BUSINESS MARKETING & LOGISTICS 780
LOGISTICS MANAGEMENT
Spring 2012
Martha Cooper
CLASS MEETS
COMMUNICATIONS
Campus Phone:
Home Phone:
Mobile Phone:
Campus Office:
Campus Mailboxes:
Email:
Office Hours:
Carmen:
7:30 AM – 9:18 PM, Monday & Wednesday in Schoenbaum
Hall, Room 230
(614) 292-5761
(740) 335-4376 Long distance call from Columbus
(614) 975-0102 Not a long distance call from Columbus
514 Fisher Hall
500 Fisher Hall - Marketing & Logistics Office
cooper.7@osu.edu and cooperm@wwdb.org EMAIL BOTH!!!
Monday & Wednesday, 9:30 - 11:15 AM
and by appointment or walk-in as available
Check for lectures, student presentations, grades, news about the
course, emails regarding the course, jobs, scholarships, and events.
Carmen contains a Content area that you will find very helpful including the latest revised
syllabus, latest student presentation schedule and all lecture slides. This way you can print the
slides you want instead of paying for a full set of reprints. It is your responsibility to regularly
check Carmen for changes. All lecture slides for any given class will be posted on average the
day before.
Namplates: It is important that I learn to match names and faces. I need your help, especially
with the large class size. Some of our classrooms have provisions for 3 inch by 9 3/4 inch
engraved nameplates. Ours does. These can be obtained inexpensively at some bookstores.
Because they are easy to lose, the most cost-effective way is to print your own on heavy card
stock. The Carmen website includes a downloadable MS-Word template that prints two 3 inch
by 9 3/4 inch "nameplates" on any laser or ink-jet printer. Use the heaviest card stock your
printer will handle. Note: I will expect you to use a nameplate every day we meet, especially
exam days.
OFFICE HOURS
Office visits can be used to talk about the course, job searches,
resumes, or whatever else helps your studies or career planning.
REQUIRED TEXT
Strategic Logistics Management, James R. Stock and Douglas M.
Lambert, 4th Edition, ISBN 978-0071181228, Burr Ridge, Illinois;
Irwin/McGraw-Hill 2001. New list price $195.30 at OSU BN
Bookstore ($150.13 at BarnesandNoble.com); used copies are
available ($146.50 at OSU BN Bookstore and varying prices at
BarnesandNoble.com. Note that this is probably the last time we
will use this text at OSU.
COURSE DESCRIPTION
“Management of logistics activities of the firm from the viewpoint of both the provider and
user of logistics system components." - OSU Bulletin
"This is a course in logistics management, a term which means a total system approach to
the management of all of the activities involved in physically moving raw materials,
finished goods, and in-process inventory from point of origin to point of use or
consumption. Effective logistics management can improve a firm’s marketing effort by
establishing consistent and dependable customer service levels. In mature markets,
customer service represents the most efficient and effective method for a firm to gain a
sustainable competitive advantage. Also, logistics costs can exceed 25% of the cost of
doing business (or about 50% of marketing costs) and the assets employed by logistics
can represent as much as 50% of a company’s total assets. Consequently, better
management of logistics activities offers significant potential for improving corporate
profitability and return on assets." - Douglas M. Lambert
Now, my take on the course: This course is a good deal more than an introduction to
logistics. It pulls together pieces of your earlier courses and what you know about
mathematics, physics, chemistry, history, economics, accounting, finance, marketing,
engineering, computers, and business law all under the umbrella of Business Logistics.
This course is about thinking of the firm as both market and logistics driven. It is about
the management of trade-offs.
TEACHING METHOD
The teaching method will be a combination of lecture, class discussions on assigned topics, guest
speakers, a tour, and some case analysis/problems. Areas covered include: the role of logistics in
the economy and organization; customer service; logistics information systems; materials
handling, computerization, and packaging issues; purchasing; global logistics; organizing for
effective logistics; methods to control logistics performance; supply chain management; and
implementing logistics strategy. For most of you, the hardest aspect of this course is its breadth.
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In short, I am going to be asking you to think like a manager. Initially, most of you will find it
difficult to get your arms around so many varied business issues at the same time. We will
depend heavily on the text. To this we will add some outside speakers and a tour. I like a lot of
discussion. How much of this we actually have is entirely up to you. It takes two or more of us
to have a discussion. If everything is one way, then it is a lecture. I am going to challenge your
thinking and I expect you to challenge mine. We'll both learn.
Our text is worth reading. If you do so carefully, I can almost assure you of two things. First,
every other logistics course you ever take is going to be a great deal easier. Second, you will
know more in general about logistics than many, if not most, of the people who manage it for a
living every day. The preface to one of Ron Ballou's (OSU grad) books has a quote by Thomas
Carlyle that made me chuckle: “No book that will not improve by repeated readings deserves to
be read at all.” Well, this book deserves to be read.
COURSE OBJECTIVES
The objectives of this course are to provide the student with:

An understanding of the role of logistics in national and
multinational business and government activity.

An understanding of the individual components of logistics
and their interrelationships within individual companies and
within the supply chain.

An understanding of a variety of analytical tools and
techniques useful in solving logistics problems.

The analytical and problem-solving skills necessary to
develop solutions for a variety of logistics problems.

Knowledge about the professional opportunities in the field
of logistics management.
DISABILITIES
If you feel that you need an accommodation based on the impact of
a disability, please contact me privately to discuss your needs.
Also, contact the Office for Disability Services (ODS) at (614)
292-3307 or visit them at 150 Pomerene Hall. ODS will coordinate
all accommodations for students with documented disabilities.
RECORDING
Audio, video, or still photograph recording of lectures on any
media, permanent or temporary, is not permitted. The only
exceptions will be those authorized in writing and then only when
recommended by the Office for Disability Services (see above).
The presence, or even suggestion, of recording in a classroom
discourages openness and spontaneity in students, guest speakers,
and the instructor.
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TESTS & GRADING
Components
Points
Midterm I
100
Midterm II
100
Final Exam
100
Information Assignment 4
Inventory problems
2
Strategic Profit model
1
Resume
1
Total
% of Total
31%
31%
30%
4%
2%
1%
_1%__
100%
Final Grade Scale
93.0 – 100% ……….. A
90.0 – 92.9…………. A87.0 – 89.9…………. B+
83.0 – 86.9…………. B
80.0 – 82.9…………. B77.0 – 79.9.………… C+
73.0 – 76.9…………. C
70.0 – 72.9…………. C67.0 – 69.9…………. D+
60.0 – 66.9…………..D
Below 60.0…………E
Extra Credit:
TLA
Attending 2 TLA meetings
1/4% each
Consult the TLA website at: www.osutla.com
Note: I don’t get the attendance sheets until the end of the quarter.
Read from reading/video list & discuss what you learned with me for 15 minutes.
See book list for how much to read.
1/4 - 1/2%
Guest Speakers/Tours
1/4% each
1% (max)
RETENTION OF TESTS
Materials submitted by students to satisfy course requirements will
be graded and returned at the earliest possible date. Failure of
students to claim or otherwise make arrangements for return of
their exams or papers in a reasonable time will be interpreted as
abandonment and the exams or papers will be destroyed. This
includes final exams. If you want your final exam back, please
provide me with a self addressed, stamped 4.25 inch X 9.50 inch
#10 envelope.
ATTENDANCE
Normally, attendance is not taken. The exams will do that for me.
Experience shows that this course has a strong correlation between
attendance and grades. People who miss class generally do not do
as well as those who attend class.
There are a few exceptions when attendance will be taken:

During the first two weeks or until the class roster stabilizes.

