University of North Carolina at Greensboro
Bryan School of Business and Economics
Department of Business Administration
Fall 2013
ENT 300 Ideas to Opportunities: Feasibility Analysis
2:00-3:15pm Bryan Building, Room 132
Professor: Dr. Dianne Welsh
Email: dhwelsh@uncg.edu
Office: 328 Bryan
Home: (336) 617-6833 (before 9 pm)
Phone: (336) 256-8507
Fax: (336) 334-5580
Office Hours: 12:00-2:00 pm M-W, 4: 45-5:45pm M-W and by appointment
CREDITS: 3
PREREQUISITES: ENT/FIN 200 Entrepreneurial Finance for non-business students or ACC 201
Financial Accounting for business students.
FOR WHO PLANNED: This is a required building block course to be taken before the building
block ENT 336 Business Plan.
COURSE DESCRIPTION: This course provides the knowledge and skills to develop a feasibility
plan for your new business venture, which will be the basis for you to develop a business plan.
REQUIRED TEXT: 1. Barringer, B.R., & Ireland, R.D. (2011). Entrepreneurship: Successfully
launching new ventures (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall and accompany
materials. ISBN 10: 0132555522 / 0-13-255552-2
ISBN 13: 9780132555524 NOTE YOU WILL NEED THE 4TH EDITION FOR THIS CLASS (NEWEST).
The template for the feasibility analysis is on blackboard. Please download this and bring it to
the first class.
RESEARCH SUPPORT: This class requires substantial research. Steve Cramer, the UNCG Business
Librarian, will be in class to support your research work, and is happy to answer questions and
provide research consultations outside of class time. Our research guide is
http://uncg.libguides.com/ent300. That guide also lists options for contacting Steve.
REQUIRED ENTREPRENEURIAL PROPENSITY SCALE: Please take the Entrepreneurial Propensity
survey. Here's the link: https://uncg.qualtrics.com/SE/?SID=SV_cO3o3IOra7jvBNX
Please take the survey (10-15 min.) at the start of the semester before the class starts
preferably but no later than the first week of class, and during the last week of class. If
requested, I can give you your individual scores to see if your propensity to be an entrepreneur
has gone up. If you are taking this for more than one class, be sure to check all the classes you
are in so you don’t have to take it more than once at the beginning and end of the semester.
You MUST put your name on the survey to get the points so I can record you did it. There is no
right or wrong answers. It is worth 5 total points IF you take both the surveys.
FEASIBILITY ANALYSIS LIBRARY: Bryan 329 houses a library of past classes Feasibility Analysis
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for your team to look at to give you a better idea of what the final product looks like!
Your team’s final 3-ring feasibility analysis will be added to this collection so be sure and
make a copy for yourself to keep for interviews and future use in the ENT/BUS 336
Business Plan. We keep the original in the library. We prefer a white with plastic sleeve
for your cover and spine 3-ring binder with tab dividers (usually takes 2 packages).
COURSE OBJECTIVES:
 Assess your decision to become an entrepreneur.
 Evaluate your own entrepreneurial tendencies.
 Appraise what it takes for a business idea to become successful.
 Analyze the process of moving an idea to an entrepreneurial firm.
 Develop an understanding of managing and growing an entrepreneurial firm.
 Predict the impact of internal and external environmental factors on managerial
decision-making.
 Interpret market and industry research to identify new business opportunities.
 Design an ideal team of founders, advisors, and human resources.
 Develop and analyze a cash flow budget to identify problems and timing of cash
infusion.
 Identify government regulations impacting a new business.
 Evaluate the legal forms of business ownership.
 Identify basic protections of intellectual property.
 Incorporate the components of product/service feasibility, industry/market
feasibility, organizational feasibility, and financial feasibility into the new venture
feasibility report.
 Exhibit team leadership and follower ship skills.
 Use effective verbal and written communication.
 Justify ethical positions related to business ownership.
 Assess the need for change and flexibility in your decision-making.
 Practice networking and develop business relationships.
EXPECTATIONS:
My goal is that you become a successful, educated entrepreneur who can seize an opportunity,
deal with ambiguity, run with the ball when it makes sense, and grow your venture to success
by the time you finish your Entrepreneurship courses.
Welcome to my class and I look forward to teaching you this semester.
For a full description of the Bryan School expectation and guidelines, see
http://bae.uncg.edu/assets/faculty_student_guidelines.pdf
As teacher I PROMISE to:
1. Come prepared to every class with well thought-out presentation
2. Design my class so you can accomplish my objectives listed in the syllabus
3. Consider that it is not always your fault if you don’t understand the material.
4. Create a mutually respectful classroom environment.
5. Revisit an exam question if you have a concern.
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6. Be available at my office or at home up until 9 pm. for calls.
7. Respond to email within 24 hours except holidays and weekends unless there is a
problem with internet connections. I check my email regularly during the day.
8. I will honor my office hours.
As students you PROMISE to:
1. Come prepared to every class by reviewing previous notes and having completed
assignments.
