.6,–,258.3,
BH*
80%*H*82%*
340.2,–,328,
DH*
60%*H*62%*
258.2,–,246,
C+*
77%*H*79%*
327.9,–,315.7,
F,
<60%,
<246,
!
!
Team!
Coverage!
Possible!
Details!
Percentage!of! Track&Your&
Assignments!
Points!
Total!Points!
Points&
Formal*
*
10*
Team*
2.44%*
,
Memorandum*
(Agreement*and*
Action*Plan)*
New*Business*
*
150*
Team*
36.59%*
,
Feasibility*
Report*
New*Business*
*
40*
Team*
9.75%*
,
Feasibility*
Presentation*
Individual!
*
*
*
*
,
Assignments!
Blackboard*
*
5*
Individual**
1.22%*
,
Logon*and*
3
Discussion*
Board*
Resume*in*
*
5*
Individual**
1.22%*
,
Blackboard*and*
in*Feasibility*
Report**
Entrepreneurial* *
5*
Individual*
1.22%*
,
Propensity*
Survey*taken*at*
Beginning*and*
End*of*
Semester(you*
must*include*
your*name*to*
get*the*points)*
Exam*1*
Ch.*1,2,3,4*
45*
Individual*
10.98%*
,
45*questions*
Exam*2*
Ch.*5,6,8*
45*
Individual*
10.98%*
,
45*questions*
Exam*3*(Final)** Ch.*7,12,15*
45*
*Individual*
10.98%*
,
45**questions*
Class*
28*class*
60*
*
14.63%*
,
Attendance*&** periods@*2*
Participation*
points*plus*4*
pts.*Professor*
discretion,
TOTAL&
,
410,,
,
100%,
,
Professor!Discretion!Points!
0H4*points*are*given*for*going*over!and!above*in*and*out*of*class.*For*example,*team*leader,*
exemplary*assistance*in*helping*others*with*understanding*concepts,*exemplary*assistance*in*
helping*others*with*computer*issues*in*connection*with*the*class,*team*compiler*and*poster*on*
blackboard,*exemplary*class*participation,*etc.****
!
Academic!Integrity!Policy!
Students*are*expected*to*know*and*abide*by*the*Honor*Code*in*all*matters*pertaining*to*this*
course.**Violations*of*this*code*will*be*pursued*in*accordance*with*the*code.**The*link*to*UNCG’s*
academic*integrity*policy*is:*
http://academicintegrity.uncg.edu/complete/*
*
Faculty!and!Student!Guidelines!
Please*familiarize*yourself*with*the*Bryan*School’s*Faculty,and,Student,Guidelines.*These*
guidelines*establish*principles*and*expectations*for*the*administration,*faculty,*staff,*and*
students*of*the*Bryan*School*of*Business*and*Economics.*The*link*for*this*document*is:*
http://www.uncg.edu/bae/faculty_student_guidelines.pdf*
*
Attendance!Policy!
4
Participation*points*are*given*to*each*class*for*attendance.**To*earn*these*points,*you*must*be*
in*attendance*when*role*is*taken*and*stay*for*the*entire*class*period.*If*you*are*not*in*class*or*
are*not*in*attendance*when*the*role*is*taken*and*there*for*the*entire*class*period,*you*will*earn*
0*points.*If*you*attend*the*entire*time*and*are*there*when*role*is*taken*and*participate*
minimally,*you*earn*1*point.*If*you*fully*participate*by*attending*the*entire*time,*there*when*
role*is*taken,*as*well*as*enter*as*an*active*participant*in*class*discussions,*group*assignments,*
and*assist*your*teammates,*you*will*earn*2*points.*
*
Late!Work!Penalty!
Assignments*may*not*be*submitted*late.*Exceptions*will*be*granted*only*in*rare*circumstances*
and*be*evaluated*on*a*caseHbyHcase*basis.*If*an*exception*is*granted,*there*will*be*a*25%*point*
subtraction*for*each*day*the*assignment*is*handed*in*late.*
*
Religious!Observances!
