Marketing & Logistics 780
Logistics Management
FISHER COLLEGE OF BUSINESS
DEPARTMENT OF MARKETING AND LOGISTICS
COURSE SYLLABUS
TERM:
Winter 2012
COURSE TITLE:
BUS M&L 780, Logistics Management
COURSE TIME/PLACE:
Monday/Wednesday – Schoenbaum Rm. #300, 5:30 PM to 7:18 PM
CATALOG DESCRIPTION:
Prerequisites: BUS M&L 650, BUS MGT 330, and BUS MGT 331. Course provides an overview
of logistics management activities and their costs implications. Specific items include customer
service, inventory, transportation, lot quantity costs, warehousing, and information systems.
INSTRUCTOR:
Scott Webber
Office Location: Fisher Hall, Room #250
Office Phone 614.292.7804; day-time voice mail 614.415.6688
OFFICE/MEETING HOURS:
By appointment and after class
REQUIRED TEXT:
Contemporary Logistics Management, 10th Edition, Murphy and Wood, (Prentice Hall, 2010);
ISBN 13 978-0-13-611077-0, Retail: $197.35 (OSU Bookstore; www.ohiostate.bkstore.com),
$148.77 (Amazon; www.amazon.com)
Course lecture materials will include PowerPoint slides, industry journal articles, and text
questions. Class materials will be made available on Carmen for downloading/printing prior to
class.
COURSE OBJECTIVE:
Course will provide an understanding of key logistics concepts along with their issues impacting
the movement and storage of goods. Particular emphasis will be placed on providing a broad,
general exposure to business logistics. This will include the development of a basic
understanding of the concepts and techniques important to analyzing business logistics
problems. The course will also examine how the various logistics activities are related to each
other as part of the Supply Chain and other functional areas within a business. Finally, the
course strives to develop management and control techniques/skills that are critical in the area of
logistics.
COURSE FORMAT
This course will be conducted using a combination of class discussion, lecture,
guest speakers, industry analysis, industry visits, and review of text questions. Each lecture will
cover the assigned text chapter(s), including comparison to current trends in the industry. You
are expected to attend all classes and to be prepared to discuss and/or apply assigned readings.
Students may be called upon to discuss assigned topics and concepts. In addition, students are
Revised on: 5/29/2016
Page 1 of 8
Marketing & Logistics 780
Logistics Management
expected to actively participate in all team projects and papers, were team based feedback of
each member’s participation will impact overall call participation points.
CLASS POINT TOTAL:
Grades will be based upon performance on the following:
Assignment
Mid-Term Exam
Final Exam
Logistics Industry Team Written Analysis
Logistics Industry Team Presentation
Industry Visits
Participation/Guest Speaker Attendance
TOTAL
Points
100
100
60
60
20
60
400
Percentage
25%
25%
15%
15%
5%
15%
ASSIGNMENT DETAILS:
Exams: Two exams will be given. The exams will consist of questions drawn from the text,
readings, lectures, and class assignments. You are responsible for the material even if it is not
emphasized during the lectures. Pre-exam reviews will be held the day prior to the exam. This
review will focus on material which may be included in the test. Due to the nature of the course
and subject matter, exams may contain some comprehensive elements from guest speakers and
industry visits. There will be no make up exams except in extraordinary situations, which require
approval before the scheduled exam. All tests will need to be returned to me at the conclusion of
the exam. Following the exam, I will schedule a class test review and will return graded student
tests. Upon completion of this review, all student tests will need to be returned to me, any test
not returned will be subject to a grade of “0”. Each exam will account for 100 points towards the
final grade.
Logistics Industry Team Written Analysis: Students will be broken into self selected teams of
4-5 to review an instructor approved company. Student teams will complete a written analysis
of the chosen company’s: 1-company background, 2-market, 3-market share, 4-key competitors,
5-Logistical/Supply Chain organization, & 6-potential opportunities and challenges within their
Logistics/Supply chain organization. The objective of this project is to gain an understanding of
how companies review their market position and use logistics to support overall company,
industry, and market share objectives. Item 6-opportunites and challenges-this section will be
evaluated based on your team’s ability to come to a logically supported
conclusion/recommendation (creativity highly encouraged). Teams are free to select any
company/industry w/instructor approval; no more than 2 teams can select the same company.