2. Complete all work on time with proper thought.
3. Consider it is not always my fault if you don’t understand the material.
4. Treat others and me with respect.
5. Ask questions when you don’t understand. Asking questions is a sign of maturity, not
ignorance.
6. Understand that I am not trying to “nit-pick” when I grade your Feasibility Analysis
Report.
However, being a successful entrepreneur requires clear communication and full
development of ideas.
Evaluation and Grading Policy:
A
AB+
B
BC+
93%-100%
90% - 92%
87% - 89%
83 - 86%
80% - 82%
77% - 79%
Team
Coverage
Assignments
Formal
Memorandum
(Agreement and
Action Plan)
New Business
Feasibility
Report
New Business
Feasibility
Presentation
Individual
Assignments
Blackboard
Logon and
410 – 381.3
381.2 – 369
368.9 – 356.7
356.6 – 340.3
340.2 – 328
327.9 – 315.7
Possible
Points
10
C
CD+
D
DF
73% - 76%
70% - 72%
67% - 69%
63% - 66%
60% - 62%
<60%
Details
315.6 – 299.3
299.2 – 287
286.9 – 274.7
274.6 – 258.3
258.2 – 246
<246
Team
Percentage of
Total Points
2.44%
150
Team
36.59%
40
Team
9.75%
5
Individual
1.22%
Track Your
Points
3
Discussion
Board
Resume in
Blackboard and
in Feasibility
Report
Entrepreneurial
Propensity
Survey taken at
Beginning and
End of
Semester(you
must include
your name to
get the points)
Exam 1
Exam 2
Exam 3 (Final)
Class
Attendance &
Participation
Ch. 1,2,3,4
45 questions
Ch. 5,6,8
45 questions
Ch. 7,12,15
45 questions
28 class
periods@ 2
points plus 4
pts. Professor
discretion
5
Individual
1.22%
5
Individual
1.22%
45
Individual
10.98%
45
Individual
10.98%
45
Individual
10.98%
60
14.63%
TOTAL
410
100%
Professor Discretion Points
0-4 points are given for going over and above in and out of class. For example, team leader,
exemplary assistance in helping others with understanding concepts, exemplary assistance in
helping others with computer issues in connection with the class, team compiler and poster on
blackboard, exemplary class participation, etc.
Academic Integrity Policy
Students are expected to know and abide by the Honor Code in all matters pertaining to this
course. Violations of this code will be pursued in accordance with the code. The link to UNCG’s
academic integrity policy is:
http://academicintegrity.uncg.edu/complete/
Faculty and Student Guidelines
Please familiarize yourself with the Bryan School’s Faculty and Student Guidelines. These
guidelines establish principles and expectations for the administration, faculty, staff, and
students of the Bryan School of Business and Economics. The link for this document is:
http://www.uncg.edu/bae/faculty_student_guidelines.pdf
Attendance Policy
4
Participation points are given to each class for attendance. To earn these points, you must be
in attendance when role is taken and stay for the entire class period. If you are not in class or
are not in attendance when the role is taken and there for the entire class period, you will earn
0 points. If you attend the entire time and are there when role is taken and participate
minimally, you earn 1 point. If you fully participate by attending the entire time, there when
role is taken, as well as enter as an active participant in class discussions, group assignments,
and assist your teammates, you will earn 2 points.
Late Work Penalty
Assignments may not be submitted late. Exceptions will be granted only in rare circumstances
and be evaluated on a case-by-case basis. If an exception is granted, there will be a 25% point
subtraction for each day the assignment is handed in late.
Religious Observances
1. The University allows for a limited number of excused absences each academic year
for religious observances required by the faith of the student.
2. Students must notify the instructor of absences two weeks in advance of the date of
the religious observance. Also, it is required that the nature of the religious
observance is specified and the student's participation be confirmed in writing by an
official of the religious organization.
3. When appropriate notice is given above as specified under point two above, the
student will be granted at least two excused absences under this policy and will be
allowed to make up work and tests missed due to these particular absences. With
regard to any test or other assignment that a student would miss due to notice of a
required religious observance, the student is required to complete the test or
assignment in advance of the originally scheduled date of the test or assignment.
Beyond the minimum terms and limits of this policy, the instructor maintains
authority to establish and enforce the attendance policy for this course.
4. The requirement for students to make such requests for excused absences applies
only to days when the University is holding class.
Calendar
DATE
Mon
Aug 19
TOPIC
DECISION PHASE
Class Overview, In-Class Networking and Teams
Formed
TEXT
Introductions
Wed
Aug 21
Drop/Add
Introduction to Entrepreneurship
Ch. 1
IDEA PHASE
Recognizing Opportunities, Generating Ideas
Ch. 2
HOMEWORK DUE
Login to
Blackboard and
enter into the
Discussion board
on your major,
work experience,
resume and
respond to two
posts and idea due
August 19 by 5 pm
Idea Discussion
Formal
Memorandum
including action
plan and team
contract due no
5
deadline is
Aug 23
later than Friday,
August 21 before
Noon-all other due
dates are on
Thursday
Mon
Aug 26
Wed
Aug 28
Mon
Sept 2
Wed
Sept 4
SCORE DAY-Introductions, How to Work with YOUR
Business Adviser
Feasibility Analysis
Writing a Business Plan
Labor Day!
