Marketing & Logistics 5381
Transportation Management
FISHER COLLEGE OF BUSINESS
DEPARTMENT OF MARKETING AND LOGISTICS
COURSE SYLLABUS
TERM:
Spring 2015
COURSE TITLE:
BUS M&L 5381, Transportation management
COURSE TIME/
PLACE:
Tuesday / Thursday – 12:00 – 3:00, Schoenbaum 230
DESCRIPTION:
This is an introductory 3.0 credit course for students who have little or no prior experience of transport
modes or transportation systems. This course will provide you with an appreciation of transport systems
their impacts on economic activity, how they work independently and together, the regulatory
environment and how their role in the global supply chain. To achieve this we will primarily concentrate
on the study of the US domestic transport system and its role and interaction with international transport
systems.
COURSE OBJECTIVES:
To obtain a broad overview of transportation systems along with a thorough understanding of the
economic, political, and social functions of transportation in the economy. Gain an exposure to the
economic characteristics, regulatory provisions, and organizational patterns of each of the modes of
transport. Be able to describe the various modes of transportation, including their cost and pricing
structures, strengths and weaknesses, and where each fits into a company’s logistics strategy. Understand
the basics of transport pricing structures and procedures and understand the challenges of the roles of
various modes and approaches in transportation management.
INSTRUCTOR:
Jim Hendrickson,
Fisher Hall, 3rd Floor, Room 344
E-mail: Hendrickson.1129@osu.edu
Website: https://www.linkedin.com/profile/view?id=1197266&trk=nav_responsive_tab_profile
OFFICE HOURS:
Office hours: Tuesday / Thursday 11:00 AM – 12:00 PM or by appointment
OPTIONAL TEXT:
Goldsby, Ivengard, Rao, The Definitive Guide to Transportation
ISBN-10: 0-13-344909-2, First Edition, January 2014
Amazon: $74.95 Hardback; $41.99 Kindle Edition
Professor’s Note: This is one of the BEST books I’ve read on the Industry and should be considered to be
a “must have” for a student’s long term library of resources”
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Marketing & Logistics 5381
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COURSE LECTURE
MATERIALS:
Course lecture materials include PowerPoint slides, articles and other content, Videos and material from
the text. All class materials used for the lecture will be available on the Carmen website for downloading
prior to lecture with the exception of “In-Class” items where prior knowledge would inhibit the learning
process. In those instances, the material will be added to Carmen immediately after the class period.
COURSE
FORMAT:
This course will consist of instructor and class led discussions, topic lecture, case work, videos, and
analysis projects. You are expected to attend all classes and to be prepared to discuss and/or apply
assigned readings to the class discussion. Students may be called upon to discuss assigned topics and
concepts. In addition, students are expected to actively participate in all team projects and papers.
CLASS POINT TOTAL:
Grades will be based upon performance on the following:
Points Category
Exams
Quizzes
Exercises
Class Participation
Total
ASSIGNMENT
DETAILS:
Points
100
75
100
50
325
Comment
Mid-Term Exam
3 Quizzes
3 Separate Exercises
Attendance, Timely Submission, Class Engagement
Exams. Two exams will be given; a midterm and a final. The exams will consist of questions drawn from
the lectures, course and subject matter. There will be no make-up exams except in extraordinary
situations, which require approval before the scheduled exam. All tests will need to be returned to me at
the conclusion of the exam. The Final Exam will be generally comprehensive but will be weighted more to
material not covered in the first exam. Exams will generally be made up of a True / False, Multiple Choice,
and Fill in the Blank Questions. Extra Credit Questions may include Short Answer Essay Questions.
Quizzes. There will be four quizzes. The quizzes are used as a way to gauge understanding in a number of
core areas that help predict success on both exams and in grasping the course work. Quizzes will
generally contain multiple choice and true / false questions and will generally be 20 – 30 questions in
length at the most.
Exercises. There will be 3 exercises that will be assigned to students throughout the course. Generally,
the response to this material will be a short response in the form of a 500 word response paper, response
to a series of questions or something similar. The intent of these exercises is to allow the student to
expand on their application of knowledge gained from the classroom setting. Generally, the exercise will
be covered briefly in class with an expectation that the student will do the analytical work outside of class
and then submit their response to the Carmen Drop Box by the due date. Case and Exercise answers will
then be discussed in class after the due date. This means that any assignment not delivered on time will
not be allowed to be made up by the student without an extraordinary circumstance.
