Our branding experience
Marketplace, February 2010
Our branding was an issue
Brand Forum Mentoring
Foresight4Food research with Ideaction
Appointed design agency
Launched in market April 2011
To create a
for Cooleeney that would bring the range
in an impactful way to drive
And to position our brand with our customers…
As a business that is
a premium artisan
Irish farmhouse cheese producer.”
Understanding what is unique about us was really important...
A family run farm and the original home of the cheese range.
The Cooleeney Farm has been in our family for
Our son is now the forth generation to farm at
He plays a key role in running the farm and caring for the Fresian herd.
Worked with Bord Bia (Foresight 4Food & Ideaction on:
Focus groups in Ireland
Accompanied Shopper Trips in Ireland
Online focus groups in UK and US
We Created A Marketing Plan…
Our marketing plan is focused on advertising, pr and sampling.
We created a consumer press ad for Food & Wine
Feedback so far positive..