S i Oriented
Service
Oi
dB
Business
i
I lli
Intelligence
(Master in Innovation and Research in Informatics
&
Erasmus Mundus IT4BI)
Alberto Abelló & Oscar Romero
Facultat d’Informàtica de Barcelona
U i
Universitat
it t P
Politècnica
litè i de
d C
Catalunya
t l
Introdu
uction
Introduction
September 2013
Alberto Abelló & Oscar Romero
2
Introdu
uction
Knowledge objectives
1.
2.
3.
4.
5
5.
Define a service
Explain
l
the
h potentiall b
benefits
f
and
d risks
k off
using services in general and specifically
in BI
List some criteria to choose a service
provider
Identify
de t y tthe
e tthree
ee possible
poss b e combinations
co b at o s of
o
services and BI
Place the three combinations of services
and BI in the services lifecycle
September 2013
Alberto Abelló & Oscar Romero
3
Introdu
uction
Service definition
“Services are economic activities offered by one
party to another
another, most commonly employing
time-based performances to bring about
desired results in recipients themselves or in
objects or other assets for which purchasers
have responsibility. In exchange for their
money, time and
d effort,
ff
service customers
expect to obtain value from access to goods,
labor professional skills
labor,
skills, facilities
facilities, networks
networks,
and systems; but they do not normally take
ownership
p of any
y of the physical
p y
elements
involved.”
Lovelock &Wright
05/07/2011
Alberto Abelló & Oscar Romero
4
Introdu
uction
Unified services theory
“All managerial themes unique to services
are founded in customers providing
significant inputs into the production
process.”
Sampson
p
05/07/2011
Alberto Abelló & Oscar Romero
5
Introdu
uction
Benefits of outsourcing
Focus on its core competence
 Decreases cost
 Access to latest technology



Without investment
Leverages benefits from a supplier

Economies of scale
05/07/2011
Alberto Abelló & Oscar Romero
6
Introdu
uction
Risks of outsourcing
Loss of direct control over quality
 Exposure to data security issues
 Dependence on one supplier
 Coordination expense and delays
 Atrophy
At
h off in-house
i h
capacity
it

05/07/2011
Alberto Abelló & Oscar Romero
7
Introdu
uction
Criteria to choose provider

Convenience


Dependability






Reliability
e ab y
Personalization
Price
Quality


Locality issues
Expectations vs perception
Reputation
R
t ti
Speed
Security


Confidentiality
Availability
y
05/07/2011
Alberto Abelló & Oscar Romero
8
Introdu
uction
Activity
Objective: Understand some specificities of
using cloud services in BI
 Tasks:

1. (3’)
Read separately the corresponding document
2. (
(10’)) Share knowledge
g
3. Hand in two lists of pros and cons of Cloud-BI
4. (5
(5’)) Class sharing

Roles for the team-mates during task 2:
a) Explains
his/her material
b) Asks for clarification of blur concepts
c)) Mediates and controls time
February 2013
Alberto Abelló & Oscar Romero
9
Introdu
uction
Two components
“SOA is a term that
represents a model in
which automation logic
is decomposed into
smaller, distinct units of
l i ”
logic.”
Thomas Erl, 2011
The ability to
“The
apprehend the
interrelationships of
presented facts in such a
p
way as to guide action
toward a desired goal.”
Hans Peter Luhn, 1958
Introdu
uction
Possible compositions
Introdu
uction
Service Oriented Architecture lifecycle
Assemble
Model
Deploy
Manage
12
Introdu
uction
Students background
BPM
DW
DBSA
ADW
ADB
SM
RES
DW
SOA
eB
VBP
Introdu
uction
Summary
Service definition
 Outsourcing benefits and risks
 Criteria to choose a provider
 Combinations of services and BI

September 2013
Alberto Abelló & Oscar Romero
14
Introdu
uction
Bibliography
C. Lovelock, L. Wright. Services
Marketing: People, Technology, Strategy,
6th edn. Prentice-Hall, 2007
 S. E. Sampson. Understanding Service
Businesses: Applying
pp y g Principles
p
of Unified
Services Theory, 2nd edn. John
Wiley&Sons,
y
, 2001
 J. Tien, D. Berg. A case for service
systems engineering. Journal of Systems
Science and Systems Engineering 12(1),
2003

September 2013
Alberto Abelló & Oscar Romero
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