The completed written analysis is due the beginning of class on the date of the team’s
presentation. The expected deliverable consist of a 5-8 letter sized, 1.5 spaced, type-written
paper using 12 pt. The team’s paper will account for 60 points towards the final grade. A
grading template is attached at the end of this document.
Logistics Industry Team Presentation: Student teams will conduct a 20 minute in-class
presentation outlining their analysis results of the chosen company and industry. Teams will use
their written analysis as the basis for this project. The objective of this project is to share the
results of their analysis with the class and sharpen public presentation skills. The expected
deliverable to the instructor consists of a soft and hard copy (print out of slides) of the team’s MS
PowerPoint presentation due upon the beginning of class the date of the team’s presentation.
Revised on: 5/29/2016
Page 2 of 8
Marketing & Logistics 780
Logistics Management
The team’s presentation will account for 60 points towards the final grade. A grading template is
attached at the end of this document.
Industry Visits: During the course, we will have an opportunity to visit companies in the
Columbus area (as time allows). Companies are either a leader in their market utilizing efficient
logistics organization or a leader within the logistics industry. The objective of these visits is to
provide the student with a “real world” perspective of the logistics industry.
NOTE: Students unable to attend an industry visit will need to complete a written analysis of the
selected company. This written paper should include; 1-company background, 2-key
products/services, 3-industry market share, 4-key competitors, & 5-logistical organization. The
expected deliverable consist of a 2-3 letter sized, 1.5 spaced, type-written paper using 12 pt. font.
Industry visits attendance and interaction will account for 20 points towards the final grade.
Guest Speaker Attendance: During the course, we will have the opportunity to host 2 or 3
senior level managers from leading companies in the Columbus area. They will provide critical
insights to the importance of logistics from a corporate perspective as well as current or emerging
industry trends in business. The objective of these events is to provide the student with a
practitioner’s perspective on the part logistics plays in his/her business. Students unable to
attend need to notify me at least 8 hours in advance. Students obtaining an approved absence
will need to complete a written analysis of the speaker’s company. This written paper should
include; 1-company background, 2-primary service/product, & 3-key competitors. The expected
deliverable consist of a 2-3 letter sized, 1.5 spaced, type-written paper using 12 pt Arial or Times
New Roman font. Guest speaker attendance and interaction will account for up to 33% of class
participation points (total class participation of 60 points)..
Class Participation: Participation will be based on attendance, preparation for class,
appropriate in-class participation during lecture, and quality of in-class participation. Additionally,
students are evaluated on their contribution to the team project by members of their team. Team
members will be asked need to document individual coaching comments during class projects.
Any team feeling a member has not been contributing will need to submit comments to the
instructor. I will consider any team input as a potential part of a student’s overall participation
when calculating points. Class participation will account for 60 points towards your final grade.
ASSIGNMENTS AND DUE DATES
You are expected to approach each assignment with the professionalism required of you in the
“real” world. This is particularly relevant for your interactions with companies and as part of
fulfilling the requirements of this course. All assignments are due at the start of class, the day of
class. Additionally, assignments can be submitted via email or hard copy any time prior to the
due date. A 50% penalty will be assessed for submissions received after the start of class to 24
hours after the assignment is due (one day late). A 100% penalty will be assessed for
submissions more than 24 hours after the assignment is due. Correct spelling, grammar, and
punctuation are expected and will be considered in the grading of all assignments.
Revised on: 5/29/2016
Page 3 of 8
Marketing & Logistics 780
Logistics Management
GRADING SCALE:
The grading scale is guaranteed. You will receive no less than the grade listed within the
appropriate interval.
Grade
A
AB+
B
BC+
C
CD+
D
E
Numeric Range
388-400 points
372-387 points
352-371 points
336-351 points
324-335 points
312-323 points
300-311 points
288-299 points
272-287 points
256-271 points
0-255 points
Quality Points
4.0
3.7
3.3
3.0
2.7
2.3
2.0
1.7
1.3
1.0
0.0
ATTENDANCE AND TARDINESS:
Class attendance will be taken formally during the first three weeks of the quarter to resolve
registrar scheduling issues. Going forward, students should consider attendance mandatory. I
may call on students by name to answer questions, respond to in-class exercises, or to comment
on key concepts. Missing these opportunities can result in a reduction in participation points. I
might also give no-notice quizzes and classroom exercises as needed. In-class quizzes,
exercises, and participation cannot be made up without a valid medical excuse or bona fide family
emergency. If you miss a quiz, participation, or exercise due to tardiness, you will not be able to
make up the covered material.