Class Participation. Class participation is an important part of the grade for students wishing to excel in
logistics. Logistics is not something that can be learned by sitting on the sideline. The movement from
theory to practice will be frequent in this class and, because of this participation is critical. Participation
will be measured by the students attendance, engagement during class and timeliness in which they
complete assignments.
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Marketing & Logistics 5381
Transportation Management
ASSIGNMENTS
AND DUE DATES
You are expected to approach each assignment with the professionalism required in business today.
This is particularly relevant for your interactions with the instructor, guests, fellow students, and others as
part of fulfilling the requirements of this course. All assignments, unless otherwise specified, are due on
the day of class and not later than 11:59pm following the end class. Additionally, assignments can be
submitted any time prior to the due date. A 50% penalty will be assessed for submissions within 24 hours
after the assignment is due (one day late). A 100% penalty will be assessed for submissions more than 24
hours after the assignment is due. Correct spelling, grammar, and punctuation are expected and will be
considered in the grading of all assignments.
GRADING SCALE:
Grade
A
AB+
B
BC+
C
CD+
D
E
ATTENDANCE
AND TARDINESS:
Developed on: 5/29/2016
Numeric Range
94%
90%
87%
84%
80%
77%
74%
70%
67%
64%
0-60%
Quality Points
4
3.7
3.3
3
2.7
2.3
2
1.7
1.3
1
0
Fisher College of Business strongly enforces University attendance policies. As per University rule 3335-833, any student may be dis-enrolled from a course for failure to attend by the first Friday of the term, or
by the 3rd instructional day of the term, or by the second class meeting, whichever occurs first.
In-class exercises cannot be made up if missed without a valid medical excuse or bona fide family
emergency.
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All tests, written exercises, and papers are to be your own work.
ACADEMIC INTEGRITY: Academic integrity is essential to maintaining an environment that fosters excellence in teaching,
research, and other educational and scholarly activities. Thus, the Ohio State University and the
Committee on Academic Misconduct (COAM) expect that all students have read and understand the
University’s Code of Student Conduct, and that all students will complete all academic and scholarly
assignments with fairness and honesty. Students must recognize that failure to follow the rules and
guidelines established in the University’s Code of Student Conduct and this syllabus may constitute
“Academic Misconduct.”
The Ohio State University’s Code of Student Conduct (Section 3335-23-04) defines academic misconduct
as: “Any activity that tends to compromise the academic integrity of the University, or subvert the
educational process.” Examples of academic misconduct include (but are not limited to) plagiarism,
collusion (unauthorized collaboration), copying the work of another student, and possession of
unauthorized materials during an examination. Ignorance of the University’s Code of Student Conduct is
never considered an “excuse” for academic misconduct, so I recommend that you review the Code of
Student Conduct and, specifically, the sections dealing with academic misconduct. If I suspect that a
student has committed academic misconduct in this course, I am obligated by University Rules to report
my suspicions to the Committee on Academic Misconduct. If COAM determines that you have violated the
University’s Code of Student Conduct (i.e., committed academic misconduct), the sanctions for the
misconduct could include a failing grade in this course and suspension or dismissal from the University.
If you have any questions about the above policy or what constitutes academic misconduct in this course,
please contact me. Other sources of information on academic misconduct (integrity) to which you can
refer include:
 The Committee on Academic Misconduct web pages (oaa.osu.edu/coam/home.html)
 Ten Suggestions for Preserving Academic Integrity (oaa.osu.edu/coam/ten-suggestions.html)
 Eight Cardinal Rules of Academic Integrity (www.northwestern.edu/uacc/8cards.html)
PLEASE NOTE: As the instructor, I take academic integrity as one of the most serious duties I have.
Maintaining the quality of education and the reputation of the university at its best is critical to the
value of your degree in the long run. Because of this, if I observe or am shown any impropriety during
the course of a quiz or exam, I reserve the right to take immediate action that could include asking a
student to move, asking a student to cease from taking the exam while I evaluate the situation, or any
other action I feel is needed to ensure fair and honest behavior during a test. While it is NEVER my
intent to embarrass a student or single them out, if I must single out a student in order to maintain the
academic integrity of the whole, I will do so.
AMERICANS
WITH
DISABILITIES
ACT:
If you have a disability, as defined by the Americans with Disabilities Act
(ADA), which requires classroom accommodation or auxiliary aids, please
inform me of your needs during the first week of class so that I can take
appropriate action.
