Centennial Honors College Western Illinois University Undergraduate Research Day 2014 Poster Presentation The Millennials: Does Narcissism Trump Social Justice? Stephanie Jacobs Faculty Mentor: David Lane Psychology The current emerging generation, often referred to as the “millennials,” has set itself apart from previous generations in a number of ways, most notably with a rise in levels of narcissism and a decrease in political and social justice activities. The present study hypothesized that even when other factors were taken into consideration, narcissism would strongly account for this decrease, as narcissism is about self-importance and doing things for one's own personal gain. Similarly, it was believed that those high in narcissism would then pursue a “happy” life, where participation in activities is based solely on the level of personal enjoyment, over a “meaningful” one that strives to do things that matter to society. Data were collected using an online survey with 127 undergraduates aged 18 – 33 years old. Although no direct correlation between narcissism and activism was found, many additional hypotheses were supported. Specifically, the “millennial” generation does indeed have significantly increased levels of narcissism compared to previous generations; narcissism is more significantly related to happiness than meaningfulness; the decline of participation in social justice activities is not related to an overall lack of free time or a lost faith in government; and higher levels of narcissism are related to the pursuit of a “happy” life, which had no significant relationship with activism. The results of this study provide an explanation for why political involvement is down, as well as teaching us a little more about the dominant generation-to-be.