ACADEMIC INTEGRITY:
All tests, written exercises, and papers are to be your own work. Academic integrity is essential
to maintaining an environment that fosters excellence in teaching, research, and other
educational and scholarly activities. Thus, the Ohio State University and the Committee on
Academic Misconduct all students have read and understand the University’s Code of Student
Conduct, and that all students will complete all academic and scholarly assignments with fairness
and honesty. Students must recognize that failure to follow the rules and guidelines established in
the University’s Code of Student Conduct and this syllabus may constitute “Academic
Misconduct.” The Ohio State University’s Code of Student Conduct (Section 3335-23-04) defines
academic misconduct as: “Any activity that tends to compromise the academic integrity of the
University, or subvert the educational process.” Examples of academic misconduct include (but
are not limited to) plagiarism, collusion (unauthorized collaboration), copying the work of another
student, and possession of unauthorized materials during an examination. Ignorance of the
University’s Code of Student Conduct is never considered an “excuse” for academic misconduct,
so I recommend that you review the Code of Student Conduct and, specifically, the sections
dealing with academic misconduct.
If I suspect that a student has committed academic misconduct in this course, I am obligated by
University Rules to report my suspicions to the Committee on Academic Misconduct. If COAM
determines that you have violated the University’s Code of Student Conduct (i.e., committed
Revised on: 5/29/2016
Page 4 of 8
Marketing & Logistics 780
Logistics Management
academic misconduct), the sanctions for the misconduct could include a failing grade in this
course and suspension or dismissal from the University.
If you have any questions about the above policy or what constitutes academic misconduct in this
course, please contact me.
Other sources of information on academic misconduct (integrity) to which you can refer include:
 The Committee on Academic Misconduct web pages
(http://oaa.osu.edu/coam/home.html)
 Ten Suggestions for Preserving Academic Integrity (http://oaa.osu.edu/coam/tensuggestions.html)
 Eight Cardinal Rules of Academic Integrity (www.northwestern.edu/uacc/8cards.html)
AMERICANS WITH DISABILITIES ACT:
If you have a disability (as defined by the Americans with Disabilities Act-ADA), and feel you
requires classroom accommodation or auxiliary aids, please inform me of your needs during the
first week of class so that I can take appropriate action.
COURSE DISCLAIMER:
The schedule, policies, and assignments contained in this course syllabus or on the course
website are subject to change in the event of extenuating circumstances, class progress, or by
mutual agreement between the instructor and the students.
OTHER:
All cellular phones, pagers and other electronic communication devices are to be turned off
during class. Any electronic recording of the lecture or presentations is not authorized. The only
exceptions will be those authorized in writing by the Office of Disability Services.
EXTRA CREDIT:
You can earn 20 extra credit points during the course through the completion of the below
options;
 Logistics in The News: Identify a news item of interest to the course; develop a 1 page
summary of the article, and a 1 page description of the implications to today’s Logistics
organizations. You will then lead a 5 to 10 minute discussion in class reviewing the article
and your summary of implications, seeking input and discussion from the class. Topic must
be approved by the instructor at least one day in advance (10 points per article and
discussion, maximum of 2 per individual for a total available 20 extra credit points).
 Suggested topic research for write up: Identify 2 academic or professional articles related
to supply chain management. Summaries should include;
o Article citation – author(s), year of publication, article title, journal, volume,
number and date
o Hard copies of the article being reviewed
The deadline for all extra credit submissions is 2/27 provide adequate time for presentations.
Successful fulfillment of this option is a presentation or paper which is well-researched and adds
to the students’ knowledge.
CLASS SCHEDULE:
Note: I may revise this schedule based on my work schedule, to accommodate class progress,
provide a more in-depth focus, or to take advantage of additional guest speakers should the
opportunity arise. We will attempt to stay as close to the below schedule as possible, exam dates
will not be altered.