On days that we have scheduled guests or take off-campus
tours.
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ACADEMIC MISCONDUCT
As defined in Faculty Rule 3335-23-04(A), academic misconduct is “any activity that tends to
compromise the academic integrity of the university, or subvert the educational process”.
You will be given written or verbal instructions from time to time in regards to exams, etc.
These instructions are to help simplify the process of deciding what is and what is not
misconduct. They do not replace the process of deciding what misconduct is and what it is not.
The ultimate responsibility for what you do or do not do rests with you. Academic misconduct
(cheating) in any form will not be tolerated. I have served on the Committee on Academic
Misconduct.
THE INFORMATION ASSIGNMENT
It is important that you start to read logistics publications and familiarize yourself with your
future career. Even if you are a double major, it is important that you understand logistics as you
will be dealing with logistics professionals in whatever position you obtain within an
organization. Having a cross-functional perspective will serve you well in your career.
A two-person team will choose an article from a recent publication and report details of the
major issues/findings to the class. The first team to report on an article will exclude others from
doing so. The team will email me with their selection (this means the topic and the articles)
using both my home AND OSU emails and the Carmen Drop Box so it is first come, first
served. I will let you know if you have selected an “appropriate” topic for the report. If I
haven’t heard from you after the first week of class, you will be assigned a team and a topic
starting from the third week on. The assignment can also be done individually. There is no
grade compensation for fewer people in a team.
All articles should be published December 1, 2011, or later and be at least the equivalent of ten
(10) full pages of a small journal or magazine, excluding advertising, large pictures to show the
title on the first page, or other extraneous material on the pages. Figures and tables do count in
the 10 pages. Avoid company reports as the only source. You may need to use multiple articles
to meet the 10-page requirement. Multiple articles should all be on the same topic. When using
web sites, the article must be dated, not just the date you get it from the web. To check the
length of a web article, copy it into Word and look at the page count.
Presentation dates will be selected to match the topic for discussion as closely as possible. If you
wait too long, there may not be room for your presentation.
Provide an evaluation in the following format and content. The evaluation paper will be no more
than four pages in length (double-spaced, 12-point Times (New) Roman font, and 1” margins on
all sides) and should not be shorter than 3.5 pages either. Text over 4.5 pages will not be
read/graded.
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Title of article/item
2 pages: Brief synopsis of the key points of the article, including details of main points or
findings. What did you learn from the article?
2 pages: Indicate how what you learned could help you in a specific logistics
position/title from a logistics standpoint. This is an important section. It is at least as
important as the synopsis. Please spend time on this. Give detail on how you could use
this information in a specific logistics job. Use headings to separate the two sections.
Notes:
 The full citation(s) should be in the class presentation and at the end of the evaluation (not
part of the page count).
 The evaluation should have page numbers.
 The presentation should contain numbers, charts, graphs, and/or pictures to show detail and
make the presentations more interesting and substantive. Do more than just words on all
slides. Short videos are encouraged.
 Look for articles from/about other parts of the world, as well as from the US.
 Watch the grammar and spelling. Points will be deducted if there are too many errors. Use
spell check and have someone else read your paper who is a native English speaker if
possible.
We will strive for two or three presentations per class period. We will begin the class with the
presentations. Each presentation should be five to seven minutes in length. Incorporate the
efforts of both team members, and convey a professional tone and appearance. THERE
SHOULD BE NO DIRECT READING FROM THE REPORT. Both team members should be
