Scope and Sequence
Arts, Audio/Video Technology & Communications
Cluster:
Practicum in Fashion Design (Two to Three Credits)
Course Name:
Course Description: Careers in fashion span all aspects of the textile and apparel industries. Within this context, in addition to
developing advanced technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and
Communications career cluster, students will be expected to develop an advanced technical understanding of the
business aspects of fashion, with emphasis on promotion and retailing. Instruction may be delivered through labbased classroom experiences or career preparation opportunities.
Course
Requirements:
Equipment:
This course is recommended for students in Grades 11-12. Prerequisite: Advanced Fashion Design.
Required:
Domestic sewing machine for each student, Sergers, Tray storage for student supplies, Irons, Ironing boards,
Large work tables, Computers with internet access (1:5 computer:student ratio), Dressing Area or room with
mirrors, Portable dress forms, TV/DVD Player, Digital camera, Color photo-quality printer, Large secure storage
space
Recommended:
Required equipment plus: Steam press, Steamer, Professional dress forms, Laundry facility with sink, Industrial
sewing machine, Projector and screen, Rolling clothing racks, Industrial blind hemming machine
Units of Study
Knowledge and Skills
Student Expectations
Resources
A. Product Development
(6) The student applies safety
regulations.
(A) implement personal and workplace safety rules and
regulations
(B) employ emergency procedures
The student is expected to employ planning and timemanagement skills to complete work tasks
(A) describe fundamentals of fashion buying by:
(v) analyzing the price of a fashion product
(vi) describing various types of retail outlets
FM
FMAM
(10) The student implements
WEB1
technical skills for efficiency.
WEB2
(11) The student implements an
WEB3
increasing understanding of the
business aspects of fashion, with
This material is © and available at no
cost or at on
costpromotion
for use by Texas
emphasis
and Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
materials, please contact: copyrights@tea.state.tx.us.
retailing.
1
Units of Study
B. Retail Merchandising
1. Develop a Business
Plan
(11) The student implements an
increasing understanding of the
Knowledge and Skills
business aspects of fashion, with
(6) The student
applies safety
emphasis
on promotion
and
regulations.
retailing.
Student Expectations
Resources
(vii) describing how offshore sourcing impacts
fashion retailing
(viii) composing a scenario plan for retail pricing,
sales and inventory, and purchasing
(B) describe the relationship between marketing and the
fashion industry by:
(vi) researching trends and emerging technologies
affecting fashion marketing
(vii) determining examples of niche marketing
(D) apply marketing techniques when assisting with
promotional activities by:
(v) planning special fashion events such as fashion
shows, trunk shows, retail shows, and educational
events
(F) demonstrate effective customer service by:
(v) examining the role of selling fashion products in
retail
(3) The student implements
The student is expected to employ critical-thinking and
FMAM
advanced problem-solving methods. interpersonal skills independently and in teams to solve
problems.
WEB2
(5) The student implements
The student is expected to analyze and summarize the
advanced knowledge of fashion,
history and evolution of the fashion, textiles, and apparel
textile, and apparel systems.
field.
(11) The student implements an
(A) describe fundamentals of fashion buying by:
increasing understanding of the
(i) explaining processes for retail buying
business aspects of fashion, with
(ii) identifying wholesale market resources
emphasis on promotion and
(iii) comparing various apparel marts
retailing.
(iv) analyzing how timing and pricing of fashion
apparel and accessories are determined
(v) analyzing the price of a fashion product
(vi) describing various types of retail outlets
(vii) describing how offshore sourcing impacts
fashion retailing
(viii) composing a scenario plan for retail pricing,
sales and inventory, and purchasing
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
materials, please contact: copyrights@tea.state.tx.us.
2
Units of Study
Knowledge and Skills
Student Expectations
(6) The student applies safety
regulations.
(G) identify wholesale settings by:
(i) analyzing motives for consumer fashion
purchases
(H) summarize important business procedures in fashion
retailing by:
(ii) explaining the use of inventory information such
as preparing financial reports and making buying
decisions
(iv) analyzing data used to make accurate forecasts
(v) demonstrating knowledge of the fashion buying
process such as preparing a buying plan,
completing purchase orders, and processing
invoices
(A) apply English language arts knowledge and skills by FM
demonstrating use of content, technical concepts, and
vocabulary; using correct grammar, punctuation, and
WEB1
terminology to write and edit documents; and composing WEB3
and editing copy for a variety of written documents such
as patterns, brochures, advertisements, press releases,
etc.