1. The*University*allows*for*a*limited*number*of*excused*absences*each*academic*year*
for*religious*observances*required*by*the*faith*of*the*student.*
2. *Students*must*notify*the*instructor*of*absences*two*weeks*in*advance*of*the*date*of*
the*religious*observance.**Also,*it*is*required*that*the*nature*of*the*religious*
observance*is*specified*and*the*student's*participation*be*confirmed*in*writing*by*an*
official*of*the*religious*organization.*
** 3.**When*appropriate*notice*is*given*above*as*specified*under*point*two*above,*the*
student*will*be*granted*at*least*two*excused*absences*under*this*policy*and*will*be*
allowed*to*make*up*work*and*tests*missed*due*to*these*particular*absences.**With*
regard*to*any*test*or*other*assignment*that*a*student*would*miss*due*to*notice*of*a*
required*religious*observance,*the*student*is*required*to*complete*the*test*or*
assignment*in*advance*of*the*originally*scheduled*date*of*the*test*or*assignment.**
Beyond*the*minimum*terms*and*limits*of*this*policy,*the*instructor*maintains*
authority*to*establish*and*enforce*the*attendance*policy*for*this*course.*
** 4.***The*requirement*for*students*to*make*such*requests*for*excused*absences*applies*
only*to*days*when*the*University*is*holding*class.*
!
Calendar!
DATE!
Mon*
Aug*19*
Wed*
Aug*21*
*
*
*
Drop/Add!
TOPIC!
DECISION!PHASE!
Class*Overview,*InHClass*Networking*and*Teams*
Formed**
*
!Introductions*
*
*
TEXT!
*
Introduction*to*Entrepreneurship*
!
IDEA!PHASE!
Recognizing*Opportunities,*Generating*Ideas!
Ch.*1*
*
Ch.*2*
HOMEWORK!DUE!
Login*to*
Blackboard*and*
enter*into*the*
Discussion*board*
on*your*major,*
work*experience,*
resume*and*
respond*to*two*
posts*and*idea*due*
August!19!by!5!pm!
Idea*Discussion*
Formal*
Memorandum*
including*action*
plan*and*team*
contract*due*no*
5
deadline!is!!
Aug!23*
Mon**
Aug*26*
Wed*
Aug*28*
Mon*
Sept*2*
Wed*
Sept*4*
SCORE!DAY[Introductions,!How!to!Work!with!YOUR!
Business!Adviser!
Feasibility*Analysis*
Writing*a*Business*Plan*
Labor!Day!!
Mon*
Sept*9*
Exam*1*Review*(Ch.*1,2,3,4)*
Wed**
Sept*11*
Mon**
Sept*16*
Exam*1*(Ch.*1,2,3,4)*
*
Research*workshop*Part*I*with*Steve!Cramer!
*
Tues**
Sept*17*
Linda*PollockHBryan*Career*Services*resume*prep*
(quick*15*min*individual*reviews)*Drop*in*10*amH2*pm**
Bryan*225*
Wed*
Sept*18*
Resume*Workshop**
*
Maple*Room*EUC*
12H1*pm*OR*
5H6*pm*
*
Bryan*225**
10amH2pm*
*
CLASS!WORK!DAY:*Team*Meetings*with*SCORE*&*
Steve!Cramer!
*
*
Linda*PollockHBryan*Career*Services*resume*prep*
(quick*15*min*individual*reviews)*Drop*in.*
*
Wed*
Sept*18*
*
*
Ch.*3*
Ch.*4*
*
*
******
Realtimepublisher
s.com*
(played*in*class)*
pending*time*for*
review*
*
*
Industry*and*Competitor*Analysis*
Business*Model*
Ch.*5*
Ch.*6*
later*than*Friday,*
August!21!before!
Noon[all!other!due!
dates!are!on!
Thursday!
*
*
Enjoy!*
Sections*1.0*
Company*
Summary*and*2.0*
Product/Service*
Feasibility**due*no*
later*
than!Noon!
September!5*
*
*
Sections*3.0*The*
Market*and*
improvements*to*
1.0*and*2.0*
Feasibility*Analysis*
Report*due*in*
BlackboardH!
