BUSINESS MARKETING & LOGISTICS 4380
ADVANCED LOGISTICS MANAGEMENT
First Term AU 2015
Martha Cooper
CLASS MEETS
Monday &Wednesday 3:55PM - 5:15PM
209 Schoenbaum Hall (4651)
COMMUNICATIONS
Campus Phone:
Home Phone:
Mobile Phone:
Campus Office:
Campus Mailboxes:
Email:
Office Hours:
Carmen:
(614) 292-5761
(740) 335-4376 Long distance call from Columbus
(614) 975-0102 Not a long distance call from Columbus
355 Fisher Hall
500 Fisher Hall - Marketing & Logistics Office or Lower level (S)
cooper.7@osu.edu and cooperm@wwdb.org EMAIL BOTH!!!
Monday & Wednesday 2:30-3:30 PM
and by appointment or walk-in as available
Check for latest syllabus, lecture slides, assignments, grades, news
about the course, jobs, scholarships, and events.
Welcome to ML 4380. You will find the Carmen Content area very helpful including the latest
revised syllabus and all lecture slides. This way you can print the slides you want instead of
paying for a full set of reprints. It is your responsibility to regularly check Carmen for changes.
All lecture slides for any given class will be posted on average the day before. If you don’t see
them, email or call the instructor.
PREREQUISITES:
ML 3380 (not taken concurrently), BUSMHR 2292
Namplates: It is important that I learn to match names and faces. I need your help. Some of our
classrooms have provisions for 3 inch by 9 3/4 inch engraved nameplates. These can be
obtained inexpensively at some bookstores. Because they are easy to lose, the most cost-effective
way is to print your own on heavy card stock. The Carmen website includes a downloadable MSWord template that prints two 3 inch by 9 3/4 inch "nameplates" on any laser or ink-jet printer.
Use the heaviest card stock your printer will handle. Note: I will expect you to use a nameplate
every day we meet, especially exam days and speaker days.
OFFICE HOURS
Office visits can be used to talk about the course, job searches,
resumes, or whatever else helps your studies or career planning.
REQUIRED TEXT
[Same text as ML 3380] Contemporary Logistics Management,
11th Edition, Murphy and Knemeyer, (Prentice Hall, 2015); ISBN13: 978-0-13-295346-7 or ISBN-10: 0-13-295346-3,
Retail $103.99-$256.40 and many options in between (OSU
Bookstore; www.ohiostate.bkstore.com);
Retail $202.42 or rent $45.66 hard cover, Kindle $125.00 or rent
$93.80 at Amazon (www.amazon.com).
Other on line options are available, e.g., Textbooks.osu.edu.
COURSE DESCRIPTION
“Management of logistics activities of the firm from the viewpoint of both the provider and
user of logistics system components."
"This is a course in logistics management, a term which means a total system approach to
the management of all of the activities involved in physically moving raw materials,
finished goods, and in-process inventory from point of origin to point of use or
consumption. Effective logistics management can improve a firm’s marketing effort by
establishing consistent and dependable customer service levels. In mature markets,
customer service represents the most efficient and effective method for a firm to gain a
sustainable competitive advantage. Also, logistics costs can exceed 25% of the cost of
doing business (or about 50% of marketing costs) and the assets employed by logistics
can represent as much as 50% of a company’s total assets. Consequently, better
management of logistics activities offers significant potential for improving corporate
profitability and return on assets." - Douglas M. Lambert
This course is a good deal more than just an introduction to logistics. It pulls together
pieces of your earlier courses and what you know about mathematics, physics, chemistry,
history, economics, accounting, finance, marketing, engineering, computers, and business
law all under the umbrella of Business Logistics. This course is about thinking of the
firm as both market and logistics driven. It is about the management of trade-offs. –
Steven Robeano
This course is intended as a complement to ML 3380, Introduction to Logistics. There may be
some overlap and topics may not be covered in the same order as ML 3380. In general, ML
4380 will go more deeply into topics than ML 3380 to prepare future logisticians for follow-on
courses, internships, and careers.
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TEACHING METHOD
The teaching method will be a combination of lecture, class discussions on assigned topics, guest
speakers, some analysis/problems, and possibly additional readings. Areas covered include: a
refresher on the role of logistics in the economy and organizations, customer service, logistics
information systems, transportation, methods to control logistics performance, supply chain
management, postponement and speculations, forming partnerships, and implementing logistics
strategy. I am going to ask you to think like a manager. Initially, most of you will find it
difficult to get your arms around so many varied business issues at the same time. We will
utilize parts of the text. We will challenge each other’s thinking and we will all learn.
COURSE OBJECTIVES
The objectives of this course are to provide the student with:

An understanding of the role of logistics in national and
multinational business and government activity.