(B) apply mathematics knowledge and skills by
identifying whole numbers, decimals, and fractions
applied to measurement and scale; demonstrating
knowledge of basic arithmetic operations; using
conversion methods such as fractions to decimals and
inches to points; and applying measurement to solve a
problem
(A) adapt language for audience, purpose, situation, and
intent such as structure and style
(B) organize oral and written information
(C) interpret and communicate information, data, and
observations
(D) present formal and informal presentations
(E) apply active listening skills to obtain and clarify
information
C. Marketing
(1) The student applies academic
1. Select a Target Market knowledge and skills in fashion,
2. Develop and Create a textile, and apparel projects.
Prototype
3. Conduct Market
Research on Products
4. Design store front with
floor plan appropriate for
product and target market
(2) The student implements
advanced professional
communications strategies.
Resources
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
materials, please contact: copyrights@tea.state.tx.us.
3
Units of Study
Knowledge and Skills
Student Expectations
(6) The student applies safety
regulations.
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills to increase internal and
external customer/client satisfaction
The student is expected to use personal information
management, email, Internet, writing and publishing,
presentation, and spreadsheet or database applications
for fashion, textiles, and apparel projects.
(4) The student implements
advanced information technology
applications.
(11) The student implements an
increasing understanding of the
business aspects of fashion, with
emphasis on promotion and
retailing.
Resources
(B) describe the relationship between marketing and the
fashion industry by:
(i) explaining the marketing concept
(ii) relating marketing functions to the fashion
industry
(iii) explaining how each component of the
marketing mix contributes to successful fashion
marketing
(iv) explaining the importance of target markets
(v) describing advantages and disadvantages of
market segmentation and mass marketing
(vi) researching trends and emerging technologies
affecting fashion marketing
(vii) determining examples of niche marketing
(viii) describing cultural and societal influences on
the fashion market
(ix) describing how international marketing has
affected the fashion industry
(G) identify wholesale settings by:
(iii) applying appropriate fashion vocabulary in
selling situations
(A) adapt language for audience, purpose, situation, and FM
intent such as structure and style
FMAM
(B) organize oral and written information
(C) interpret and communicate information, data, and
WEB2
observations
(D) present formal and informal presentations
D. Fashion Promotion &
(2) The student implements
Visual Display
advanced professional
1. Create Final Products communications strategies.
for Display
2. Develop a visual
display design incorporating
the product
3. Develop a promotion
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
strategy
toplease
market
the final
materials,
contact:
copyrights@tea.state.tx.us.
product
4
4. Execute the Visual
Display Design
Visual Display
1. Create Final Products
for Display
2. Develop a visual
Units
of Study
display design
incorporating
the product
3. Develop a promotion
strategy to market the final
product
4. Execute the Visual
Display Design
advanced professional
communications strategies.
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety
regulations.
(E) apply active listening skills to obtain and clarify
information
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills to increase internal and
external customer/client satisfaction
(3) The student implements
The student is expected to employ critical-thinking and
advanced problem-solving methods. interpersonal skills independently and in teams to solve
problems.
(4) The student implements
The student is expected to use personal information
advanced information technology
management, email, Internet, writing and publishing,
applications.
presentation, and spreadsheet or database applications
for fashion, textiles, and apparel projects.
(7) The student implements
leadership characteristics to student
leadership and professional
development activities.
(11) The student implements an
increasing understanding of the
business aspects of fashion, with
emphasis on promotion and
retailing.
(A) adapt language for audience, purpose, situation, and
intent such as structure and style
(B) organize oral and written information
(C) interpret and communicate information, data, and
observations
(D) give formal and informal presentations
(E) apply active listening skills
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills
(D) apply marketing techniques when assisting with
promotional activities by:
(i) describing various types of business promotion
strategies
(ii) classifying types of customers and their motives
for buying textile and apparel products
(iii) describing roles of public relations and publicity
in product promotion
(iv) explaining the use of promotional activities to
market textile and apparel products and services
(E) create product displays using the principles of design
by:
(i) identifying components used in developing
displays
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
materials, please contact: copyrights@tea.state.tx.us.
5
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety
regulations.