September!19!
before!Noon*
Must!sign!in!to!get!
+2!bonus!points!
(one!time!only)!
Must!sign!in!to!get!
+2!bonus!points!
!
!
Must!sign!in!to!get!
+2!bonus!points!
(one!time!only)!
Individual*Resumes*
due*in*BlackboardH!
September!!19!
before!Noon*
*
!
*
6
Mon*
Sept*23*
Financial*Analysis*
Wed*
Sept*25*
CLASS!WORK!DAY:*Team*Meetings*with*SCORE*&*
Steve!Cramer!
*
!
Entrepreneur!Extraordinaire:!!Brandi!Tysinger[Temple!
Lolly!Wolly!Doodle!Founder!and!CEO!
*
Wed*
Sept*25*
EXTRA!CREDIT!
Ch.*8*
pp.*333H334*
*
*
*
Mon*
Sept*30*
CLASS!WORK!DAY:*Team*Meetings*with*SCORE*and*
Steve!Cramer*
*
Wed*
Oct*2*
Mon*
Oct*7*
Wed**
Oct*9*
Mon**
Oct*14*
Wed*
Oct*16*
CLASS!WORK!DAY:*Team*Meetings*with*SCORE*&*
Steve!Cramer!
Exam*2*Review*
*
MUST*sign*in**
To*earn*+5!bonus!
points!and*stay*
entire*time*
Section*4.0*Price*&*
Profitability*and*
improvements*to*
1.0,2.0,3.0**
Feasibility*Analysis*
Report**due*in*
BlackboardH
October!3!before!
Noon*
*
*
*
Exam*2*(Ch.5,6,8,*p.*333H334*)!
*
*
No!class!–!Fall!Break!
*
Enjoy!*
Mon**
Oct*21*
Wed*
Oct*23*
Mon**
Oct*28*
Wed**
Oct*30*
Mon**
Nov*4*
Wed*
Nov*6*
FORMATION!PHASE!
Ethics*&*Legal!!
Intellectual*Property*
SPEAKER:*Crawford’s!Creations!Founder***
Bryan*122*
5:30H6:30*
*
Ch.*7*
*
Ch.*12*
*
&
Research*Workshop*Part*2!with*Steve!Cramer!
*
*
MANAGEMENT!AND!GROWTH!PHASE!
Franchising*
*
CLASS!WORK!DAY:*Team*Meetings*with*SCORE*
!
Ch.*15*
*
CLASS!WORK!DAY:*Team*Meetings*with*SCORE*&*
Steve!Cramer!
*
!
!!CLASS!WORK!DAY:*Team*Meetings*with*SCORE*&*
Steve!Cramer!
*
*
*
*
Section*5.0*Plan*for*
Further*Action,*
References,*
Appendices*and*
improvements*to*
all*other*sections**
Feasibility*Analysis*
due*
in*BlackboardH*
October!31!before!
Noon*
*
Final*Report*Due*
hard*copy,*
Blackboard*copy*
7
Mon**
Nov*11*
Wed**
Nov*13*
Mon*
Nov*18*
Wed*
Nov*20*
Wed*
Nov*20*
EXTRA!
CREDIT*
Mon**
Nov*25*
Wed*
Nov*27*
Mon**
Dec*2*
Last*Day*of*
Class*
Mon*
Dec*9*
Feasibility*Analysis*Report*Presentations*
Den!Mother!Do!Girl!Cleaning!Service!
Wake!City!Wakepark*
Feasibility*Analysis*Report*Presentations*
Green!Team!
Dream!Retail*
Feasibility*Analysis*Report*Presentations!
Gigi’s!Smoothie!Soiree,!Inc!
SERVE*
Feasibility*Analysis*Report*Presentations*
Spartan!Trader!Music!
Nanoscience!Cosmetic!Company*
What!CAN’T!You!Do!with!an!Entrepreneurship!
Major?!
Panel!of!Entrepreneurs!
*
due*in*one*Word*
Doc*(except*for*2*
excel*spreadsheet*
attachments)*on!