An understanding of some of the individual components of
logistics and their interrelationships within individual
companies and within the supply chain.

An understanding of analytical tools and techniques useful in
solving logistics problems.

The analytical and problem-solving skills necessary to
develop solutions for a variety of logistics problems.

Knowledge about the professional opportunities in the field
of logistics management.
DISABILITIES
If you feel that you need an accommodation based on the impact of
a disability, please contact me privately to discuss your needs.
Also, contact the Office for Disability Services (ODS) at (614)
292-3307 or visit them at 150 Pomerene Hall. ODS will
coordinate all accommodations for students with documented
disabilities.
RECORDING
Audio, video, or still photograph recording of lectures on any
media, permanent or temporary, is not permitted without
permission. The only exceptions will be those authorized in writing
by the Office for Disability Services (see above). The presence, or
even suggestion, of recording in a classroom discourages openness
and spontaneity in students, guest speakers, and the instructor.
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TESTS & GRADING
Components
Points
Midterm
100
Final Exam
100
Inventory problems
2
Customer Profitability
2
Resume
1
Total
Final Grade Scale
93.0 – 100% ……….. A
90.0 – 92.9…………. A87.0 – 89.9…………. B+
83.0 – 86.9…………. B
80.0 – 82.9…………. B77.0 – 79.9.………… C+
73.0 – 76.9…………. C
70.0 – 72.9…………. C67.0 – 69.9…………. D+
60.0 – 66.9…………..D
Below 60.0…………E
% of Total
45%
44%
5%
5%
_1%__
100%
Extra Credit:
TLA
Attending TLA meetings
1/4% each
Consult the TLA website at: www.osutla.com
Note: I don’t get the attendance sheets until the end of the term.
Read from reading/video list & discuss what you learned with me for 15 minutes.
See book list for how much to read.
1/4 - 1/2% each
Guest Speakers/Tours (Attend all, deduction for non-attendance)
+/-1/4% each
1% (max)
Possible Reductions: not displaying large print name plates, spelling/grammar on cases.
RETENTION OF TESTS
Materials submitted by students to satisfy course requirements will
be graded and returned at the earliest possible date. Failure of
students to claim or otherwise make arrangements for return of
their exams or papers in a reasonable time will be interpreted as
abandonment and the exams or papers will be destroyed in
accordance with university rules. This includes final exams. If you
want your final exam back, please provide me with a self
addressed, stamped 4.25 inch X 9.50 inch #10 envelope.
ATTENDANCE
Normally, attendance is not taken. Experience shows that this
course has a strong correlation between attendance and grades.
People who miss class generally do not do as well as those who
attend class.
Attendance will be taken:

During the first two weeks or until the class roster stabilizes.