Revised on: 5/29/2016
Page 5 of 8
Marketing & Logistics 780
Logistics Management
Week
Date
Topic
Reading
Jan 2
No Classes- New Year’s Day
Jan 4
Syllabus, & Introduction
Overview of Logistics
Jan 9
Logistics and Information Technology
CH 2
Jan 11
Organizational and Managerial Issues in Logistics
CH 4
Jan 16
Martin Luther King Day – No Classes
Jan 18
The Supply Chain Management Concept
Jan 23
Industry Visit
Jan 25
Procurement
CH 6
Jan 30
Strategic and Financial Logistics
CH 3
Feb 1
Inventory Management
CH 8
Feb 6
Midterm
Feb 8
Demand Management, Order Management, and Customer
Service
CH 7
Feb 13
Distribution Center, Warehouse, and Plant Location
CH 9
Feb 15
Warehouse Management
CH 10
Feb 20
Industry Visit
Feb 22
Packaging and Material Handling
CH 11
Feb 27
Transportation; (Extra Credit Due)
CH 12
Feb 29
Transportation Management
CH 13
Mar 5
International Logistics
CH 14
Mar 7
Final Exam Review/Remaining Team Presentations
Mar 12
Final Exam
1
Course Syllabus
CH 1
2
3
CH 5
4
5
6
7
8
9
10
Finals
Revised on: 5/29/2016
Page 6 of 8
Marketing & Logistics 780
Logistics Management
Logistics Industry Written Analysis Grading Template (Paper)
Company
Points
Points
Possible Awarded
10
15
20
15
Paper Elements
Company Background: Did the paper provide sufficient details on
the company’s origins, lines of business, and current operations. Was
the information presented in a clear and concise manner?
Market/Industry: Does the paper provide specific and accurate
details regarding the company’s market with the following attributes:
Size of market (number of companies, total sales dollars, etc)
Your companies market position; share and strengths, strategic
direction
Key Competitors with their market share and strengths
Company’s position strategy within market (leader, follower,
laggard)
Challenges/opportunities/problems associated with the market
Technology and/or tools needed to enter and remain in the
market
Performance measures used to evaluate companies in the
market
Types of interaction with other markets (cross-over
markets/products)
Logistical Organization: What type of logistics organization does
the company use to support the company (3rd party, internal, or
combination)? What type of services does the logistics organization
provide to the company (distribution, transportation, Import/Export,
etc)? How does their Logistical Organization provide competitive
advantage or disadvantages?
Potential Opportunities and Challenges: What does the company
view as opportunities and challenges which exist in the market (top 3
or 5)? What actions is the company taking to capitalize on
opportunities and minimize challenges?
How can your company’s logistics/supply chain organization
provide value in support of these opportunities and challenges?
How must the logistics/supply chain improve?
How must the logistics/supply chain change or evolve?
Total
Points
Revised on: 5/29/2016
Page 7 of 8
Marketing & Logistics 780
Logistics Management
Logistics Industry Team Presentation
Team
Company
Points
Points
Possible Awarded
15
10
10
10
15
Project Element
Organization and Preparation: Clear, action-oriented objective
stated up front; complete and accurate audience analysis; ideas
sequenced logically and smoothly; comfortable with the material; no
manuscript; questions answered skillfully; effective ending summary;
and time limit observed
Visual Aid Usage: Appropriate to audience and setting; appropriate to
topic and content; readability assured through adequate size and
clarity; paraphrased rather than read visual; design simple, clean and
appealing; and error free
Delivery – Overall: Eye contact used; irritating non-words avoided;
stories and language appropriate to audience; appropriate dress; body
language appropriate; confident appearance; conversational tone – not
recited; and clear articulation
Delivery - Specific: Easy open posture, strong not slouched;
movement free and natural; face relaxed; breathing deep; strong
projection – not forced; passion for ideas; maintained strong
connection to audience; adjusted presentation to accommodate needs
of the audience; and watched/listened to audience throughout the
presentation
Content: Information accurate and current; major points included;
major points adequately supported and developed; and statistics,
anecdotes, and/or quotes used appropriately
Total
Points
Comments:
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
___________________________________________________________________________________
Revised on: 5/29/2016
Page 8 of 8