COURSE
DISCLAIMER:
The schedule, policies, and assignments contained in this course syllabus or on my website are subject
to change in the event of extenuating circumstances, class progress, or by mutual agreement between the
instructor and the students.
OTHER:
All cellular phones, pagers and other electronic communication devices are to be turned off during class
unless being actively used for class purposes. Electronic recording of the lecture or presentations is not
authorized without express consent of the professor. The only exceptions will be those authorized in
writing by the Office of Disability Services.
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CLASS SCHEDULE:
Note: I reserve the right to revise the schedule to accommodate class progress, provide a more in-depth focus, or for other reasons relevant to
ensuring the highest quality of instruction and experience for the students.
WEEKLY SCHEDULE
Class
Date
6/16
Days
Topic
Reading, Specifics
Tue
Welcome & Syllabus
Transportation Overview
Introductions / Syllabus
Session 1 - Course Overview
Session 2 – Transportation Overview
6/18
Thu
Transportation Regulation & Policy
“Let’s Make a Deal”
Session 3 – Transportation Regulation
6/23
Tue
Transportation Pricing
Session 4 – Pricing
6/25
Thu
Quiz 1 (Overview through Pricing)
Transportation Modes – Motor Carriers
Quiz 1 (Overview through Pricing)
Session 5 – Motor Carriers
6/30
Tue
Transportation Modes – Rail
Quiz 1 Review
Session 6 – Rail Mode
7/2
Thu
Quiz 2 (Motor and Rail)
Transportation Modes – Air
Quiz 2 (Motor and Rail)
Session 7 – Airlines
7/7
Tue
Quiz 2 Review
Transportation Modes – Water / Pipeline
Quiz 2 Review
Session 8 Water / Pipeline
“The Great Keystone Pipeline Debate” –
Exercise 1 – Assigned
7/9
Thu
Quiz 3 (Air, Water, Pipeline)
Transportation Modes – Service Providers
Mid-Term Exam Review - Review
Quiz 3 – (Air, Water, Pipeline)
Session 9 – Service Providers
Mid-Term Study Guide
7/14
Tue
7/16
Thu
7/21
Tue
Midterm Exam
Pipeline Exercise Review
Transportation Top to Bottom: Networks
Transportation Top to Bottom: Networks
Transportation Top to Bottom: Lanes
Transportation Carrier Selection
Carrier Performance, Dock Decisions
7/23
Thu
Transportation Technology
Transportation Futures
Midterm Exam
Exercise 1– Turn In and Discuss
Session 10 – Trans. Top to Bottom
Session 10 – Trans. Top to Bottom
Lane Exercise – Exercise 2 Begin
Exercise 2 – Turn IN and Review
Session 10 – Trans. Top to Bottom
Session 12 – Transportation Technology
Session 13 – Transportation Futures
Exercise 3 – Transportation Futures
7/28
Tue
Transportation Futures
Transportation Futures Exercise Review
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Developed on: 5/29/2016
Session 13 – Transportation Futures
Exercise 3 - Turn In / Review
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Marketing & Logistics 5381
Transportation Management
General Transportation Resources
Resources
Category
Link
Bureau of Transportation Statistics
Governmental Agency
www.bts.gov
U.S. Department of Transportation
Governmental Agency
www.dot.gov
American Society of Transportation and Logistics (AST&L)
Professional Organization
www.astl.org
APICS The Association for Operations Management
Professional Organization
http://www.apics.org/default.htm
Council of Supply Chain Management Professionals (CSCMP)
Professional Organization
http://www.cscmp.org
Institute of Supply Management
Professional Organization
http://www.ism.ws
Reverse Logistics Association
Professional Organization
http://www.rltinc.com
American Shipper
Trade Journal
http://www.americanshipper.com/asdaily
Canadian Transportation & Logistics
Trade Journal
http://www.ctl.ca
DC Velocity
Trade Journal
http://www.dcvelocity.com
Inbound Logistics
Trade Journal
www.inboundlogistics.com
Internet Retailer
Trade Journal
http://www.internetretailer.com/home
Logistics Management
Trade Journal
http://www.logisticsmgmt.com
Logistics Today
Trade Journal
http://www.logisticstoday.com
Retailing Today
Trade Journal
http://www.retailingtoday.com
Supply Chain Brain
Trade Journal
Supply Chain Digest
Trade Journal
http://www.supplychainbrain.com/content
/index.php
http://www.scdigest.com/index.php
Transport Topics
Trade Journal
www.transporttopics.com
Developed on: 5/29/2016
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