OFFICE OF ADMISSIONS AND RECRUITMENT

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Student Affairs – Year-end Report – Part B – Planning and Assessment
OFFICE OF ADMISSIONS AND RECRUITMENT
Mission: The Office of Admissions and Recruitment supports and advances the recruitment, admission and enrollment of students to Queensborough Community College. Operating under the University's
policy of open-admission, the office seeks to collaborate with internal and external partners to promote higher education to the public we serve. Our Office is committed to professional standards and
practices. We strive to strengthen our mission based upon the goals and aspirations of the College.
College strategic objectives:
Division strategic objectives:
1. Use technology to support instruction & student support services & to
promote institution & constituencies. C5
1. Expand points of contact through use of technology [SA-III]
2. N/A
2. Promote the success and advancement of core Student Affairs
departmental functions and services
2014-15 Completion report (outcomes for this past academic year, based on last year’s year-end report, section F)
Key performance indicators
Accurate and consistent reporting of
data w/appropriate comparative data.
Target outcomes
Use of EM reports to assist academic
course planning.
Enhance relationships with key feeder
schools.
Increase applications from key feeder
schools.
Number of transfer equivalency rules
built in CUNY first
Increase the number of transfer credit
equivalencies available in CUNY First.
Enhance Hobsons VIP Page
Increased use of VIP Page
Note:
Mid-year status report due end of January.
Completion report due early July (specific deadlines may vary by year).
Actual outcomes
A new streamlined report, was developed
using feedback from Department Chairs, was
rolled out and distributed at regular intervals
to assist with decision making
Use of Hobsons has expanded. Strategic
communication plan was developed. Plans for
expanded recruitment, with focus on Nassau
County are being developed for next
recruitment cycle.
Completed
VIP was completely redesigned and has been
utilized with incoming students to
communicate their admissions and financial
status, check-lists, etc.
Recommended action plans*
Continued use of reporting to support strategic decision making
Continue to develop content for communication plans and strategies to
leverage technology that supports recruitment and conversion plans.
(Strategic Objective for ’15-’16: Expand strategic communication plan to
prospective students)
No additional follow-up required.
No additional follow-up required.
Student Affairs – Year-end Report – Part B – Planning and Assessment
2015-16 Department strategic plan (arranged by each division strategic objective that the department supports)
1. Division strategic objective: Expand points of contact through use of technology
Department strategic objectives
Indicator(s)
Expand strategic communication plan Number of inquiries
to prospective students.
Expected outcomes
2% increase of inquiries
Action plan/timeline
Create a prospective student
communication plan which includes use
of technology such as Hobsons.
Who
Anthony
Davis,
Director of
Admissions
Actual outcomes
Who
Anthony
Davis,
Director of
Admissions
Actual outcomes
2. Division strategic objective: Promote the success and advancement of core Student Affairs departmental functions and services
Department strategic objectives
Increase number of applications for
Nassau County High Schools.
Indicator(s)
Admissions applications for Nassau
County
Note:
Mid-year status report due end of January.
Completion report due early July (specific deadlines may vary by year).
Expected outcomes
2% increase in Nassau County high
school applications
Action plan/timeline
Targeted outreach to Nassau County
students and counselors. Personal visits
and follow-up with Nassau County feeder
schools.
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