November!7!!
before!noon!
along*with*the*
peer*evaluation*(%*
for*each*team*
member*on*their*
share*of*the*work).*
CD*due*at*
presentation*time.*
*
*
*
*
*
*
*
Bryan*122*
5:30H6:30*
No*class*2H3:15**
MUST*sign*in**
To*earn*+5!bonus!
points!and*stay*
entire*time*
Review*for*3 *Exam*(Final)*
(Ch.*7,*12,*15)*
Thanksgiving*Break!*
*
*
*
Enjoy!*
3 **Exam*(Ch.*7,12,15)!
rd
*
*
rd
*
Exam*7:00pmH
10:00pm*
You!must!be!
present!at!the!
beginning!of!the!
finals!class!time!!to!
take!the!exam&
,
rd
3 *Exam*(Ch.*7,12,15)*back*up*date*if*presentations*
are*not*over*in*time*to*give*the*last*day*of*class*
!
*[Speakers!in!bold!and!italics!are!guest!speakers!outside!of!class!
8
GROUND RULES
TO BE SUCCESSFUL
Syllabus Part III
ENT 300
Dr. Dianne Welsh
1. Although I will try to maintain the class schedule and objectives, I may need to make
adjustments.
2. You are expected to read the assigned chapters before coming to class so you are
prepared to participate in class discussion and other learning activities.
Academic Integrity-Please see the student handbook and syllabus. Although I do not
expect cheating or plagiarism in my class, the penalty is an F for the course.
Plagiarism-Please see the UNCG website.You must properly document all sources used
both in bibliographic format and through proper citation within the text itself. Failure to
provide proper citations with the text of any assignment that you submit is plagiarism and
will be reported to the Office of Student Conduct for appropriate action, including
suspension or expulsion from the university. Any instance of plagiarism will receive a
zero. This DOES NOT just apply to papers or the feasibility plan. It also means that you
need to identify where the data was obtained when it is presented. If you are unsure
about something, please call me. UNCG has a subscription to plagiarism prevention
software that I use along with my own evaluation of each document. Please see the
University’s Academic Integrity Policies for further information.
3. Assignments-Each assignment should be on a separate page with the team members’
names clearly displayed on the page, the name of the company and course number (ENT
300). All assignments must be in 12 point font, Times-Roman, one-inch margins, single
spaced, and number the pages. When homework is due either you if it is an individual
assignment or one person in the group if it is a group assignment must load the copy in
Blackboard and transfer your files as a Word attachment. Please put in the Group File
Exchange. We need to work from one draft at a time so it is very important only one
person submits the draft for the group. Come prepared to discuss the answers to all
assignments in class-each student download a hard copy of your assignment(s) and
bring it with you to class so you are able to discuss. I will have your team feasibility
report assignments back to you in the Group File Exchange no later than one hour
before class. Late assignments are very rare and will lose 25% of the points for each
day they are late.
4. Teamwork-Every team member must participate in doing the homework, cases, and
feasibility study. If there are any problems in this regard, you or your team must see me
immediately when the problem first arises so that it can be resolved.
Individual Responsibility: You are expected to come to class with the knowledge and
comprehension of the material in the chapter. If you do not, you will not be able to
contribute to your team’s efforts, resulting in a personal deduction of points from the
points your team earned (see Peer Evaluation). The team will not be penalized except that
you will not have contributed to their success.
Team Responsibility: You are expected to apply your knowledge of the chapter concepts
to the development of your team’s Feasibility Analysis Report and Presentation. In order
to do so, you must work together to analyze (break down into parts) the problem,
synthesize (bring together) your knowledge and evaluate (make judgments based on
criteria) your work.
5. Very Important: I base my exams on my objectives. If you and your team can master
my objectives, you will do well. Be sure and read the objectives for each chapter that is
included with your text resources.
6. Participation-it is of vital importance to your and your classmates learning that you ask
questions, reveal facts, and challenge presented material. This includes participation in
activities and exercises, professionalism, and contributions to discussions. Please refrain
from any unprofessional language or behavior.
