This course is prepared for middle level managers for their better understanding of the various principles and methods involved in setting product pricing. As we know it, price is determined essentially by what people will pay for the product. Cost play a role in price setting but the most important is still market acceptance of your product. The more demand you get, the higher will be the price. In this course we also illustrate how to make surveys with the aim of optimizing contributions. We will also explain why maximizing contributions will lead to maximizing profits. We will use the interactive approach will active questions and answers session giving the delegates an opportunity to clear any doubts or simply to seek a second opinion on current work practice.
1. How to set the price according to market trend
2. What do’s and don’t for pricing revenue management
3. How to play around the pricing in market
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Manager who involved setting pricing and would like to maximised profit.
Module 1: Management’s Role in Setting Prices
Module 2: Marginal Costing Principles and Its Role in Deciding Prices
Module 3: Choice of Marginal Costing (MC) or Total Absorption Costing (TAC) in
Setting Prices
Module 4: Various Pricing Methods
Module 5: Setting Selling Prices in Different Economic Situations
Module 6: Price Elasticity of Supply and Demand
Module 7: Case Study 1 – Survey to Derive the Optimum Selling Price and to
Maximize Contributions and Profits
Module 8: Case Study 2 – Salesmen’s Survey on Retail
Outlets to Identify Higher Sales Volume
If you have any enquiries, please contact
+60 (3) 56213630 or email: info@comfori.com