Mon
Sept 9
Exam 1 Review (Ch. 1,2,3,4)
Wed
Sept 11
Mon
Sept 16
Exam 1 (Ch. 1,2,3,4)
Tues
Sept 17
Linda Pollock-Bryan Career Services resume prep
(quick 15 min individual reviews) Drop in 10 am-2 pm
Bryan 225
Wed
Sept 18
Resume Workshop
Maple Room EUC
12-1 pm OR
5-6 pm
Linda Pollock-Bryan Career Services resume prep
(quick 15 min individual reviews) Drop in.
Bryan 225
10am-2pm
Wed
Sept 18
Ch. 3
Ch. 4
Enjoy!
CLASS WORK DAY: Team Meetings with SCORE &
Steve Cramer
Sections 1.0
Company
Summary and 2.0
Product/Service
Feasibility due no
later
than Noon
September 5
Realtimepublisher
s.com
(played in class)
pending time for
review
Research workshop Part I with Steve Cramer
Industry and Competitor Analysis
Business Model
Sections 3.0 The
Market and
improvements to
1.0 and 2.0
Feasibility Analysis
Report due in
BlackboardSeptember 19
before Noon
Must sign in to get
+2 bonus points
(one time only)
Must sign in to get
+2 bonus points
Must sign in to get
+2 bonus points
(one time only)
Individual Resumes
due in BlackboardSeptember 19
before Noon
Ch. 5
Ch. 6
6
Mon
Sept 23
Financial Analysis
Wed
Sept 25
CLASS WORK DAY: Team Meetings with SCORE &
Steve Cramer
Wed
Sept 25
EXTRA CREDIT
Entrepreneur Extraordinaire: Brandi Tysinger-Temple
Lolly Wolly Doodle Founder and CEO
Mon
Sept 30
CLASS WORK DAY: Team Meetings with SCORE and
Steve Cramer
Wed
Oct 2
Mon
Oct 7
Wed
Oct 9
Mon
Oct 14
Wed
Oct 16
CLASS WORK DAY: Team Meetings with SCORE &
Steve Cramer
Exam 2 Review
Mon
Oct 21
Wed
Oct 23
Mon
Oct 28
Ch. 8
pp. 333-334
Bryan 122
5:30-6:30
MUST sign in
To earn +5 bonus
points and stay
entire time
Section 4.0 Price &
Profitability and
improvements to
1.0,2.0,3.0
Feasibility Analysis
Report due in
BlackboardOctober 3 before
Noon
Exam 2 (Ch.5,6,8, p. 333-334 )
No class – Fall Break
FORMATION PHASE
Ethics & Legal
Intellectual Property
SPEAKER: Crawford’s Creations Founder
Enjoy!
Ch. 7
Ch. 12
Research Workshop Part 2 with Steve Cramer
MANAGEMENT AND GROWTH PHASE
Franchising
Wed
Oct 30
CLASS WORK DAY: Team Meetings with SCORE
Mon
Nov 4
CLASS WORK DAY: Team Meetings with SCORE &
Steve Cramer
Wed
Nov 6
CLASS WORK DAY: Team Meetings with SCORE &
Steve Cramer
Ch. 15
Section 5.0 Plan for
Further Action,
References,
Appendices and
improvements to
all other sections
Feasibility Analysis
due
in BlackboardOctober 31 before
Noon
Final Report Due
hard copy,
Blackboard copy
7
due in one Word
Doc (except for 2
excel spreadsheet
attachments) on
November 7
before noon
along with the
peer evaluation (%
for each team
member on their
share of the work).
CD due at
presentation time.
Mon
Nov 11
Wed
Nov 13
Mon
Nov 18
Wed
Nov 20
Wed
Nov 20
EXTRA
CREDIT
Mon
Nov 25
Wed
Nov 27
Mon
Dec 2
Last Day of
Class
Mon
Dec 9
Feasibility Analysis Report Presentations
Den Mother Do Girl Cleaning Service
Wake City Wakepark
Feasibility Analysis Report Presentations
Green Team
Dream Retail
Feasibility Analysis Report Presentations
Gigi’s Smoothie Soiree, Inc
SERVE
Feasibility Analysis Report Presentations
Spartan Trader Music
Nanoscience Cosmetic Company
What CAN’T You Do with an Entrepreneurship
Major?
Panel of Entrepreneurs
Bryan 122
5:30-6:30
No class 2-3:15
MUST sign in
To earn +5 bonus
points and stay
entire time
rd
Review for 3 Exam (Final)
(Ch. 7, 12, 15)
Thanksgiving Break!
rd
3
Enjoy!
Exam (Ch. 7,12,15)
rd
3 Exam (Ch. 7,12,15) back up date if presentations
are not over in time to give the last day of class
Exam 7:00pm10:00pm
You must be
present at the
beginning of the
finals class time to
take the exam
*-Speakers in bold and italics are guest speakers outside of class
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