Our branding experience

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Marketplace, February 2010
Our branding was an issue
Brand Forum Mentoring
Foresight4Food research with Ideaction
Appointed design agency
Launched in market April 2011

Our Objective
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To create a
brand identity
for Cooleeney that would bring the range
together
in an impactful way to drive
consumer
brand awareness.

And to position our brand with our customers…
As a business that is
“
a premium artisan
Irish farmhouse cheese producer.”

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Understanding what is unique about us was really important...
A family run farm and the original home of the cheese range.
The Cooleeney Farm has been in our family for
3 generations.
Our son is now the forth generation to farm at
Cooleeney.
He plays a key role in running the farm and caring for the Fresian herd.

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Research
Worked with Bord Bia (Foresight 4Food & Ideaction on:
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Focus groups in Ireland
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Accompanied Shopper Trips in Ireland
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Online focus groups in UK and US

We Created A Marketing Plan…
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Our marketing plan is focused on advertising, pr and sampling.
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We created a consumer press ad for Food & Wine
Magazine.
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Feedback so far positive..