On days that we have scheduled guests.
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ACADEMIC MISCONDUCT
As defined in Faculty Rule 3335-23-04(A), academic misconduct is “any activity that tends to
compromise the academic integrity of the university, or subvert the educational process”.
Academic misconduct involves the giving or receiving of assistance during an examination,
handing in written assignments that are in fact not the product of your own work, or failing to
acknowledge the source of material incorporated into written assignments.
You will be given written or verbal instructions from time to time in regards to exams, etc.
These instructions are to help simplify the process of deciding what is and what is not
misconduct. They do not replace the process of deciding what misconduct is and what it is not.
The ultimate responsibility for what you do or do not do rests with you. Academic misconduct
(cheating) in any form will not be tolerated. I have served on the Committee on Academic
Misconduct.
EXAMS
All examinations will be closed book/closed notes, with no electronic items used. This includes
language translation. Examinations will be a combination of short answer, setting up
computations, and vocabulary definitions. Vocabulary words are found at the beginning of the
chapters. Focus on questions at the ends of chapters and ends of lectures. The rule of 2-3-5
applies to short answers. This concept will be more fully explained in the Exam Emphasis
instructions. Material presented in the book, lectures, guest lectures, and assignments may be
included. Bring pencils and/or pens to all examinations. No calculators, cell phones, or PDAs
may be used. No food or drink in the room. The examinations will cover only material since the
previous examination.
You may request review of the grade that you receive on any assignment or exam. Any review
request presented more than one week from the date that the assignment is returned may not be
considered. Also note that the review policy works both ways; that is, you may gain OR lose
points. Be sure of yourself. The whole exam or assignment will be subject to review.
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4380 ASSIGNMENT SCHEDULE
DATE
TOPIC
ASSIGNMENTS
W Aug 26
Introduction
L01
Fill out cards, pick partners
Guest Speaker: Dick Dowd trustaff
Senior Account Executive
Jobs and Resumes
M Aug 31
Overview of Logistics
Postponement and Speculation
L02, Chapter 1
Due: Resume
W Sep 2
Inventory Concepts
Inventory SS calculations
L03 Chapter 8
Notes
M Sep 7
Labor Day – no class
W Sep 9
Inventory SS calculations
L03 cont’d, Chapter 8
Inventory Centralization
L04, Chapter 7
Demand Management/Forecasting
Order Management, Customer Service
Bull Whip and CPFR
Both the same day:
9/9 Fisher Fall Fair Ohio Union 11:30-4:30 PM
9/9 TLA Job Fair The Blackwell 7-9 PM
M Sep 14
Supplier Scorecards
Logistics Outsourcing
L05, Chapter 6
W Sep 16
Supply Chain Management
3PLs, Partnerships, and
Integrating the supply chain
L06, Chapter 5 (on next exam)
DUE: Inventory problems
M Sep 21
The Strategic Logistics Plan
The Strategic Profit Model
L07, Ch 1 & 3 (on next exam)
T Sep 22
Review Session
6:30-8:00 pm Scott Lab N048
W Sep 23
Midterm I (Relevant parts of Chapters 1, 6, 7, 8, vocabulary, inventory
problems, questions at ends of chapters and lectures. No guest presentation. No
SC/SCM/Partnerships or strategic logistics plan/strategic profit model, i.e., last two
lectures/readings.)
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DATE
TOPIC
ASSIGNMENTS
M Sep 28
No Class CSCMP
Work on Strategic Profit Model
W Sep 30
Technology and Logistics
L08, Chapter 2
Guest speaker: Ben Pack (OSU MBA)
CFO and General Manager
Portable Solutions Group
M Oct 5
Transportation
L09, Chapter 13
Guest speaker: Tom Kimball (OSU TLA)
VP of Business Development - Consumer
DHL/Exel Logistics
Global Logistics
DUE: The Strategic Profit Model
W Oct 7
Performance Measurement
Selling the Value of Logistics
L10, Chapter 3
M Oct 12
Review Session
in class
W Oct 14
Final Exam (Ch 2, 3, 5, 13, vocabulary, guest lectures since last exam,
questions at ends of chapters and lectures, strategic profit model and EVA)
Regular class time, location, and duration
Thanks for being in the class.
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Industry reading materials and websites of general interest (not
required)
Source
Type
Website
Bureau of Transportation Statistics
Governmental Agency
www.bts.gov
U.S. Department of Transportation
Governmental Agency
www.dot.gov
American Society of Transportation and
Logistics (AST&L)
APICS The Association for Operations
Management
Council of Supply Chain Management
Professionals (CSCMP)
Institute of Supply Management
Professional Organization
www.astl.org
Professional Organization
http://www.apics.org/default.htm
Professional Organization
http://www.cscmp.org
Professional Organization
http://www.ism.ws
Reverse Logistics Association
Professional Organization
http://www.rltinc.com
American Shipper
Trade Journal
http://www.americanshipper.com/asdaily
Canadian Transportation & Logistics
Trade Journal
http://www.ctl.ca
DC Velocity
Trade Journal
http://www.dcvelocity.com
Inbound Logistics
Trade Journal
www.inboundlogistics.com
Industry Week
Trade Journal
http://industryweek.com
Internet Retailer
Trade Journal
http://www.internetretailer.com/home
Journal of Commerce Sailings
Trade Journal
www.jocsailings.com
Logistics Management
Trade Journal
http://www.logisticsmgmt.com
Logistics Today
Trade Journal
http://www.logisticstoday.com
Retailing Today
Trade Journal
http://www.retailingtoday.com
Reverse Logistics Magazine
Trade Journal
www.rlmagazine.com
Seaport Press
Trade Journal
www.seaportsinfo.com
Supply Chain Brain
Trade Journal
Supply Chain Management Review
Trade Journal
http://www.supplychainbrain.com/conten
t/index.php
http://www.scmr.com
Supply Chain Digest
Trade Journal
http://www.scdigest.com/index.php
Transport Topics
Trade Journal
www.transporttopics.com
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