(ii) determining ways in which design elements and
principles are used in the creation of displays
(iii) describing types and uses of interior and
exterior displays
(iv) creating window or other displays of fashion and
apparel products
E. Business Procedures,
(1) The student applies academic
(B) apply mathematics knowledge and skills by
FM
Laws and Ethics, and
knowledge and skills in fashion,
identifying whole numbers, decimals, and fractions
Customer Service
textile, and apparel projects.
applied to measurement and scale; demonstrating
1. Compose a scenario
knowledge of basic arithmetic operations; using
for selling actual product
conversion methods such as fractions to decimals and
using business appropriate
inches to points; and applying measurement to solve a
procedures
problem
(2) The student implements
(E) apply active listening skills to obtain and clarify
advanced professional
information
communications strategies.
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills to increase internal and
external customer/client satisfaction
(3) The student implements
The student is expected to employ critical-thinking and
advanced problem-solving methods. interpersonal skills independently and in teams to solve
problems.
(8) The student applies ethics to
(A) exhibit ethical conduct
decision making and complies with (B) discuss and apply copyright laws
legal practices related to fashion,
textiles, and apparel.
(9) The student demonstrates
employability characteristics.
(A) identify and participate in training, education, or
certification to prepare for employment
(B) identify and demonstrate positive work behaviors and
personal qualities needed to be employable such as selfdiscipline, self-worth, positive attitude, integrity, and
commitment
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
materials, please contact: copyrights@tea.state.tx.us.
6
employability characteristics.
Units of Study
Knowledge and Skills
Student Expectations
(6) The student applies safety
regulations.
(C) demonstrate skills related to seeking and applying for
employment to find and obtain a desired job, including
identifying job opportunities, developing a resume and
letter of application, completing a job application, and
demonstrating effective interview skills
(D) maintain a career portfolio to document work
experiences, licenses, certifications, and work samples
(E) demonstrate skills in evaluating and comparing
employment opportunities
(F) examine employment opportunities in
entrepreneurship
The student is expected to employ planning and timemanagement skills to complete work tasks.
(10) The student implements
advanced technical skills for
efficiency.
(11) The student implements an
increasing understanding of the
business aspects of fashion, with
emphasis on promotion and
retailing.
Resources
(A) describe fundamentals of fashion buying by:
(viii) composing a scenario plan for retail pricing,
sales and inventory, and purchasing
(F) demonstrate effective customer service by:
(i) determining factors that promote quality
customer relations
(ii) evaluating the impact of cultural diversity on
customer relations
(iii) exhibiting skills needed for effective customer
service
(iv) creating solutions to specific customer issues
(v) examining the role of selling fashion products in
retail
(G) identify wholesale settings by:
(ii) describing qualities of an effective salesperson
(iv) demonstrating effective sales techniques from
customer approach to closure
(H) summarize important business procedures in fashion
retailing by:
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
materials, please contact: copyrights@tea.state.tx.us.
7
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety
regulations.
(i) explaining methods a business uses to control
risks such as surveillance, safety training, and loss
control
(iii) demonstrating cash and credit transaction
methods
(v) demonstrating knowledge of the fashion buying
process such as preparing a buying plan,
completing purchase orders, and processing
invoices
(vi) examining operational costs such as markup,
markdown, cash flow, and other factors affecting
profit
(vii) demonstrating procedures for reporting and
handling accidents, safety, and security incidents
F. Fashion Event
(3) The student implements
The student is expected to employ critical-thinking and
Production
advanced problem-solving methods. interpersonal skills independently and in teams to solve
1. Design and create
problems.
Apparel Line using skills
(4) The student implements
The student is expected to use personal information
learned in previous courses advanced information technology
management, email, Internet, writing and publishing,
applications.
presentation, and spreadsheet or database applications
for fashion, textiles, and apparel projects.
(5) The student implements
advanced knowledge of fashion,
textile, and apparel systems.
(7) The student implements
leadership characteristics to student
leadership and professional
development activities.
(10) The student implements
technical skills for efficiency.
FM
The student is expected to analyze and summarize the
history and evolution of the fashion, textiles, and apparel
field.
(A) adapt language for audience, purpose, situation, and
intent such as structure and style
(B) organize oral and written information
(C) interpret and communicate information, data, and
observations
(D) give formal and informal presentations
(E) apply active listening skills
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills
The student is expected to employ planning and timemanagement skills to complete work tasks.
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
materials, please contact: copyrights@tea.state.tx.us.