7. Peer Evaluation-Your Peer Evaluation percentages will determine the percentage of the
team’s Feasibility Report and Presentation points that will be awarded to you. This is
calculated by adding the percentages and dividing by the number of team members. The
goal is that everyone gets 100% of the points earned. Typically, if your peers rate your
contributions at less than 90% of the available peer points, you will lose so many points
that your final grade is lowered. To ensure that this does not happen, read the chapters
before class, be professional, and comply with the team’s contract.
8. Attendance- is important so points are earned for attendance. If you do have to miss a
part of a class, find out as well as you can what you missed. I suggest you get notes from
a classmate as we will cover information in class that you will not find in your book.
Attendance will be taken to insure correct attendance points. You must be in class the
entire time from start to finish earning attendance points. If you are not in class, for
whatever reason, you cannot earn attendance points. Professor Points-Students who do
not miss class for any reason (regardless of whether the absence is excused or unexcused)
will be rewarded with points, either one or two points per class period depending on
quality and quantity of participation. To be eligible, you must be in class at the time
attendance is taken, you will not be able to be added later and get the bonus points. You
must be in attendance each class period, and must also take each exam on the scheduled
exam date to be eligible. You must arrive on time and stay till the class is dismissed. You
must participate actively in class and read the assignments noted from your intelligent
questions.
9. Tardiness: Please arrive on time and stay for the entire class as it is disruptive to the rest
of the students. If you are later than five minutes after the start, please sit in the back of
the room until an in-class exercise. Then you can join your group. Entering the room
disturbs my concentration (don’t smile as this will probably happen to you as you get
older).
10. Cell Phones, Pagers, Laptop Computers, and PDAs-These and other types of
electronic equipment are disruptive and distracting to others. Please turn off and securely
pack away all of this equipment if you must bring it to the classroom. On work days
during class you can use your laptops for work on your feasibility plan (not email, etc.).
If you have a compelling reason for using these types of equipment during class, please
see me outside of class prior to use. Any electronic equipment must be left with me at the
front of the room if it is brought into an exam to be picked up following completion of
the exam. The use of any device during an exam will be interpreted as an Academic
Integrity violation.
11. Students with Disabilities-If a student has special needs because of any disability, I will
be happy to work with you to make reasonable accommodations. Our university has an
office of Disabilities that will help you. Once I receive documentation from the office, we
can meet to discuss what can be done to accommodate your special needs. This will be
kept in the strictest confidence.
Exams-In fairness to the rest of the students, no make-up exams are given without a
written medical excuse. In fairness to the rest of the students, the make-up exams will be
considerably more difficult than the exam given in class. All exams will be noncumulative. They will consist of True-False and Multiple Choice questions. All material
in your textbook may be included in the exams as well as information given by films,
cases, handouts, guest speakers and class lectures.
Grades-No incompletes will be given at the end of the semester for the purpose of
improving a grade. I do not give additional projects to increase your grade before or after
the final exam
14. Paper and Presentation Grading Guidelines“A” The student’s work is unusually excellent and superior to the work of others. In
addition to meeting all requirements for the assignment, the work contains innovative and
creative ideas not found in other students’ papers or presentations. The work
demonstrates that the student has done extensive research, included numerous concepts
from the text or course, and has invested a tremendous amount of time and effort into the
work. There are no structural or grammar errors, the paper reads very smoothly, or the
presentation skills are exemplary.
“B” The work is very good. In addition to meeting all requirements for the assignment,
the work contains well thought out ideas and the student has applied many concepts from
the text or course. The work clearly demonstrates the student has done obvious research
and has invested significant thought and effort in the paper. The content is nicely
structured and grammatically well done, or the presentation skills are very good.
“C” The work is good. It meets all the requirements for the assignment and has applied a
few concepts from the text and course. The student has probably done basic research
even though it is not very obvious. There appears to be a minimum of effort extended to
produce the work. The work may have some structural and grammar problems but it is
still possible to follow the content without difficulty. The presentation skills are adequate
in that the listener is not distracted from the content.
“D” The work is below expectations. While it may or may not meet all the basic
requirements for the assignment, there is no obvious evidence of any research or effort.
