Who is Anne Frank?
A Jewish girl?
A famous writer?
A tourist
attraction?
Our mission
The Anne Frank House is an independent organisation
entrusted with the care of the Secret Annex, the place
where Anne Frank was in hiding during World War II
and where she wrote her diary.
It brings her life story to the attention of people all over the world
to encourage them to reflect on the dangers of antisemitism, racism and discrimination
and the importance of freedom, equal rights and democracy.
Strategy - online and offline
Why start a virtual Anne Frank Museum?
• There is very little space to exhibit the museum collection or to house temporary exhibitions.
• The site demonstrates how the secret annex was furnished during the war.
• There are still many people who will never be able to visit the museum in Amsterdam.
• To stay in touch with our audience using one platform at www.annefrank.org.
Launch
• On the occasion of the 50th anniversary of the Anne Frank House as a museum.
• 28 April 2010 in the presence of Her Majesty Queen Beatrix of the Netherlands.
• The Secret Annex Online: Dutch, English. (German version february 2011.)
• www.annefrank.org: Dutch, English, German, French, Spanish and Italian.
Results
• The website immediately received substantial attention from national as well international media.
• Since its launch more than 1.800.000 people have visited www.annefrank.org.
• Since its launch more than 800.000 people have visited The Secret Annex Online (25.000 German version).
• On average, visitors spend around 17 (!) minutes on the site (30% - 40 min).
• 77 % international visitors (194 countries).
Reactions & Awards
Nominations Webby Awards New York
Historical and educational approach
Secret Annex
Secret Annex
• One location.
• 1942-1944
• The writing of the diary.
More about the people.
More about events.
Before, during and after
the period in hiding.
• People: biographies.
• The outcome: after the arrest,
the helpers, the building.
• Historical information text/visual.
More context:
Timeline
a visual history
• 1914 – present
• people in hiding, helpers
• Anne Frank’s Diary
• Europe (world)
New project:
Anne Frank’s Amsterdam, 1933-1950
- An impression of the city
- In periods of safety, occupation & persecution and aftermath
- Personal histories
- Locations
Visitors
to English, Dutch and
German language
versions,
since november 2010
Not much overlap:
visitors have different interests
Timeline
76.108
Timeline & Historical
pages
Secret Annex Online &
Timeline
15%
10%
Secret Annex Online &
Historical pages & Timeline
Secret Annex
Online
242.478
5%
Secret Annex Online
& Historical pages
20%
Historical
pages
194.627
Social media
Anne Frank on You Tube and Facebook
YouTube
• Most viewed in US, France, Netherlands, South Korea & Japan.
• Seen by over 2,290,000 in 2 weeks.
Visitors - Highlights
•
•
•
•
In 12 days 489,706 visitors to the YouTube channel.
The peak was on the 1st October, most visitors coming from Japan.
In total, visitors from 187 countries visited the channel (there are 194
countries in the world!)
In total, 2,492 media sources attracted visitors to the site.
Wednesday, 30 September 2009
30.921 visits
28 September 2009
5 October 2009
Facebook users spread the message
•
•
•
Facebook users publish over 4000 quotes each month, reaching a potential audience
of around 150,000 people worldwide.
40% of the quotes published is marked ‘like’, and 10% of the messages are replied.
The number of people using the Anne Frank Quotes application is growing every day.
Development
The concept, strategy and creation of the virtual museum was
the work of the Anne Frank House and LBi Lost Boys Amsterdam
It was made possible in part by contributions from:
• BankGiro Loterij
• VSB Fonds
• Ministerie VWS (The Ministry of Health, Welfare and Sport)
• Mondriaanstichting (The Mondriaan Foundation)
• Anne Frank Fonds (Anne Frank Fund)
The Botschaft der Bundesrepublik Deutschland Den Haag
contributed to the development of the German version
and we thank the Anne Frank Zentrum for presenting and
implementing the site.
Ita Amahorseija
Program Manager Virtual Museum
Gerrit Netten
Projectleader
Thank you
httpasts://digitalmemoryonthenet
14. - 16. April 2011