8
Units of Study
G. Promoting Fashion
Knowledge and Skills
Student Expectations
(6) The
safety
(11)
Thestudent
studentapplies
develops
an
regulations.understanding of the
increasing
business aspects of fashion, with
emphasis on promotion and
retailing.
(D) apply marketing techniques when assisting with
promotional activities by:
(v) planning special fashion events such as fashion
shows, trunk shows, retail shows, and educational
events
(vi) creating and developing a fashion show theme
(vii) developing a scale drawing to illustrate fashion
show sets and staging
(viii) describing all fashion show responsibilities
(ix) writing press releases to publicize promotional
activities
(A) apply English language arts knowledge and skills by FM
demonstrating use of content, technical concepts, and
vocabulary; using correct grammar, punctuation, and
WEB13
terminology to write and edit documents; and composing
and editing copy for a variety of written documents such
as patterns, brochures, advertisements, press releases,
etc.
(A) adapt language for audience, purpose, situation, and
intent such as structure and style
(B) organize oral and written information
(C) interpret and communicate information, data, and
observations
(D) present formal and informal presentations
(E) apply active listening skills to obtain and clarify
information
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills to increase internal and
external customer/client satisfaction
The student is expected to use personal information
management, email, Internet, writing and publishing,
presentation, and spreadsheet or database applications
for fashion, textiles, and apparel projects.
(1) The student applies academic
knowledge and skills in fashion,
textile, and apparel projects.
(2) The student implements
advanced professional
communications strategies.
(4) The student implements
advanced information technology
applications.
Resources
(11) The student implements an
(C) develop, implement, and evaluate a promotional plan
increasing understanding of the
by:
business aspects of fashion, with
emphasis
and
This material is © and available at no cost
or at coston
forpromotion
use by Texas
Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
retailing.
materials, please contact: copyrights@tea.state.tx.us.
9
Units of Study
H. Fashion Show
(11) The student implements an
Knowledge and Skills
increasing understanding of the
(6) The student
applies
safetywith
business
aspects
of fashion,
regulations.
emphasis
on promotion and
retailing.
(6) The student applies safety
regulations.
(10) The student implements
technical skills for efficiency.
(11) The student implements an
increasing understanding of the
business aspects of fashion, with
emphasis on promotion and
retailing.
Student Expectations
Resources
(i) identifying components of the promotional mix
such as advertising, visual merchandising, and
personal selling
(ii) demonstrating visual merchandising techniques
for fashion goods, services, or ideas
(iii) analyzing a promotional plan for effectiveness
(iv) describing deceptive practices in fashion
promotion
(v) employing ethical practices in promotional
activities
(D) apply marketing techniques when assisting with
promotional activities by:
(i) describing various types of business promotion
strategies
(ii) classifying types of customers and their motives
for buying textile and apparel products
(iii) describing roles of public relations and publicity
in product promotion
(iv) explaining the use of promotional activities to
market textile and apparel products and services
(A) implement personal and workplace safety rules and WEB3
regulations
(B) employ emergency procedures
The student is expected to employ planning and timemanagement skills to complete work tasks.
(D) apply marketing techniques when assisting with
promotional activities by:
(v) planning special fashion events such as fashion
shows, trunk shows, retail shows, and educational
events
(ix) writing press releases to publicize promotional
activities
Resources:
Books
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
materials, please contact: copyrights@tea.state.tx.us.
10
Units of Study
Knowledge and Skills
Student Expectations
FM
FMAM
(6) The student
applies safety
053843564X,
Thomson
South-Western, Fashion Marketing , 1E
regulations. Goodheart-Wilcox Company, Fashion Marketing and Merchandising , 3E
1590709187,
Websites
WEB1:
WEB2:
WEB3:
WEB4:
WEB5:
WEB6:
WEB7:
WEB8:
WEB9:
WEB10:
WEB11:
WEB12:
WEB13:
www.dallasmarketcenter.com
www.enasco.com (Nasco)
www.fairchildbooks.com (Fairchild Publications)
www.fashiondex.com
http://gidc.org/default.aspx (Garment Industry Dev. Corp.)
www.insight-media.com
www.marketingpower.com (American Marketing Association)
www.nrf.com (National Retail Federation)
www.retailingtoday.com (Retailing Today Magazine)
www.startingaclothingline.com
www.style.com
www.uen.org (Utah Education Network)
www.VMS.com
Resources
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these
materials, please contact: copyrights@tea.state.tx.us.
11