Concepts from the text or course are either not obvious or are used incorrectly. Grammar
mistakes are so prevalent that it is difficult to follow the content. Presentation skills are
so poor that the listener cannot follow the content.
“F” The work does not meet the basic requirements for the assignment, was not
presented, or was not turned in at all.
DESCRIPTION OF ASSIGNMENTS
Syllabus Part II
ENT 300
Dr. Dianne Welsh
Basic Instructions for All Assignments1.In blackboard, go to groups. Your company name is your group name. All of you have
been enrolled in the group and me. If you open Groups, you will see at the bottom of the
screen 1. group file exchange (where you put a copy of the assignment) 2. discussion
board 3. email 4. vitual classroom
2. Assignment group file exhange-go under assignment that is due. You attach the word
file where it says “attach local files” then hit submit. Make sure your groups name is on it
with the first and last name of everyone in the group. When putting in the group file
exchange with the group’s name and date as the title. ALWAYS make sure you put it in
group file exchange. That is the first place I look. 3. Each person should email me
individually the first and last names of everyone in your group. If the person did 100% of
their share of the work, then give the person 100%. Rate yourself also. The email is due
at the same time and day as your assignment.
Formal Memorandum- Team Memo Instructions: See due date on syllabus
The team is required to turn in a formal memorandum. Include:
• The type of business you have selected for your Report and Presentation.
• Explain why you chose this type of business.
• Identify the students on your team, and your team’s company name. (Your team
name is your company name.)
• Include a team Action Plan (optional form on Blackboard-Course Documents) and
discuss how you will use it to manage the work that your team must complete.
• Include your Team Contract (optional form on Blackboard-Course Documents)
Feasibility Analysis Report Sections-Each student includes a rating from 0-100% of all
team members including themselves if that person did 100% of their share of the work on
that section. This should be emailed to me individually (no other team members copied)
with your feasibility report title and all team members names, including yours and then
give a percentage by each name. This will figure in to the section individual evaluation
score. Respond to all feedback the next report highlighted in yellow with your additions
and highlighted in red for deletions.
Final Feasibility Analysis Report-Teams will work together to conduct business
research and prepare a formal written report.
1. Download the Feasibility Plan Pro from the CD that comes with the text.
2. Refer to the “Paper and Presentation Grading Guidelines” in this syllabus to
determine the level of effort needed to earn the grade you hope earn.
3. Each student includes a rating from 0-100% of all team members including
themselves if that person did 100% of their share of the work on that section. This
should be sent by email to Dr. Welsh with all team members names, including the
person sending it. It is due when the electronic version of the entire final report is
due.
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4.
Note: An Appendix must be added to the end of your report that includes:
• References (Come before Appendix Section)
Use American Psychological Assn. (APA) formatting
• Concept and Usability Tests – Questions you asked, and the tabulated
results.
• Porter’s Five Forces Analysis (Chart on p. 158)-put one X in the low,
medium, or high category for threats to industry profitability.
• Competitive Analysis Grid (p. 168)-customize for your industry with the
important elements and main competitors for your business.
• Pro forma cash flow statement for your first 12 months in business, and
break-even point (Templates in Documents-BB)
• Resume or Capability Statement for each Team Member (must be edited
to fit your business with the Objective statement.
• Other documents related to your research or business.
Final Feasibility Analysis Report Presentation-Teams will work together to give a
formal presentation of the results of their Feasibility Analysis Report.
1. Download the “Presentation Instructions and Grade Sheet” from BlackboardDocuments.
2. Refer to the “Paper and Presentation Grading Guidelines” in this syllabus to
determine the level of effort needed to earn the grade you want.
3. All team members must present. Handout a copy of your PowerPoint slides
to all students before you begin your presentation (b & w okay)
1. . Make slides at least 18 font so they can be seen in the back of the room. You can do a
Flash presentation or another type on approval.
2. All team members must work on each section but can divide up the presentation.
3. Dress professionally as you would to a group of investors giving your pitch. Check out
Blackboard for helpful hints on dress and speaking.
4. You will have at least 30-45 minutes to present, depending on class size and the
number of teams.
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