Our branding experience

• Marketplace, February 2010
• Our branding was an issue
• Brand Forum Mentoring
• Foresight4Food research with Ideaction
• Appointed design agency
• Launched in market April 2011

Our Objective
• To create a brand identity for Cooleeney that would bring the range together in an impactful way to drive consumer brand awareness.

And to position our brand with our customers…
As a business that is
“ a premium artisan
Irish farmhouse cheese producer.”

Understanding what is unique about us was really important...
• A family run farm and the original home of the cheese range.
• The Cooleeney Farm has been in our family for
3 generations.
• Our son is now the forth generation to farm at
Cooleeney.
• He plays a key role in running the farm and caring for the Fresian herd.

Research
• Worked with Bord Bia (Foresight 4Food & Ideaction on:
– Focus groups in Ireland
– Accompanied Shopper Trips in Ireland
– Online focus groups in UK and US

We Created A Marketing Plan…
• Our marketing plan is focused on advertising, pr and sampling.
• We created a consumer press ad for Food & Wine
Magazine.
• Feedback so far positive..