prepared to present and answer questions. The report will be due on the date of the scheduled
team presentation. The presentation and paper will be graded on a check+, check, and check –
basis. A check gets full points. Grading will be based mostly on content of the evaluation, but
also on slide quality and communication skills exhibited. The assignments will not be returned
until everyone has presented; this usually means after the last day of class. It is important that
we learn new information and not repeat what is the text, the notes, or what the instructor
says unless as a short introduction in either the paper or the presentation.
On the day of the presentation, deposit on Carmen AND turn in hard copies
of: 1) your presentation materials, 2) a copy of the article/item discussed, and
3) an evaluation in the format below. Each hard copy item and electronic file
submitted must have both members’ names on it. Each file name should begin
with your last names in alphabetical order followed by a short topic description.
End with “evaluation” or “eval” for the evaluation paper. For any web articles,
copy the text, and graphics if possible, into a Word or PDF document for printing
and submission to Carmen and cite the web links. Simply indicating a web site
will not be sufficient. The information assignment power point slides will be
posted on Carmen and WILL BE considered part of the respective exam.
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DATE
TOPIC
ASSIGNMENTS
M Mar 26
Introduction to the Course
& the Work of Logistics
Chapter 1
Guest speaker: Dick Dowd, trustaff
W Mar 28
Logistics and
Supply Chain Management
Chapter 2
M Apr 2
Customer Service
Chapter 3
W Apr 4
Order Processing
Chapter 4
Guest Speaker: Alan Weeth A&F DUE: Resume
M Apr 9
Inventory Management
Chapters 5 & 6
W Apr 11
Inventory Management (cont.)
Chapters 5 & 6
M Apr 16
Managing Materials Flows
Chapter 7
DUE: Inventory Problems
W Apr 18
Transportation:
Chapter 8
Tour JBHunt/Norfolk Southern RR - Must be on bus by 7:10.
M Apr 23
Transportation
Chapter 9
T Apr 24
Review Session
5:30-8:00 pm
Scott Lab E0040 (basement)
201 W 19th Ave
W Apr 25
Midterm I (Chapters 1-6, inventory problems, student presentations)
M Apr 30
Warehousing
Chapter 10
W May 2
Materials Handling
Tour A&F departs ~ 7:10 am
Chapter 11
See Carmen for directions (if not on bus).
M May 7
Procurement and
Logistics Outsourcing
Chapter 12
DUE: Strategic Profit Model
W May 9
Global Logistics
Chapters 13 & 14
Guest Speaker: Tom Kimball (OSU TLA), DHL
M May 14
Global Logistics (cont.)
Chapters 13 & 14
T May 15
Review Session
5:30-8:00 pm
Scott Lab E0040 (basement)
201 W 19th Ave
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DATE
TOPIC
ASSIGNMENTS
W May 16
Midterm II (Ch 7-12, student presentations since last exam, tours, strategic profit
model)
M May 21
Guest Speaker: JP Wiggins (OSU TLA), SAP
Organizing for Effective
Chapter 15
Logistics
W May 23
Performance Measurement
Chapter 16
M May 28
Selling the Value of Logistics
Chapter 17
W May 30
The Strategic Logistics Plan
Final Exam Review
Chapter 18
R Jun 7
Final Exam (Chapter 13-18, student presentations since last exam
7:30-9:18 AM
and guest lectures)
Thanks for being in the class.
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Industry reading materials and websites of general interest (possible
sources of presentation material)
Source
Website
American Society of Transportation and
Logistics (AST&L)
Bureau of Transportation Statistics
www.astl.org
Council of Supply Chain Management
Professionals (CSCMP)
DC Velocity magazine
http://www.cscmp.org
Global Logistics & Supply Chain Strategies
magazine
Inbound Logistics magazine
http://www.glscs.com
Journal of Commerce
http://www.joc.com
Logistics Management magazine
http://www.logisticsmgmt.com/
Logistics Today magazine
http://www.logisticstoday.com
Logistics Management and Distribution
Report magazine
Material Handling Industry of America
www.manufacturing.net/magazine/logistic
Purchasing magazine
http://www.purchasing.com/
Retailing Today magazine
http://www.retailingtoday.com
Seaport Press Review
www.bts.gov
http://www.dcvelocity.com
www.inboundlogistics.com
http://www.mhia.org
http://www.seaportspr.com/
Supply Chain Digest (SCTV)
http://www.scdigest.com/
Three PL Logistics – Armstrong & Assoc.
http://www.3plogistics.com
Traffic World magazine
www.trafficworld.com
Transport Topics magazine
Transportation & Distribution magazine
www.transporttopics.com
www.ttnews.com
www.tdmagazine.com
U.S. Department of Transportation
www.dot.gov
World Bank Logistics Performance Index
www.worldbank.org/lpi 9