Cooleeney Cheese Our branding experience

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Cooleeney Cheese

Our branding experience

The Journey

Marketplace, February 2010

Our branding was an issue

Brand Forum Mentoring

Foresight4Food research with Ideaction

Appointed design agency

Launched in market April 2011

Our Objective

To create a

brand identity

for Cooleeney that would bring the range

together

in an impactful way to drive

consumer

brand awareness.

And to position our brand with our customers…

As a business that is

a premium artisan

Irish farmhouse cheese producer.”

Understanding what is unique about us was really important...

A family run farm and the original home of the cheese range.

The Cooleeney Farm has been in our family for

3 generations.

Our son is now the forth generation to farm at

Cooleeney.

He plays a key role in running the farm and caring for the Fresian herd.

Research

Worked with Bord Bia (Foresight 4Food & Ideaction on:

Focus groups in Ireland

Accompanied Shopper Trips in Ireland

Online focus groups in UK and US

We Created A Marketing Plan…

Our marketing plan is focused on advertising, pr and sampling.

We created a consumer press ad for Food & Wine

Magazine.

Feedback so far positive..

The Result…

Thank You

Any Questions?

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